1. rkmahndru@yahoo.com, mahendru.rakeshkr@gmail.com
09891091121 / 09312636755
Area of Excellence
Strategic Planning
Sales & Marketing
Business
Development
Team Management
& Leadership
Revenue
Generation
Product
Management
Liaison &
Coordination
Process
Improvement
Profile Summary
Dynamic career of nearly 37 years that reflects pioneering experience and
year-on-year success in achieving Sales & Marketing, Business
Development and Strategy Planning objectives
Skilled in implementing sales & marketing activities that can create a
positive experience for clients; reaching out to new & unexplored market
segments & customer groups using market segmentation & penetration
strategies for business expansion
Successfully led key business initiatives & strategies to meet changing
customer needs / expectations, thereby resulting into high level of customer
satisfaction and increase in market share, sales volume & added bottom line
Expertise in identifying rapidly identify business problems and effectuating &
implementing best proven strategies in challenging environments to
enhance revenue generation & market share expansion for accomplishment
of performance milestones through strong outlook in the industry
Acquired sensitization to challenges of growth & change management at all
levels of sales; skills in anticipating & visualizing scenarios beforehand
A forward thinking person with strong communication, analytical &
negotiation skills; possess record to achieve corporate & personal goals
Education
B.Com. from Delhi University, Shivaji College in 1976.
RAKESH KUMAR MAHENDRU
Result-oriented & visionary professional with a proven record of achievement in conceiving & implementing ideas that
drives revenue; targeting senior to top level assignments in Sales & Marketing / Business Development /
Strategy Planning with a leading organization of repute.

2. Career Timeline
M/s Dalmia Industries as Sales Representative
M
M/s Foremost
Industries
(India) Ltd. as
Asst.Sales
Manager (North)
M/s Vishal
Lakto (I) Ltd.
as Marketing
Controller
M/s Sheel
International
Ltd. as
Marketing
Manager
Jun’93-Jun’98
M/s Tasty Dairy
Specialties Ltd.
as G.M.
(Marketing)
M/s Karnal Milk
Foods Ltd. as
G.M. (Mkt.)
Jan’00-Nov’03M/s Shree Dhar
Milk Foods Ltd.
as Vice President
(Sales &
Marketing)
Jan’12-Sep’12
M/s Tasty Dairy
Specialties Ltd.
as Group Vice
President-Sales

3. Work Experience
Oct’12-May’15
Jan’12-Sep’12
Nov’03-Dec’11
M/s Tasty Dairy Specialties Ltd. (manufacturer of Pure Ghee,
Skimmed Milk Powder and Dairy Whitener), as Group Vice
President-Sales
M/s Shree Dhar Milk Foods Ltd. (manufacturer of Dairy Products),
as Vice President (Sales & Marketing)
Territory: All India
M/s Tasty Dairy Specialties Ltd. (manufacturer of Pure Ghee,
Skimmed Milk Powder & Dairy Whitener), as G.M. (Marketing)
Territory: All India
Role:
Managed various areas by assuring placement of products at retail
outlets (urban) and deep interiors through Sales Team &Distributors for
smooth company route operations (by Sales Team)
Led all activities related to order procurement, payment receipt,
budgetary planning &implementation with expenses control, thereby
ensuring liquidation of stock in coordination with Territory Managers,
distributors & retailers and managing product movement as per
customer needs
Checked & monitored the status of sales target across India with
Territory Managers, sales personnel and distributors and managed
urban &deep interior distribution channels to take steps for increasing &
improving product placement at outlets
Ensured the prompt execution of orders (procured) and inventory
control in coordination with depots & consignees, Sales Team,
distributors and retailers to asses liquidation status for improvement
Supervised the transportation arrangements including selection of
transporters and approval (after analysis of rates offered) to ensure
efficiency &cost effectiveness
Liaised with distributors, transporters, sales personnel and
departmental heads for sales & administrative issues
Assured the proper maintenance of books of records involving
preparation & submission of periodicals, statements& repots (as per

4. Previous Experience
approval of MD)
Highlights:
Closely monitored competitor activities to identify business
opportunities and threats.
Amplified customer base by maintaining effective relationships.
Identified target markets and established successful plans to develop
them, thereby bringing additional revenue.
Pivotal in streamlining processes.
Jan’00-Nov’03
Jul’98-Jan’00
Jun’93-Jun’98
May’84-Jun’93
Oct’78-May’84
M/s Karnal Milk Foods Ltd. (manufacturer & exporter of Dairy
Products), as G.M. (Mkt.)
Territory: All India
M/s Vishal Lakto (I) Ltd., as Marketing Controller
Territory: All India
M/s Sheel International Ltd. (producer of Bilona Brand Dairy
Products).
Growth Path / Assignments Handled:
Jun’93-Dec’94: Assistant Sales Manager (North)-Entire North & M.P.
Jan’95-Dec’95: Sales Manager (National)-All India
Jan’96-Jun’98: Marketing Manager-All India
M/s Foremost Industries (India) Ltd. (producer of Indana Brand of
Dairy Products, Gold Café, Tea, Indana Biscuits & Bread).
Territories: Delhi, UP, Punjab, J&K, Haryana, Chandigarh, HP & Rajasthan
M/s Dalmia Dairy Industries Ltd. (producer of Sapan Pure Ghee,
Milk Powder & Kavisha Mustard Oil), as Sales Representative
Territories: Delhi and U.P. (West & East)
Personal Details Date of Birth: 25th August 1956
Address: House No.-44, 2nd Floor, Nimri Colony, Ashok Vihar, New Delhi-
110052
Languages Known: Hindi, English and Punjabi