SlideShare a Scribd company logo
1 of 41
OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Morgan Pearson
Candidate Number: 2110
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Content
• Katz’ Uses and Gratifications Theory: - (Slide 17 - 18)
• Maslow’s Hierarchy – (Slide 19)
• Target Audience– (Slide 20)
• Frequency sold – (Slide 21)
• Processes in production of Mixmag– (Slide 22 )
• Email and key roles – (Slide 23)
• Web analysis analysis– (Slide 24 – 27)
• Social media analysis – (Slide 28)
• Publisher information – (Slide 4)
• Mixmag’s purpose – (Slide 5)
• Content page Analysis - (Slide 6)
• Mixmag Front page analysis – (Slide 7 – 9)
• Double page spread Analysis - (Slide 10 - 11)
• Content of the Mixmag – (slide 12 – 13)
• Form and style – (Slide 14)
• Hartley’s 7 subjectivities – (Slide 15 - 16)
Publisher – Development Hell Limited
• Development hell limited publishes Mixmag magazine but also along with
Mixmag iPad app, mixmag.net, Mixmag TV and Mixmag events.
• They also publish the magazine ‘Dontstayin.com’ which are the world’s
biggest clubbing social network. This is a website which organises lots of
events like clubs and parties which are in big cities such as; London and
Manchester.
• DontStayIn.com have over a million visitors per month and they send out
weekly emails detailing events in there local area.
• Mixmag magazine have: 246,000 sales for the actual magazine, 100,000
digital downloads and 1.2 million unique web users per month.
• Their social media includes; Facebook, soundcloud, twitter and google+
which has reach 3.1 million users and their YouTube channel has 260,000
subscribers.
Source: From an E-mail received from the director at Development hell Limited
Purpose
Mixmag aim is to be the ‘The Worlds biggest dance music and clubbing magazine’ they try to
accomplish this by making their magazine appeal to the readers values and ideology and putting
this into their magazine. The readers value’s in the magazine are the popular artist which are
featured on the front cover and include exclusive interviews inside it. This is a main factor which
Mixmag always include into their magazine as they know that this is what their readers want and
that is what sells their magazines. The readers also want to know about all the upcoming and other
festivals which are taking place. They want to know this, as they themselves want to either go too.
They also want to know about how good or bad they were and are they worth going to again.
Mixmag’s ideology:
www.mixmag.net
Content page The front cover is
on the contents
page.
This is information about the free CD which comes with the
magazine. It also includes what songs are on the CD as well.
This is the issue date of the
magazine. This has the same text
style as on the front cover. Making
the magazine more consistent.
This shows content of
what is in the
magazine. This is
separated in articles
and stories inside.
The stories at the
front of the magazine
are the ones that are
more appeling to the
reader so they won’t
loss interest while
skimming through
the magazine.
This is the rest of the
content inside the
magazine which aren’t
stories and articles.
This is near the back of
the magazine. These
are at the back of the
magazine as they aren’t
related to the content
at the front
Images related to page
number, articles
The colour scheme is follows suit
from the front cover as it is mostly
black although, it doesn’t have the
light pink at the top page.
The pictures are mostly
those at festivals which
is directed at their
audience which is what
they want to see in the
magazine.
Masthead :The denotation of the
magazine masthead is ‘Mixmag’ the large
white master head has a pop art font
which gains the readers attention as the
white contrasts well the dark background
making it stand out more to the reader.
The White could also signifies that Mixmag
is new and fresh which would be appealing
to their target audience as that is what
they want be seen as. The verbal code
‘Mixmag’ could imply a mix tape which
would be a collection of all your favourite
song in one place.
Strapline: Mixmag describes itself as
the ‘The world’s biggest dance music
and clubbing magazine’ This is at the
top of the page which connotes the
importance of their reputation and
that they value it and are proud. This is
included in the same place on every
issue of the magazine and will always
follow the colour scheme of that
particular magazine. This also implies
that their slogan is part of them and
never changes.
Main Headline: Mixmag haven’t
chosen a headline. They have done
this to try and make their reader want
to find out more about what’s inside
the magazine. This makes the
magazine more controversial
compared to other magazines in the
dance and clubbing music genre. This
could connotes a higher respect for
the artist ‘Julio Bashmore’ as more of
his picture has been shown and he
hasn’t been covered by other topics in
the magazine.
Barcode
Date, price and country: September
2014 and UK £4.95
This magazine is published monthly.
There website is also here.
Promotion: This Mixmag magazine offers
a free CD of ‘Julio Bashmore’ which could
attract more readers to purchase their
Magazine as there is a free sample.
Front cover Analysis
Story separators: Once again Mixmag have been
controversial as not to include story separators. This
connotes that their magazine isn’t like their other
competitors and they are unique, original and
rebellious which also coincides with their
stereotyped audience of young adults male and
female.
Cover lines: There is a question in the cover story about are ‘
Night Slugs the most important label in dance music?’ Mixmag
magazine have a wide audience which includes many popular
artists, not just Night Slugs. Thus a debate has been present so
more reader will want to buy this magazine too see Mixmag’s
opinion. The majority of the target audience will want to know
more as they are young 16 – 25 year olds who will be
interested into going to these events so want to know what it is
like and can compare it to other festivals.
Mixmag only promotes their own website on the
front cover of their magazine. They might do this so
that people going onto their social media might get
distracted with other pages on the website and go
away from their page. If they just go onto their
website then all the attention is on the. This could
connote that cooler group of people will already
know about their social media and website so they
want too keep it more exclusive to loyal fans.
Website: www.mixmag.net
Picture 2: Carl cox is obviously
very resected as he has been give
a whole page to a picture of him.
As Carl cox has been the Dance
music for three decades Mixmag
have given him a black and white
photo to show his age but also a
picture of him smiling to show
that he is respected.
Mixmag have chosen this
particular picture to
demonstration the age of Carl cox
with his t-shirt saying ‘Disco’
which is the language that reader
wouldn’t use as it would seem
old or uncool. Although as the
readers will find out he is more
of an legend than old timer.
Text: The font used is used to
show Carl cox as being older
and his name is in bold to imply
his importance as an artist.
The red is chosen as it
stands out to the reader
and grabs their attention.
The colour red ‘signifies’
(De Saussure) the
importance of the artist as
red can also be related as
‘Code red’ so being very
important and an
emergency. It is also
position at the beginning
of the article to almost
force the reader to start
reading.
Picture 1: This picture of Heidi
is in the middle of the page. Thus
it must be significant enough to
be the centre of attention.
Mixmag have chosen to use a
circle for Heidi’s picture. This
could connate that she is perfect
with no sharp edges like other
people. Double page spread
Double page spread This picture cover the
whole of a page much
like the other one. This
signifies how Mixmag
respect this artist and is
also respected by their
readers. This picture is
also taken from behind
him, this could connote
that this interview on
the other page is behind
the scenes.
The top of the page has
as consistent black and
pink line which goes
across both pages. This
could connote a wrist
band which you would
wear at a festival.
This highlights the
artists name which is
being interview so it is
clearer to see who the
interview is about. This
is the same as the
other page.
The interview is split up
from questions with a
bold text and the
answers in normal font.
A lot like the other
Double page spread.
There is a quote from
artist. This is also done
in the other magazines
which means they
follow the same
process for each
interview in other
magazines.
This shows what is one the page.
Content
Mixmag covers a wide variety of content which is aimed at their target audience’s values and ideology in a magazine.
The magazine cover mostly Festivals and other gigs which take part monthly in the UK and across the world. Mixmag
include these festival dates and location within their magazine, usually near the front. These advertised festivals
follow a trend of either having a dark background with bright colours. These colour are seen as brighter as they
contrast the background. These colour could signifies the festival atmosphere at night were lights are the only thing
you can see which links in with the dance and clubbing genre as this is what their music gigs are like.
Exclusive stories: Mixmag mostly cover small exclusive stories. This is too keep their magazine popular as there
wouldn’t be that information anywhere else and their readers will be able to get that information first. These stories
are usually only one page long, for example ‘Toy Stories’ also Mixmag’s own opinion on subject’s in the dance and
clubbing genre. They are only meant for a quick read.
Reviews: The magazine continues they get into the more detailed stories about different festivals which include
bigger picture and more text. These articles are designed for those who are more interested in festivals and want at
description on what it was like with Mixmag opinion. An example of this would be the ‘Big Three’ page were Mixmag
review the top three night clubs of the month.
Charts: Mixmag also a dedicated four page to showcase the charts list and interview with some of those artist on the
charts. The charts cover the top 10 DJs of all time and tracks sold. These page include a one page spread of the Top
