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Meaning
Theory
Louis Dodds-Rodgers
Snake
• Denotation
• -A limbless, scaly, elongate
reptile
• Connotation
• -Untrustworthy, evil, unholy,
betrayal
Flag
• Denotation
-The Union Jack, flag.
• Connotation
- Patriotism, united, UK,
freedom.
Gun
• Denotation
-Weapon, killing / self-
defence
• Connotation
-Murder, crime, fatality.
Poster Analysis 1
The colours in the film poster for
Frozen are bright but cold themed as
that’s a large theme of the film. By
using brighter colours the poster will
attract it’s demographic of younger
children rather than adults. The
setting is in a snowy area and what
look like the protagonists have a
snowflake above them signifying the
film is themed around ice. The
created models from the film are
animated in a typical Disney style
and connote family, friendship and
teamwork, we see this as they are all
stuck in the snow together but are
still smiling and creating a positive
atmosphere.
Poster Analysis 2
The colours used in the
Shutter island film poster
are dark and shutout
depicting the unknown and
danger. Leonardo DiCaprio is
holding a match
representing loss of light,
vulnerability and fear, the
actor looks concerned and
worried and is surrounded
by darkness connoting he
may be in danger.
Poster Analysis 3
The colour scheme on the game
poster for watchdogs is dark and
depressing which could relate to the
story of the game. The props the
main character is holding consists of
a handgun and a phone which could
depict authority and also hostility,
the phone may represent hacking as
the character is covering his face. It
looks to be set in a large city with big
industrial buildings in the
background.
Soundtrack
• Clip 1 – The audio depicts
the elderly man sleeping
contently this gives it a
cartoon genre.
• Clip 2- The audio is of angry
bees/ wasps which may
represent the old man
getting into trouble as he
may be near them.
Shining
• The trailer contains a stereotypical romcom
directors voice over the top to give it a calmer
and more family friendly feel to it. It has been
edited so all the violent and creepy clips have
been removed so it is more comedic and
cheerful.
Scary Mary
• The creator chopped the clips up so it had no
context making it feel like a horror film due to
the fact the film has quite a few questionable
scenes. The creator also replaced almost all of
the original audio with stereotypical horror
trailer audio with whispering and loud noises
with a rise of tension to represent the fact
something bad is going to happen.
Stereotypes
Men
• Hard-Working
• Closed off
emotionally
• Tough and fierce
• Angry and spiteful
• Fearless
Women
• Stay at home
• Cleaning / cooking
• Non-independent
• Disloyal
• Always emotional
• Cowardly/Fearful
Stereotypes
Upper Class
• More money to spare
• Snobby
• Emotionless
• Posh
• Cruel
• Content
Working Class
• Filthy
• Poor
• Unwell
• Unhappy
• Live uncomfortably
Stereotypes
Old People
• Boring
• Irritating
• Kind /Helpful
• Easy going
• Tired
• Content
Young People
• Misbehaved
• Misunderstood
• Addicted to
technology
• Happy
• Rude
• Inconsiderate
Iconography- Western
Iconography- Sci-Fi
Iconography- Fantasy
Narrative
• Narrative Definition
-A products story line
• Linear Narrative Definition
-A storyline that is presented in a certain order
(beginning, middle, end)
• Linear Narrative Film Example
-A storyline that jumps around the product’s
timeline; out of order/sequence, flashbacks,
flashforwards.
Narrative
• Non-Linear Narrative Definition
• A storyline that jumps around the product’s
timeline; out of order/sequence, flashbacks,
flashforwards
• Non-Linear Narrative Film Example
• Inception
Clip Analysis
• The costume is classic star wars so fans know
who is who in the series (e.g. the dark side
using red lightsabres). The lighting is dark and
creates the impression the protagonists are in
danger although as it’s an animation there is
still comedy placed in the dialogue. The music
is more stereotypical star wars / sci-fi music
giving older viewers or just fans of the trilogy
a sense of meaning.

