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What Makes a Successful Product Review Blog


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Tips and hints on what makes a successful product review blog

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What Makes a Successful Product Review Blog

  1. 1. What Makes a SuccessfulProduct Review Blog<br />Jason Elliot<br /><br />
  2. 2. What to Expect<br /><ul><li>About me
  3. 3. What makes product review blogs popular
  4. 4. Investing in your blog
  5. 5. Building credibility
  6. 6. Who and how to request products
  7. 7. Rules & regulations
  8. 8. No and low cost promotion
  9. 9. Q&A</li></li></ul><li><br />
  10. 10. Editor of<br />Outdoor gear review and news site<br />Went “live” February 2010<br />11 contributing writers/reviewers<br />Partnering relationships with 150+ outdoor products/services companies<br />Publish 4+ articles/week<br />Monthly features<br />Depth of Fields: Profiling an adventure photographer<br />Guest Blogger Review: Feature gear review by a prominent outdoor blogger<br />Gear Giveaway: Enter to win outdoor gear<br />
  11. 11. What Makes ProductReview Blogs Popular<br />For a Company & PR Firms<br />Cheap advertising<br />For a Blogger<br />Establish industry credibility and respectability<br />Free schwag<br />For a Reader<br />Non-biased consumer information<br />
  12. 12. Invest in Your Blog<br />Be ready to spend $$$ – not a lot though<br />A little investment will go far in establishing credibility<br />Spend your cash on:<br />Professional designed logo<br />Website template & extensions<br />Professional photos and/or graphic design<br />
  13. 13. Choose a Blogging Platform<br />Hosted vs Self-Hosted<br />Not So Good:<br /><ul><li>Hosted Options From:
  14. 14. Blogger
  15. 15. WordPress
  16. 16. Tumblr
  17. 17. Posterous</li></li></ul><li>Choose a Blogging Platform<br />Good<br />Self-Hosted Options From:<br />WordPress<br />Joomla!<br />Drupal<br />MovableType<br />Plone<br />
  18. 18. Site Structure <br />Plan site structure<br />Don’t forget to include pages for:<br />About Us<br />Contact Us<br />E-Mail<br />Mailing Address<br />Phone#/Skype<br />
  19. 19. BuildCredibility<br /><ul><li>Write news articles from press releases for initial posts
  20. 20. Set-up newsfeeds for:
  21. 21. Pitch Engine
  22. 22. PR Newswire
  23. 23. PRWeb
  24. 24.
  25. 25. Business Wire
  26. 26. Market Wire
  27. 27. PR Leap</li></li></ul><li>BuildCredibility<br />Use proper:<br />Grammar<br />Punctuation<br />Spelling<br />Sentence structure<br />APA Style<br />
  28. 28. Steripen Sidewinder Challenge<br />
  29. 29. Who and How to Request Products to Review<br />Your contact point with each company is:<br />PR/Marketing Rep or<br />PR Firm that’s the Agency of Record<br />Identify PR contact from press releases and from press/media section on company website<br />E-mail contact to request a ‘media sample’<br />
  30. 30. How CompaniesAnalyze Your Blog<br />Site analytics<br /><br />Google Analytics & Page Rank<br />Quantcast<br />Social Media Channel Numbers<br />Facebook Page Followers<br />Twitter Followers & Klout Rating<br />
  31. 31. How CompaniesAnalyze Your Blog<br />Creative and organized site layout and design<br />Posts that are similar or complimentary to their products and services<br />Quality and quantity of comments on articles<br />Background of site contributors<br />Age of site<br />
  32. 32. Rules & Regulations<br />Federal Trade Commission<br />New media must disclose how a product being reviewed was acquired<br />Internal Revenue Service<br />Claim free products as income<br />Federal, State & Local Lottery Laws<br />Required to follow with giveaway and contest promotions<br />
  33. 33. Rules & Regulations<br />Mass Media Law<br />Libel<br />Copyrights<br />Trademarks<br />Plagiarism<br />
  34. 34. Protect Online Identity<br />Reserve the same name for the following<br />URL - .com .net .org<br />Facebook<br />Twitter<br />YouTube<br />Flickr<br />And any other applicable social media channel<br />
  35. 35. No & Low Cost Promotions<br /><ul><li>Monthly & Weekly Features
  36. 36. Contests & Giveaways
  37. 37. Guest Blogging
  38. 38. Guest Appearance on Radio & Podcast Shows
  39. 39. Cross-Promotions
  40. 40. Guerrilla Marketing
  41. 41. Of Course….Social Media Channels</li></li></ul><li>Q&A<br />
  42. 42. Tram Bar Video Star Sweepstakes<br />