selling genre by year where it show which sub genres are more popular this year compared to others. These include;
Dubstep, Breaks, DNB, Trance, Progressive house, electro, House, Techno, Tech – house and Deep house.
Content continued
Interviews: Mixmag have a eight page to their exclusive interview who is on the
front cover to their magazine. These eight pages cover multiple question and
answer which go in and out of their personal life with lots of details of; past
experiences, like or dislikes, their future. This is popular for readers as they idolise
this exclusive knowledge.
Fashion: Mixmag also cover fashion which suits there genre. Although there
fashion is half normal with t-shirts and jeans the other is the more controversial
fashion of piercing and other clothing.
Smaller Artists: This magazine also covers ‘Tunes’ which includes the months more
niece artists and bands with new songs and albums on the way or already out.
Dates :Towards the end of the magazine at the back they include the months best
photos of some festivals and all the dates to the upcoming festivals.
Form and Style
• The Form for Mixmags hard copy magazine is that it is
paper back with a glossy finish on the front and back
page. It is A4 sized and has around 130 pages. The
digital copy is the same as the hard copy with the
same amount of pages and content but available via
an app.
• The style of the magazine is stereo-typically aimed at
16-25 year old males and females who are very
interested and loyal to the dance and clubbing music.
Mixmag makes their magazine look more mature so
they will have not have big colourful photos but
instead they’ll have professional photos which are
edited to seem more serious as the readers are more
educated than teenagers but still want to be informed
about clubs and festivals unlike people over 25 as they
might not be interested due to having a full time job.
Mixmag’s target audience
Hartley’s 7 subjectivities :
According to Hartley's 7 subjectivities, Mixmag’s target
audience has an age range between 16 – 25 years old.
This is because of Mixmag’s content is mostly about
upcoming festivals which is usually what younger adults
are interested in as they will aim to go to these events.
The class of people who go into Mixmag's target
audience according to the socio-economics are; C2, D,
E. Considering Mixmag's genre of music is Dance and
clubbing music the music that they cover will be for
people who want to go to festivals. More sophisticated
people higher up on the socio-economic chart will not
fit this category as the higher up you are the chart you
are the more senior you tend to be thus not being
interested in Mixmag’s music genre. This will also mean
that their spending power is a lot less as students don’t
have a lot of money especially to spend on magazines .
Ecstasy article – aimed a younger
people who are more interested and
have a strong opinion on the affects of
drugs. Compared to those higher on
the socio-economic scale.
Mixmag aim their magazine at the ethnicity of young white males and
females but they don’t restrict themselves to just them or even to one
country as they aim to be a worldwide best selling dance and clubbing
music magazine. They also have magazines in countries such as; USA,
Germany, France , Brazil and the UK. The magazine I have decided to
analyse is focused on the UK festivals as well as some foreign festivals
which are included inside the UK issue of the magazine.
Katz’ Uses and Gratifications Theory:
• Based on Katz’ theory Mixmag is a type of
magazine which includes ; informative, personal
identification and personal relationship. The
magazine will include information about the
festivals which include dates and artists which
are going to perform at those festivals. Mixmag
also provide reviews on pervious festivals which
have gone on and they will give a detailed
description about what one upcoming ones.
• On the front cover of this Mixmag magazine. On
the cover lines there is a rhetorical question
about is ‘Night Slugs the most important label in
dance music ?’. This will cause a debate that
reader will want to find out about as not all
reader of Mixmag will agree as the artist are all
very different. This is an example of personal
relationship as the reader has an opinion of the
statement.
• This issue of Mixmag has a special interview with the artist ‘ Julio
Bashmore’ these will go under Kat’z personal relationship as the
reader will want to find out more personal information about the
artist. This is an admiration for this information. Also for personal
identification in their 2008 issue of the magazine they released a free
CD with Deadmau5 who had remixed some popular songs. Readers
would have bought the magazine because Deadmu5’s music was on
it.
• Evidence-’ The February 2008 issue of MixMag's music magazine included a free CD
which was titled MixMag Presents: The Hottest New Name In Dance! DEADMAU5
Tech-Trance-Electro-Madness, mixed by Zimmerman.’ -
http://en.wikipedia.org/wiki/Deadmau5
Maslow’s Hierarchy:
• According to this hierarchy Mixmag’s target audience are explorers and
social climbers. An explorer would be people who are influenced by social
change. This is Mixmag’s target audience as their magazine covers popular
festivals and see if they were good or not. They also have a page which is
focused subject either being ‘ Guest list or Black list’ which we say their
opinion about current events, fashion or styles.
• Maslow’s Hierarchy also tells us that the target audience are social
climbers who want too see what new things people have and they are
materialistically driven in their values. What they will want in the magazine
is what festivals were good and new products or technology.
Target Audience
According to ‘Mixmag’s Media Kit’ their main consumers are 24 males who
live in cities and are single. Although they don’t include that they are
generally white males who like clubbing and go to bars.
There are also females which are interested in mixmag but they only make up
‘28%’, according to mixmag media kit, of their readership.
The media kit also states that ‘the majority live in cities and are single’. This
will be because most clubs are in the city and the people who live there what
to go there and one of the best ways to know learn about this is via the
Mixmag magazine.
The pie chart also states that most of the readers are single. They will also
want to know what clubs to go to meet other people.
Frequency of Products sold
• Mixmag's sell their magazine monthly.
• They also sell their magazine in different countries like; USA, France
and Germany each country has a different edition. They sell mixmag
in a lot of countries which is shown on the pie chart.
• According to the pie chart from Mixmag Media Kit there most popular
audience is in the UK and in the USA. This will because Mixmag sell
their product more in these two countries than anywhere else.
• In each country Mixmag cover all the festivals and clubs in that
country. This is because the reader is Germany for example don’t
want just want to read about clubs in America. They want something
that they have the possibility of going to.
Processes in production of the product
At first in the production of a magazine you should agree with all department on a deadline for
different stories, design schedules, time to proof read, time to print and distribute.
After each department will go and brain storm together on what their content is going to be about.
When that is finished the head of each department will go and read over what content has been
written and make sure that it makes it; sense, has no spelling mistakes and in good enough to put
into their magazine.
Now that all the content is done a content creator will work on the way the magazine is laid out and
what it looks like. This is when they make the front cover look nice and make the text colourful to
make it more appealing for readers.
The magazine will now be printed and produced after it is checked then it’ll be distributed. It will go
to different shops ready to be sold.
Email and key roles
At a magazine company in the production process there is
a finance director to control where the money in spent in
production and makes sure the company doesn’t go
bankrupt. Also there is a editorial director who makes
sure that the final product is of high quality and is
appropriate to use as a final product. They will also get rid
of anything in the magazine and replace before it goes on
sale. Also there is a advertising director who works on
how people who about their magazine. They will improve
and expand the advertisement they use such as apps,
socials media and other types of adverts. Also at the head
of any company there is a CEO who will oversee that the
company will meets its targets overall. They will also make
sure that the company is structured and run properly to
make sure it can achieve its targets.
Web page analysis Social media; Facebook
and twitter links.
There is also a link to ‘beatport’
which is a website featuring new
albums of the same genre of
music.
This is a interview which
features ‘Becky hill’. This is
the part of the website
which is updated everyday
with new headlines and
information. These are 4
different stories which loop
around.
The don’t miss section are
also events which are
slightly older articles but
have been on the front
cover before.
These are other news
articles which aren’t
as important.
This show how the magazines
website directs itself at the
audience as personal
relationship as it shows a
popular artist on the front page.
This is the news section
which features other new
which isn’t as important
to be in the headlines.
The date the story is
published is realised.
Showing how up to
date they are.
These are the
‘Don’t miss’
stories continued
The website also
show new music
videos.
It also shows what
category the story is in.
This is in the news
category.
She is also smoking
which connotes her
being rebellious,
which teens .
This is the Music section.
There is also a sound cloud link
where you can listen to music
which maybe in the charts.
These are also other articles
about music but aren’t new as
new music artist or albums
don’t happen often.
These are links to
multiple events which
Mixmag cover and will
probably write an
article on it afterwards.
This is a search engine for
on the website which
helps you book events
which covers what there
target audience would go
to. Which is similar to
