Unit 1 - Analysing Media Products and Audiences

1. OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 01:
Analyzing Media Products and
Audiences
Evidence
Name: Morgan Pearson
Candidate Number: 2110
Center Name: St. Andrew’s Catholic
School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

3. Content
 Focus on publisher and product (Slide 4)
 Ownership structure (Slide 5)
 Ownership model (Slide 6)
 Brand ideology and ethos (Slide 7)
 Technological Convergence (Slide 8)
 Associated products (Slide 9)
 Market position (Slide 10-11)
 Competitors (Slide 12)
 Publishing houses (Slide 13)
 Content (Slide 14-15)
 Form and Style (Slide 16)
 Colour Scheme (Slide 17)
 Contents Page – (Slide 18)
 Front Cover Analysis – (Slide 19-21)
 Double Page Spread Analysis – (Slide 22)
 Production Process – (Slide 23)
 Evidence of communication – (Slide 24)
 Production Plan – (Slide 25 – 28)

4. Focus publisher and Product
• Development Hell Ltd is an independent
media company based in Islington, London.
• It was founded in 2001
• They also produce Mixmag; iPad app,
mixmag.net, Mixmag TV, Mixmag events along
side with.
• They have provided consultancy for some of
Britain’s biggest publishers
• They also produced tour brochures for some of
the biggest artists in the world.
• Development Hell have also brought
DontStayIn.com which has a average 1 million
unique users each month, with most aged
between 18 and 24.
• Based on their total assets Development Hell
limited is the 337th largest in the Plimsoll
Magazine Media analysis.
• The company's line of business includes the
publishing and printing of periodicals.
• The first issue was printed on 1 February
1983 as a 16-page black-and-white magazine
published by Disco Mix Club, a DJ mail out
service.
• Development Hell re-launched the
magazine in May 2006 with a revamped
design
• The magazine, which reached a circulation
of up to 70,000 copies during the height of
the popularity of acid house
• It covered acid house, the subsequent rave
era, the rise of superstar DJs and Ibiza
• Mixmag, in association with its original
publishing company, DMC Publishing,
released a series of CDs under the "Mixmag
Live" heading
• In 2001, the magazine teamed up with
Virgin Records to release a double album
titled B!g Tunes.
Publisher Product

5. Ownership structure
 The board of Development Hell is chaired by Peter Strong
 Managing Director Jerry Perkins
 Editorial Director David Hepworth
 Finance Director David Joseph.
 Development hell ltd are a global business and in the past 30 years has
transitioned from uk magazine into digital and events business.
Source: http://www.developmenthell.co.uk

6. Ownership model
CEO -Jerry
Perkins
Editorial Director
David Hepworth
Finance Director
David Joseph
He has been working for
development hell ltd since 2003
and the present day.
http://uk.linkedin.com/pub/david-
joseph/35/b21/bba
http://uk.linkedin.com/pub/jerry-
perkins/15/b41/454
Advertising director
– Juliet Cromwell
Publisher of; smash hits, select,
kerrang, Q and mojo. Advertising sales
at Q magazine. He set up development
hell Ltd himself with David Hepworth.
http://www.linkedin.com/pub/
juliet-
cromwell/27/8bb/841?trk=pub-
pbmap
She is working on
international brand
partnerships, marketing
and advertising with
Mixmag magazine, Mixmag
apps, events, sponsorship
and Mixmag TV

7. Brand ideology and ethos
Development Hell Ltd is a independent publisher. Set up by David Hepworth and Jerry
Perkins. They have 35 years experience with titles; Q, Empire, Mojo and Heat. Development
hell ltd also produces Mixmag and owns the dance music website ‘Don't Stay In’.
Development hell ltd publish three magazines in the first six years from their company
starting up which were; Word , Mixmag and Don’t stay in. It doesn’t have any sister
companies as the publisher is still quite small.
Mixmag is over 30 years old. In the last 3 years it has made the transition from a UK
magazine into digital and events business. In this time Mixmag have become a global
company. Mixmag’s Slogan is ‘Creative, Positive, Credible’. The connotations behind their
slogan could be that Mixmag are ‘creative’ is they are new and unique compared to other
magazines. This could lead them to stand out more as begin one of a kind. As Mixmag state
in their slogan they are ‘credible’ this implies that they take pride in there magazine and
what they do. In taking pride of what they do they almost promise to release their best
content and want to be recognised for it. I believe that Mixmag audience will agree with
their slogan as the content they produce in there magazines is very unique compared to
other magazines which focus on the same audience as well as being controversial.

8. Technological Convergence
Mixmag do sell their
magazine issues over the
internet although this
isn’t on a website but it is
only restricted onto the
iTunes store where are
able to purchase the
magazines through the
app on a e-book. This is
also available on the play
store.
Mixmag also are on twitter: https://twitter.com/Mixmag
This is where they will give out their latest information
about there magazine and what other events they do. Also
other people can tweet them to discuss further debates
which they write about in their magazine and the reader
can talk to other people. They also have a Facebook page.
This is the Mixmag Website here they
have links to their Facebook and
twitter. They also have a beatport link
which is a music website.
There are also advertising a
new album which has come out
called ‘Ten Walls’. They would
of paid Mixmag to put this
advertisement on their page.
Technological Convergences means that lots
of different media and bring them together
for one purpose.

9. Associated Products
Development Hell ltd also own a online magazine called Don’tStayIn.com. This website is
a search engine for clubs, bars and parties. All you have to do is enter in your location into
the search bar and they will find any near nightlife activity near you.
The complain was founded in 2003 and is described as ‘ the granddaddy of the night life
sector’. With over 2.5 million registered users worldwide and over 11 years it has constantly
changed to uphold its customers and their market position. In may 2013 Don’t stay in was
rebranded, re-designed and re-built which gave it a completely new make over.
The Website also has a app where you can view the nearest night life activities on your
phone.
Don’t stay in’s: History
2003: Founded
2005: Won ‘House Music Awards’ prize for ‘Best web resource’
2006: Won the Hard Dance Awards ‘best Website’ award
2006: Won the Hard Dance Awards ‘best Website’ award
2006: Won the Musik 4 You ‘Best Website’ award
2006: Compared to Myspace and named clubbers’ preferred option by Trend
Catching
2007: Number 1 on Hitwise in the nightlife entertainment category
2007: Won Hard Dance Music awards ‘Best Website’. Again
2007: Won Hardcore Heaven Awards ‘Best Website’
2009: Taken over by Mixmag

