Email And Web Marketing On Steroids

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  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  • Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. Here are the steps: At the top middle of the screen click the Upload link Browse your computer for
  • Please read Appendix G Photos for Social Media before beginning this module Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice. There are many different ways to use Flickr included below but not limited to the following: Create profile that people can get to know you and your style of photos that you upload online. Upload photos into one convenient online location. Add titles, tags and descriptions so that photos can be found quicker online. Batch and organize photos into groups quickly. Create photo sets or albums to share with others. Share photos with other social media sites using RSS feed for photos sets.
  • Create your online profile in minutes by visiting www.Flickr.com and entering your username and password. Follow the steps as indicated in Creating Online Social Profiles located in Appendix A. Once you have created a profile you will want to see the user ID that Flickr has assigned to you. For example if your profile link is http://www.flickr.com/photos/28116669@N03/ then your Flickr ID is 28116669. You will need this number to add Flickr to some of your other online social networking profiles.
  • To upload photos to your Flickr profile you follow these steps: Start from the home page Click upload photos on the right side of the page A list of steps will now be displayed Click under step 1 Choose Photos A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage. Once the photos have been selected choose the privacy settings and select Upload Photos At the bottom of the screen a check mark will appear and to the right click on the link Add a Description
  • Each photo can have up to 3 different ways to search for photos online. The more detail and time added to these photos the faster that they will appear in the Flickr search. Titles are retrieved automatically from the name of the photo file. The consist of key words that identify where the picture was taken, who is in the photo, and what is happening in the photo. Descriptions are a few sentences that describe the picture in detail. Tags are the key words that help the picture become found quicker in internet searches. If you want to maximize the search engine optimization of the photos on Flickr, make sure that the title in in the tags and in the first few lines of the description. This is true for other sites like YouTube and Slideshare.
  • The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.
  • Share videos with the world.  Create your own television channel for FREE with a username, password, and email address.  Add video tours of neighborhoods, listings, and attractions.  Produce videos that generate interest that members will want to subscribe to on a regular basis.  These may include live conferences, testimonials from members, or classroom instruction.
  • Create a YouTube profile with a username and password.
  • Each YouTube user has their own television like channel that can be personalized to showcase your own videos and those of others. For example the URL will look like http://www.youtube.com/MoveWithDoug . Each channel Channel info – Name the title of your videos that will appear on your page. The example here is Doug Devitre’s videos. Also, add a brief description that you can pull from the Template in Appendix A to complete this section. Add tags or keywords that will quickly identify your channel if people were going to search YouTube by channel. Allow everyone to comment as long as they have approval to display comments Channel design – Customize a color theme, add playlists, and select the videos that you want to appear on your home page. You can also upload an image to serve as the background instead of choosing a default or available colors. Organize videos – YouTube gives you the ability to choose up to 9 videos to be displayed on your home page. Here set favorite videos to stay and leave a few spaces blank for other videos. Blank spots will automatically populate any new video to the channel’s home page. Performer info – Add additional resume like information to this section. Keep this short and simple.
  • You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps: Choose upload on the upper right side of the screen. Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK. Choose upload video While the video is loading add additional information about the video. Title must clearly identify the purpose of the video and include key words when people search for the video. Write a description that defines the purpose of the video and why others should watch it. Add tags or keywords to each video that define the purpose of the video Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  • Some YouTube channels have a customized background from a royalty free photo, a picture of the person, or an image that was created using a graphic design program. Also, one can adjust the color of the text, background color, link color, transparency of the boxes, etc. To create your own customized background please follow these steps: Login to your YouTube account Choose yellow Edit Channel Choose the second option, Channel Design Browse for the Advanced Design Customization Choose next to Background Image, select Browse Select the photo you want to use as the background for your YouTube Channel Select OK Choose whether you want the image to repeat in the background Choose the transparency level of how the text and boxes will appear over the background image. At the bottom of the screen choose update channel
  • Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what’s called a Custom YouTube Player instead of adding videos individually.