Don’tStayIn.com which is
owned by the same
publisher.
This is a link to
another page where
it shows all the
previous magazines
issues.
This shows new DJ
technology such as
new; speaker and
headphones
These are other
things which you
might have missed
like other issues or
stories/articles.
Social media page analysis
This is there most recent
magazine cover and they use it
has their profile picture. This
shows that they are up to date
and it is easier to new reader
to find their social media they
will look for what magazine
cover that they have.
They have ‘447,351’ likes on
their Facebook page. That
means that amount of
people are kept up to date
on what they post on
Facebook. They are the key
and loyal readers.
They also advertise apps which
they own on their social media as
it is a free source of
advertisement.
You can go along Mixmags
timeline to see all the content
that they have ever posted.
This shows the most recent
post that Mixmag have made.
This is a picture from
either a festival or a club.
LO1 – Second Magazine - MOJO
Purpose of the magazine
The denotations of the Mojo’s strapline, ‘The Music magazine’ suggests
that it is the only music magazine of its kind and that it is one of the
best magazines which cannot be compared to others. This is conveyed
with ‘The’ music magazine as it seems that it is on its own being an
elite.
‘Strapline’
Market position and price
Mojo’s market position:
As shown in the graph Mojo are the 3rd highest in circulation figures which tells us
that they are very successful and popular with there genre on music. They are one
of the biggest publishers in Europe and this means that they will be more dominate
in market. Mojo also have a circulation figure of 70,667 and a readership of
210,000.
Price:
The price of the magazine is £4.60 which compared to its competitors is quite
expensive and for a digital copy it is £17.
http://magazines.bauermediaadvertising.
com/magazines/detail/mojo
Publisher - Bauer
The publisher for Mojo magazine is Bauer and they are the biggest
publisher in Europe. They have more than 570 magazines, 300
digital products, 50 radio and TV stations which reach 15 countries
and millions of people in the world. They also produce magazine
such as; Take a break, Spirit & Destiny as well as puzzle books and
food magazines. They are the biggest publishing business in Europe.
The publisher of Mojo magazine, Bauer, has the slogan of ‘We think
popular’ which connotes that they are a popular magazine and the
content which they provide is what is considered popular and
important to their readers. This can further suggest that they are the
voice of the people and are educating people on new trends.
http://www.bauermedia.co.uk/about
Form and Style
• Format of the magazine:
A normal Mojo magazine is an A3 size which is 21.0 x 29.7cm.
• Style:
The style of the magazine is aimed towards a older genre of people
between 20-30 so the language used is common language and more
sophisticated than everyday language although has a relaxing tone.
The colour scheme of this particular magazine is white and blue which
goes with what the man is wearing at the front of the group photo. This
could connote that he has a lot of control and influence over the genre of
music and he is popular at the time. Generally the colour schemes of the
magazines are pail and calm as the genre of music isn’t loud or flashy but
clam which suits the readership as they are middle age.
Puff promotion is also used to try and attract more readers to the
magazine as there is a free CD of the featuring artist inside the magazine.
This will hopefully attract more customers as free music is included in the
magazine and as it is the featuring artist that fan base may buy the
magazine because of the free CD.
http://www.a4papersize.org/
Content
This shows the reader what issue
they are reading and it also shows
that there are many issues of mojo
magazine which shows that they
are successful.
The big brand logo of Mojo makes
it clear to the reader what they
are actually reading and it should
draw there attention to it first.
Underneath the logo are
three cities which are well
know for there creation and
passion for music which
mojo want to relate
themselves to.
The black and gold aren’t bright colours so
for there target audience is suits them
well as it is easier on the eyes compared
to bright colour used for younger
generations.
The cover story clearly stands out
as it has been divided and given a
new sub heading. It also includes
more detail about the interview
inside .
They have also used a pull quote
from the interview to increase the
reader interest and make it seem
more important.
As in most of mojo’s contents page
they have the featuring artist next
to the written contents to further
the readers interest in the magazine
and it increases the prestige of the
magazine as they had a artist in it.
The sub-lines on the contents page
give a brief overview on what the
article of the artist/band is about to
give the reader a more in-depth
understanding of what is in the
magazine.
Content Overview
Mojo magazine covers a variety content every
issue which they publish so there is a
guaranteed that there will be interviews and
articles with or about artist which fit into there
subject genre. There will also be reviews and
journalists opinions on subjects which will vary
each issue. This magazine contents covers;
artists, recent band reunions.
Genre
Mojo’s genre is usually classic rock as its regularly covers news and
information about artists in this genre. For example; Boy Dylan, Pink
Floyd, The White Stripes, Guns and roses. Being classic rock their
magazine provides a relaxed and chilled feel to it as the colour they use
are relaxed and pale which suits the classic rock atmosphere which is
conveyed by the music. However they also cover modern rock, folk,
soul, country, reggae, electronic and experimental. They state that they
prefer to cover music that will ‘stand the test of time’ compared to
popularity.
http://magazines.bauermediaadvertising.com/magazines/detail/mojo
Target audience
Psychographics:
The general age range for mojo’s magazine is around 25-35 with an mostly male
reader which make up 70% of the readers. It is aimed at younger adults whom
previously grew up with this genre of music being popular as today it isn’t the most
popular. These are adults which may have children but still want to keep up to date
with the music which they like and may not be able to other wise without the mojo
magazine.
Target audience
Demographic:
The range of mojos readership’s demographic is between B to C2 as these people
are majority of the time older and have worked to build career in their own
profession.
Their spending will thus be moderate as they are earning a good wage and that is
why the magazine is more expensive than other magazines in different genre as
they maybe aimed at E people whom are students which won’t have a lot of money
to spare.
Target audience
Katz’ Uses and Gratification :
Mojo’s readership will be Diversion and/or Surveillance.
Diversion means that they what to be relaxed and calm to escape reality which may
be because they have very demanding jobs which means in there own time they
are tired and they just want to relax from the stress of there jobs.
They may also want be surveillance where they want to keep up to date with what
is going on as with the jobs that they have they won’t have a lot of time to spare to
keep up with the most recent news. So mojo’s magazine is able to meet those
needs by cover everything over the last month.
Target audience
Hartley's 7 subjectivities:
Age – Mojo’s readership is around 25-35 as they mostly cover older music which
younger adults didn’t grow up with
Gender – Mojo has a 70% male readership and a 30% female readership.
Class – Their audience is mostly middle class and upper class as the language they
use suggest that it is aimed towards a more sophisticated people.
Ethnicity – Their audience is majority White and generally British although they are
a variety of people which read Mojo.
Nation – The music they cover is mostly British so their audience is mostly from the
UK.
http://magazines.bauermediaadvertising.com/magazines/detail/mojo
Frequency
Mojo release their magazine monthly.
Every month there is a feature artist with an interview as well as a free
CD which comes with the magazine.
In 2013 they sold 79345 copies of mojo magazine.
A monthly subscription for Mojo magazine is £36.00 for a 12 months
and the digital copy of the magazine is the same price which can be
assessed on smartphones and tablets.
http://magazines.bauermediaadvertising.com/magazines/detail/mojo
http://www.pressgazette.co.uk/magazine-abcs-full-circulation-round-first-half-2013
http://www.magazinesubscriptions.co.uk/entertainment-magazines/music/mojo?affiliate=p-bm-dynamic-ads&gclid=CM-
4zrP_osYCFQfKtAodD48CkA
Production Process
At first in the production of a magazine you should agree with all department on a deadline for
different stories, design schedules, time to proof read, time to print and distribute.
After each department will go and brain storm together on what their content is going to be about.
For the next 2 weeks they will gather the relevant information for the articles which includes
interviews and photos. This will all by written up and sent to the head of department.
Then the head of each department will go and read over what content has been written and make
sure that it makes; sense, has no spelling mistakes and in good enough to put into their magazine.
Now that all the content is done a content creator will work on the way the magazine is laid out and
what it looks like. This is when they make the front cover look nice and make the text colourful to
make it more appealing for readers. Multiple drafts will be made and then one will be selected.
The magazine will now be printed and produced after it is checked then it’ll be distributed. It will go
to different shops ready to be sold. These magazines can then be bought at retailers such as;
WHSmith, Sainsbury's, M&S, Amazon, Greatmagazines.co.uk or directly from Bauer media.
http://www.whsmith.co.uk/pws/ProductDetails.ice?ProductID=9012000000295&keywordCategoryId=wc_dept_magazines-
09x00000&keywords=mojo&redirect=true
http://www.amazon.co.uk/MAGAZINE-ISSUE-WILSON-KNOPFLER-TOWNES/dp/B00VB141Y8/ref=sr_1_2?ie=UTF8&qid=1434968702&sr=8-
2&keywords=mojo+magazine
http://www.greatmagazines.co.uk/mojo-magazine