10. Market position
Mixmag have a readership of around 246,000 people and each magazine costs
£4.95. So the average revenue is £1,217,700.
Mixmag have a digital copy of their magazine with 1,000 digital download which
makes a revenue £4950 annually.
Title Publisher Price Net Worth
(£)
Tilllate David Faulds 2.50 5500
DJ times Testa
Communicat
ions
4.95 11140
DJ
magazine
Thrust
Publishing
3.95 9000
https://companycheck.co.uk/company/sc025183/DAVID-FAULDS--SON-LIMITED/summary
https://www.companycheck.co.uk/company/06825394/THRUST-PUBLISHING-
LTD/summary

11. There are 3 magazines which are
classes in the top 6 best rock
magazines. They are Q, Mojo and
Kerrang.
Total Net Circulation
Bauer Media
IPC Media Ltd
Music and Media
Solutions Group
Limited
Total Net Circulation- Bauer
Media
Kerrang!
Mojo
Q
Mojo have the
highest total net
compared to Q and
Kerrang.
22%
24%
54%
45%
34%
21%
http://www.ppa.co.uk/marketing/research/abc-figures-january-to-june-2013/
Market Position
Unfortunately I was unable to obtain
circulation figures for Development
hell limited so I have chosen the top 3
media publishers

12. Competitors
List 5 competitors:
 DJ magazine - British monthly magazine electronic dance music and DJs. It was founded 31 January
1991 and translated into 11 languages. The magazine publishes Top 100 lists, one for DJs and one for
nightclubs twice a year. As of 2010 both polls are based on a public votes.
 Shook - Shook is a underground independently produced British music magazine, based in London,
which covered various forms of black music and electronic music. The magazine covered the current
black music scene in both the UK and around the rest of the world.
 Tilllate – It was established in Scotland in 1988. Tillate is a dance music, club culture and lifestyle
magazine. It is now an online magazine with the option to print on www.tilllatemagazine.com .
 Street cred - It was founded in 1997 . Street Cred Magazine is a multi-cultural urban entertainment
and lifestyle magazine based in Birmingham. Its target audience 16-30 year olds interested in the
music, fashion and entertainment lifestyle. Now running for 14 years, it has over 400,000 monthly
readers in the UK and is available for free on streetcredmagazine.com.
 DJ Times- Established in 1988 by Testa Communications. DJ Times is an American music-trade
magazine specializing in the disc jockey market. The magazine is published in the USA

13. Publishing houses
Bauer:
The magazine goes back to 1953 with Angling Times and the acquisition in 1956 of
motor cycle news. Bauer media joined Bauer media Group in January 2008. The CEO
of Bauer is Paul Keenan. They offer over 3000 magazines in 15 countries. The Bauer
family has a net worth of £2.7 Billion.
IPC/TimeIncUK: The Chief Executive Officer for the UK is Marcus Rich. Its was
formed in 1963 following a merge of UK’s three publishers – George Newnes, Odhams
Press and Fleetway Publications. They have a global audience of 120 million including
50 websites. They have a net Worth of £218.7 million.
Hearst: In 1910 Randolph Hearst bought Nash’s, a British fiction magazine. They have
a net worth of $35 Billion.
Future PLC: They have a net worth of -£12.4 million. Future plc is a media company.
In 2006, it was ranked as the sixth-largest media corporation in the United Kingdom. It
publishes more than 30 magazines in fields such as video games, technology, films,
photography, and sport.
http://www.bauermedia.co.uk/about/our-company
http://www.forbes.com/profile/yvonne-bauer/
http://www.timeincuk.com/about/company-profile/
https://companycheck.co.uk/company/00053626/TIME-INC-UK-LTD/summary
http://www.hearst.co.uk/about-us
https://companycheck.co.uk/company/03757874/FUTURE-PLC/summary
http://www.bizjournals.com/sanfrancisco/stories/2006/03/06/daily12.html

14. Content
Mixmag covers a wide variety of content which is aimed at their target audience’s values and
ideology in a magazine. The magazine cover mostly Festivals and other gigs which take part
monthly in the UK and across the world. Mixmag include these festival dates and location
within their magazine, usually near the front. These advertised festivals follow a trend of
either having a dark background with bright colours. These colour are seen as brighter as
they contrast the background. These colour could signifies the festival atmosphere at night
were lights are the only thing you can see which links in with the dance and clubbing genre
as this is what their music gigs are like.
Exclusive stories: Mixmag mostly cover small exclusive stories. This is too keep their
magazine popular as there wouldn’t be that information anywhere else and their readers will
be able to get that information first. These stories are usually only one page long, for
example ‘Toy Stories’ also Mixmag’s own opinion on subject’s in the dance and clubbing
genre. They are only meant for a quick read.
Reviews: The magazine continues they get into the more detailed stories about different
festivals which include bigger picture and more text. These articles are designed for those
who are more interested in festivals and want at description on what it was like with Mixmag
opinion. An example of this would be the ‘Big Three’ page were Mixmag review the top three
night clubs of the month.
Charts: Mixmag also a dedicated four page to showcase the charts list and interview with
some of those artist on the charts. The charts cover the top 10 DJs of all time and tracks sold.
These page include a one page spread of the Top selling genre by year where it show which
sub genres are more popular this year compared to others. These include; Dubstep, Breaks,
DNB, Trance, Progressive house, electro, House, Techno, Tech – house and Deep house.

15. Content
Interviews: Mixmag have a eight page to their exclusive interview who is on the
front cover to their magazine. These eight pages cover multiple question and
answer which go in and out of their personal life with lots of details of; past
experiences, like or dislikes, their future. This is popular for readers as they idolise
this exclusive knowledge.
Fashion: Mixmag also cover fashion which suits there genre. Although there
fashion is half normal with t-shirts and jeans the other is the more controversial
fashion of piercing and other clothing.
Smaller Artists: This magazine also covers ‘Tunes’ which includes the months
more niece artists and bands with new songs and albums on the way or already
out.
Dates :Towards the end of the magazine at the back they include the months best
photos of some festivals and all the dates to the upcoming festivals.

