Internet Marketing Tools: SEO Software


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See what types of search engine optimization (SEO) software are used by agencies and small businesses to analyze and plan, build content, find and earn links, and manage their holistic organic, local, paid, and other SEO strategy.

Presented by Steve Wiideman, SEO Expert, the video and audio can be found at

Published in: Self Improvement
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Internet Marketing Tools: SEO Software

  1. 1. Internet Marketing ToolsSEO Software<br />Steve Wiideman<br /><br />
  2. 2. Disclaimer<br />We do not sell or personally endorse any of the software discussed in this presentation.<br />Some types of SEO software perform functions that violate Google’s webmaster guidelines. We strongly encourage you to research all products that claim to help with SEO before you decide to use them.<br />Google’s Webmaster Guidelines<br /><br />
  3. 3. Types of SEO Software<br /><ul><li> Search Analytics / Research
  4. 4. Content Generation
  5. 5. Link Building Software
  6. 6. All-in-One Software
  7. 7. Campaign Management</li></li></ul><li>Search Analytics / Research<br />Start at Home<br />Seek advice from the most trustworthy sources.<br />
  8. 8. Search Analytics / Research<br />Start at Home<br />#4<br />#3<br />#8<br />#3<br />#4<br />#2<br />#1<br />#3<br />#3<br />
  9. 9. Search Analytics / Research<br />Website Analyzers<br /><ul><li> (new web app)
  10. 10.
  11. 11.
  12. 12.
  13. 13. Xenu Link Sleuth (broken links only)
  14. 14. HTTPWatchBrowser Exension(load & redirects)</li></ul>Webpage Analyzers<br /><ul><li> (new web app)
  15. 15.
  16. 16.
  17. 17.</li></li></ul><li>Search Analytics / Research<br />Keyword Research<br /><ul><li> (New Version)
  18. 18.
  19. 19.,,,
  20. 20. & (requires winning lotto ticket)
  21. 21. sm2 Alterian& Radian6 ($500+/mo.)
  22. 22.’s & Linkscape
  23. 23. Aaron Wall’s various tools
  24. 24.</li></ul>We’ve Also Used<br /><ul><li>Mechanical Turk
  25. 25. Surveys (employees, vendors, clients)</li></li></ul><li>Search Analytics / Research<br />Link Building Research<br />Link Building Research<br />
  26. 26. Content Generation<br />Controversial:<br /><ul><li>The Best Spinner
  27. 27.</li></ul>Software Alternatives:<br /><ul><li>
  28. 28.
  29. 29.
  30. 30.
  31. 31. The Old Spice Guy</li></ul>We’re kidding. The Old Spice Guy is not currently available for content writing services.<br />
  32. 32. Link Building Software<br />Any software that claims to build links automatically for you is 99.9% likely to get your webpage(s) banned from Google and other search engines.<br />Google-Friendly Link Building Tools:<br /><ul><li>Buzzstream[endorsed by “Link Building Expert” Eric Ward]
  33. 33.
  34. 34. & Other Tools</li></ul>“Link building software should be used to discover opportunities as well as to track and manage relationships.”<br />
  35. 35. All-in-One Software<br />Popular Tools for Small to Mid-Size Business<br /><ul><li>
  36. 36. Market Samurai
  37. 37. Traffic Travis
  38. 38. WebCEO
  39. 39. Yield Software
  40. 40. Link-Assistant</li></li></ul><li>Corporate Solutions<br />Corporate Solutions are typically proprietary<br /><ul><li>Requires enterprise-level capabilities
  41. 41. Multiple subdomains
  42. 42. Hundreds of thousands of content pages to optimize
  43. 43. Data cannot be shared with Google or other vendors
  44. 44. HIPAA
  45. 45. Legal restrictions
  46. 46. Custom APIs with vendors to create custom reports</li></li></ul><li>Campaign Management<br /><ul><li>Yield Software
  47. 47.
  48. 48. Advanced Web Ranking</li></li></ul><li>[Bonus] Local SEO Software<br /><ul><li>The Search Monitor (Tracking)
  49. 49. (Local Citation Finder)
  50. 50. Local Rank Tracker</li></ul>What to Look for:<br />Data Validation (current citations)<br />Citation Opportunities (competitor, industry, locality)<br />YOUR Website On-page SEO (not a provisioned domain)<br />Ratings, Reviews, Check-in’s, Likes, Tweets & Mentions<br />Never, Ever, Ever, Ever Let Someone Else Claim Your Business <br />
  51. 51. [Bonus] Website CMS<br /><ul><li>Wordpress
  52. 52. Drupal
  53. 53.
  54. 54. Everything Else</li></ul>“Choosing the wrong CMS is like choosing the wrong foundation for your online business.”<br />What to Look for:<br />Search engine-friendly URLs<br />Custom title, description, headings, and subheadings<br />Automatic redirects when necessary<br />RSS and/or product data feeds<br />Duplicate content handling<br />Other: fast load time, social media integration, ratings, etc<br />
  55. 55. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br /><br /><br />P. (562) 732-4417<br />E.<br />@seosteve<br />