SlideShare a Scribd company logo
Content Marketing & Optimization@leeodden – marketingblog.com TopRankMarketing.com
About TopRankMarketing.com     Consulting              Speaking                  Media
How does content marketing  amplify Social & SEO  results? Let’s find out…
Content Marketing:  Simplified “Aligning customer & brand objectives through online content.”
Content Connects I need light bulbs. Search Google: SERP: 5 Light Bulbs That Save You $ Good to know.  Are your light bulbs really that good? Read our Customer Reviews I’ll take six Twitter:  I just bought lifetime light bulbs from XYZ Consumer Company XYZ
Content is the Seed of Search Content is an Outcome of Social
Touchpoints in Buying Cycle
Customers Expect More ,[object Object]
Read reviews
Ask friends on social sites
Purchase
Share on social sites
Check availability
Purchase,[object Object]
 600k+ sites link to our blog
 Attracts $5-8k/mo media coverage
 Attracts talent, speaking gigs, partners
 Contributes to more new business than      we could take on  ,[object Object]
Blog
News blog
Articles, guest posts off-site
Client newsletter
Online Marketing Newsletter
Webinars
Press Releases

More Related Content

What's hot

Social Media (SMO) & SEO Interaction
Social Media (SMO) & SEO InteractionSocial Media (SMO) & SEO Interaction
Social Media (SMO) & SEO InteractionJose Nunez
 
3 ways to boost your website rankings
3 ways to boost your website rankings3 ways to boost your website rankings
3 ways to boost your website rankingsJen Phillips April
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewInflow
 
Seo smo- ppc proposal- info
Seo smo- ppc proposal- infoSeo smo- ppc proposal- info
Seo smo- ppc proposal- infosanjeevoctashop
 
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...Himani Kankaria
 
New Research on News Release Best Practices
New Research on News Release Best PracticesNew Research on News Release Best Practices
New Research on News Release Best PracticesHubSpot
 
The Latest Advanced SEO & Link Strategies
The Latest Advanced SEO & Link StrategiesThe Latest Advanced SEO & Link Strategies
The Latest Advanced SEO & Link StrategiesPatrick Altoft
 
Marketing Strategy Vs. Tactics - Identifying the Significance
Marketing Strategy Vs. Tactics - Identifying the SignificanceMarketing Strategy Vs. Tactics - Identifying the Significance
Marketing Strategy Vs. Tactics - Identifying the SignificanceHimani Kankaria
 
How to Drive More Traffic to Your Website?
How to Drive More Traffic to Your Website?How to Drive More Traffic to Your Website?
How to Drive More Traffic to Your Website?KimYn20
 
How to Coach Your Clients to Blogging Success
How to Coach Your Clients to Blogging SuccessHow to Coach Your Clients to Blogging Success
How to Coach Your Clients to Blogging SuccessHubSpot
 
Link building presentation
Link building presentationLink building presentation
Link building presentationPaula Albocino
 
Unit 302 principles of keywords and optimisation
Unit 302   principles of keywords and optimisationUnit 302   principles of keywords and optimisation
Unit 302 principles of keywords and optimisationGeorgie Pilbeam
 
Building Links from Inbound Marketing
Building Links from Inbound MarketingBuilding Links from Inbound Marketing
Building Links from Inbound Marketingshuey03
 
10 seo techniques that’ll double your website or blog traffic
10 seo techniques that’ll double your website or blog traffic10 seo techniques that’ll double your website or blog traffic
10 seo techniques that’ll double your website or blog trafficGlassMedia Web Design Brampton
 
302 principles of keywords and optimisation
302 principles of keywords and optimisation302 principles of keywords and optimisation
302 principles of keywords and optimisationcaitlin house
 

What's hot (20)

Social Media (SMO) & SEO Interaction
Social Media (SMO) & SEO InteractionSocial Media (SMO) & SEO Interaction
Social Media (SMO) & SEO Interaction
 
3 ways to boost your website rankings
3 ways to boost your website rankings3 ways to boost your website rankings
3 ways to boost your website rankings
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Rand fishkin-sic-2011
Rand fishkin-sic-2011Rand fishkin-sic-2011
Rand fishkin-sic-2011
 
Seo smo- ppc proposal- info
Seo smo- ppc proposal- infoSeo smo- ppc proposal- info
Seo smo- ppc proposal- info
 
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...
How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...
 