16. Purpose
Strapline – ‘The worlds biggest dance music and
clubbing magazine’ – This connotes that they are
very important and being world wide they know
everything which is going on in the clubbing and
dance music genre. If they are the ‘biggest’ they
seem like they are the best and have the most
content to offer. Also, they offer a high quality
magazine as that is how they have become the
biggest.
Mixmag’s Mission – Mixmag aim for their target
audience to be the opinion formers and leaders of
clubbing in their peer groups. They want them to
be first people to be doing the new cool thing and
leave it for something better before it goes cold.
http://www.mixmag.net/page/advertisers-media-pack
Source: Page 2

17. Purpose
Mixmag aim is to be the ‘The Worlds biggest dance music and clubbing magazine’ they try to
accomplish this by making their magazine appeal to the readers values and ideology and putting this
into their magazine. The readers value’s in the magazine are the popular artist which are featured on
the front cover and include exclusive interviews inside it. This is a main factor which Mixmag always
include into their magazine as they know that this is what their readers want and that is what sells
their magazines. The readers also want to know about all the upcoming and other festivals which are
taking place. They want to know this, as they themselves want to either go too. They also want to
know about how good or bad they were and are they worth going to again.
Mixmag’s
ideology:
www.mixmag.net

18. Genre
Mixmag is a clubbing and dance music
magazine. They use bright colours most
of the time to promote a happy feeling
as they focus around going out and
having a good time. This magazine
shows pictures of festivals and some
times at clubs which promotes a happy
feeling from those there and that is
what the target audience want to do
and be a part of. It is aimed to young
adults who are new the the clubbing
experience.

19. Form and Style The colour scheme is black with a small bit of
purple at the top. This connotes a non verbal code
that Julio Bashmore, the artist, is mysterious and
hidden from the public and the purple is him
revealing himself to the magazine. The black also
covers part of the artist by blending into his jacket
which further connote mystery. The purple is also
slightly showing on his shoulder but that is also
being hidden by a shadow. The purple could also
connote the artist showing a bit more of his
feminine side which could be hidden by the black
over coat.
The font style used is a tall and thin style which
could suggest that the artist is modern. Also it
connotes that he is simple and the same as everyone
else. However the height of the font could be a
verbal code that ‘signifies’ (De Saussure) his
heightened status in this genre and that although he
is simple he is still popular and influential to the
dance and clubbing music genre. Also, the font
which is surrounding him is small which could
connote that mixmag want him to be appreciated
and take up most of the front cover as he is very
important and is the main focus of the magazine and
the readers.

20. Colour scheme
The general colour scheme for
mixmag is mostly the colour
white which stays as the colour
for every masthead on every
issue. This can connote purity
with the brand of it being the
best and superior compared to
competitors. They also use the
colour black a lot of most
issues. This contrasts with white
which connotes that the
magazine is rebellious and
readers stand out compared to
everyone else.

21. Contents Page
The front cover is on
the contents page.
This is information about the
free CD which comes with the
magazine. It also includes what
songs are on the CD as well.
This is the issue of the
magazine. This has
the same text style as
on the front cover.
This shows content
of what is in the
magazine. This is
separated in articles
and stories inside.
The stories at the
front of the
magazine are the
ones that are more
appeling to the
reader so they won’t
loss interest while
skimming through
the magazine.
This is the rest of
the content inside
the magazine which
aren’t stories and
articles. This is near
the back of the
magazine. These are
at the back of the
magazine as they
aren’t related to the
content at the front
Images related to
page number,
articles
The colour scheme is follows suit from the
front cover as it is mostly black although, it
doesn’t have the light pink at the top page.

22. Masthead : The denotation of the
magazine masthead is ‘Mixmag’ the large
white master head has a pop art font
which catches the readers attention as the
white contrasts well the dark background
making it stand out more to the reader.
The White could also connotes that
Mixmag is new and fresh which would be
appealing to their target audience as that
is what they want be seen as. The verbal
code ‘Mixmag’ could imply a mix tape
which would be a collection of all your
favourite song in one place. The verbal
code of this is that they are a mix of
music which lots of people may be
interested in and as the music in this
genre is generally remix's this is also a
verbal code of there being a mix.
Barcode
Date, price and country: September 2014 and UK
£4.95
This magazine is published monthly.
There website is also here.
Promotion: This Mixmag magazine offers a free CD of ‘Julio
Bashmore’ which could attract more readers to purchase their
Magazine as there is a free sample. This is anchorage text.
Mixmag does not promote any
Convergence’s or even their website on their
front cover. This could imply that cooler
group of people will already know about
their social media and website so they want
too keep it more exclusive to loyal fans.
Front cover Analysis
The
magazine
background
of the
magazine
connotes a
non verbal
code that the
artist to be
dark and
mysterious.

23. Main Headline: Mixmag haven’t chosen a
headline. They have done this to try and make
their reader want to find out more about what’s
inside the magazine. This makes the magazine
more controversial compared to other
magazines in the dance and clubbing music genre.
This could imply a higher respect for the artist
‘Julio Bashmore’ as more of his picture has been
shown and have not been covered by other topics
in the magazine.
Strapline: Mixmag describes itself as the ‘The
world’s biggest dance music and clubbing
magazine’ This is at the top of the page. The
positioning of the strapline denotes the
importance of their reputation and that they value
it and are proud. This is included in the same
place on every issue of the magazine and will
always follow the colour scheme of that particular
magazine. This also implies that their slogan is
part of them and never changes. The verbal code
of ‘the world’s biggest’ suggests that it is very
important globally and that is important with
having a good reputation which it upholds.

24. Cover lines: There is a question in the
cover story about are ‘Night Slugs the most
important label in dance music?’ Mixmag
magazine have a wide audience which
includes many popular artists, not just Night
Slugs. Thus a debate has been present so
more reader will want to buy this magazine
too see Mixmag’s opinion. The majority of
the target audience will want to know more
as they are young 16 – 25 year olds who will
be interested into going to these events so
want to know what it is like and can
compare it to other festivals.
Story separators: Once again Mixmag have
been controversial as not to include story
separators. This could give the image that
their magazine isn’t like their other
competitors and they are unique, original
and rebellious which also coincides with
their stereotyped audience of young adults.