  • Adding videos one by one onto a page result in a long string of videos which the person has to click on individually. Instead add multiple videos into your website or blog by using a Custom Video Player in YouTube. There are 3 options to select which videos will appear in your Custom Video Player Chosen Favorites Created a Playlist All of My Videos Here is how to add the custom video player into your website: At the top of the screen underneath your profile name click the dropdown arrow to the right, scroll down, and choose more… Next, the My Account, Overview page will display. On the 3 rd column of links under More choose Custom Video Players At the top left of the window choose Create Custom Player Add the Player Name Add a description for the Custom YouTube Player Select a theme color for the player Choose between a single video or multiple video layout Choose which category of videos you want to include in your Custom YouTube Player: My Videos, My Favorites, or Playlists Click Select Generate Code Repeat steps in Embed HTML Source Code into Blog to insert the Custom Video Player into your blog or website
  • SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter. SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
  • A profile in Slide is very similar to other profiles that you have created previously. Use the Template in Appendix A to copy and paste information to save more time.
  • Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. Here are the steps: At the top middle of the screen click the Upload link Browse your computer for
  • Each slideshow or document that you upload to Slideshare can be reviewed under My Slideshows. Here you can quickly see the following: Name of presentation Author When presentation was uploaded How many have viewed Number of comments Tags My Slideshows is a good place to track online activity and see which presentations were the most favorite.
  • Once you view one of your presentations that you have already uploaded click on the title of the presentation on the My Slideshows screen and it will open up to the screen shown above. Now you have the ability to share your presentation with the preferred method of communication of your audience. Here are some options: Share by email. Mark as favorite so others can see which is the best. In addition add more tags to the favorite show to make it come up in the search quicker. Request download from the author. This option is available only if the author did not make download available to the public. Share on other social media Share on Facebook Post to Twitter Post to Blogger Share on MySpace Bookmark on Del.icio.us Embed in website Embed in WordPress
  • A Presentation Pack is a series of slideshow presentations or marked as My Favorite slideshows that can be embedded into a blog or a website. To embed a Slideshow Presentation Pack into your website or blog here are the steps: On the home page on the right side of the screen click on the widgets link. Next, you will be able to create the widget using either My Slideshows or My Favorite Slideshows under where it says Customize your Presentation Pack. At the bottom give your widget a title that represents who you are and how you want people to remember these presentations. At the bottom of the screen will display how the Presentation Pack will be viewed depending on your preferences. To the right of the Customize your Presentation Pack is the HTML source code that you will want to be able to copy and paste into your blog or website.
  • Share documents online without having to contact your website provider using a service called Box.net. Visit www.Box.net and create a profile with a username and password. This is a free application unless you start uploading several documents and want additional options to share and collaborate on documents. You can start uploading documents immediately. These can include and not limited to the following: .pdf (portable file document) .doc or .docx (Microsoft Word) .xls or .xlsx (Microsoft Excel) .ppt. or pptx (Microsoft PowerPoint) .jpg, .jpeg, .gif or any other type of picture files Once the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
  • Once each file is uploaded it can be organized into folders which help you find files quicker and share them with others. Create and add new folders like you would with paper files at your desk. Box.net can serve as an additional backup to the documents you need away from your computer and be able to download them from anywhere with an internet connection. To the right of each file there are three options: actions, shared, and comments. In the actions menu you can: Download the file Upload a new version of the file Rename the file On the shared menu you can: Share file by email Share file by creating a hyperlink. For an example open this document http://www.box.net/shared/xungdrk721 Other services like password protecting files, sharing large folders, and mobile settings are available for an additional fee.
  • In order to make your files accessible on your website or blog you will want to create a widget from Box.net that your can embed using the HTML source code. This requires you to follow the same directions as Embed HTML Source Code into Blog but I recommend inserting this widget into one of the columns that appear on your blog. Check with your blog software to see how to embed widgets in the blog so that every page displays the Box.net information. Notice that the HTML source code contains the characters width="460" height="345“. This shows how tall or wide the widget will be. Adjust the numbers carefully in order to make the Box.net widget fit the right size exactly in your blog. If you can copy and paste then you can embed this widget into your blog or website.
  • Position yourself as the thought leader of your business Become the source of information Give people another reason for doing business with you.
  • Keep in touch with past clients Answer frequently asked questions Build trust among your subscribers.
  • Latest gossip Source of the source Hot topics discussed.
  • Everyone is helping one another sharing information Problems or mistakes corrected quickly Level playing field for contributors.
