Boost your personal brand online using Search Engine Optimization. Fully updated with new search engine numbers and additional links.

1. Search Engine Marketing for Personal Branding Leveraging the power of the web to gain a competitive edge Jeffrey White J White Research April 17, 2011 PO Box 7000‐715, Redondo Beach, CA 90277 JWhiteResearch@gmail.com

2. Search Engine Market Share Source: Experian Hitwise (April 2011)

3. Usually sponsored links are here too but not for this keyword Sponsored links/ pay per click (PPC) Vertical search filter choices

4. Universal/Blended Search Standard results News results Google local/places results

5. The Importance of Search Engine Position Search Engine Result Position

7. Text reading robots/spiders

8. Placement and density of keywords/phrases

9. Analyze links both

10. Within your site and

11. To your site from others

14. Clean up your digital dirt

15. Establish/optimize social profiles

16. Post a personal brand blog or website

17. Enhance your website using on-page and off-page Search Engine Optimization

19. Unique names

20. Establish and position online brand

21. A crowded field

22. Common names and surnames

23. More aggressive SEO is needed here

24. Negative/inaccurate presence

25. Brand Problem

27. Crowded Field

29. Unique names

30. Establish and position online brand

31. A lot of duplicate content

32. Common names and surnames

33. More aggressive SEO is needed here

34. Negative/inaccurate presence

35. Brand Problem

37. Jeff, Jeffrey

38. Jon, John

39. Use exact search term

40. “Jeffrey White”

41. Add additional keywords

42. + research

43. + LAUSD

44. + Los Angeles

46. Provocative/inappropriate photos or info

47. Drinking/using drugs

48. Bad-mouthed employer

49. Discriminatory comments

50. Lied about qualifications

52. Repair bad domain, @handle, email addresses

53. Remove disreputable “friends”

54. Unsubscribe to questionable social games

55. Un-like questionable Facebook pages

57. Strong online brand…

58. sets you apart from typical candidate

59. makes it easier for client or employer to choose you

60. "The majority of kids coming out of college are essentially generic" Time Magazine, It’s a brand you world.

62. LinkedIn

63. Twitter

64. Google Places, Google Profile

65. Other niche sites

66. Flickr, Quora

68. Google Profile Google SERP 1 Google Profile results at the bottom

70. Search “WhoIs” database for available domains

71. More common names taken first

72. TLD hierarchy - .com, .net, .org …

73. Selecthosting provider

74. Cost: $100-$300 per year

75. You can find hosting service review on the web

76. Design and post website

77. Consistent with your brand

79. Design for target audience, conversion

80. Each page should only target 1-2 keywords/phrases

81. Keyword included multiple times, natural flow, at the beginning and throughout the page

82. Clean design and usability

83. Learn from sites you like

84. Don’t Make Me Think – Steve Krug

86. Page content should be apparent from URL

87. Worst to bestcdn6.fly.adioso.com/?cat=61&ID=174&custID=5afsd21 www.adioso.com/f?cat=61&ID=174 www.adioso.com/f?ID=174 www.adioso.com/cat61/174 www.adioso.com/cat61/british www.adioso.com/seattle/british-airways-flights

89. Brand keyword in page titles

90. Page description includes keyword and accurately describes your brand

91. Should read like like ad copyWest Los Angeles Personal Trainer | BioMechanix Perfect your inner machine! Certified Strength & Conditioning Specialist (CSCS) Personal Trainers offer private training in a state-of-the-art Los Angeles gym www.biomechanix.net/

93. Brand keyword in page titles

94. Page description includes keyword and accurately describes your brand

96. Submit web pages on local and niche directories for your brand area

97. Generate links to your site from others

98. Engaging content to attract links

99. Direct requests for links

100. Manual social media link creation

103. More links, more value

104. Relevant content

105. Peer reviewed

106. More important, popular, trusted sites

107. Uses descriptive text

108. Points to the right page

110. Set up AdWords account and find free voucher on the web

111. Pay for search engine placement in sponsored link areas

112. Great if you need immediate ranking

113. Only pay when someone clicks

115. LinkedIn Answers, Twitter, Quora and blog posting, e-zine articles

116. Join and participate in groups in your content area and in your clients areas

117. Keep profiles fresh and up to date

118. Always be listening and always be testing

119. Set up a Google Alert for brand

121. SEO Roadmap

123. Proprietary algorithms common to search engines

124. SEO RoadmapFor Annotated Bibliography, Helpful Links and Advanced Search Operators Document Contact Me

125. Contact Me: Jeffrey White 310-503-7435 JWhiteResearch@gmail.com www.JeffreyWhite.org www.JWhiteResearch.com