25. Text: The font used shows Carl cox as being
older and his name is in bold to imply his
importance as an artist.
The red is chosen as it stands
out to the reader and grabs
their attention. The colour red
signifies the importance of the
artist as red can also be related
as ‘Code red’ so being very
important and an emergency.
It is also position at the
beginning of the article to
almost force the reader to start
reading.
The verbal code ‘deck wizard’
connotes that what he does
isn’t the usual and can be
mysterious. It is a positive
comment about him. ‘Wizard’
implies that he is not from this
world.
Picture 1: This picture of Heidi is in the middle of the page. This
it must be significant enough to be the center of attention.
Mixmag have chosen to use a circle for Heidi’s picture. This
could connote that she is perfect with no sharp edges like other
people.
The shot type is a mid shot in comparison with the picture of
Carl Cox it connotes that she isn’t the main focus of the
interview and that she isn’t as important but does add to the
interview enough but should be kept at a distance.
Picture 2: Carl Cox is obviously
very respected as he is been
given a whole page to a picture a
whole page to a picture of him.
As Carl Cox has been the Dance
music for three decades Mixmag
have been given him a black and
white photo to show his age but
also a picture of him smiling to
show that he is respected.
This shot type is an medium
close up where mostly the face is
showing and some of the chest.
This connotes that the main
focus of the double page spread
is of him and that is where the
readers attention should be.
The non-verbal code of this
image this that he is happy and
still doing what he loves apart
from his age as he is old and
been a DJ for 3 decades.
Mixmag have chosen this particular picture to
demonstration the age of Carl Cox with his t-shirt
saying ‘Disco’ which is the language that reader
wouldn’t use as it would seem old or uncool.
Although as the readers will find out he is more
of an legend than old.
Double page spread analysis

26. Data and Time scale, the managers from all the departments will come together
to create a pre-production plan. They will then plan this on a timescale where
deadlines will be set and everything will be organised around when they have to
be completed. When the content starts to be produced the pre-production has
finished and the production begins. They may make a time line on excel to plan
and make it clearer what its going to happen. The staff will be paid in total
£82,000 annually. The office rent will have to be paid at the start of the month
which will be £37.25 per month. The marketing budget will be £5,000 for the
month and the website will be a no off cost of £6,000. All the budgets will be
discussed at the very beginning as it is a based upon last issues sales.
Managing the Schedule - There will then be a content plan for all the pages. This
helps to decide where they will decide what topics the magazine will cover and
everything which the new issue is going to include. The people involved in this
will be all the members of the editorial board to make sure the plan is correct.
Editorial and budgetary decision - All this software will cost around £57.16 per
month. Which for my magazine would be per issue. After the magazine had been
bought together into a complete copy the editors will look through it to make sure
that’s what they want and the magazine will be proof read to make sure that there
are no spelling or grammar problems. Then the magazine will start to be mass
produced ready for release. To make 15,000 copies as my magazine is doing it’ll
cost £8,529.43. For distributing the magazine online will only cost £720.
Production process
http://contentmarketinginstitute.com/2011/08/6-steps-for-producing-a-custom-magazine/
http://www.idesignstudios.com/blog/web-design/phases-web-design-development-process/#.VrCOPccUWi6
http://hosbeg.com/the-magazine-production-process/

27. Content Acquisition - A detailed plan is then made for each story which will feature in the magazine.
The type of story will be decided and if it will be in the from of an interview, news story, features etc. One
of these will be decided which will put across the story to the best to the audience. A mock up design is
also created so a graphic designer will be used to create this which will probably need a computer as there
equipment. A detailed description will be given to the editor by the author on what they are going to
write about. At this time when the authors are writing and gathering information for there story a budget
from the pre-production plan will be allocated to each journalist for them to spend on, travel, photos,
interviews etc. They may also need to be provided with a photographer to take photos and a computer to
write there story. The next stage after all the stories and articles have been written and the photographs
have been taken it will be added to the magazine pages by a graphic designer. They will need to use
designing software such as; Photoshop which will be used manipulate the photos, Adobe InDesign will
design the page layout and if the magazine will be put onto a website they may need to use Adobe
Dreamweaver to design the whole website. A mac will be the best computer to use as they have very good
software for editing.
Sub-editing – This is for quality control. Mixmag sub-editing involves checking the accuracy of all the
facts in the article, spell checking, checking grammar and punctuation, all articles follow the house style.
Page Layout – Mixmag will have layout staff and their jobs is to typeset and layout the various pages.
They will use Desktop Publishing software such as Indesign. Adverts are then placed into the issue.
Proof reading – the editorial department will read through the whole hardcopy of the magazine to try
and correct mistakes. Mistakes are corrected on the DTP files. The whole team keeps proofreading.
File emailed to printer – The magazine is then sent to the printers. The pre-press is defined as the
process of checking to make sure that all the fonts and images needed are with the file. Then the printer
company sends some printer proofs which is sent before all the copies are made if the editors are happy
with it.
Distribution – this is the last stage where the magazines are sent off a warehouse where they are
packaged to be sent off to shops to be sold.

28. Evidence of trying to communicate
with Development hell limited

30. Content
 Target Audience (Slide 31)
 Katz’ Uses and Gratification – (Slide 32)
 Psychographics – (Slide 33)
 Maslow’s Hierarchy Of needs – (Slide 34)
 Demographics – (Slide 35)
 Primary research – (Slide 36- 43)
 Secondary research – (Slide 44-46)

31. Target Audience
Spending Power - For Mixmag magazine I have predicted that
their target readership is in the demographic between C2,D,E.
Stereotypically these people have a lower income thus they won’t
have a very high spending power. The readership of Mixmag are
males between 18-24 years old. This will be similar to my
magazine as they are in the same genre. As its is a similar
magazine u have set my price to £5.99 which is slightly cheaper
then Mixmags price. This may be a lot of money as the
readership’s spending power is low but as it is a once a month
magazine I think it is a acceptable price.
According to ‘mixmag’s Media Kit’ their main readership are 24 males who
live in cities and are single. although they don’t include that they are
generally white males who like clubbing and going to bars. There are also
females which are interested in mixmag but they only make up ‘28%’,
according to mixmag media kit, of their readership. The media kit also
states that the ‘majority live in cities and are single’. This will be because
most clubs are in the city and the people who live there want to go to there
and one of the best ways to know is to learn about this via the magazine.
The pie chart also states the most of the readers are single. They will also
want to know what clubs to go to meet other people.
Young males which
is in there mid 20s.
This is a image of a
artist which is
portraying the
typical male reader.

