Protecting Your Company's Brand & Reputation Online

Marvin Dejean
Marvin DejeanAuthor, Professional Speaker, Digital Marketing Strategist
[object Object],Online Reputation Management POWERi Technologies Inc.
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Reputation Management ,[object Object],[object Object],[object Object],1
RMS Approach and Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
Online Reputation Management 3 Key Components  4
Online Brand Protection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5
Domain Name Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7
Global Domain Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8
New Domain Registrations 9
Hate Sites – Blog’s 10
Corporate Compliance – Logo Usage ,[object Object],[object Object],[object Object],11
Logo Use - Compliance 13
Paid AD Placement Monitoring  Gift Card Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14
Gift Card Offerings - Compliance 15
Gift Card Offerings-Phishing 16
Blog’s – RSS – Message Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],17
Company Executives Monitoring 18
Blogs/RSS/Message Boards Monitoring 19
Union Forum Sites 20
SEO – Placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21
Search Engine Paid Placement 22
Auction Monitoring  Ebay / Classifieds Ads - Craig’s List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23
Online Classified Ads 24
Auction Monitoring – Ebay  25
Counterfeit Goods Gray Market Sales / Loss Prevention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28
Counterfeit/Gray Market Sales  Loss Prevention 29
Phishing Monitoring  Financial Fraud – Email Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],32
Phishing Scams – Emails 11 phishing emails within a 4 months 33
Phishing Scams 35
Enforcement Actions ,[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media The Top Ten Tips to Clean Up Your Online Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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