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1. Theory- Meaning
Nathan Mead

2. Snake
• Denotation
• An animal, typically thought
of as a predator.
• Connotation
• Snakes are commonly
associated with being very
sneaky and ‘slimy’. This is a
common connotation of a
snake in films etc.

3. Flag
• Denotation
• This is a flag, and flags are a
symbol of something and always
represent something too.
• Connotation
• Flags can be accosted with things
like pride and patriotism. These
two connotations can be linked
with loyalty which the flag may
be a connotation of

4. Gun
• Denotation
• Guns are things that are used
to kill people, weapons.
• Connotation
• The use of a gun can mean a
lot of things. It could be a
symbolic of the entire plot
showing that its going to be
violent, or that someone is
going to die etc.

5. -Colour Scheme
The colour scheme is a
subtle but large hint at the
atmosphere of the game. It
suggests that the themes is
going to be quiet and dark
with a bit of grit enhanced
by the heavy greys and dark
khaki greens. This can also
be linked to the military as
they have camos of these
colours which tells us that
the game is going to involve
a lot of combat.
-Props/Character
The first most major theme setters are the weapons seen in
the poster. The character in the poster is wielding two pistols
and has two automatic rifles holstered on his back. This to
any ordinary person is very ‘overkill’ and shows that there
will almost defiantly be combat in this game. The character is
also clearly dressed in what is at least the same style as
military clothing, which links back to the gritty theme of
combat with is insinuated from this poster.

6. -Colour Scheme
The use of lighter colours such
as blue/orange/pink suggest a
more playful theme to this
game. Also, a lot of businesses
use blue from their interior
design to their presentations
to workers. This could suggest
a communicative element to
the game that is
subconsciously placed into our
mind when we look at the
poster-Characters/props
The first thing we see is that not all of the characters
are human. This is an immediate indicator this game
is a fantasy and that its perhaps has a
friendly/childish theme to it. But then if you look at
the detailed art style it can maybe be thought that
its more of a mature game for people that are 15+ as
there is a giant shotgun, and also the facial
expressions of the characters are also seemingly
angry.

7. -Colour Scheme
The whole colour pallet is dark. It doesn’t have much variety, either, with only dark blue,
maybe purple and a lot of black. This is an immediate indication that the plot is going to be
dark, potentially even violent.
-Character
There isn’t much going on in this poster, but
the main character has a very scary look to
him. He has rough black skin and what seems
to be no eyes. He also has very sharp teeth
which fill is mouth like nails. Something that is
very subtle that also indicates something is
the way the character is placed on the poster.
He is pictured as coming down from above
which suggests he is going to be a clever and
stealthy within the film.

8. Soundtrack
• Clip 1
• This music creates more suspense in the scene
e.g. a problem may have arose causing more
tension within the scene. This is because the
music is quiet deep and bellows in your ear, as
tough you are deep underground. This causes
tension within the mind of the viewer and
changes their perception of the scene.
• Clip 2
• In this music clip, the music sounds more
cheerful and somewhat rewarding as though a
task or challenge has been completed. This
creates an atmosphere/environment that
could be seen has quiet jovial and pleasant to
be in altering the views perspective to a
positive one.

9. Shining
• The editing on the trailer for ‘The Shining’ has
been made to make it seem like a fun family
film. The editor has taken moments from the
film, and has completely switched the context
around by cutting clips in a certain way to
make the film seem happy and friendly. He
has taken scenes where the characters come
across as friendly and put them all together to
trick the viewer

10. Scary Mary
• The way the editor has cut Mary Poppins has
made it seem like a horror. They have done this
by taking all the dark scenes with low lighting and
maybe a blacker setting, and also the more
bizarre scenes where popping glides across the
floor like a demon. He has then added
suspenseful/spooky music to give off a fearful
vibe. It can also be said that the pacing of the
cuts is quiet fast, always keeping the viewer on
their feet causing any scares to strike even more
fear into the viewer.

11. Stereotypes
Men
• Men are usually expected to not
get upset over things and take it
on the chin
• Men are the ones who look after
the cars and make house repairs,
and less so nowadays but also take
care of finances etc.
• Many people tend to believe men
to have al the jobs that involve
more labour such as building,
joinery, pluming, engineer etc.
Women
• Women are usually expected to
do things like clean and look
after the kids
• Many people think women are
more suited for jobs such as
nursing or being a teacher etc.
• Women tend to be over
emotional and mess up certain
task because of this, hence why
there are less women in certain
job types

12. Stereotypes
Upper Class
• Upper class citizens tend to be more
pretentious and snobby towards other
people.
Upper class people are expected to have
jobs in higher positions with less manual
labour such as CEO positions etc.
Upper class people, Despite their money,
are widely known as being very miserable
and very unapproachable.
Working Class
• Working class people tend to be
more friendly and welcoming with
good attitude towards most
things.
Working class people are expected to
have lower tier jobs, particularly in
manual labour, such as
building/plumbing/woodwork etc.
The working class are lowed down
upon as being of a lesser intelligence
than everyone else

13. Stereotypes
Old People
• Old people are seen as being
unable to work at a certain age
(45)making it less likely for them
to get a job , this is called ageism.
• Old people also tend to be
categorised as racists because of
the words/actions of a few people
who lived in a different era
• They are also seen as very boring
and draining, with no real
motivation for fun or action in
their lives
Young People
• Young people are seen as
reckless people who don’t
really care for anything
including people and public
things.
• Young people can be
stereotyped by the community
as bad drivers, and are usually
blamed for road incidents
when the whole driving
community across al ages
should be blames

14. Iconography- Western

15. Iconography- Sci-Fi

16. Iconography- Fantasy

17. Narrative
• Narrative Definition
– A narrative is simply the storyline of the film or tv show. It slows for
people to connect more with characters and gives what's going on in
the picture meaning
• Linear Narrative Definition
– A linear narrative is a film where the story has a beginning, middle,
and end all in order.
• Linear Narrative Film Example
– Cars 2
• Non-Linear Narrative Definition
– A non-linear narrative is a film in which the story line includes multiple
branches into different time periods, maybe days months or years in
the future or past, but it still makes a story
• Non-Linear Narrative Film Example
– Pulp Fiction

18. Clip Analysis
• The atmosphere for the scene is first set when
we see the room the fight commences in. The
room seems to be a dimply lit room full of
giant metal pillars and a steel floor which in
itself is quiet dark and gritty. The camera
angles are also used very well. The way the
camera/frame is positioned is designed to
make the scene look more suspenseful by
getting close ups of he characters so you can
see their facial expressions.