The document discusses search engine optimization (SEO) strategies for small businesses. It provides examples of clients who significantly increased their traffic and revenue through optimizing content and links on their websites. Key factors for SEO success mentioned include optimized titles, headlines, metadata, and quality backlinks. The document also offers many potential link building opportunities such as local directories, charity sponsorships, and guest posts.

1. Search Engine Optimization for Small Business

2. Old Days of Optimization

3. Today

4. Main Factors CONTENT LINKS

5. Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits

6. Search Engine Optimization for Small Business Optimized Content + Some Linking = 458% Increase in Traffic in 5 Months

7. Search Engine Optimization for Small Business WHO CARES

8. Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits

9. Search Engine Optimization for Small Business WHO CARES 4300 Additional Visits 5% Visitors Convert To A Sale Average Sale = $100 $21,500 Extra Revenue/Month

10. Search Engine Optimization for Small Business Client B 5552 Visits 30,208 Visits Purely Organic Search Traffic Doesn’t Include Branded Terms

11. Search Engine Optimization for Small Business WHO CARES 24,656 Additional Visits Per Month 2% Visitors Convert To A Sale Average Sale = $86 $42,408 Extra Revenue Each Month

12. Search Engine Optimization for Small Business Quality Links + Optimized Content = Success

13. Search Engine Optimization for Small Business Why Links?

14. Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable

15. Valuable & Trusted Source 71,435 Unique Websites Linking

16. Another Trusted Source 7,038 Unique Websites Linking

17. Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable Helps Pass Value To Your Site

18. Search Engine Optimization for Small Business WHAT ABOUT SOCIAL?!?

19. Search Engine Optimization for Small Business

20. Search Engine Optimization for Small Business Not On The First Page of Google: Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara

21. Search Engine Optimization for Small Business Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara These Terms Have Over 2million Searches/Year

22. Search Engine Optimization for Small Business What About Local Search?

23. Search Engine Optimization for Small Business http://www.davidmihm.com/local-search-ranking-factors.shtml

24. Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING

25. Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING Local Phone # Hours Put Yourself in Several Categories Upload Photos & Videos Write an “About Us” Paragraph Local Fax # Direct People to Write Reviews Get Links From Other Local Websites

26. Use Your Existing Resources To Identify Opportunities

27. Using Your Existing Linking Reach State & City Business Directories University Local Resources Pages

28. Using Your Existing Linking Reach http://www.union.umd.edu/GH/basic_needs/shopping.html

29. Using Your Existing Linking Reach University Local Resources Pages Alumni Updates & Job Postings

30. Using Your Existing Linking Reach

31. Using Your Existing Linking Reach Alumni Updates & Job Postings Job Posting Sites & Job Forums

32. Using Your Existing Linking Reach Job Posting Sites & Job Forums Participating in Industry Forums

33. http://directory.big-boards.com/

34. Using Your Existing Linking Reach Participating in Industry Forums Industry Directory Listings

35. Using Your Existing Linking Reach directorycritic.com/niche-directories.html

36. Using Your Existing Linking Reach Industry Directory Listings Sites Listing Any Company Website

37. Using Your Existing Linking Reach

38. Using Your Existing Linking Reach Sites Listing Any Company Website Sites Allowing Guest Posts/Interviews with Owners

39. Using Your Existing Linking Reach

40. Using Your Existing Linking Reach Sites Allowing Guest Posts/Interviews with Owners Black/Women/Christian/Jewish Business Owners

41. Using Your Existing Linking Reach goblackbusiness.com/ cbd-search.com/ womenbusinessdirectory.com/ jmerica.com/jdirectory/

42. Using Your Existing Linking Reach Black/Women/Christian/Jewish Business Owners Military or Veteran Owned Businesses

43. Using Your Existing Linking Reach

44. Using Your Existing Linking Reach Military or Veteran Owned Businesses Sites Listing Military Discounts/Deals

45. Using Your Existing Linking Reach

46. Using Your Existing Linking Reach Sites Listing Military Discounts/Deals University Pages Linking to Staff/Student Deals