More Related Content

What's hot

Eleanor watson - log book
Eleanor watson - log book Eleanor watson - log book
Eleanor watson - log book ellie6278
 
Preliminary task and planning & research
Preliminary task and planning & research  Preliminary task and planning & research
Preliminary task and planning & research lkirkland123
 
Real magazine presentation
Real magazine presentationReal magazine presentation
Real magazine presentationkirstyy94
 
Abbie fowler log book & evaluation
Abbie fowler   log book & evaluationAbbie fowler   log book & evaluation
Abbie fowler log book & evaluationAbbie Fowler
 
Abbie fowler log book & evaluationd
Abbie fowler   log book & evaluationd Abbie fowler   log book & evaluationd
Abbie fowler log book & evaluationd Abbie Fowler
 
Contents page analysis 2
Contents page analysis 2Contents page analysis 2
Contents page analysis 2betsimegan
 
Liiar analysis own work
Liiar analysis own workLiiar analysis own work
Liiar analysis own workshannoncammish
 
Liiar analysis own work
Liiar analysis own workLiiar analysis own work
Liiar analysis own workshannoncammish
 
Pop music magazines
Pop music magazines Pop music magazines
Pop music magazines gozdetezcan
 
The uses and gratification theory
The uses and gratification theoryThe uses and gratification theory
The uses and gratification theoryEsmeJosling8299
 
Magazine research
Magazine researchMagazine research
Magazine researchlivbarnes
 
Research into existing music magazines
Research into existing music magazinesResearch into existing music magazines
Research into existing music magazinesjessicamaythorpe
 
Contents page analysis 2
Contents page analysis 2Contents page analysis 2
Contents page analysis 2betsimegan
 
Survey analysis
Survey analysisSurvey analysis
Survey analysisKaris Hays
 
Textual analysis
Textual analysisTextual analysis
Textual analysisFran Orton
 
Task 3 music magazine analysis, Front cover and Contents pages
Task 3  music magazine analysis, Front cover and Contents pagesTask 3  music magazine analysis, Front cover and Contents pages
Task 3 music magazine analysis, Front cover and Contents pageseleanorwardmedia
 

What's hot (20)

Eleanor watson - log book
Eleanor watson - log book Eleanor watson - log book
Eleanor watson - log book
 
Preliminary task and planning & research
Preliminary task and planning & research  Preliminary task and planning & research
Preliminary task and planning & research
 
Unit 13 - LO2
Unit 13 - LO2Unit 13 - LO2
Unit 13 - LO2
 
Real magazine presentation
Real magazine presentationReal magazine presentation
Real magazine presentation
 
Abbie fowler log book & evaluation
Abbie fowler   log book & evaluationAbbie fowler   log book & evaluation
Abbie fowler log book & evaluation
 
Abbie fowler log book & evaluationd
Abbie fowler   log book & evaluationd Abbie fowler   log book & evaluationd
Abbie fowler log book & evaluationd
 
Contents page analysis 2
Contents page analysis 2Contents page analysis 2
Contents page analysis 2
 
Liiar analysis own work
Liiar analysis own workLiiar analysis own work
Liiar analysis own work
 
Liiar analysis own work
Liiar analysis own workLiiar analysis own work
Liiar analysis own work
 
Pop music magazines
Pop music magazines Pop music magazines
Pop music magazines
 
Tex analysis
Tex analysisTex analysis
Tex analysis
 
The uses and gratification theory
The uses and gratification theoryThe uses and gratification theory
The uses and gratification theory
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Magazine research
Magazine researchMagazine research
Magazine research
 
Research into existing music magazines
Research into existing music magazinesResearch into existing music magazines
Research into existing music magazines
 
Contents page analysis 2
Contents page analysis 2Contents page analysis 2
Contents page analysis 2
 
Survey analysis
Survey analysisSurvey analysis
Survey analysis
 
Overviews
OverviewsOverviews
Overviews
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
 
Task 3 music magazine analysis, Front cover and Contents pages
Task 3  music magazine analysis, Front cover and Contents pagesTask 3  music magazine analysis, Front cover and Contents pages
Task 3 music magazine analysis, Front cover and Contents pages
 

Viewers also liked (20)

Unit 14 - LO3
Unit 14 - LO3Unit 14 - LO3
Unit 14 - LO3
 
Unit 01 - LO2
Unit 01 - LO2Unit 01 - LO2
Unit 01 - LO2
 
Unit 01 - LO2
Unit 01 - LO2Unit 01 - LO2
Unit 01 - LO2
 
Unit 13 - LO4
Unit 13 - LO4Unit 13 - LO4
Unit 13 - LO4
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
 
Unit 15 - Production plan
Unit 15 - Production planUnit 15 - Production plan
Unit 15 - Production plan
 
Unit 35 - LO2
Unit 35 - LO2Unit 35 - LO2
Unit 35 - LO2
 
Unit 13 - LO5
Unit 13 - LO5Unit 13 - LO5
Unit 13 - LO5
 
Unit 14 LO2
Unit 14   LO2Unit 14   LO2
Unit 14 LO2
 
Unit 14 - LO4
Unit 14 - LO4Unit 14 - LO4
Unit 14 - LO4
 
Avon Fundraising: 2015-2016
Avon Fundraising: 2015-2016Avon Fundraising: 2015-2016
Avon Fundraising: 2015-2016
 
