The document discusses the three main components (prongs) of SEO that a website must have to rank well: content and keywords, on-page code factors like title tags and meta descriptions, and inbound links. It provides examples and tips for optimizing each component, such as including keywords throughout pages and using tools to find good link partners. The conclusion emphasizes that attention to these three factors - content, code, and links - is key to organic search engine ranking success.
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