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Meaning theory pro forma

  • 2. Snake • Denotation • -A limbless, scaly, elongate reptile • Connotation • -Untrustworthy, evil, unholy, betrayal
  • 3. Flag • Denotation -The Union Jack, flag. • Connotation - Patriotism, united, UK, freedom.
  • 4. Gun • Denotation -Weapon, killing / self- defence • Connotation -Murder, crime, fatality.
  • 5. Poster Analysis 1 The colours in the film poster for Frozen are bright but cold themed as that’s a large theme of the film. By using brighter colours the poster will attract it’s demographic of younger children rather than adults. The setting is in a snowy area and what look like the protagonists have a snowflake above them signifying the film is themed around ice. The created models from the film are animated in a typical Disney style and connote family, friendship and teamwork, we see this as they are all stuck in the snow together but are still smiling and creating a positive atmosphere.
  • 6. Poster Analysis 2 The colours used in the Shutter island film poster are dark and shutout depicting the unknown and danger. Leonardo DiCaprio is holding a match representing loss of light, vulnerability and fear, the actor looks concerned and worried and is surrounded by darkness connoting he may be in danger.
  • 7. Poster Analysis 3 The colour scheme on the game poster for watchdogs is dark and depressing which could relate to the story of the game. The props the main character is holding consists of a handgun and a phone which could depict authority and also hostility, the phone may represent hacking as the character is covering his face. It looks to be set in a large city with big industrial buildings in the background.
  • 8. Soundtrack • Clip 1 – The audio depicts the elderly man sleeping contently this gives it a cartoon genre. • Clip 2- The audio is of angry bees/ wasps which may represent the old man getting into trouble as he may be near them.
  • 9. Shining • The trailer contains a stereotypical romcom directors voice over the top to give it a calmer and more family friendly feel to it. It has been edited so all the violent and creepy clips have been removed so it is more comedic and cheerful.
  • 10. Scary Mary • The creator chopped the clips up so it had no context making it feel like a horror film due to the fact the film has quite a few questionable scenes. The creator also replaced almost all of the original audio with stereotypical horror trailer audio with whispering and loud noises with a rise of tension to represent the fact something bad is going to happen.
  • 11. Stereotypes Men • Hard-Working • Closed off emotionally • Tough and fierce • Angry and spiteful • Fearless Women • Stay at home • Cleaning / cooking • Non-independent • Disloyal • Always emotional • Cowardly/Fearful
  • 12. Stereotypes Upper Class • More money to spare • Snobby • Emotionless • Posh • Cruel • Content Working Class • Filthy • Poor • Unwell • Unhappy • Live uncomfortably
  • 13. Stereotypes Old People • Boring • Irritating • Kind /Helpful • Easy going • Tired • Content Young People • Misbehaved • Misunderstood • Addicted to technology • Happy • Rude • Inconsiderate
  • 17. Narrative • Narrative Definition -A products story line • Linear Narrative Definition -A storyline that is presented in a certain order (beginning, middle, end) • Linear Narrative Film Example -A storyline that jumps around the product’s timeline; out of order/sequence, flashbacks, flashforwards.
  • 18. Narrative • Non-Linear Narrative Definition • A storyline that jumps around the product’s timeline; out of order/sequence, flashbacks, flashforwards • Non-Linear Narrative Film Example • Inception
  • 19. Clip Analysis • The costume is classic star wars so fans know who is who in the series (e.g. the dark side using red lightsabres). The lighting is dark and creates the impression the protagonists are in danger although as it’s an animation there is still comedy placed in the dialogue. The music is more stereotypical star wars / sci-fi music giving older viewers or just fans of the trilogy a sense of meaning.

Editor's Notes

  1. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  2. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  3. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  4. Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
  5. What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
  6. What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
  7. List the positive and negative stereotypes linked with these social groups
  8. List the positive and negative stereotypes linked with these social groups
  9. List the positive and negative stereotypes linked with these social groups
  10. List iconography you would associate with the genre. Add images where/if relevant
  11. List iconography you would associate with the genre. Add images where/if relevant
  12. List iconography you would associate with the genre. Add images where/if relevant
  13. Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour Reference clear examples from the clip https://www.youtube.com/watch?v=c-jQL-0oxTA