Open Beta 2008

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Open Beta 2008

  1. 1. Justin Boeckman Director of Internet Marketing www.elementfusion.com Maximizing organic results with your online presence
  2. 2. Choosing a name Pick a name with meaning
  3. 3. Choosing a name Include keywords if possible
  4. 4. Choosing a name Use a service to help you in the process www.domainsbot.com
  5. 5. Define your Audience <ul><li>Think of your app as a service. What problem does your app solve. </li></ul>
  6. 6. Define your Audience <ul><li>How are people searching for your service online: </li></ul><ul><ul><li>www.wordtracker.com </li></ul></ul><ul><ul><li>www.keyworddiscovery.com </li></ul></ul><ul><ul><li>www.wordze.com </li></ul></ul>
  7. 7. Develop Content Establish yourself as an expert through blogging and helpful articles.
  8. 8. Research competitors http://www.webconfs.com/keyword-density-checker.php http://www.gorank.com/analyze.php Develop Content
  9. 9. On Page Optimization Page Titles
  10. 10. Keyword Density On Page Optimization
  11. 11. Heading Tags On Page Optimization
  12. 12. Internal Linking On Page Optimization
  13. 13. Off Page Optimization <ul><li>Building Links via: </li></ul><ul><li>Directories, Press Distribution www.prweb.com & Link Partners </li></ul>
  14. 14. Research Competitors links http://siteexplorer.search.yahoo.com http://www.linkhounds.com/link-harvester/backlinks.php Off Page Optimization
  15. 15. Register with Engines <ul><li>Check for search engine accessibility issues </li></ul><ul><li>www.google.com/webmasters/tools/dashboard </li></ul><ul><li>https://siteexplorer.search.yahoo.com </li></ul><ul><li>http://webmaster.live.com/ </li></ul>
  16. 16. Get Involved Become a part of the community: Forums
  17. 17. Blogs Get Involved Become a part of the community:
  18. 18. Get Involved Become a part of the community: Social Networks Twitter, plurk, facebook, myspace etc.
  19. 19. Track Results <ul><li>Get to know your visitors </li></ul><ul><li>www.google.com/analytics </li></ul><ul><li>www.getclicky.com </li></ul>
  20. 20. Optimize Page Layout www.crazyegg.com www.labsmedia.com/clickheat/index.html Track Results
  21. 21. Outside the Box There are many variations to optimizing a site depending on your needs and your competition. Do your research and you’ll do great! Justin Boeckman, Director of Internet Marketing http://www.elementfusion.com http://twitter.com/jboeckman

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