The document provides an introduction to search engine optimization (SEO), explaining its importance and techniques. It differentiates between on-page and off-page SEO and discusses best practices and methods for improving website rankings organically. Additionally, it contrasts white hat and black hat SEO practices, emphasizing that ethical approaches yield better long-term results.

1. Introduction to
SEO By:
Megha Yadav

2. SEARCH
Engine
Optimization

3. Index
 Search Engine Optimization(SEO)
 Importance of SEO
 Types of SEO
 Black Hat Vs White Hat
 Techniques Of SEO
 ON Page SEO
 ON Page SEO Techniques that improve search Ranking
 OFF Page SEO
 OFF Page SEO Techniques that improve search Ranking

4. Search Engine Optimization (SEO)
 SEO is an acronym for Search Engine Optimization.
 It is a practice of increasing quality and quantity of organic or unpaid traffic on SERP by
optimizing our website.
 It involve making changes to our website content and design to make website more
attractive to a search engine.
 SEO is all about improving site rankings in the organic way.

5. Importance Of Search Engine Optimization
 SEO result in more traffic from diverse sources and aim to get a repetitive visitors.
 SEO improves trust and business Credibility.
 SEO is important both for website owner and search engine to understand .
 It improve organic listing of products and services .
 Its conversion and leads are higher than paid advertising .
 SEO rankings last forever and it is one of the cost effective method.

6. Types of SEO
White Hat Black Hat

7. Black Hat VS White Hat SEO
Black Hat
 Non relevant content and content
duplication.
 Link Manipulation
 Use irrelevant methods to get higher
search ranking.
 Keyword stuffing
 At higher risk of being penalized by
google.
White Hat
 Content relevancy
 Relevancy in link building.
 Effective keyword research and
competition.
 Site optimization

8. Techniques of SEO
SEO
ON Page
SEO
OFF page
SEO

9. ON
Page
SEO
Keyword
Heading
tag
Title Tag
Meta
Description
Image
& Alt Tag
Internal
Links
ON Page SEO
OFF
Page
SEO
Social
Media
Backlink Trust
Forum
Posting
Blog
Posting
Article
Submission
OFF Page SEO

10. On-page SEO
 On page SEO factors are elements that exist on our website.
 We have complete control over these factors.
 On-page SEO refers to the practice of optimizing web pages to improve a website's search
engine rankings and earn organic traffic in the best possible way.
 On-page SEO includes optimizing HTML tags (title, meta, and header), images and Alt
tag and internal links.

11. ON Page SEO factors that improve search
ranking:
 Title Tag
 Meta Description
 Sub Heading
 Internal Links
 Image Name
 Alt Tag and much more…..

12. OFF Page SEO
 It refers to activities and action taken outside our website to improve the ranking on SERP.
 It helps to maximize website performance in search engine by building trust.
 It is a effective methods to build backlinks.
 Social media ( likes and shares) and backlinks are important OFF Page SEO factors to
improve SERP ranking.

13. OFF Page SEO factors that improve search
ranking:
 Trust
 Backlinks
 Social Media
 Article Submission
 Forum Posting and much more…