  • Entries are organized chronologically Entries categorized Entries have their own permanent link.
  • Become an industry leader Promote company philosophy Highlight satisfied agents with testimonials Advertise recruiting bonuses.
  • Save money using the blog to test the idea Save time reaching target audiences Consumers will help distinguish good vs. bad ideas.
  • Search engines reward sites that are updated often Inbound link Outbound link Reciprocal link.
  • Email And Web Marketing On Steroids

    1. 1. Email and Web Marketing on Steroids <ul><li>by Doug Devitre </li></ul>
    2. 2. Consumers Want Information NOW! <ul><li>Text messaging </li></ul><ul><li>Email </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul>
    3. 3. What stops email from being received?
    4. 4. Problem #1 Junk Email [34,543,345]
    5. 5. Problem #2 Email Messages We Send To: YourMember@YourMember.com Subject: Sign up Today! Blogging Effectively Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code Sign up today for our next class at our association because we are lonely and like warm bodies. You do have to pay but we will keep you entertained while Doug will dance on his head for warm smiles. To: YourMember@YourMember.com Subject: Sign up Today! Power Prospecting and Renewing Referrals Using Social Media Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code Sign up today for our next class at our association where we can try to get you to volunteer for more committees and donate money to RPAC. To: YourMember@YourMember.com Subject: Sign up Today! Build Organizational Value Using Low Cost Methods Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code If you don’t sign up for our next class we will not be disappointed because we already have too much to do anyways and your registration gives me more work. To: YourMember@YourMember.com Subject: Sign up Today! Increase Profits Via Email/Web Marketing Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code Please sign up for this class NOW or I will come find you and drag you by the hair to get here. We can stop by the ATM and you can pay me direct. NO excuses!
    6. 6. Problem #3 Email Server Email Server Email Software Outlook Gmail Email Server Email Software Outlook Gmail <ul><li>Server says SPAM </li></ul><ul><li>Wrong email address </li></ul><ul><li>Server time out </li></ul><ul><li>Software says SPAM </li></ul><ul><li>Filtered to junk mail </li></ul><ul><li>User never opened </li></ul>
    7. 7. Problem #4 Too Many Emails (45,323,534,322,243)
    8. 8. Problem #5 Unsubscribe
    9. 9. Email Signature <ul><li>www.DougDevitreDelivers.com </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>314.496.5973 cell </li></ul><ul><li>314.754.8302 fax </li></ul><ul><li>1213 Oakleaf Drive </li></ul><ul><li>St. Louis, MO 63119 </li></ul><ul><li>Join my network on LinkedIn: http://www.linkedin.com/in/dougdevitre </li></ul><ul><li>Be my friend on Facebook http://www.Facebook.com/dougdevitre </li></ul><ul><li>Follow me on Twitter http://twitter.com/dougdevitre </li></ul>
    10. 10. Steps to Creating an Email Sig <ul><li>Start on a Microsoft Word document </li></ul><ul><li>Adjust formating </li></ul><ul><li>Insert hyperlinks </li></ul><ul><li>Copy to clipboard </li></ul><ul><li>Paste into email software </li></ul>
    11. 11. Multiple Email Signatures <ul><li>Thank you for contacting me </li></ul><ul><li>Should I follow up with you? </li></ul><ul><li>Thanks for visiting my open house </li></ul><ul><li>Personal </li></ul><ul><li>Representing another organization </li></ul><ul><li>Email signature with vCard </li></ul>
    12. 12. 9 Steps to Email Marketing Build database Create market segments Create messages Send messages Auto-responders Surveys Track sent messages Re-evaluate Send messages.
    13. 13. What to put into your email message? <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>PowerPoint presentations </li></ul><ul><li>Online documents </li></ul>
    14. 14. Articles = Blog Posts by Email <ul><li>Every post is its own web page </li></ul><ul><li>Web pages can be inserted as hyperlinks </li></ul><ul><li>Video, audio, PowerPoint, pictures, and forms </li></ul><ul><li>Receive updates by RSS reader or email. </li></ul>
    15. 15. Marketing videos
    16. 16. Link to Email Message Link to http://www.youtube.com/watch?v=pT7XslW5F8s
    17. 17. Add PDF to Email
    18. 18. http://sourceforge.net/projects/pdfcreator / 1. 2.