New Research on News Release Best Practices
New Research on News Release Best PracticesNew Research on News Release Best Practices
New Research on News Release Best Practices
 
The Latest Advanced SEO & Link Strategies
The Latest Advanced SEO & Link StrategiesThe Latest Advanced SEO & Link Strategies
The Latest Advanced SEO & Link Strategies
 
Marketing Strategy Vs. Tactics - Identifying the Significance
Marketing Strategy Vs. Tactics - Identifying the SignificanceMarketing Strategy Vs. Tactics - Identifying the Significance
Marketing Strategy Vs. Tactics - Identifying the Significance
 
How to Drive More Traffic to Your Website?
How to Drive More Traffic to Your Website?How to Drive More Traffic to Your Website?
How to Drive More Traffic to Your Website?
 
How to Coach Your Clients to Blogging Success
How to Coach Your Clients to Blogging SuccessHow to Coach Your Clients to Blogging Success
How to Coach Your Clients to Blogging Success
 
Link building presentation
Link building presentationLink building presentation
Link building presentation
 
Unit 302
Unit 302Unit 302
Unit 302
 
Unit 302
Unit 302Unit 302
Unit 302
 
Unit 302 principles of keywords and optimisation
Unit 302   principles of keywords and optimisationUnit 302   principles of keywords and optimisation
Unit 302 principles of keywords and optimisation
 
Building Links from Inbound Marketing
Building Links from Inbound MarketingBuilding Links from Inbound Marketing
Building Links from Inbound Marketing
 
Top 10 SEO Public Relations Tips: TopRank
Top 10 SEO Public Relations Tips: TopRankTop 10 SEO Public Relations Tips: TopRank
Top 10 SEO Public Relations Tips: TopRank
 
10 seo techniques that’ll double your website or blog traffic
10 seo techniques that’ll double your website or blog traffic10 seo techniques that’ll double your website or blog traffic
10 seo techniques that’ll double your website or blog traffic
 
SMO Proposal
SMO ProposalSMO Proposal
SMO Proposal
 
302 principles of keywords and optimisation
302 principles of keywords and optimisation302 principles of keywords and optimisation
302 principles of keywords and optimisation
 

Viewers also liked

[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And PortKeiichi Daiba
 
Content Marketing - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better PerformanceContent Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing - How to Optimize & Socialize for Better PerformanceTopRank Marketing Agency
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingTopRank Marketing Agency
 
Classics
ClassicsClassics
ClassicsNinu
 
Web-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationWeb-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationRachel Vacek
 
Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011TopRank Marketing Agency
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content TopRank Marketing Agency
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingTopRank Marketing Agency
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP  Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP TopRank Marketing Agency
 
The butterfly_The flower
The butterfly_The flowerThe butterfly_The flower
The butterfly_The flowerNinu
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingTopRank Marketing Agency
 
Erlang with Regexp Perl And Port
Erlang with Regexp Perl And PortErlang with Regexp Perl And Port
Erlang with Regexp Perl And PortKeiichi Daiba
 
#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress Barcelona#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress BarcelonaTopRank Marketing Agency
 

Viewers also liked (20)

[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port[Erlang LT] Regexp Perl And Port
[Erlang LT] Regexp Perl And Port
 
prova tre
prova treprova tre
prova tre
 
Content Marketing - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better PerformanceContent Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing - How to Optimize & Socialize for Better Performance
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business Blogging
 
prova
provaprova
prova
 
Classics
ClassicsClassics
Classics
 
Web-Scale Discovery: Post Implementation
Web-Scale Discovery: Post ImplementationWeb-Scale Discovery: Post Implementation
Web-Scale Discovery: Post Implementation
 
Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011Convergence: Social Media SEO Content Marketing SES Chicago 2011
Convergence: Social Media SEO Content Marketing SES Chicago 2011
 
Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content Content Marketing Strategy - The Future is Bright for Web Content
Content Marketing Strategy - The Future is Bright for Web Content
 
Atom Pub
Atom PubAtom Pub
Atom Pub
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B Marketing
 
Drupal101
Drupal101Drupal101
Drupal101
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP  Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP
 
The butterfly_The flower
The butterfly_The flowerThe butterfly_The flower
The butterfly_The flower
 
aaa
aaaaaa
aaa
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank Marketing
 
prova due
prova dueprova due
prova due
 
Erlang with Regexp Perl And Port
Erlang with Regexp Perl And PortErlang with Regexp Perl And Port
Erlang with Regexp Perl And Port
 