Unit 13 - LO2
Unit 13 - LO2 Unit 13 - LO2
Unit 13 - LO2
 
Unit 15 - LO3
Unit 15 - LO3Unit 15 - LO3
Unit 15 - LO3
 
Unit 13 - LO5
Unit 13 - LO5Unit 13 - LO5
Unit 13 - LO5
 
Unit 15 - LO3
Unit 15 - LO3Unit 15 - LO3
Unit 15 - LO3
 
Unit 15 - LO4
Unit 15 - LO4Unit 15 - LO4
Unit 15 - LO4
 
Unit 15 - Witness Statement
Unit 15 - Witness StatementUnit 15 - Witness Statement
Unit 15 - Witness Statement
 
Unit 35 - LO1
Unit 35 - LO1Unit 35 - LO1
Unit 35 - LO1
 
Unit 30 - LO1
Unit 30 - LO1Unit 30 - LO1
Unit 30 - LO1
 
Pitch script for my magazine idea
Pitch script for my magazine ideaPitch script for my magazine idea
Pitch script for my magazine idea
 

Similar to Unit 13 - LO1

LIIAR Analysis-Front Covers
LIIAR Analysis-Front CoversLIIAR Analysis-Front Covers
LIIAR Analysis-Front Coverslucymorrissey
 
Preliminary task and planning and research
Preliminary task and planning and researchPreliminary task and planning and research
Preliminary task and planning and researchlkirkland123
 
Proposal - Pop!
Proposal - Pop!Proposal - Pop!
Proposal - Pop!andyp0810
 
Preliminary task and planning and research
Preliminary task and planning and researchPreliminary task and planning and research
Preliminary task and planning and researchlkirkland123
 
Task 2 Theory Work
Task 2 Theory WorkTask 2 Theory Work
Task 2 Theory WorkMel Storey
 
Unit 01: Analysing Media Products and Audiences
Unit 01: Analysing Media Products and Audiences Unit 01: Analysing Media Products and Audiences
Unit 01: Analysing Media Products and Audiences Harrison Cole
 
Unit 13 LO1
Unit 13 LO1Unit 13 LO1
Unit 13 LO1JNaunton
 
Question 1 and 2
Question 1 and 2Question 1 and 2
Question 1 and 2tinkytay98
 
Evaluation of blog
Evaluation of blogEvaluation of blog
Evaluation of blogSaskia Healy
 
Remixed music magazine evaluation
Remixed music magazine evaluationRemixed music magazine evaluation
Remixed music magazine evaluationAlessia Teresko
 

Similar to Unit 13 - LO1 (20)

Magazines in the uk
Magazines in the uk Magazines in the uk
Magazines in the uk
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
AS Media
AS Media AS Media
AS Media
 
LIIAR Analysis-Front Covers
LIIAR Analysis-Front CoversLIIAR Analysis-Front Covers
LIIAR Analysis-Front Covers
 
Preliminary task and planning and research
Preliminary task and planning and researchPreliminary task and planning and research
Preliminary task and planning and research
 
Evalution
EvalutionEvalution
Evalution
 
AS media-Danielle King
AS media-Danielle KingAS media-Danielle King
AS media-Danielle King
 
AS level Media: Danielle King
AS level Media: Danielle KingAS level Media: Danielle King
AS level Media: Danielle King
 
Proposal - Pop!
Proposal - Pop!Proposal - Pop!
Proposal - Pop!
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
Preliminary task and planning and research
Preliminary task and planning and researchPreliminary task and planning and research
Preliminary task and planning and research
 
Media evaluation 2
Media evaluation 2Media evaluation 2
Media evaluation 2
 
Task 2 Theory Work
Task 2 Theory WorkTask 2 Theory Work
Task 2 Theory Work
 
Unit 01: Analysing Media Products and Audiences
Unit 01: Analysing Media Products and Audiences Unit 01: Analysing Media Products and Audiences
Unit 01: Analysing Media Products and Audiences
 
Unit 13 LO1
Unit 13 LO1Unit 13 LO1
Unit 13 LO1
 
Question 1 and 2
Question 1 and 2Question 1 and 2
Question 1 and 2
 
Evaluation of blog
Evaluation of blogEvaluation of blog
Evaluation of blog
 
Remixed music magazine evaluation
Remixed music magazine evaluationRemixed music magazine evaluation
Remixed music magazine evaluation
 

More from Morgan Pearson

More from Morgan Pearson (17)

Unit 15 - LO4
Unit 15 - LO4Unit 15 - LO4
Unit 15 - LO4
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
 
Unit 15 - LO5
Unit 15 - LO5Unit 15 - LO5
Unit 15 - LO5
 
Unit 15 - LO1
Unit 15 - LO1Unit 15 - LO1
Unit 15 - LO1
 
Unit 15 - LO5
Unit 15 - LO5Unit 15 - LO5
Unit 15 - LO5
 
Unit 15 LO2 - Proposal
Unit 15 LO2 - Proposal Unit 15 LO2 - Proposal
Unit 15 LO2 - Proposal
 
Unit 15 - Photoshoot Plan
Unit 15 - Photoshoot PlanUnit 15 - Photoshoot Plan
Unit 15 - Photoshoot Plan
 
Locations Reece
Locations Reece Locations Reece
Locations Reece
 
Unit 15 - LO1
Unit 15 - LO1Unit 15 - LO1
Unit 15 - LO1
 
Unit 35 - LO4
Unit 35 - LO4Unit 35 - LO4
Unit 35 - LO4
 
Unit 35 - LO3
Unit 35 - LO3Unit 35 - LO3
Unit 35 - LO3
 
Unit 01:Analysing Media Products and Audiences
Unit 01:Analysing Media Products and AudiencesUnit 01:Analysing Media Products and Audiences
Unit 01:Analysing Media Products and Audiences
 
Production process
Production processProduction process
Production process
 
Unit 1 - Analysing Media Products and Audiences
Unit 1 - Analysing Media Products and AudiencesUnit 1 - Analysing Media Products and Audiences
Unit 1 - Analysing Media Products and Audiences
 
Unit 13 - LO5
Unit 13 - LO5Unit 13 - LO5
Unit 13 - LO5
 
Unit 13 - LO4
Unit 13 - LO4Unit 13 - LO4
Unit 13 - LO4
 
Unit 01 - LO1, LO2, LO3 and LO4
Unit 01 - LO1, LO2, LO3 and LO4Unit 01 - LO1, LO2, LO3 and LO4
Unit 01 - LO1, LO2, LO3 and LO4
 

Recently uploaded

Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfUjwalaBharambe
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxRaymartEstabillo3
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxLigayaBacuel1
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxChelloAnnAsuncion2
 

Recently uploaded (20)

Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Rapple "Scholarly Communications and the Sustainable Development Goals"
Rapple "Scholarly Communications and the Sustainable Development Goals"Rapple "Scholarly Communications and the Sustainable Development Goals"
Rapple "Scholarly Communications and the Sustainable Development Goals"
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptx
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
 

