Introduction to SEO Process

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Learn SEO process and the basics of Search Engine Marketing. Shrushti.com explains through the tutorial for Search Engine Optimization.

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Introduction to SEO Process

  1. 1. By : Mr. Semil Shah
  2. 2. SEM – Opportunity and Risk  Opportunity  People love search  Challenge  To be top in search  Risks  The big G’, aka Google  Algorithms
  3. 3. What is SEM? Simply put, search engine marketing (SEM) is about connecting searchers looking for information related to your brand with what they are looking for. Three Main Opportunities while implementing, 1. 2. 3. The natural or organic listings The paid or sponsored listings Content-network listings.
  4. 4. Types of SEM  Search engine optimization (SEO)  Paid search marketing  Paid search engine advertising (aka PPC / sponsored listings).  Content-network paid-search advertising
  5. 5. Advantage of SEO  Most Important Web Marketing factor  High level of audience  More Exposure  Cost Effective  Long time goal  Fixed cost / click
  6. 6. Disadvantage of SEO  High competition  Constantly changing algorithm  Lack of control  Unethical techniques used by competitors  User test of search  Fresh and new content
  7. 7. Advantage of Paid Searches  Predictability  Straightforward  Faster  Flexibility  Automation  Branding Effect
  8. 8. Disadvantage of Paid Searches  Competition  Higher costs  Favors of big player  Complexity  Missed Opportunity  Click fraud
  9. 9. SEO Process  SEO process is to make your website more appropriate for search engines without loosing the user friendliness.  SEO process goes through analysis, research, modification and fine tuning for your website.
  10. 10. Industry & Competitor analysis  Industry – Internet relation  Trend Setter in industry  Major Players  Online Competitors  Rankings  Web Details
  11. 11. Keyword research  Base keywords  Geographical spell check  Read User’s Mind  Use Keyword Research Tools  Define keyword selection parameters  Selecting the keywords  Keyword allocation
  12. 12. Initial Baseline Report  Presence in Search Engines  Rankings  Google  Yahoo  MSN  Links  Inbound  Outgoing Links  Back links
  13. 13. Basic Website Checklist  Uniqueness and presences of Title Tag.  Uniqueness and presences of Meta Tags.  Broken link report.  Image Optimization.  Dynamic URL Rewriting.  Page code structure analysis and improvement
  14. 14. Look and Feel Check  Check Website page for Visual errors.  Grammatical errors / spelling errors  Check websites functionality  Site Compatibility Check For Search Engines
  15. 15. Search engine Submission and Link Popularity Development  Submit web site to DMOZ.  Submit to other major search engines.  Submit your site to free web directories  Run a dedicated link development campaign for your site.
  16. 16. Increase Site Visibility by SMO  Make a content rich article and submit it to high PR article directories  Submit site to high PR social bookmarking sites  Make a blog related your website and optimize it
  17. 17. SEO Implementation  Set out SEO tactics & configure Web site       “staging/development” area. Implement all site changes in staging area. Review all site changes, and perform 1st quality assurance test on site (test for broken/non-native links, missing images, and content errors) Send to colleague for 2nd review. Have client review staging website. Review their findings. Implement their changes
  18. 18. Project Finalization  Schedule time for site upload, & Upload the final optimized site  Verify the changes.  Client to check the websites and see the changes.  Fix if any error found.  Get sign off for successfully launch
  19. 19. Website Status Report  Set up a Google analytics account for your site to have traffic view.  Monthly traffic report of visitors.  Monthly keyword ranking report.
  20. 20. Questions..? Doubts…? Feed Back THANK YOU

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