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Paid Search Strategies

Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/

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Paid Search Strategies,[object Object],Steve Wiideman,[object Object],www.SEOSteve.com,[object Object]
About Steve Wiideman,[object Object],Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies,[object Object],Consultant & resource for brands such as Skechers, RingCentral, and Flirt,[object Object],Search Google for “SEO Expert”,[object Object],Authored 3 FREE eBooks, downloadable at seosteve.com,[object Object]
Steps to a Successful SEM Campaign,[object Object],Select the appropriate search vendor,[object Object],Decide on the best SEM approach (the SEM dilemma),[object Object],Use industry standard tools for keyword research,[object Object],Hire awesome writers who really know your product,[object Object],Construct your campaigns and ad groups using client-side tools,[object Object],Try to optimize 1-3 landing pages for each ad group,[object Object],Use extensions when appropriate,[object Object],Monitor, optimize, repeat,[object Object]
Why Bother with Paid Search?,[object Object],You can experiment with just about any keyword you can imagine and appear for all of them simultaneously,[object Object],You’ll learn what keywords to start with on SEO,[object Object],You’ll be able to experiment with landing pages and conversion focal points (can’t do this with SEO),[object Object],You’ll prevent competitors from sliding in above you in the search results,[object Object]
Polls,[object Object],Identify your business model,[object Object],Know your profit margin,[object Object],Decide on your budget,[object Object]
Select the Appropriate Search Vendor,[object Object]

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Paid Search Strategies