    19. 19. Print Document as PDF 1. 2. 3.
    20. 20. www.Box.net
    21. 22. Make Hyperlink 1. 2.
    22. 23. Add PowerPoint Presentations to Email
    23. 24. Upload Presentations 1. 2. 3.
    24. 25. Share PowerPoint 1. 2. 3.
    25. 26. PowerPoint Hyperlink http://www.slideshare.net/dougdevitre/improving-the-transparency-of-realtor-associations-presentation Copy Hyperlink
    26. 27. The Ultimate Email Marketing Piece YouTube video PDF Download Hyperlink Blog post
    27. 28. www.Flickr.com <ul><li>Create a profile </li></ul><ul><li>Upload photos </li></ul><ul><li>Titles, descriptions, and tags </li></ul><ul><li>Photostream </li></ul><ul><li>Create photo sets </li></ul><ul><li>Batch and organize photos </li></ul>
    28. 29. Create a Profile
    29. 30. Upload Photos
    30. 31. Titles, Descriptions, and Tags <ul><li>Titles </li></ul><ul><li>Descriptions </li></ul><ul><li>Tags </li></ul>
    31. 32. Photostream
    32. 33. SlideShow Share <ul><li>Picture 9 </li></ul>
    33. 34. What is the right tool? <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Hipcast </li></ul><ul><li>SlideShare </li></ul><ul><li>Box.net </li></ul><ul><li>Ping.fm </li></ul>
    34. 35. www.YouTube.com <ul><li>Create profile </li></ul><ul><li>Design the Channel </li></ul><ul><li>Upload video </li></ul><ul><li>Marketing videos </li></ul><ul><li>Playlists </li></ul><ul><li>Favorites </li></ul><ul><li>Subscriptions </li></ul><ul><li>Custom video players </li></ul>
    35. 36. Create YouTube P rofile <ul><li>Select username </li></ul><ul><li>Enter password </li></ul>
    36. 37. Design the Channel
    37. 38. Upload Video
    38. 39. Title, Tags, and Description
    39. 40. Marketing videos
    40. 41. Create a Background
    41. 42. Playlists
    42. 43. Playlists and Custom Players
    43. 44. Custom Video Players
    44. 45. What is the right tool? <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Hipcast </li></ul><ul><li>SlideShare </li></ul><ul><li>Box.net </li></ul><ul><li>Ping.fm </li></ul>
    45. 46. www.SlideShare.net <ul><li>Create a profile </li></ul><ul><li>Upload presentations </li></ul><ul><li>My Slideshows </li></ul><ul><li>Share presentations </li></ul><ul><li>Create a slideshow Presentation Pack </li></ul>
    46. 47. Create a Profile
    47. 48. Upload Presentations
    48. 49. My Slideshows
    49. 50. Share Presentations
    50. 51. Create a Slideshow Presentation Pack
    51. 52. What is the right tool? <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Hipcast </li></ul><ul><li>SlideShare </li></ul><ul><li>Box.net </li></ul><ul><li>Ping.fm </li></ul>
    52. 53. www.Box.Net <ul><li>Create a profile </li></ul><ul><li>Create folders </li></ul><ul><li>Upload files </li></ul><ul><li>Sharing documents by email and hyperlinks </li></ul><ul><li>Embed widget to blog or website </li></ul>
    53. 54. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Buyer presentation Buyer agency agreement Loan application Sample sales contract Homeowner warranty Sellers forwarding address Title and survey authorization Inspection notice Moving checklist Utility transfer Vendor list Relocation package Broker disclosure Listing contract Listing presentation Homeowner warranty Condo supplement MLS listing sheet Lock box authorization Flood letter Moving checklist Utility transfer Vendor list Relocation package Flyer templates Postcard templates PowerPoint templates Business card template Social media template List of suppliers Signs and riders Custom design Broker policy manual Referral agreements Training exercises Company roster Company logos Press releases
