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Content Marketing & Optimization@leeodden – marketingblog.com TopRankMarketing.com
About TopRankMarketing.com     Consulting              Speaking                  Media
How does content marketing  amplify Social & SEO  results? Let’s find out…
Content Marketing:  Simplified “Aligning customer & brand objectives through online content.”
Content Connects I need light bulbs. Search Google: SERP: 5 Light Bulbs That Save You $ Good to know.  Are your light bulbs really that good? Read our Customer Reviews I’ll take six Twitter:  I just bought lifetime light bulbs from XYZ Consumer Company XYZ
Content is the Seed of Search Content is an Outcome of Social
Touchpoints in Buying Cycle
Customers Expect More ,[object Object]
Read reviews
Ask friends on social sites
Purchase
Share on social sites
Check availability
Purchase,[object Object]
 600k+ sites link to our blog
 Attracts $5-8k/mo media coverage
 Attracts talent, speaking gigs, partners
 Contributes to more new business than      we could take on  ,[object Object]
Blog
News blog
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Client newsletter
Online Marketing Newsletter
Webinars
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Content Marketing Optimization - TopRank Marketing

Editor's Notes

  1. Content Marketing and Search Engine Optimization
  2. Lee Odden is CEO of TopRank Online Marketing, a pioneering digital marketing agency that helps companies improve customer relationships and increase online sales through integrated search, social media and content marketing services. Odden’s 12 years of client consulting experience includes Fortune 50 companies HP & McKesson and trusted marketing industry brands like PRWeb, Marketo and StrongMail.  “Online Marketing Heroes”, published by Wiley, features Odden’s advice on internet marketing topics and he’s contributed to influential industry publications including Mashable, ClickZ, MediaPost & American Express OPEN. He is also editor of Online Marketing Blog with over 45,000 subscribers and ranked by Advertising Age as one of the top Marketing blogs online. A social media strategist and practitioner, Odden leverages over 5,000 fans on Facebook, 25,000 connections on Twitter and 2,000 blog posts to generate all of the new consulting business for his agency.  Odden has been cited by The Economist, DM News and U.S. News & World Report for digital marketing expertise and is a sought after speaker for private corporate events and conferences including Search Engine Strategies, Pubcon and PRSA International. He has keynoted Online Marketing Summit, Search Exchange and will be keynoting the Social Media Junction conference in Auckland, New Zealand late 2010. Odden serves on the advisory board for Search Engine Strategies and is a past MIMA and DMA board member. @leeoddenhttp://www.toprankmarketing.comhttp://www.toprankblog.com
  3. Cycle of Social Media InteractionEssential social content developmentSocial media optimization tipsSocial network developmentSocial content promotionLink building through social mediaMining social data for keywords and editorial
  4. http://www.marketo.comhttp://blog.marketo.com
  5. For more insights on Content Marketing Optimization, visithttp://www.toprankblog.com/category/content-marketing/http://www.toprankmarketing.com/content-marketing/