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Eminenture’s Strategy of Internet Marketing
What Will We Do?
Eminenturetech.com
Initial Review and Analysis
On Page Optimization
Off Page Optimization
Content Marketing
Social Media Optimization
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing
Reporting and Analysis
1. Initial Review and Analysis
Number of Keywords/Phrases:
Researching keywords
Suggesting keywords
Sending for client’s approval
Considering his/her recommendations
Finalizing the most accurate keywords
Eminenturetech.com
1. Initial Review and Analysis
 In-depth Site Analysis:
 Visiting website
 Report making of its strategy for traffic
 Checking visitor’s loyalty and crawling
 Analyzing shortcomings, like broken links
 Quality check of the content
 Analyzing targeted keywords
 Need of campaigning or not
 To whom are targeting
 To whom should be targeted
Eminenturetech.com
1. Initial Review and Analysis
Back Link Analysis:
Total number of links
Unique domain
Number of unique domain
Anchor text usage
Fresh/incoming links
Page performance
Link quality
Eminenturetech.com
1. Initial Review and Analysis
Competitor Analysis:
keyword research
Identify top competitors
Analyze competitors
Analyze topical authority
Establish industry averages
Social media and content audit
Determine your barrier to entry and strategy
Eminenturetech.com
1. Initial Review and Analysis
Google Penalty Check:
Google Analytics
Google Webmaster Tool
Moz Rank Tracker
Search Metrics
Algorithmic penalty
Check indexing
Eminenturetech.com
1. Initial Review and Analysis
Duplicate Content Check:
Track down plagiarist
Get a list of sources
Percent of matched content
Check the originality of content
Automatically monitor content for plagiarism
Eminenturetech.com
2. On Page Optimization
 Title Tag Optimization
 Meta Tag Optimization
 Image ALT Tag
Optimization
 Anchor Tag Optimization
 H1/H2 Tag Optimization
 Canonicalization
 Sitemap Generation
 URL Optimization
 Internal Interlinking
Eminenturetech.com
 XML Sitemap Generation &
Generation
 ROBOTS.TXT
Implementation
 Website Page Load
Optimization
Recommendations
 Existing Content
Optimization
 Google Analytics Set Up
 Google Webmasters Set Up
3. Off Page Optimization
 High PR Directory Submission
 Local Listing Optimization
 Social Bookmarking
 Classified Submission
 Image Promotion & Submission
 Google+ Local Page Set-up
 SEO Targeted Blog Comments
 Manual Search Engine Submissions
 Question & Answer Submissions
 Business Listing
Eminenturetech.com
4. Content Marketing
Article Writing & Submissions
Press Release Writing & Submission
Blog Posting
Guest Blog Posting
Web 2.0 Profile Creation
Infographic Creation & Distribution
Video Creation & Submission
Eminenturetech.com
Major Social Media A/C’s Set Up
Facebook Posts
Twitter Tweets
Google Plus Posts
Facebook Genuine Likes
Youtube Account Set Up
Video Marketing
Facebook/ Twitter/ Youtube Design Set Up
5. Social Media Optimization
Eminenturetech.com
SEO Automation
Assessing your industry traffic potential
Identifying keyword opportunities for your sites
Identifying related relevant terms
Interlinking site’s pages and links
Getting all key optimization
Eminenturetech.com
6. Search Engine Optimization (SEO)
7. Search Engine Marketing (SEM)
 PPC:
 Campaign Marketing
 Target keywords via PPC ads
 Maximum CPA target
 Setting up Adwords account
 Running campaign with tracking of conversion
 Optimizing campaign settings
 Running re-marketing campaign
 Accessing negative keywords
 Optimizing ad copies & landing pages
 Cost per impression
Eminenturetech.com
8. Email Marketing
Selecting an email provider
Sending Newsletters
Preparing streamlined contacts
Determining the purpose
Investing in great copy
Keeping the subject in spotlight
Setting up tracking
Testing and Refining
Eminenturetech.com
9. Reporting and Analysis
Fortnight report generation
Monthly report generation
Suggestions to improve
Tailored solutions
Search Analytics
Web Analytics
Eminenturetech.com
OUR SEO PLANS
Eminenturetech.com
BASIC
Rs. 6,608
STARTER
Rs. 13,216
ADVANCED
Rs. 19,824
PREMIUM
Rs. 26,432
info@eminenturetech.com Eminenturetech.com

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Eminenture’s strategy of internet marketing