Unit 13 - LO1

  • 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 13: Planning and Pitching a Print based Media Product P1 Evidence Name: Morgan Pearson Candidate Number: 2110 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
  • 2. Content • Katz’ Uses and Gratifications Theory: - (Slide 17 - 18) • Maslow’s Hierarchy – (Slide 19) • Target Audience– (Slide 20) • Frequency sold – (Slide 21) • Processes in production of Mixmag– (Slide 22 ) • Email and key roles – (Slide 23) • Web analysis analysis– (Slide 24 – 27) • Social media analysis – (Slide 28) • Publisher information – (Slide 4) • Mixmag’s purpose – (Slide 5) • Content page Analysis - (Slide 6) • Mixmag Front page analysis – (Slide 7 – 9) • Double page spread Analysis - (Slide 10 - 11) • Content of the Mixmag – (slide 12 – 13) • Form and style – (Slide 14) • Hartley’s 7 subjectivities – (Slide 15 - 16)
  • 3.
  • 4. Publisher – Development Hell Limited • Development hell limited publishes Mixmag magazine but also along with Mixmag iPad app, mixmag.net, Mixmag TV and Mixmag events. • They also publish the magazine ‘Dontstayin.com’ which are the world’s biggest clubbing social network. This is a website which organises lots of events like clubs and parties which are in big cities such as; London and Manchester. • DontStayIn.com have over a million visitors per month and they send out weekly emails detailing events in there local area. • Mixmag magazine have: 246,000 sales for the actual magazine, 100,000 digital downloads and 1.2 million unique web users per month. • Their social media includes; Facebook, soundcloud, twitter and google+ which has reach 3.1 million users and their YouTube channel has 260,000 subscribers. Source: From an E-mail received from the director at Development hell Limited
  • 5. Purpose Mixmag aim is to be the ‘The Worlds biggest dance music and clubbing magazine’ they try to accomplish this by making their magazine appeal to the readers values and ideology and putting this into their magazine. The readers value’s in the magazine are the popular artist which are featured on the front cover and include exclusive interviews inside it. This is a main factor which Mixmag always include into their magazine as they know that this is what their readers want and that is what sells their magazines. The readers also want to know about all the upcoming and other festivals which are taking place. They want to know this, as they themselves want to either go too. They also want to know about how good or bad they were and are they worth going to again. Mixmag’s ideology: www.mixmag.net
  • 6. Content page The front cover is on the contents page. This is information about the free CD which comes with the magazine. It also includes what songs are on the CD as well. This is the issue date of the magazine. This has the same text style as on the front cover. Making the magazine more consistent. This shows content of what is in the magazine. This is separated in articles and stories inside. The stories at the front of the magazine are the ones that are more appeling to the reader so they won’t loss interest while skimming through the magazine. This is the rest of the content inside the magazine which aren’t stories and articles. This is near the back of the magazine. These are at the back of the magazine as they aren’t related to the content at the front Images related to page number, articles The colour scheme is follows suit from the front cover as it is mostly black although, it doesn’t have the light pink at the top page. The pictures are mostly those at festivals which is directed at their audience which is what they want to see in the magazine.
  • 7. Masthead :The denotation of the magazine masthead is ‘Mixmag’ the large white master head has a pop art font which gains the readers attention as the white contrasts well the dark background making it stand out more to the reader. The White could also signifies that Mixmag is new and fresh which would be appealing to their target audience as that is what they want be seen as. The verbal code ‘Mixmag’ could imply a mix tape which would be a collection of all your favourite song in one place. Strapline: Mixmag describes itself as the ‘The world’s biggest dance music and clubbing magazine’ This is at the top of the page which connotes the importance of their reputation and that they value it and are proud. This is included in the same place on every issue of the magazine and will always follow the colour scheme of that particular magazine. This also implies that their slogan is part of them and never changes. Main Headline: Mixmag haven’t chosen a headline. They have done this to try and make their reader want to find out more about what’s inside the magazine. This makes the magazine more controversial compared to other magazines in the dance and clubbing music genre. This could connotes a higher respect for the artist ‘Julio Bashmore’ as more of his picture has been shown and he hasn’t been covered by other topics in the magazine. Barcode Date, price and country: September 2014 and UK £4.95 This magazine is published monthly. There website is also here. Promotion: This Mixmag magazine offers a free CD of ‘Julio Bashmore’ which could attract more readers to purchase their Magazine as there is a free sample. Front cover Analysis
  • 8. Story separators: Once again Mixmag have been controversial as not to include story separators. This connotes that their magazine isn’t like their other competitors and they are unique, original and rebellious which also coincides with their stereotyped audience of young adults male and female. Cover lines: There is a question in the cover story about are ‘ Night Slugs the most important label in dance music?’ Mixmag magazine have a wide audience which includes many popular artists, not just Night Slugs. Thus a debate has been present so more reader will want to buy this magazine too see Mixmag’s opinion. The majority of the target audience will want to know more as they are young 16 – 25 year olds who will be interested into going to these events so want to know what it is like and can compare it to other festivals.
  • 9. Mixmag only promotes their own website on the front cover of their magazine. They might do this so that people going onto their social media might get distracted with other pages on the website and go away from their page. If they just go onto their website then all the attention is on the. This could connote that cooler group of people will already know about their social media and website so they want too keep it more exclusive to loyal fans. Website: www.mixmag.net
  • 10. Picture 2: Carl cox is obviously very resected as he has been give a whole page to a picture of him. As Carl cox has been the Dance music for three decades Mixmag have given him a black and white photo to show his age but also a picture of him smiling to show that he is respected. Mixmag have chosen this particular picture to demonstration the age of Carl cox with his t-shirt saying ‘Disco’ which is the language that reader wouldn’t use as it would seem old or uncool. Although as the readers will find out he is more of an legend than old timer. Text: The font used is used to show Carl cox as being older and his name is in bold to imply his importance as an artist. The red is chosen as it stands out to the reader and grabs their attention. The colour red ‘signifies’ (De Saussure) the importance of the artist as red can also be related as ‘Code red’ so being very important and an emergency. It is also position at the beginning of the article to almost force the reader to start reading. Picture 1: This picture of Heidi is in the middle of the page. Thus it must be significant enough to be the centre of attention. Mixmag have chosen to use a circle for Heidi’s picture. This could connate that she is perfect with no sharp edges like other people. Double page spread
  • 11. Double page spread This picture cover the whole of a page much like the other one. This signifies how Mixmag respect this artist and is also respected by their readers. This picture is also taken from behind him, this could connote that this interview on the other page is behind the scenes. The top of the page has as consistent black and pink line which goes across both pages. This could connote a wrist band which you would wear at a festival. This highlights the artists name which is being interview so it is clearer to see who the interview is about. This is the same as the other page. The interview is split up from questions with a bold text and the answers in normal font. A lot like the other Double page spread. There is a quote from artist. This is also done in the other magazines which means they follow the same process for each interview in other magazines. This shows what is one the page.
  • 12. Content Mixmag covers a wide variety of content which is aimed at their target audience’s values and ideology in a magazine. The magazine cover mostly Festivals and other gigs which take part monthly in the UK and across the world. Mixmag include these festival dates and location within their magazine, usually near the front. These advertised festivals follow a trend of either having a dark background with bright colours. These colour are seen as brighter as they contrast the background. These colour could signifies the festival atmosphere at night were lights are the only thing you can see which links in with the dance and clubbing genre as this is what their music gigs are like. Exclusive stories: Mixmag mostly cover small exclusive stories. This is too keep their magazine popular as there wouldn’t be that information anywhere else and their readers will be able to get that information first. These stories are usually only one page long, for example ‘Toy Stories’ also Mixmag’s own opinion on subject’s in the dance and clubbing genre. They are only meant for a quick read. Reviews: The magazine continues they get into the more detailed stories about different festivals which include bigger picture and more text. These articles are designed for those who are more interested in festivals and want at description on what it was like with Mixmag opinion. An example of this would be the ‘Big Three’ page were Mixmag review the top three night clubs of the month. Charts: Mixmag also a dedicated four page to showcase the charts list and interview with some of those artist on the charts. The charts cover the top 10 DJs of all time and tracks sold. These page include a one page spread of the Top selling genre by year where it show which sub genres are more popular this year compared to others. These include; Dubstep, Breaks, DNB, Trance, Progressive house, electro, House, Techno, Tech – house and Deep house.