    54. 55. Box.net Folders <ul><li>Share documents by hyperlink </li></ul><ul><li>Share folders by hyperlink </li></ul>
    55. 56. Sharing Documents
    56. 57. Embed Widget to a Blog or Website <ul><li><embed src=&quot;http://www.box.net/static/flash/box_explorer.swf?widgetHash=2t04hfpk40&cl=0&quot; width=&quot;460&quot; height=&quot;345&quot; wmode=&quot;transparent&quot; type=&quot;application/x-shockwave-flash&quot;></embed> </li></ul>
    57. 58. What is the right tool? <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Hipcast </li></ul><ul><li>SlideShare </li></ul><ul><li>Box.net </li></ul><ul><li>Ping.fm </li></ul>
    58. 59. http://Ping.fm
    59. 60. http://Ping.fm
    60. 61. Where does it go? <ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>Blog </li></ul><ul><li>Website </li></ul><ul><li>Email </li></ul><ul><li>RSS reader </li></ul><ul><li>Friendfeed </li></ul><ul><li>Widgetbox </li></ul>
    61. 62. www.FriendFeed.com
    62. 63. Add Social Media Profiles
    63. 64. Available Social Websites <ul><li>Choose frequently used </li></ul>
    64. 65. Friend Feed RSS Feed
    65. 66. What is a Blog? <ul><li>A website on steroids </li></ul><ul><li>Involves committed writers to post articles on a regular basis </li></ul><ul><li>Most frequent entries appear at the top </li></ul><ul><li>Categorized </li></ul><ul><li>Easy to use </li></ul>
    66. 67. Why Blog? FREE Become the industry leader Member relationships Internal collaboration Knowledge management Recruitment Test ideas or products Rank high in search engines.
    67. 68. Become the Market Leader
    68. 69. Build Customer Relationships
    69. 70. Media Relations
    70. 71. Internal Collaboration
    71. 72. Knowledge Management
    72. 73. Recruitment
    73. 74. Test Ideas or Products
    74. 75. Rank High in Search Engines
    75. 76. Blog Example
    76. 77. Features of Blogs <ul><li>Title </li></ul><ul><li>Post </li></ul><ul><li>Page </li></ul><ul><li>Comments </li></ul><ul><li>Permanent links </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Widgets </li></ul><ul><li>Categories </li></ul><ul><li>Plugins </li></ul><ul><li>Membership </li></ul>
    77. 78. Categories <ul><li>Which topics will you write about the most? </li></ul><ul><li>Which geographic regions do you represent? </li></ul><ul><li>What areas of real estate do you specialize? </li></ul>
    78. 79. Search for Tags Home Condo Land Resort For sale Villa Lot Lake front Selling Loft Acreage Mountain Property Townhome Zoning Golf Homes PUD Survey Time share
    79. 80. Tag, You’re It! <ul><li>A tag is a key word </li></ul><ul><li>Used to search entries </li></ul><ul><li>Specific to each entry </li></ul><ul><li>Which tags are more important to your business? </li></ul><ul><li>How will consumers find you? </li></ul>
    80. 81. Favorite Links <ul><li>Each blog has favorite links of other blogs or websites </li></ul><ul><ul><li>www.YourName.com </li></ul></ul><ul><ul><li>www.YourCompany.com </li></ul></ul><ul><ul><li>www.YourCity.com </li></ul></ul><ul><ul><li>www.CitySchools.com </li></ul></ul><ul><ul><li>www.HUD.gov </li></ul></ul><ul><ul><li>www.ASHI.org </li></ul></ul>
    81. 82. Permanent Links <ul><li>Each page = web page </li></ul><ul><li>Each post= web page </li></ul><ul><li>Each category = web page </li></ul><ul><li>Each tag = web page </li></ul><ul><li>RSS feed = web page </li></ul>
    82. 83. Do you have time to blog?