Amazon Ec2
Amazon Ec2Amazon Ec2
Amazon Ec2
 
#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress Barcelona#Optimize Content & Customers - Search Congress Barcelona
#Optimize Content & Customers - Search Congress Barcelona
 

Similar to Content Marketing Optimization - TopRank Marketing

Social Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & TipsSocial Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & TipsTopRank Marketing Agency
 
Film Marketing and Distribution Seminar
Film Marketing and Distribution SeminarFilm Marketing and Distribution Seminar
Film Marketing and Distribution SeminarAllen Chou
 
Integrating SEO & Social Media
Integrating SEO & Social MediaIntegrating SEO & Social Media
Integrating SEO & Social MediaPatrick Altoft
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
 
smartdata inc brand promotion - Top in oDesk and Elance
smartdata inc brand promotion - Top in oDesk and Elancesmartdata inc brand promotion - Top in oDesk and Elance
smartdata inc brand promotion - Top in oDesk and ElancesmartData Enterprises Inc.
 
Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Radek Kotlarek
 
Inbound Marketing University Intro to Inbound Marketing
Inbound Marketing University Intro to Inbound MarketingInbound Marketing University Intro to Inbound Marketing
Inbound Marketing University Intro to Inbound MarketingCMnCo
 
Social Media & SEO - TopRank Online Marketing
Social Media & SEO - TopRank Online MarketingSocial Media & SEO - TopRank Online Marketing
Social Media & SEO - TopRank Online MarketingTopRank Marketing Agency
 
Social Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in IndoreSocial Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right StrategyAbdul Malick
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfVanakkamDigital
 
SEO Services in UK - YNG Media
SEO Services in UK - YNG MediaSEO Services in UK - YNG Media
SEO Services in UK - YNG Mediayngglobal
 
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your WebsiteInsivia
 
Blogging and Social Media For Business
Blogging and Social Media For BusinessBlogging and Social Media For Business
Blogging and Social Media For BusinessChris Cree
 
7 Steps to Creating Engaging Content
7 Steps to Creating Engaging Content7 Steps to Creating Engaging Content
7 Steps to Creating Engaging ContentZemanta
 

Similar to Content Marketing Optimization - TopRank Marketing (20)

Social Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & TipsSocial Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & Tips
 
Film Marketing and Distribution Seminar
Film Marketing and Distribution SeminarFilm Marketing and Distribution Seminar
Film Marketing and Distribution Seminar
 
Integrating SEO & Social Media
Integrating SEO & Social MediaIntegrating SEO & Social Media
Integrating SEO & Social Media
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
 
smartdata inc brand promotion - Top in oDesk and Elance
smartdata inc brand promotion - Top in oDesk and Elancesmartdata inc brand promotion - Top in oDesk and Elance
smartdata inc brand promotion - Top in oDesk and Elance
 
Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)
 
Organic SEO Strategies by Web3
Organic SEO Strategies by Web3Organic SEO Strategies by Web3
Organic SEO Strategies by Web3
 
Creative seo proposal(1)
Creative seo proposal(1)Creative seo proposal(1)
Creative seo proposal(1)
 
Cim iom-oct2010-distr
Cim iom-oct2010-distrCim iom-oct2010-distr
Cim iom-oct2010-distr
 
Inbound Marketing University Intro to Inbound Marketing
Inbound Marketing University Intro to Inbound MarketingInbound Marketing University Intro to Inbound Marketing
Inbound Marketing University Intro to Inbound Marketing
 
Social Media & SEO - TopRank Online Marketing
Social Media & SEO - TopRank Online MarketingSocial Media & SEO - TopRank Online Marketing
Social Media & SEO - TopRank Online Marketing
 
Social Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in IndoreSocial Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in Indore
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
 
SEO Services in UK - YNG Media
SEO Services in UK - YNG MediaSEO Services in UK - YNG Media
SEO Services in UK - YNG Media
 
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
 
Social Media SEO
Social Media SEOSocial Media SEO
Social Media SEO
 
Blogging and Social Media For Business
Blogging and Social Media For BusinessBlogging and Social Media For Business
Blogging and Social Media For Business
 
