I have a complete guide to direct you towards the right path to get started with SEO learning. The critical point is to understand the basics of SEO and then jump right into them to go any further.
Ali Hassan.
https://skilled-in.com
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
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How to learn seo and start a successful digital career - Ali Hassan
1. HOW TO LEARN
SEO & START A
SUCCESSFUL
DIGITAL CAREER
Skilled-In.com - Ali Hassan
01
2. Ask yourself the following questions
before you start:
Are you interested in building a digital career?
Do you love the idea of SEO?
Are you a continuous learner?
Are you patient?
02
3. SEO
Subcomponents
01 Technical SEO:
Crawling and indexing
02 On-Page SEO:
Page and content optimization
03 Off-Page SEO:
Website promotions
04 Content SEO:
Optimizing Content
03
4. What do you
need to learn
04
How do search engines work?
Basic Digital Marketing.
Content Writing & Marketing.
Basic understanding of what CMS is?
Basic search engines marketing (SEM).
Basic HTML & UX.
5. What do you
need to learn?
05
Keywords Research.
Backlinks Building.
A/B Testing.
Marketing Research (Analyze competitors).
Web Analytics, Performance Audit &
Analysis.
6. What do you need
to practice?
Always learn by doing and observing.
Build your own website (Free one works fine).
Stay up-to-date with industry trends.
Practice Writing & Optimizing Content.
06
7. What do you need
to practice?
Practice Keywords and market research.
Practice analyzing and reporting.
Enroll in SEO training.
interact and work with SEO specialists.
07
8. SEO journals you need to follow
08
Moz Blog
Search Engine Land
Search Engine Roundtable
Search Engin Journal
SEMrush Blog
Google Webmaster Central Blog
Neil Patel
Ahrefs
Mangools
Search Engine Watch
9. 50%
of all search queries
will be voice searches in
2020
46%
of all searches on Google
are for a local business or
local service.
10. SEO Terms you need
to learn.
10
Anchor text, Title tag, Meta description, Meta tags
Keywords (Long Tail- Short Tail), keyword stuffing.
301 - 302 redirects, Robots.txt, .htaccess , XML sitemap.
Do-follow & No-follow Attribute
Backlink, Editorial Link, External Link, Inbound Link,
Outbound Link, Link Equity.
11. SEO Terms you need
to learn.
11
Canonical URL, Evergreen Content
Domain Authority, Website Rank, TopLevel Domain.
Indexing, Crawling, SERP.
Conversion Rate, Bounce Rate, Pageview Time on Site, KPI.
Customer Journey, UX, Landing Page, CMS, Leads generation
12. SEO Tools:
12
Google Webmaster (Search Console) - Free.
Google Analytics - Free.
Google Keyword Planner - Free.
Google PageSpeed Insights Test - Free.
Google Mobile-Friendly Test - Free.
Google Trends - Free.
13. SEO Tools:
Moz Link Explorer - Freemium.
SEMrush - Freemium.
Ahrefs Backlink Checker - Freemium
Yoast for WordPress websites - Freemium.
WordPress to build websites - Free.
Schema Creator , XML Sitemaps Generator ,
Robots.txt Generator - Free13
14. 75%
of searchers never go past the
first page of search results.
50%
of search queries contain 4
or more words.
15. SEO Career Path
SEO Content Writer .
SEO Keywords Researcher, SEO Analyst.
Technical SEO Specialist.
SEO Specialist.
SEO Strategist.
SEO Manager.
15
16. SEO Jobs Grew 6x Faster Than the U.S. Job
Market in 2018