    83. 84. Steps to Creating Blog Select blog name Design Template Create blog settings Choose authors Set schedule for entries Creating entries Handling comments Categories Favorite Links Adding Widgets Managing risk Marketing the blog
    84. 85. Why www.WordPress.com <ul><li>Create self hosted blog </li></ul><ul><li>100% customizable </li></ul><ul><li>Embeddable widgets and IDX feed </li></ul><ul><li>Built in RSS feed </li></ul><ul><li>Pages, posts, and multimedia </li></ul><ul><li>Authorized users upload content </li></ul><ul><li>Easy to use </li></ul>
    85. 86. Feedburner www.FeedBurner.com
    86. 87. Advantages of FeedBurner <ul><li>Readers subscribe to feed by email </li></ul><ul><li>Readers subscribe in RSS reader </li></ul><ul><li>Track subscriber count </li></ul><ul><li>Track multiple feeds within profile </li></ul><ul><li>Optimize feed using other social media sites </li></ul>
    87. 88. Integrate RSS Feeds <ul><li>Every blog post automatically updates: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linkedin profile </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Plaxo </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><ul><li>RSS feed </li></ul></ul><ul><ul><li>Email subscribers </li></ul></ul>
    88. 89. Online Forms <ul><li>Must offer consideration of value </li></ul><ul><li>Auto-responder campaign for follow up </li></ul><ul><li>www.iContact.com </li></ul><ul><li>cForms WordPress plugin </li></ul>
    89. 90. Tracking Visitors <ul><li>www.Google.com/analytics </li></ul><ul><li>www.BudURL.com </li></ul><ul><li>www.UserTesting.com </li></ul><ul><li>www.CrazyEgg.com </li></ul>
    90. 91. 10 Ten Blog Must Haves
    91. 92. 10. Branded URL <ul><li>www.YourName.com </li></ul><ul><li>www.YourCompany.com </li></ul><ul><li>http://YourName.WordPress.com </li></ul><ul><li>http://YourName.WordPress.com </li></ul>
    92. 93. 9. Pages That Offer Value <ul><li>Special report downloads </li></ul><ul><li>Search for homes </li></ul><ul><li>Neighborhood profiles </li></ul><ul><li>Important community links </li></ul><ul><li>Downloadable resources </li></ul><ul><li>Client testimonials </li></ul>
    93. 94. 8. Relevant Blog Posts <ul><li>Time sensitive </li></ul><ul><li>Address hot topics </li></ul><ul><li>Frequently asked questions </li></ul><ul><li>Opinion of value </li></ul><ul><li>Specific to niche served </li></ul>
    94. 95. Frequency <ul><li>The more you blog the better you get </li></ul><ul><li>Stay on top of hot topics </li></ul><ul><li>Creates credibility. </li></ul>
    95. 96. 7. Disclaimer <ul><li>I agree to ask my supervising broker, REALTOR® Association, Real Estate commission, and/or attorney what the disclaimer should be that appears on the blog template stating _________________. </li></ul>
    96. 97. 6. Pictures <ul><li>Every post should have a picture </li></ul><ul><li>Must have rights to use pictures </li></ul><ul><li>Virtual tours </li></ul><ul><li>www.Animoto.com </li></ul><ul><li>www.Flickr.com </li></ul>
    97. 98. 5. Videos/Multimedia <ul><li>Embed into blog </li></ul><ul><li>Playlists </li></ul><ul><li>Custom Video Players </li></ul><ul><li>www.Ustream.TV </li></ul><ul><li>www.YouTube.com </li></ul><ul><li>www.TubeMogul.com </li></ul>
    98. 99. Google Earth
    99. 100. www.Animoto.com/RealEstate
    100. 101. 4. Widgets <ul><li>Social media widgets </li></ul><ul><li>Box.net widget </li></ul><ul><li>Presentation Pack Widget </li></ul><ul><li>Custom video players </li></ul><ul><li>www.WidgetBox.com </li></ul>
    101. 102. Example Widgets
    102. 103. 3. Comments <ul><li>Allow for comments </li></ul><ul><li>Read comments </li></ul><ul><li>Approve comments </li></ul><ul><li>Respond to comments </li></ul><ul><li>Delete comment forever </li></ul>
    103. 104. 2. Lead Generation <ul><li>Special reports </li></ul><ul><li>Calls to action </li></ul><ul><li>www.iContact.com </li></ul><ul><li>www.Feedburner.com </li></ul><ul><li>www.Box.net </li></ul><ul><li>www.AltosResearch.com </li></ul>
    104. 105. 1. RSS Subscription <ul><li>Promote RSS subscription feed visibly on all e-marketing </li></ul><ul><li>Promote RSS on print media </li></ul><ul><li>Track how many readers </li></ul><ul><li>Track how many clicked on links from RSS feed </li></ul>
