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What Makes a Successful Product Review Blog
- 1. What Makes a SuccessfulProduct Review Blog Jason Elliot OutdoorInformer.com
- 3. What makes product review blogs popular
- 4. Investing in your blog
- 6. Who and how to request products
- 8. No and low cost promotion
- 10. Editor of OutdoorInformer.com Outdoor gear review and news site Went “live” February 2010 11 contributing writers/reviewers Partnering relationships with 150+ outdoor products/services companies Publish 4+ articles/week Monthly features Depth of Fields: Profiling an adventure photographer Guest Blogger Review: Feature gear review by a prominent outdoor blogger Gear Giveaway: Enter to win outdoor gear
- 11. What Makes ProductReview Blogs Popular For a Company & PR Firms Cheap advertising For a Blogger Establish industry credibility and respectability Free schwag For a Reader Non-biased consumer information
- 12. Invest in Your Blog Be ready to spend $$$ – not a lot though A little investment will go far in establishing credibility Spend your cash on: Professional designed logo Website template & extensions Professional photos and/or graphic design
- 14. Blogger
- 15. WordPress
- 16. Tumblr
- 18. Site Structure Plan site structure Don’t forget to include pages for: About Us Contact Us E-Mail Mailing Address Phone#/Skype
- 21. Pitch Engine
- 22. PR Newswire
- 23. PRWeb
- 24. PR.com
- 25. Business Wire
- 26. Market Wire
- 29. Who and How to Request Products to Review Your contact point with each company is: PR/Marketing Rep or PR Firm that’s the Agency of Record Identify PR contact from press releases and from press/media section on company website E-mail contact to request a ‘media sample’
- 30. How CompaniesAnalyze Your Blog Site analytics Alexa.com Google Analytics & Page Rank Quantcast Social Media Channel Numbers Facebook Page Followers Twitter Followers & Klout Rating
- 31. How CompaniesAnalyze Your Blog Creative and organized site layout and design Posts that are similar or complimentary to their products and services Quality and quantity of comments on articles Background of site contributors Age of site
- 32. Rules & Regulations Federal Trade Commission New media must disclose how a product being reviewed was acquired Internal Revenue Service Claim free products as income Federal, State & Local Lottery Laws Required to follow with giveaway and contest promotions
- 33. Rules & Regulations Mass Media Law Libel Copyrights Trademarks Plagiarism
- 34. Protect Online Identity Reserve the same name for the following URL - .com .net .org Facebook Twitter YouTube Flickr And any other applicable social media channel
- 37. Guest Blogging
- 38. Guest Appearance on Radio & Podcast Shows
- 39. Cross-Promotions
- 42. Tram Bar Video Star Sweepstakes