47. Using Your Existing Linking Reach

48. Using Your Existing Linking Reach University Pages Linking to Staff/Student Deals Scholarship Pages on University Sites

49. Using Your Existing Linking Reach http://eosp.csumb.edu/scholarship-websites http://finaid.ucf.edu/scholarships/

50. Using Your Existing Linking Reach Scholarship Pages on University Sites Scholarship Pages on High School Sites

51. Using Your Existing Linking Reach http://www.narlington.k12.nj.us/NAHS-Scholarship.htm http://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htm http://saboe.k12.nj.us/mshs/mhs_guidance.html http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htm http://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546 http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342 http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf http://www.nps.k12.nj.us/236620129101236910/site/default.asp http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.html http://www.montclair.k12.nj.us/WebPage.aspx?Id=506

52. Using Your Existing Linking Reach Scholarship Pages on High School Sites High School or Local Athletic Team Sponsorship

53. Using Your Existing Linking Reach http://www.eteamz.com/southmdbaseball/sponsors/

54. Using Your Existing Linking Reach High School or Local Athletic Team Sponsorship Local Chamber of Commerce

55. Using Your Existing Linking Reach Local Chamber of Commerce Local Animal Shelters

56. Using Your Existing Linking Reach Local Animal Shelters Animals in the Office

57. Using Your Existing Linking Reach Animals in the Office Office Sponsored Athlete

58. Using Your Existing Linking Reach Office Sponsored Athlete Sponsoring a Local Podcamp/Barcamp

59. Using Your Existing Linking Reach http://podcamp.pbworks.com/w/page/17344268/FrontPage “ A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”

60. Using Your Existing Linking Reach Sponsoring a Local Podcamp/Barcamp Podcast Directories

61. Using Your Existing Linking Reach

62. Using Your Existing Linking Reach Podcast Directories Sites Linking to Webinars

63. Using Your Existing Linking Reach Sites Linking to Webinars Speaking at Events

64. Using Your Existing Linking Reach Speaking at Events Donate a Raffle Prize

65. Using Your Existing Linking Reach Donate a Raffle Prize Donate Old Product/Freebies

66. Using Your Existing Linking Reach Donate Old Product/Freebies Hold a Contest/Twitter Contest

67. Using Your Existing Linking Reach Hold a Contest/Twitter Contest Twitter Profile Sites

68. Using Your Existing Linking Reach twellow.com

69. Using Your Existing Linking Reach Twitter Profile Sites Sites That Profile Startups

70. Opportunity Cycle (Connect the dots)

71. Helpful Tools & Sites http://www.opensiteexplorer.org

72. Content & Internal Site Factors “ If you build it, they will come.”

73. Content & Internal Site Factors “ If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”

74. Quality Links + Optimized Content = Success

75. How much content? I need to keep my branding. Too many words ruins the design. I don’t know what to write there. I’m unwilling to add or change content regardless of the opportunity cost.

76. Find Your Keywords https://adwords.google.com/select/KeywordToolExternal

77. Helpful Tools & Sites Find Longtail Keywords

78. What kind of keywords? Look at surrounding search results

79. What kind of keywords?

80. Content & Internal Site Factors Main Factors: Title Tag

81. Search Engine Optimization for Small Business Title Tag: Home – Smashbox – Official Site

82. Content Main Factors: Title Tag SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia

83. Content Main Factors: Header/Headline/H1

84. Content Main Factors: Header/Headline/H1 Contains Flagpoles & Flag Poles in an H1. Ranks #1. Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”

85. Importance of a Meta Description

86. Importance of a Meta Description

87. Finding Duplicate Descriptions & Title Tags

88. How much content?

89. How much content?

90. How much content?

91. How much content?

92. How much content?

94. “ The only thing necessary for the triumph of evil is for good men to do nothing” - Edmond Burke

95. “ The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”

96. Q & A Adam Melson @adammm www.seerinteractive.com/blog