32. Katz’ Uses and Gratification
Based on Katz theory Mixmag is a type of magazine which includes;
‘surveillance’, ‘personal identification’ and ‘personal relationship’.
The magazines audience being under the personal identification of
uses means that they are able to relate to the interview and articles
inside the magazine. This is why they will buy the magazine as they
like to relate to the people.
Furthermore, Mixmags audience will want to know the latest about
artists and events which enables them to fulfil their need to of
‘surveillance’ and be up to date with the dance and clubbing scene
which overall supplies lots of information about what is going on in
the world in this music genre.. They will want to be involved in the
debates and conversations.
This is an example of content aimed at
‘surveillance’ readers. The Justin Bieber
text is for ‘personal identification’
readers. They do this by learning more
about Justin as there is new information
supplied. It is also compared to other
new information in this genre thus this
section is aimed to fulfill the
‘surveillance’ audience needs. They do
this as it encourages readers to stay
loyal to the magazine and also to
interact with mixmag’s social media to
debate with other people about the
information they have provided.
This front cover denotes that the readers are the
‘surveillance’ types will want in the magazine and
it includes a popular band which it will include
updates of. They do this to attract reader to the
front cover which could encourage them to buy
the magazine, this is especially aimed at new
readers who want to learn something in this
genre.

33. Psychographics
Mixmag’s target audience has an age range between 16 – 25 years old. This is
because of Mixmag’s content is mostly about upcoming festivals which is usually
what younger adults are interested in as they will aim to go to these events .
Mixmag aim their magazine at the
ethnicity of young white males
and females but they don’t restrict
themselves to one country as they
aim to be a worldwide bestselling
dance and clubbing music
magazine. Although the magazine
I have analysed focuses on UK
festivals as well as some foreign
festivals.
There is a part of every issue of the magazine where pictures from festivals are
printed. These denote the psychographics of reader and people which are
interested in these events. This is because they are all young adults.

34. Maslow’s Hierarchy of needs
 According to this hierarchy Mixmag’s
target audience are ‘explorers’ and ‘social
climbers’. An ‘explorer’ would be people
who are influenced by social change. This
is Mixmag’s target audience as their
magazine covers popular festivals and see
if they were good or not.
 Maslow’s Hierarchy also tells us that the
target audience are ‘social climbers’ who
want too see what new things people
have and they are materialistically driven
in their values. What they will want in the
magazine is what festivals were good and
new products or technology.
Here Mixmag are covering popular artists
and festivals. This is what ‘social climbers’
will look at when wanting to view
materialistic and popular people.

35. Demographics
The class of people who go into
Mixmag's target audience
according to the Demographics
are; C2, D, E. These are: students,
unskilled and skilled workers.
Considering Mixmag's genre of
music is Dance and clubbing
music the music that they cover
will be for people who want to go
to festivals. More sophisticated
people higher up on the socio-
economic chart will not fit this
category as the higher up you are
the chart you are the more senior
you tend to be thus not being
interested in Mixmag’s music
genre.

36. Aspects of Mixmag which appeal to
the readers.
The part of Mixmags magazine which will appeal for most of the audience are the
chart reviews where they rate the best, most popular song in the charts in the
clubbing and music genre. As they aim for their target audience to be ‘Trend
setters’ this will interest them as they want to know who is popular now and what
artist are climbing the charts. They can use the information from the magazine to
tell their friends and be some of the first to know what is going to be the next big
thing. As can be seen in the image from an issue of the magazine.
It also shows what the most popular genre is within
the clubbing and dance genre. They can see on the
chart what genres are growing or losing popularity
over the year which could impact what the audience
listens to and maybe where they go (festivals and
clubs depending on who is performing)

37. Primary research
This graphs connotes that Q magazine is
the most popular Music magazine in the
market. Q magazine is a very popular
magazine in the market as they produce
content about popular music so will have
a very large audience. Although Q might
not be the most popular magazine in the
future as pop music may not be the most
popular. Other music such as rock might
become the most popular so that will
mean that ‘Kerrang’ might become the
most popular.

38. The majority of the participants who completed the survey where male. I
think that this will continue to be the same case in years to come as the music
genre is very male orientated thus the magazine about clubbing and dance
music magazine will also have a majority of male audiences.

39. The majority of the age is 18 – 24 year
olds. This is the same as Mixmags
target audience’s age. This is the most
popular age because people of this age
will want to know about new festivals
and clubs which will include reviews as
these people also want to go. They will
want to know which is the best place to
go whereas elder people won’t want to
go to these places so won’t read about
them.

40. As the cover image is the what the
participants from the survey value
most. This means Mixmag need to
take the most time and consideration
in making the cover image. That
means they need to carefully consider
who the person is going to be, what
the position the photo is going to be
taken, what they are wearing, what
facial expression they will have and
what is in the background. The
headline and colour scheme are also
important but the image is what
people care about the most.

41. From my primary research most
people want a magazine to be cheap.
That means Mixmag magazine should
be sold at a lower price than
competitors as this should interest
more readers to buy the magazine as
they save more money.

42. The majority of the people who took my survey would want to read about an
interview with an artist. That means Mixmag need to make my double page
spread interview very good as that is what the reader want the most and that
is also what should get more repeated customers to buy the magazine again.
However, I do also need to include good information about festivals and
what the top of the charts as the other half of people who took the survey
also wanted in a magazine. I think this will continue in their magazine as the
target audience won’t want a change and they will continue to want
information about celebrities.

43. Everyone would took the survey be
more interested in a magazine if
their was some type of free product.
Mixmag in every edition of their
magazine release a free CD so they
will continue to get some readers
who just want the free products or
they will get other readers from
competitors as they include
something free.

44. There is a equal divide of people
who would rather have their
magazine issued on a weekly basis
or a monthly basis. For Mixmag
magazine they issue it monthly
and so do their so hopefully they
will be able to compete with them.

45. Secondary research
http://www.reviewcentre.com/review242456.html
This review tells us that the reader likes
the magazine as is up to date with
current affairs in the genre of clubbing
and dance music. The review also says
the ‘Mixmag’ hasn’t turned too
mainstream so that means that the
magazine is still unique. This person
has also brought the rated the value for
money 5 stars out of 5. This means that
the price which Mixmag are offering for
their magazine this the right price for
the amount of content which they
provide. According to the social
demographics of the magazine the
readers are in the E,D and C2 sections.
This does mean that they won't earn or
have a lot of money so as this person has
rated it 5 stars it must be the right price
for the readership.

46. Secondary Research
https://www.apptweak.com/mixmag-magazine/iphone-ipad/united-states/app-marketing-app-store-optimization-aso/reviews-
ratings/latest/all-versions/476565551
This persons review tell me that the content inside Mixmag is relevant to the dance
music genre and doesn’t just focus of other part of this genre but it has a wide variety
of content which is of a high quality. This person has also used technological
convergences as they have got the app for the magazine which means the
technological copy is just as good as the physical copy. Also this support that
Mixmag’s using technological convergences has been used and it is also rated 5 stars
out of 5 which the other review rated it when they were reviewing the paper copy.
This person has also brought the years subscription which means that the magazine
is good enough for the person to want to buy them for the rest of the year and they
now have a repeated customer.