  • 13. Content continued Interviews: Mixmag have a eight page to their exclusive interview who is on the front cover to their magazine. These eight pages cover multiple question and answer which go in and out of their personal life with lots of details of; past experiences, like or dislikes, their future. This is popular for readers as they idolise this exclusive knowledge. Fashion: Mixmag also cover fashion which suits there genre. Although there fashion is half normal with t-shirts and jeans the other is the more controversial fashion of piercing and other clothing. Smaller Artists: This magazine also covers ‘Tunes’ which includes the months more niece artists and bands with new songs and albums on the way or already out. Dates :Towards the end of the magazine at the back they include the months best photos of some festivals and all the dates to the upcoming festivals.
  • 14. Form and Style • The Form for Mixmags hard copy magazine is that it is paper back with a glossy finish on the front and back page. It is A4 sized and has around 130 pages. The digital copy is the same as the hard copy with the same amount of pages and content but available via an app. • The style of the magazine is stereo-typically aimed at 16-25 year old males and females who are very interested and loyal to the dance and clubbing music. Mixmag makes their magazine look more mature so they will have not have big colourful photos but instead they’ll have professional photos which are edited to seem more serious as the readers are more educated than teenagers but still want to be informed about clubs and festivals unlike people over 25 as they might not be interested due to having a full time job.
  • 15. Mixmag’s target audience Hartley’s 7 subjectivities : According to Hartley's 7 subjectivities, Mixmag’s target audience has an age range between 16 – 25 years old. This is because of Mixmag’s content is mostly about upcoming festivals which is usually what younger adults are interested in as they will aim to go to these events. The class of people who go into Mixmag's target audience according to the socio-economics are; C2, D, E. Considering Mixmag's genre of music is Dance and clubbing music the music that they cover will be for people who want to go to festivals. More sophisticated people higher up on the socio-economic chart will not fit this category as the higher up you are the chart you are the more senior you tend to be thus not being interested in Mixmag’s music genre. This will also mean that their spending power is a lot less as students don’t have a lot of money especially to spend on magazines . Ecstasy article – aimed a younger people who are more interested and have a strong opinion on the affects of drugs. Compared to those higher on the socio-economic scale.
  • 16. Mixmag aim their magazine at the ethnicity of young white males and females but they don’t restrict themselves to just them or even to one country as they aim to be a worldwide best selling dance and clubbing music magazine. They also have magazines in countries such as; USA, Germany, France , Brazil and the UK. The magazine I have decided to analyse is focused on the UK festivals as well as some foreign festivals which are included inside the UK issue of the magazine.
  • 17. Katz’ Uses and Gratifications Theory: • Based on Katz’ theory Mixmag is a type of magazine which includes ; informative, personal identification and personal relationship. The magazine will include information about the festivals which include dates and artists which are going to perform at those festivals. Mixmag also provide reviews on pervious festivals which have gone on and they will give a detailed description about what one upcoming ones. • On the front cover of this Mixmag magazine. On the cover lines there is a rhetorical question about is ‘Night Slugs the most important label in dance music ?’. This will cause a debate that reader will want to find out about as not all reader of Mixmag will agree as the artist are all very different. This is an example of personal relationship as the reader has an opinion of the statement.
  • 18. • This issue of Mixmag has a special interview with the artist ‘ Julio Bashmore’ these will go under Kat’z personal relationship as the reader will want to find out more personal information about the artist. This is an admiration for this information. Also for personal identification in their 2008 issue of the magazine they released a free CD with Deadmau5 who had remixed some popular songs. Readers would have bought the magazine because Deadmu5’s music was on it. • Evidence-’ The February 2008 issue of MixMag's music magazine included a free CD which was titled MixMag Presents: The Hottest New Name In Dance! DEADMAU5 Tech-Trance-Electro-Madness, mixed by Zimmerman.’ - http://en.wikipedia.org/wiki/Deadmau5
  • 19. Maslow’s Hierarchy: • According to this hierarchy Mixmag’s target audience are explorers and social climbers. An explorer would be people who are influenced by social change. This is Mixmag’s target audience as their magazine covers popular festivals and see if they were good or not. They also have a page which is focused subject either being ‘ Guest list or Black list’ which we say their opinion about current events, fashion or styles. • Maslow’s Hierarchy also tells us that the target audience are social climbers who want too see what new things people have and they are materialistically driven in their values. What they will want in the magazine is what festivals were good and new products or technology.
  • 20. Target Audience According to ‘Mixmag’s Media Kit’ their main consumers are 24 males who live in cities and are single. Although they don’t include that they are generally white males who like clubbing and go to bars. There are also females which are interested in mixmag but they only make up ‘28%’, according to mixmag media kit, of their readership. The media kit also states that ‘the majority live in cities and are single’. This will be because most clubs are in the city and the people who live there what to go there and one of the best ways to know learn about this is via the Mixmag magazine. The pie chart also states that most of the readers are single. They will also want to know what clubs to go to meet other people.
  • 21. Frequency of Products sold • Mixmag's sell their magazine monthly. • They also sell their magazine in different countries like; USA, France and Germany each country has a different edition. They sell mixmag in a lot of countries which is shown on the pie chart. • According to the pie chart from Mixmag Media Kit there most popular audience is in the UK and in the USA. This will because Mixmag sell their product more in these two countries than anywhere else. • In each country Mixmag cover all the festivals and clubs in that country. This is because the reader is Germany for example don’t want just want to read about clubs in America. They want something that they have the possibility of going to.
  • 22. Processes in production of the product At first in the production of a magazine you should agree with all department on a deadline for different stories, design schedules, time to proof read, time to print and distribute. After each department will go and brain storm together on what their content is going to be about. When that is finished the head of each department will go and read over what content has been written and make sure that it makes it; sense, has no spelling mistakes and in good enough to put into their magazine. Now that all the content is done a content creator will work on the way the magazine is laid out and what it looks like. This is when they make the front cover look nice and make the text colourful to make it more appealing for readers. The magazine will now be printed and produced after it is checked then it’ll be distributed. It will go to different shops ready to be sold.
  • 23. Email and key roles At a magazine company in the production process there is a finance director to control where the money in spent in production and makes sure the company doesn’t go bankrupt. Also there is a editorial director who makes sure that the final product is of high quality and is appropriate to use as a final product. They will also get rid of anything in the magazine and replace before it goes on sale. Also there is a advertising director who works on how people who about their magazine. They will improve and expand the advertisement they use such as apps, socials media and other types of adverts. Also at the head of any company there is a CEO who will oversee that the company will meets its targets overall. They will also make sure that the company is structured and run properly to make sure it can achieve its targets.
  • 24. Web page analysis Social media; Facebook and twitter links. There is also a link to ‘beatport’ which is a website featuring new albums of the same genre of music. This is a interview which features ‘Becky hill’. This is the part of the website which is updated everyday with new headlines and information. These are 4 different stories which loop around. The don’t miss section are also events which are slightly older articles but have been on the front cover before. These are other news articles which aren’t as important. This show how the magazines website directs itself at the audience as personal relationship as it shows a popular artist on the front page.
  • 25. This is the news section which features other new which isn’t as important to be in the headlines. The date the story is published is realised. Showing how up to date they are. These are the ‘Don’t miss’ stories continued The website also show new music videos. It also shows what category the story is in. This is in the news category. She is also smoking which connotes her being rebellious, which teens .
  • 26. This is the Music section. There is also a sound cloud link where you can listen to music which maybe in the charts. These are also other articles about music but aren’t new as new music artist or albums don’t happen often.