7 Steps to Creating Engaging Content
7 Steps to Creating Engaging Content7 Steps to Creating Engaging Content
7 Steps to Creating Engaging Content
 

More from TopRank Marketing Agency

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingTopRank Marketing Agency
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsTopRank Marketing Agency
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookTopRank Marketing Agency
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetTopRank Marketing Agency
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesTopRank Marketing Agency
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?TopRank Marketing Agency
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenTopRank Marketing Agency
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...TopRank Marketing Agency
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground UpTopRank Marketing Agency
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingTopRank Marketing Agency
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersTopRank Marketing Agency
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PRTopRank Marketing Agency
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16TopRank Marketing Agency
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerTopRank Marketing Agency
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinTopRank Marketing Agency
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessTopRank Marketing Agency
 

More from TopRank Marketing Agency (20)

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank Marketing
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing Results
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBook
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
 
Your Marketing Golden Ticket
Your Marketing Golden TicketYour Marketing Golden Ticket
Your Marketing Golden Ticket
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee Odden
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
 
How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital Advertising
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
 
[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an Influencer
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office Success
 

Recently uploaded

TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumzyqmx62fgm
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datassDilipParmar63
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
The Leading Cyber Security Entrepreneur of India in 2024.pdf
The Leading Cyber Security Entrepreneur of India in 2024.pdfThe Leading Cyber Security Entrepreneur of India in 2024.pdf
The Leading Cyber Security Entrepreneur of India in 2024.pdfinsightssuccess2
 
Did Paul Haggis Ever Win an Oscar for Best Filmmaker
Did Paul Haggis Ever Win an Oscar for Best FilmmakerDid Paul Haggis Ever Win an Oscar for Best Filmmaker
Did Paul Haggis Ever Win an Oscar for Best Filmmakerstajohn447
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseirhcs
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.smalmahmud11
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateRedSeer
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfHenry Tapper
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 

Recently uploaded (20)

TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
The Leading Cyber Security Entrepreneur of India in 2024.pdf
The Leading Cyber Security Entrepreneur of India in 2024.pdfThe Leading Cyber Security Entrepreneur of India in 2024.pdf
The Leading Cyber Security Entrepreneur of India in 2024.pdf
 
Did Paul Haggis Ever Win an Oscar for Best Filmmaker
Did Paul Haggis Ever Win an Oscar for Best FilmmakerDid Paul Haggis Ever Win an Oscar for Best Filmmaker
Did Paul Haggis Ever Win an Oscar for Best Filmmaker
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 

Content Marketing Optimization - TopRank Marketing

Editor's Notes

  1. Content Marketing and Search Engine Optimization
  2. Lee Odden is CEO of TopRank Online Marketing, a pioneering digital marketing agency that helps companies improve customer relationships and increase online sales through integrated search, social media and content marketing services. Odden’s 12 years of client consulting experience includes Fortune 50 companies HP & McKesson and trusted marketing industry brands like PRWeb, Marketo and StrongMail.  “Online Marketing Heroes”, published by Wiley, features Odden’s advice on internet marketing topics and he’s contributed to influential industry publications including Mashable, ClickZ, MediaPost & American Express OPEN. He is also editor of Online Marketing Blog with over 45,000 subscribers and ranked by Advertising Age as one of the top Marketing blogs online. A social media strategist and practitioner, Odden leverages over 5,000 fans on Facebook, 25,000 connections on Twitter and 2,000 blog posts to generate all of the new consulting business for his agency.  Odden has been cited by The Economist, DM News and U.S. News & World Report for digital marketing expertise and is a sought after speaker for private corporate events and conferences including Search Engine Strategies, Pubcon and PRSA International. He has keynoted Online Marketing Summit, Search Exchange and will be keynoting the Social Media Junction conference in Auckland, New Zealand late 2010. Odden serves on the advisory board for Search Engine Strategies and is a past MIMA and DMA board member. @leeoddenhttp://www.toprankmarketing.comhttp://www.toprankblog.com
  3. Cycle of Social Media InteractionEssential social content developmentSocial media optimization tipsSocial network developmentSocial content promotionLink building through social mediaMining social data for keywords and editorial
  4. http://www.marketo.comhttp://blog.marketo.com
  5. For more insights on Content Marketing Optimization, visithttp://www.toprankblog.com/category/content-marketing/http://www.toprankmarketing.com/content-marketing/