47. Secondary Research
The person who has downloaded the Mixmag app isn’t pleased with the amount of
advertisement which is on the downloadable issue of the magazine. The review
also states that it takes too long for the next page to load which can be an issue as
most people won’t want to wait for the next page to load, they just want to keep
reading like paper magazine. Also the online version of the magazine is just a
scanned version of the paper copy of the magazine and the online magazine should
be a downloaded copy which would improve the visual quality of the magazine.
http://www.badappreviews.com/iosapps/34553/mixmag-magazine

48. Website analysis
There is a large banner with all the sections of the magazine. They
link to other parts of the sections which could interest users. These
links are able to navigate users to anywhere on the website which
will have all the information they need.
There is also a breaking news section of the home page where short
headline pop up.
There is also a link to all their social media where users can interact
with mixmag more. They can then follow them and it will keep
them up to date constantly. They can also use this for promotion
and interaction with their audience will build up their loyalty and
encourage more users to interact with them.
There are also different websites for different countries.

49. Web page analysis
Social media synergy; Facebook
and twitter links.
There is also a link to ‘beatport’
which is a website featuring new
albums of the same genre of
music.This is an interview which
features ‘Becky hill’. This is
the part of the website
which is updated everyday
with new headlines and
information. These are 4
different stories which loop
around.
The don’t miss section are
also events which are
slightly older articles but
have been on the front
cover before.
These are other news
articles which aren’t as
important.
This connotes how the
magazines website directs itself
at the audience as personal
relationship as it shows a popular
artist on the front page.

50. This is the news section
which features other new
which isn’t as important to
be in the headlines.
The date the story is
published is realised.
Showing how up to
date they are.
These are the
‘Don’t miss’
stories continued
The website also
show new music
videos.
It also shows what category
the story is in. This is in
the news category.
She is also smoking
which connotes her
being rebellious,
which teens .

51. This is the Music section.
There is also a sound cloud link
where you can listen to music
which maybe in the charts.
These are also other articles
about music but aren’t new as
new music artist or albums don’t
happen often.

52. These are links to
multiple events which
Mixmag cover and will
probably write an article
on it afterwards.
This is a search engine for
on the website which helps
you book events which
covers what there target
audience would go to.
Which is similar to
Don’tStayIn.com which is
owned by the same
publisher.
This is a link to
another page where
it shows all the
previous magazines
issues.
This shows new DJ
technology such as
new; speaker and
headphones
These are other
things which you
might have missed
like other issues or
stories/articles.

54. Content
 Production Advertising and marketing – (Slide 49)
 Forms of marketing – (Slide 50)
 Distribution – (Slide 51)
 Retail Outlets – (Slide 52)
 Online Distribution – (Slide 53)

55. Product advertising and marketing
Mixmag use their own website to promote
themselves but also have other ways they
promote themselves which isn’t just on their
website. They use email to directly contact
people about their magazine. This is good for
Mixmag as they can directly target their
audience especially as there target audience is
niche. They also use social media such as;
twitter and Facebook to promote themselves
and to anyone who follows them they will get
updates about there magazine, when they post
or update their Magazine page. This method of
promotion is also free which is also another
advantage.
Mixmag do not have any above the line advertisement as they are only a small
magazine with a small readership. There would be no point in above the line
promotion as advertising to a mass audience won’t help promote their
magazine as they need to be more specific in their promotion. That is why the
use below the line promotion and aim their marketing at a more niche
audience.
http://www.creativeguerrillamarketing.com/guerr
illa-marketing/le-festival-de-magie-de-quebec-
creates-magical-billboard-youll-ever-see/

56. Forms of Marketing
 Viral marketing – marketing through the internet (e.g. Mixmag use Facebook and Twitter to
promote themselves on the internet)
 Guerrilla marketing – the use of unconventional and low cost marketing strategies to raise
awareness of a product (e.g. the use of graffiti, sticker bombing, flyer posting which are supposed
to go viral)
 An example of Guerrilla marketing related to Mixmag was the Le Festival de Magie billboard
poster where a person is putting up a poster on the board and the brush which he is using starts
to move on it’s own via a mechanical device which makes it seem as it is moving by it’s self.
 Poster – is a large print on paper use to locally advertise
 TV advert – Mixmag doesn’t do TV advertisement
 Radio advert – Mixmag also don’t do any Radio advertisement

57. Distribution
Mixmag distributes its magazine via hard copy and digital
sales. They sell the physical copy of the magazine in shops
such as; whsmiths. They also have the option to buy their
magazine from their app where you can download it onto
your phone or tablet.
Compared to its competitor ‘street cred’ they only produce
their magazine online and they don’t produce a hard copy of
their magazine. They might do with as it is much cheaper to
not produce a hard copy because of having to print it and also
transport it to different shops. It is much easier and quicker
to just upload a copy onto the internet.

58. Retail Outlets
• Evidence – Here is Mixmag on the shelves in WHSmiths, where it is sold in
one of its retailers. This is also sold in Sainsbury's, Tesco and the co-
operative.

59. Subscription offer analysis
Here is a subscription of the
magazine also from WHSmiths
on their website where readers
are able to purchase a monthly
subscription. The physical issue
of the magazine will be delivered
to their door.
On Mixmag website they offer three
different ways in which you can buy their
magazine. They offer a link to the app
where it can be downloaded. They offer
the hardcopy which can be delivered.
They can also order a subscription for 10
magazine as a hard copy or digital with a
discount.

60. Online Distribution and subscription
Mixmag also sell their magazine on their app which users can
read it on the internet and also download it to their phones
to read it offline. There is a subscription which users have to
pay just like physical version which will be on a monthly
basis. All issues of the magazine which have been paid for
will be available to be viewed and downloaded onto the app.

61. Mixmag Facebook
Mixmag always use there profile picture as
the new front cover for the issue of that
month. They also have a search button
where users can search for posts on the
page. It also shows that they have 608,850
likes on there page which represents their
target audience. They usually only post
articles which they have made which links
to another website most of the time it is
Mixmags. There is also a video for there
section about themselves. They also link
exclusive content which is only available on
their social media. This encourages more
people to use it. There is also a banner
which connotes the type of music and
audience which they have. This connects
with users as they have a similarity.

