SEM – Opportunity and Risk
People love search
To be top in search
The big G’, aka Google
What is SEM?
Simply put, search engine marketing (SEM) is about
connecting searchers looking for information related to
your brand with what they are looking for.
Three Main Opportunities while implementing,
The natural or organic listings
The paid or sponsored listings
Disadvantage of Paid Searches
Favors of big player
SEO process is to make your website more
appropriate for search engines without loosing the
SEO process goes through analysis, research,
modification and fine tuning for your website.
Industry & Competitor analysis
Industry – Internet relation
Trend Setter in industry
Geographical spell check
Read User’s Mind
Use Keyword Research Tools
Define keyword selection parameters
Selecting the keywords
Initial Baseline Report
Presence in Search Engines
Basic Website Checklist
Uniqueness and presences of Title Tag.
Uniqueness and presences of Meta Tags.
Broken link report.
Dynamic URL Rewriting.
Page code structure analysis and improvement
Look and Feel Check
Check Website page for Visual errors.
Grammatical errors / spelling errors
Check websites functionality
Site Compatibility Check For Search Engines
Search engine Submission and
Link Popularity Development
Submit web site to DMOZ.
Submit to other major search engines.
Submit your site to free web directories
Run a dedicated link development campaign for
Increase Site Visibility by SMO
Make a content rich article and submit it to high
PR article directories
Submit site to high PR social bookmarking sites
Make a blog related your website and optimize it
Set out SEO tactics & configure Web site
Implement all site changes in staging area.
Review all site changes, and perform 1st quality assurance
test on site (test for broken/non-native links, missing
images, and content errors)
Send to colleague for 2nd review.
Have client review staging website.
Review their findings.
Implement their changes
Schedule time for site upload, & Upload the final
Verify the changes.
Client to check the websites and see the changes.
Fix if any error found.
Get sign off for successfully launch
Website Status Report
Set up a Google analytics account for your site to
have traffic view.
Monthly traffic report of visitors.
Monthly keyword ranking report.