  • 27. These are links to multiple events which Mixmag cover and will probably write an article on it afterwards. This is a search engine for on the website which helps you book events which covers what there target audience would go to. Which is similar to Don’tStayIn.com which is owned by the same publisher. This is a link to another page where it shows all the previous magazines issues. This shows new DJ technology such as new; speaker and headphones These are other things which you might have missed like other issues or stories/articles.
  • 28. Social media page analysis This is there most recent magazine cover and they use it has their profile picture. This shows that they are up to date and it is easier to new reader to find their social media they will look for what magazine cover that they have. They have ‘447,351’ likes on their Facebook page. That means that amount of people are kept up to date on what they post on Facebook. They are the key and loyal readers. They also advertise apps which they own on their social media as it is a free source of advertisement. You can go along Mixmags timeline to see all the content that they have ever posted. This shows the most recent post that Mixmag have made. This is a picture from either a festival or a club.
  • 29. LO1 – Second Magazine - MOJO Purpose of the magazine The denotations of the Mojo’s strapline, ‘The Music magazine’ suggests that it is the only music magazine of its kind and that it is one of the best magazines which cannot be compared to others. This is conveyed with ‘The’ music magazine as it seems that it is on its own being an elite. ‘Strapline’
  • 30. Market position and price Mojo’s market position: As shown in the graph Mojo are the 3rd highest in circulation figures which tells us that they are very successful and popular with there genre on music. They are one of the biggest publishers in Europe and this means that they will be more dominate in market. Mojo also have a circulation figure of 70,667 and a readership of 210,000. Price: The price of the magazine is £4.60 which compared to its competitors is quite expensive and for a digital copy it is £17. http://magazines.bauermediaadvertising. com/magazines/detail/mojo
  • 31. Publisher - Bauer The publisher for Mojo magazine is Bauer and they are the biggest publisher in Europe. They have more than 570 magazines, 300 digital products, 50 radio and TV stations which reach 15 countries and millions of people in the world. They also produce magazine such as; Take a break, Spirit & Destiny as well as puzzle books and food magazines. They are the biggest publishing business in Europe. The publisher of Mojo magazine, Bauer, has the slogan of ‘We think popular’ which connotes that they are a popular magazine and the content which they provide is what is considered popular and important to their readers. This can further suggest that they are the voice of the people and are educating people on new trends. http://www.bauermedia.co.uk/about
  • 32. Form and Style • Format of the magazine: A normal Mojo magazine is an A3 size which is 21.0 x 29.7cm. • Style: The style of the magazine is aimed towards a older genre of people between 20-30 so the language used is common language and more sophisticated than everyday language although has a relaxing tone. The colour scheme of this particular magazine is white and blue which goes with what the man is wearing at the front of the group photo. This could connote that he has a lot of control and influence over the genre of music and he is popular at the time. Generally the colour schemes of the magazines are pail and calm as the genre of music isn’t loud or flashy but clam which suits the readership as they are middle age. Puff promotion is also used to try and attract more readers to the magazine as there is a free CD of the featuring artist inside the magazine. This will hopefully attract more customers as free music is included in the magazine and as it is the featuring artist that fan base may buy the magazine because of the free CD. http://www.a4papersize.org/
  • 33. Content This shows the reader what issue they are reading and it also shows that there are many issues of mojo magazine which shows that they are successful. The big brand logo of Mojo makes it clear to the reader what they are actually reading and it should draw there attention to it first. Underneath the logo are three cities which are well know for there creation and passion for music which mojo want to relate themselves to. The black and gold aren’t bright colours so for there target audience is suits them well as it is easier on the eyes compared to bright colour used for younger generations. The cover story clearly stands out as it has been divided and given a new sub heading. It also includes more detail about the interview inside . They have also used a pull quote from the interview to increase the reader interest and make it seem more important. As in most of mojo’s contents page they have the featuring artist next to the written contents to further the readers interest in the magazine and it increases the prestige of the magazine as they had a artist in it. The sub-lines on the contents page give a brief overview on what the article of the artist/band is about to give the reader a more in-depth understanding of what is in the magazine.
  • 34. Content Overview Mojo magazine covers a variety content every issue which they publish so there is a guaranteed that there will be interviews and articles with or about artist which fit into there subject genre. There will also be reviews and journalists opinions on subjects which will vary each issue. This magazine contents covers; artists, recent band reunions.
  • 35. Genre Mojo’s genre is usually classic rock as its regularly covers news and information about artists in this genre. For example; Boy Dylan, Pink Floyd, The White Stripes, Guns and roses. Being classic rock their magazine provides a relaxed and chilled feel to it as the colour they use are relaxed and pale which suits the classic rock atmosphere which is conveyed by the music. However they also cover modern rock, folk, soul, country, reggae, electronic and experimental. They state that they prefer to cover music that will ‘stand the test of time’ compared to popularity. http://magazines.bauermediaadvertising.com/magazines/detail/mojo
  • 36. Target audience Psychographics: The general age range for mojo’s magazine is around 25-35 with an mostly male reader which make up 70% of the readers. It is aimed at younger adults whom previously grew up with this genre of music being popular as today it isn’t the most popular. These are adults which may have children but still want to keep up to date with the music which they like and may not be able to other wise without the mojo magazine.
  • 37. Target audience Demographic: The range of mojos readership’s demographic is between B to C2 as these people are majority of the time older and have worked to build career in their own profession. Their spending will thus be moderate as they are earning a good wage and that is why the magazine is more expensive than other magazines in different genre as they maybe aimed at E people whom are students which won’t have a lot of money to spare.
  • 38. Target audience Katz’ Uses and Gratification : Mojo’s readership will be Diversion and/or Surveillance. Diversion means that they what to be relaxed and calm to escape reality which may be because they have very demanding jobs which means in there own time they are tired and they just want to relax from the stress of there jobs. They may also want be surveillance where they want to keep up to date with what is going on as with the jobs that they have they won’t have a lot of time to spare to keep up with the most recent news. So mojo’s magazine is able to meet those needs by cover everything over the last month.
  • 39. Target audience Hartley's 7 subjectivities: Age – Mojo’s readership is around 25-35 as they mostly cover older music which younger adults didn’t grow up with Gender – Mojo has a 70% male readership and a 30% female readership. Class – Their audience is mostly middle class and upper class as the language they use suggest that it is aimed towards a more sophisticated people. Ethnicity – Their audience is majority White and generally British although they are a variety of people which read Mojo. Nation – The music they cover is mostly British so their audience is mostly from the UK. http://magazines.bauermediaadvertising.com/magazines/detail/mojo
  • 40. Frequency Mojo release their magazine monthly. Every month there is a feature artist with an interview as well as a free CD which comes with the magazine. In 2013 they sold 79345 copies of mojo magazine. A monthly subscription for Mojo magazine is £36.00 for a 12 months and the digital copy of the magazine is the same price which can be assessed on smartphones and tablets. http://magazines.bauermediaadvertising.com/magazines/detail/mojo http://www.pressgazette.co.uk/magazine-abcs-full-circulation-round-first-half-2013 http://www.magazinesubscriptions.co.uk/entertainment-magazines/music/mojo?affiliate=p-bm-dynamic-ads&gclid=CM- 4zrP_osYCFQfKtAodD48CkA
  • 41. Production Process At first in the production of a magazine you should agree with all department on a deadline for different stories, design schedules, time to proof read, time to print and distribute. After each department will go and brain storm together on what their content is going to be about. For the next 2 weeks they will gather the relevant information for the articles which includes interviews and photos. This will all by written up and sent to the head of department. Then the head of each department will go and read over what content has been written and make sure that it makes; sense, has no spelling mistakes and in good enough to put into their magazine. Now that all the content is done a content creator will work on the way the magazine is laid out and what it looks like. This is when they make the front cover look nice and make the text colourful to make it more appealing for readers. Multiple drafts will be made and then one will be selected. The magazine will now be printed and produced after it is checked then it’ll be distributed. It will go to different shops ready to be sold. These magazines can then be bought at retailers such as; WHSmith, Sainsbury's, M&S, Amazon, Greatmagazines.co.uk or directly from Bauer media. http://www.whsmith.co.uk/pws/ProductDetails.ice?ProductID=9012000000295&keywordCategoryId=wc_dept_magazines- 09x00000&keywords=mojo&redirect=true http://www.amazon.co.uk/MAGAZINE-ISSUE-WILSON-KNOPFLER-TOWNES/dp/B00VB141Y8/ref=sr_1_2?ie=UTF8&qid=1434968702&sr=8- 2&keywords=mojo+magazine http://www.greatmagazines.co.uk/mojo-magazine