Low Risk Link Buying Presented by: Aaron Wall
Alternatives to Buying Links <ul><li>Syndicate content </li></ul><ul><ul><li>Builds authority / reputation / traffic / Pag...
Encouraging Organic Links <ul><li>Cumulative advantage  http://www.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html </...
Yahoo! Directory <ul><li>Pick the best category that you have a chance at listing on </li></ul><ul><ul><li>Want to be in t...
Business.com <ul><li>Submit a leading guide to Work.com </li></ul><ul><ul><li>Instead of paying recurring, you get  </li><...
The Directory Purge of 2007 <ul><li>Google killed many directories </li></ul><ul><li>Buy in if </li></ul><ul><ul><li>Home ...
AdWords Ads for Linkbait <ul><li>Create industry leading content for authoritative easy-to-link-at topics </li></ul><ul><l...
Clean bought links <ul><li>Blog about new Google products and wait for ____ to blog about your blog post </li></ul><ul><li...
Dirty links <ul><li>Try to buy links in content or organic looking links lists – without disclosure </li></ul><ul><li>Run ...
Link Location <ul><li>Yahoo’s Priyank Garg </li></ul><ul><ul><ul><li> ” The irrelevant links at the bottom of a page, whic...
Microsoft BrowseRank Research <ul><li>Internet Explorer 8 sends Microsoft usage data </li></ul>
Build Brand <ul><li>Eric Schmidt in AdAge </li></ul><ul><ul><li>The internet is fast becoming a &quot;cesspool&quot; where...
Someone Will See it <ul><li>Google has over 10,000 remote quality raters  </li></ul><ul><ul><li>& encourages snitch report...
Slide Deleted  Matt Cutts is Standing in the Back of the Room   <ul><li>Thank You   </li></ul>
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linkfluence_how_to_buy_links_with_maxim-aaron_wall.ppt

  1. 1. Low Risk Link Buying Presented by: Aaron Wall
  2. 2. Alternatives to Buying Links <ul><li>Syndicate content </li></ul><ul><ul><li>Builds authority / reputation / traffic / PageRank </li></ul></ul><ul><li>Barter </li></ul><ul><ul><li>Give stuff away </li></ul></ul><ul><ul><li>Discounts for certain sectors (big in education) </li></ul></ul><ul><li>Buy competing websites </li></ul><ul><li>Social interaction </li></ul><ul><li>Public relations & follow up publicity </li></ul>
  3. 3. Encouraging Organic Links <ul><li>Cumulative advantage http://www.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html </li></ul><ul><li>Regular editorial voice </li></ul><ul><li>Community participation </li></ul><ul><li>Show social proof </li></ul><ul><li>Beautiful site design </li></ul><ul><li>Signs of credibility – about us, etc. </li></ul>
  4. 4. Yahoo! Directory <ul><li>Pick the best category that you have a chance at listing on </li></ul><ul><ul><li>Want to be in the first 20 results </li></ul></ul><ul><ul><li>Can sponsor category if you are not </li></ul></ul>
  5. 5. Business.com <ul><li>Submit a leading guide to Work.com </li></ul><ul><ul><li>Instead of paying recurring, you get </li></ul></ul><ul><ul><ul><li>Free exposure </li></ul></ul></ul><ul><ul><ul><li>Multiple deep links </li></ul></ul></ul><ul><ul><ul><li>Exposure on Work.com too </li></ul></ul></ul>
  6. 6. The Directory Purge of 2007 <ul><li>Google killed many directories </li></ul><ul><li>Buy in if </li></ul><ul><ul><li>Home page PageRank is where you expect </li></ul></ul><ul><ul><li>Cache dates are recent </li></ul></ul><ul><ul><li>Listing quality decent </li></ul></ul><ul><li>I like a niche directories, JoeAnt, & BOTW </li></ul>
  7. 7. AdWords Ads for Linkbait <ul><li>Create industry leading content for authoritative easy-to-link-at topics </li></ul><ul><li>Buy AdWords for a wide basket of related keywords </li></ul>
  8. 8. Clean bought links <ul><li>Blog about new Google products and wait for ____ to blog about your blog post </li></ul><ul><li>Google Checkout, designer portfolio, etc. </li></ul><ul><li>Sponsor events & advertise </li></ul><ul><li>Contests & award programs </li></ul><ul><li>Donate or give stuff away </li></ul><ul><ul><li>Widgets & software are big </li></ul></ul><ul><li>Affiliate programs </li></ul>
  9. 9. Dirty links <ul><li>Try to buy links in content or organic looking links lists – without disclosure </li></ul><ul><li>Run really dirty stuff through your affiliate program </li></ul><ul><li>Point shady links at a page other than your home page </li></ul>
  10. 10. Link Location <ul><li>Yahoo’s Priyank Garg </li></ul><ul><ul><ul><li> ” The irrelevant links at the bottom of a page, which will not be as valuable for a user, don’t add to the quality of the user experience, so we don’t account for those in our ranking.” </li></ul></ul></ul><ul><li>http://www.stonetemple.com/articles/interview-priyank-garg.shtml </li></ul>
  11. 11. Microsoft BrowseRank Research <ul><li>Internet Explorer 8 sends Microsoft usage data </li></ul>
  12. 12. Build Brand <ul><li>Eric Schmidt in AdAge </li></ul><ul><ul><li>The internet is fast becoming a &quot;cesspool&quot; where false information thrives, Google CEO eric schmidt said. &quot;Brands are the solution, not the problem,&quot; Mr. schmidt said. &quot;brands are how you sort out the cesspool.&quot; </li></ul></ul>
  13. 13. Someone Will See it <ul><li>Google has over 10,000 remote quality raters </li></ul><ul><ul><li>& encourages snitch reports </li></ul></ul><ul><li>Some popular SEOs like to out sites to cause controversy and gain attention </li></ul><ul><li>Hackers owning outdated Wordpress blogs </li></ul>
  14. 14. Slide Deleted Matt Cutts is Standing in the Back of the Room  <ul><li>Thank You  </li></ul>

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