62. Social media page analysis
They also advertise apps which
they own on their social media
as it is a free source of
advertisement.
You can go along
Mixmags timeline to
see all the content
that they have ever
posted.
This denotes the
most recent post
that Mixmag have
made.
This is a picture
from either a
festival or a club.
Users can read what mixmag is
about on this section which
provide them some
background information to
who they are.
Users can also view what events
which mixmag are interested
in or attending. This is as well
as club tickets which can be
bought through mixmag where
there is link to the website
which they recommend or are
promoting.

64. Content
 Influence on individuals and mass audience – (Slide 56)
 Stereotypes of readers - (Slide 57-58)
 John Berger's example – (Slide 59)
 Ethical issues – (Slide 60)
 IPSO formally PCC – (Slide 661-62)
 Complaint Process – (Slide 63-64)
 Making an individual complaint – (Slide 65)
 Submitting a successful complaint – (Slide 66)
 Intellectual property – (Slide 67)
 Copy Right – (Slide 68)
 Using social media logos – (Slide 69)
 Conclusion – (Slide 70)

65. Influence on individuals and mass
audience
 Mixmag’s readers are impacted by what is produced in the magazine and
what role model artists lives are like. The readership are very materialistic
and in a magazine they will see clothing and other life style products which
they will have a feeling that they need to have it. This makes what ever is in
the magazine such as what artist is wearing or even what the magazine is
advertising it will influence them into buying whatever they see. This is
because they will like the artist and magazine so much that they will become
a copy cat readers; which means they will want to portray themselves as like
that artist so has to copy what they do.
 The magazine as a whole also attracts the readers as according to the Katz
theory gratification the magazine is every informative and has lots of
information in its content. This means that the readers are effected as they
are more likely to buy subscriptions to the magazine as they want to stay
constantly informed and be up to date in current events.

66. Stereotypes of readers
Most of the readers are stereotypically white 24
year old males. However, the magazine isn’t just
aimed at a specific audience but more towards
people who enjoy the music and want to take part
in activities and events as well as keeping up with
artists.
Females are also part of their readership and are
included in pictures at events. This front cover is a
rare where a female is on the front cover but are
dressed not in a proactive manner. This example
shows this female wearing business clothes and is
defying stereotypes of women in the magazine. As
most of the readers are male this is the opposite of
their readers. However, she is still of the same
ethnicity of the typical reader which is white. The
non verbal code of her posture connotes that she or
females in general are taking charge and support
feminism.

67. Between different genders the products impact
can be describe stereotypes by John Berger
(1972) where “men act and women appear”
this is where men are seen as powerful and
women’s use are for being looked at which can
be objectifying them. In Mixmag most of the
artists are male and the front covers usually see
them in a powerful position and being
strong/independent. Whereas some females
are objectified by just being shown more
pacifically and plain. Not having attention on
them and being represented as lower to men.
These women are usually for the use of sexual
connotations for men which affects the
audience as men may deem this as acceptable
having a strong negative impact in real life.
This is also similar to Laura Mulvey (1975)
“male gaze” theory, for feminists it is how
men look at women, how women look at
themselves and how women look at other
women. She believes that audiences have to
view people from the perspective of a
heterosexual males. Pictures in Mixmag on
women usually focus on their body figure and
not themselves.
http://culturalstudiesnow.blogspot.co.uk/2011/05/john-berger-
ways-of-seeing-summary-and.html
http://visual-
memory.co.uk/daniel/Documents/gaze/gaze09.html

68. John Berger example
As stated in John Berger’s theory (1972) about how
“men act, women appear”, the female has all of the
attention and she knows this. This could can be seen
by her proactive pose. She is in a bikini so she know
that she is being watched by men and could be the
reason why she is showing lots of skin. This could be a
non verbal code to promote the Ibiza holiday and life
while also effecting the audience by inviting readers
to by the magazine.
The shot types are both mid shots because they are
able to show off the females bodies in bikini’s which
are attract more male readers. These females are also
posing with one arm up which shows off more of their
bodies and also seems more inviting than closed arms
of more defense like positions. They are concealing
less which further connotes that they are more
accepting and inviting. These postures are also
showing off their curves which further supports the
male gaze theory.

69. Ethical issues Mixmag were put into an ethical issue as in
one issue of their magazine they asked
people ‘What drugs have you taken?’. This
survey asked people about what illegal
drugs do they take. This survey was
conducted in the UK and America people
between the ages of 18 – 25. This is a ethical
issue as people who read the magazine who
don’t take drugs might feel like that they
need to do it as it is mentioned in their
magazine. This could mean that Mixmag
looks like they promote the use of illegal
drugs and this could be offensive material
to some people which would need to be
censored in a magazine with a target
audience of young readers.
This will affect Mixmag as they may have to
remove or apologies about including this
magazine article in the magazine and also
they may need to check how ethical their
articles are in the future as if an unethical
article got a lot of attention it could lower
the reputation of the magazine and loss
some readers.
http://www.theguardian.com/society/datablog/2012/
mar/15/global-drug-survey-us-uk

70. IPSO formerly PCC
 The IPSO is a business who regulate newspapers and magazines
in the UK. They monitor and preserve the Editor’s Code of
Practice and resolve breaches in the Code by handling
complaints about this. They do this to maintain and enhance
freedom and authority of the press.
 They also deal with harassment or unwanted attention from
journalists. So they don’t only work with the magazine
companies such as mixmag will also work with the famous
people or people affected by the content who might need their
help. They could be harassing people by getting into their
personal lives too much by constantly waiting of side of their
house or following them. This invades their personal space
Although, this is only if the Editors’ Code is breached. There
support is available 24 hours a day.
https://www.ipso.co.uk/IPSO/index.html

71. If Mixmag where involved in a legal issue they could have to retrieve all
of an issue which they sold if it contained illegal material. They could
also face a fine and in extreme cases, especially in celebrities private
lives, some people could be arrested. However, more likely mixmag
may have to make a public apology about the content which may have
been legally on the ‘broader’ of invading privacy or facts not being
100% true. This is especially when they are photoshoping photos of
people such as on their front covers where they can’t miss represent
peoples figure especially females. On the front cover it may have been
manipulated for her to look thinner and generally more perfect than
before. This is important that it isn’t too heavily changed as reader who
are female may see this and want to change their appearance more to
be like the person on the front cover but it can’t be achieved as it has
been changed beyond reality. Also, males may see this and create a
expectance fort this look in females. Thus changing their attitudes
towards them.
Also mixmag need to be sure that they are not discriminating against
females by using them on the front cover solely for their looks. As this
front cover the female on it isn’t an artist and isn’t related to the
magazine so could be seen as just being used for her body. Thus this
doesn’t promote equality between gender which could cause some
complaints and offend some people. Also, most of the interview which
mixmag does are on males and not females. This could be sexist and
discriminating against them.
They may have to remove articles from a issue if they find out its
breaking the IPSO rules. They may have to check everything constantly
to be sure they are not going to get into trouble legally which could
slow down the process of publishing a issue.