  • 1. Eminenture’s Strategy of Internet Marketing
  • 2. What Will We Do? Eminenturetech.com Initial Review and Analysis On Page Optimization Off Page Optimization Content Marketing Social Media Optimization Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing Reporting and Analysis
  • 3. 1. Initial Review and Analysis Number of Keywords/Phrases: Researching keywords Suggesting keywords Sending for client’s approval Considering his/her recommendations Finalizing the most accurate keywords Eminenturetech.com
  • 4. 1. Initial Review and Analysis  In-depth Site Analysis:  Visiting website  Report making of its strategy for traffic  Checking visitor’s loyalty and crawling  Analyzing shortcomings, like broken links  Quality check of the content  Analyzing targeted keywords  Need of campaigning or not  To whom are targeting  To whom should be targeted Eminenturetech.com
  • 5. 1. Initial Review and Analysis Back Link Analysis: Total number of links Unique domain Number of unique domain Anchor text usage Fresh/incoming links Page performance Link quality Eminenturetech.com
  • 6. 1. Initial Review and Analysis Competitor Analysis: keyword research Identify top competitors Analyze competitors Analyze topical authority Establish industry averages Social media and content audit Determine your barrier to entry and strategy Eminenturetech.com
  • 7. 1. Initial Review and Analysis Google Penalty Check: Google Analytics Google Webmaster Tool Moz Rank Tracker Search Metrics Algorithmic penalty Check indexing Eminenturetech.com
  • 8. 1. Initial Review and Analysis Duplicate Content Check: Track down plagiarist Get a list of sources Percent of matched content Check the originality of content Automatically monitor content for plagiarism Eminenturetech.com
  • 9. 2. On Page Optimization  Title Tag Optimization  Meta Tag Optimization  Image ALT Tag Optimization  Anchor Tag Optimization  H1/H2 Tag Optimization  Canonicalization  Sitemap Generation  URL Optimization  Internal Interlinking Eminenturetech.com  XML Sitemap Generation & Generation  ROBOTS.TXT Implementation  Website Page Load Optimization Recommendations  Existing Content Optimization  Google Analytics Set Up  Google Webmasters Set Up
  • 10. 3. Off Page Optimization  High PR Directory Submission  Local Listing Optimization  Social Bookmarking  Classified Submission  Image Promotion & Submission  Google+ Local Page Set-up  SEO Targeted Blog Comments  Manual Search Engine Submissions  Question & Answer Submissions  Business Listing Eminenturetech.com
  • 11. 4. Content Marketing Article Writing & Submissions Press Release Writing & Submission Blog Posting Guest Blog Posting Web 2.0 Profile Creation Infographic Creation & Distribution Video Creation & Submission Eminenturetech.com
  • 12. Major Social Media A/C’s Set Up Facebook Posts Twitter Tweets Google Plus Posts Facebook Genuine Likes Youtube Account Set Up Video Marketing Facebook/ Twitter/ Youtube Design Set Up 5. Social Media Optimization Eminenturetech.com
  • 13. SEO Automation Assessing your industry traffic potential Identifying keyword opportunities for your sites Identifying related relevant terms Interlinking site’s pages and links Getting all key optimization Eminenturetech.com 6. Search Engine Optimization (SEO)
  • 14. 7. Search Engine Marketing (SEM)  PPC:  Campaign Marketing  Target keywords via PPC ads  Maximum CPA target  Setting up Adwords account  Running campaign with tracking of conversion  Optimizing campaign settings  Running re-marketing campaign  Accessing negative keywords  Optimizing ad copies & landing pages  Cost per impression Eminenturetech.com
  • 15. 8. Email Marketing Selecting an email provider Sending Newsletters Preparing streamlined contacts Determining the purpose Investing in great copy Keeping the subject in spotlight Setting up tracking Testing and Refining Eminenturetech.com
  • 16. 9. Reporting and Analysis Fortnight report generation Monthly report generation Suggestions to improve Tailored solutions Search Analytics Web Analytics Eminenturetech.com
  • 17. OUR SEO PLANS Eminenturetech.com BASIC Rs. 6,608 STARTER Rs. 13,216 ADVANCED Rs. 19,824 PREMIUM Rs. 26,432