    105. 106. Differentiate between blog providers blog providers
    106. 107. Questions to Ask... <ul><li>How much do you pay per month? </li></ul><ul><li>How much do you pay to make changes? </li></ul><ul><li>How much do you pay for hosting? </li></ul><ul><li>Do you own your own domain name? </li></ul><ul><li>Is your template customizable? </li></ul><ul><li>Do you need to know web design code? </li></ul><ul><li>Can you add your own HTML code? </li></ul>
    107. 108. Free WordPress Blog Hosting <ul><li>FREE </li></ul><ul><li>Do not pay to make changes </li></ul><ul><li>Do not pay for hosting </li></ul><ul><li>A .wordpress.com URL is assigned </li></ul><ul><li>Template is somewhat customizable </li></ul><ul><li>Do not need to know web design code </li></ul><ul><li>You can embed HTML code </li></ul>
    108. 109. Self-Hosted WordPress Blog <ul><li>You pay $5-40/month for the hosting </li></ul><ul><li>You pay only for custom design setup </li></ul><ul><li>You own your own domain name </li></ul><ul><li>The template is 100% customizable </li></ul><ul><li>You need to know code only for initial design or design can be outsourced </li></ul><ul><li>You can embed your own HTML code </li></ul>
    109. 110. Blog Software <ul><li>www.Wordpress.com </li></ul><ul><li>www.Blogger.com </li></ul><ul><li>www.ActiveRain.com </li></ul><ul><li>www.RealTownBlogs.com </li></ul>
    110. 111. Why Read Blogs? <ul><li>Be the first in the know </li></ul><ul><li>Learn and analyze new statistics quickly </li></ul><ul><li>Make decisions faster than the competition </li></ul><ul><li>Respond to hot topics quickly </li></ul><ul><li>Receive information anywhere </li></ul>
    111. 112. My First Experience Blogging <ul><li>Don’t give up yet. </li></ul><ul><li>It takes time to learn… </li></ul>
    112. 113. Handling Comments <ul><li>Types of comments </li></ul><ul><ul><li>SPAM </li></ul></ul><ul><ul><li>Acknowledgements </li></ul></ul><ul><ul><li>Clarification questions </li></ul></ul><ul><ul><li>Disagree </li></ul></ul><ul><ul><li>Negative or hurtful </li></ul></ul>
    113. 114. Ethical Issues and Risk Reduction Risk Reduction <ul><li>Fair housing </li></ul><ul><li>Diversity </li></ul><ul><li>Code of Ethics </li></ul>
    114. 115. Copyright Infringement <ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Audio </li></ul><ul><li>Quotes </li></ul><ul><li>Articles </li></ul>
    115. 116. Misinterpretation <ul><li>I didn’t mean to say that </li></ul><ul><li>No one will see this </li></ul><ul><li>Negative comments </li></ul><ul><li>Overstated opinions </li></ul>
    116. 117. Abandonment <ul><li>Last blog post was 2 years ago </li></ul><ul><li>No response to comments </li></ul><ul><li>Not a worthy resource for others to return. </li></ul>
    117. 118. Types of Content <ul><li>Announcements </li></ul><ul><li>Stating facts </li></ul><ul><li>Opinions </li></ul>
    118. 119. Auto-Approve <ul><li>What comments would you auto-approve to your social media accounts? </li></ul><ul><li>Who would you approve to automatically publish comments? </li></ul>
    119. 120. Require Approval <ul><li>Blog posts </li></ul><ul><li>Political issues </li></ul><ul><li>Hot topics </li></ul>
    120. 121. www.Conduit.com
    121. 123. VIP Membership <ul><li>5 videos weekly that explain how to use tools you already own specific to real estate. </li></ul><ul><li>Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. </li></ul><ul><li>Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. </li></ul><ul><li>Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. </li></ul><ul><li>Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. </li></ul>$19.95 /month $199 /year
    122. 124. 非常感謝 , どうも , shukrān, tak, Merci, danke, ευχαριστώ, mahalo, grazie, Dzięki, спасибо, gracias, Thank you! <ul><li>Negative Comments </li></ul><ul><li>Lose control over the message </li></ul><ul><li>Neglect </li></ul><ul><li>Misinterpretation of blogging culture </li></ul><ul><li>Presenting incorrect information </li></ul><ul><li>http://www.DougDevitre.com </li></ul>

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