72. Complaint Process
There is a step by step process to make a complaint about mixmag
with 4 steps.
 Step 1 – Our Remit
First the issue is established if it breaches the Editors’ Code of
Practice. These complaints can be within the material of mixmag
magazine or on their website. It can also be physical behaviour of
the journalists. However, it can’t deal with issues such as TV ,radio,
advertisement, books or other online material which isn’t a
mixmag magazine. However, they do offer online material which
will affect mixmag.
Step 2 – Who can complain?
Any individual or organisation can make a complaint about
inaccuracy of mixmag. They are also able to forward complaints
who are directly effected by the material.
https://www.ipso.co.uk/ipso/makeacomplaint/makingacomplaint.html

73.  Step 3 – Delayed complaints
They are able to investigate complaints about material
published by mixmag over 12 months before the date of the
complaint. Otherwise they’ll have to contact the publisher
(Development Hell limited) directly.
Step 4 – Submitting your complaints
If a readers complaint does breached the Editors’ code then
details of the problem will be sent to the publication
(Development hell limited). If they wish to directly make the
complaint to mixmag then IPSO will be able to give you there
contact details. Complaints must be made via the IPSO forms
with evidence and how it has breached the editors code.

74. Making an individual complaint
If a mixmag reader want
to make an individual
complaint about a
magazine they can go
onto the IPSO website a
fill out a form to submit
their comments. These
individual complaints
will be over seen by the
complaints committee
and then passed over to
mixmag which they will
then have to chance to
correct or amend.
https://www.ipso.co.uk/oxbxApps/app/complaint1.ht
ml

75. Submitting a successful complaint
If mixmags comments breach the Editor’s code then the details of the issue will be sent to
the publication. That means development hell limited will have the opportunity to resolve
the problems directly. IPSO do this as they already have a good representation for helping
solve complaints as if the person complaining don’t go through the IPSO then their
complaint might not get a response. Whereas a message through the IPSO will get a swift
response as they are recognised by publications. If you need further help then the IPSO can
give you advice.
The IPSO deals with the public if they have a complaint about journalists physical behaviour
which would impact mixmag as they take a lot of photos some of whom may not have given
consent or under aged. This is because the IPSO deals with journalists refusing to stop
taking photos at request, using hidden cameras or failing to obtain proper consent before
speaking to children or individuals in similar situations to hospitals or a place where consent
gained may not be valid due to the state of the individual. This for example in clubs and
festivals could be drunk people as they are unable to give their full consent properly as they
under the influence of alcohol.
Also, mixmag need to constantly make sure that the content which they are producing is
accurate. This means the written content doesn't’t miss represent what they are trying to get
across or not to publish something someone didn’t say at all. This also includes images if
they have been altered in a way which misrepresents what they are doing. Furthermore,
mixmag must never discriminate against people and as there readership is very diverse and
when trying to represent their readership they should not solely fix on an ethnicity or sex.
https://www.ipso.co.uk/IPSO/makeacomplaint.html#Submitting
https://www.ipso.co.uk/IPSO/makeacomplaint/makingacomplaint.html

76. Intellectual
Property
This is a law which protects peoples creations for example the creation of my magazine. This includes
patterns, copyright and trademarks. This isn’t the idea alone but a physical creation.
To protect Mixmag’s work they will have use multiple type of protection as one type of protection can
only cover a certain amount of intellectual property. A copyright will only cover my actual magazine and a
trade mark will protect the name and logo of my magazine.
By protecting their magazine it will make it easier to take legal action against anyone which copies or
steals it. If mixmag find out that someone has used there intellectual property instead of taking legal
action mixmag could try and get into contact with the person and ask them to stop. Also mixmag can
then make some sort of deal. This is quicker and cheaper then going to court which would be useful if it
was only a small business or just one person. However, if it was a bigger company then it would be
unlikely a deal could be made.
If an agreement can’t be made then a mediator can be used which would stop going to court. This is again
cheaper and cheaper and both parties usually benefit from the agreement. These meetings are
confidential and can’t be used in a court.
https://www.gov.uk/intellectual-property-an-overview/overview
https://www.gov.uk/intellectual-property-an-overview/protect-your-intellectual-property
http://mixmag.asia/terms-conditions/

77. Copy Right
A trade mark must be in a obvious place when it is
placed on a issue of Mixmag magazine. So they place it
at the bottom of the front cover where all information
is placed like the date, issue and price of the magazine
is going to be.
The trade mark symbol must be ‘©’. The basic layout
of the what the copyright should look like is -
‘Copyright © 2015 [COPYRIGHT OWNER’S NAME].
All Rights Reserved.’ The year must be correct
including the name of the owner Development Hell
Limited’
The copyright will last 70 year.
https://www.gov.uk/copyright

78. Using Social Media logos
Twitter: Mixmag can use the logo and the words ‘twitter’
on their magazine and website. Although they do have
to abide by some rules. They can’t manipulate the logo in
anyway, they cannot create or use a button which links to
twitter so it has to be their own logo. They also have to
capitalize the ‘T’ in Twitter and Tweet.
Facebook: They can use the Facebook like button on
their website as a plug in and in advertisement only. The
‘f’ Facebook logo must be link to their login page and the
‘f’ logo cannot be modified in any way.
http://www.hivestrategies.com/2011/05/honoring-copyright-part-2-legal-ways-to-use-
common-social-media-platform-logos/

79. Conclusion
Through this Unit 1 now have a further and in-depth
understanding of the process of a popular magazine
business, by studying Mixmag magazine. I have analysed
the media industry and the audience’s of whom they sell
to. Using the theories like: Maslow's Hierarchy of needs
and Katz’ Uses and Gratification, as well as Mixmags
connotations I have built a deep understanding of the
media industry.