Unit 15 - LO3

Content
• Slide 3 - Print-based Advertisement
Magazine Advert
• Slide 4 - Mood Board Magazine Advert
• Slide 5 - Mood Board Magazine Advert
• Slide 6 - Mind Map Magazine Advert
• Slide 7 - Magazine Advert Hand Drawn
Draft
• Slide 8 - Hand drawn Magazine advert
Conclusion
• Slide 9 - Graphic Layout – Magazine
Layout
• Slide 10 - Analysis of Print
Advertisement Inspiration
• Slide 11 - Print-Based Advertisement
Poster
• Slide 12 - Mood Board Festival Poster
• Slide 13 - Mood Board Conclusion
Poster
• Slide 14 - Mind Map Festival Poster
• Slide 15 - Festival Poster Hand Drawn
Draft
• Slide 16 - Hand Drawn draft Poster
Conclusion
• Slide 17 - Graphic Layout – Poster
• Slide 18 - Analysis Print Advertisement
of Inspiration
• Slide 19 - House Styles
• Slide 20 - How they effectively portray
the campaign message
• Slide 21 - Photo-shoot plan
• Slide 22 - Photo-shoot plan Continued
• Slide 23 - Photo Shoot plan conclusion
• Slide 24 - Fonts Styles
• Slide 25 - Draft Logo design
• Slide 26 - Test photography
• Slide 27 - Test Photography Conclusion
• Slide 28 - Proof reading and Sub
editing
• Slide 29 – 32 - Production Plan for the
Poster, advert and Audio-visual advert
• Slide 33 - Conclusion to Production
Plan
• Slide 34 - Launch Slide
• Slide 35 – Safe Working Practices
• Slide 36 – 42 - Step by Step on how to
make my magazine advert
• Slide 43 – 47 - Step by Step on how I
made my Poster
• Slide 48 – Equipment
• Slide 49 - Budget, summary, resources
and Personnel
• Slide 50 - Cost of producing the poster
• Slide 51 - Risk Assessment
• Slide 52 - Risk Assessment Conclusion
• Slide 53 - Location Reece
• Slide 54 - Location Reece Conclusion
• Slide 55 - Location Reece – Potential
hazards and risks

Print-based Advertisement Magazine Advert

Mood Board Conclusion
I have chosen this photo as this is a typical of what to expect
at a festival especially in England. It shows a group of friends
probably in the summer with their camping gear getting ready
for a weekend festival in somewhere like Glastonbury. Despite
the wellington boots they are still wearing shorts which shows
they are expecting sun. This sets the mood for my magazine
poster as it is very traditional.

Mind Map Magazine Advert
Ideas
Colour Scheme:
The target audience for this Advert is going to
be for students over 18. This is because the
music is generally for those over 18 and I
don’t want them to be put off going if they
think lots of children (14-16) are going. Also
some of the music contains explicit language
and it is safer for only adults to go.
Name: JUMP Festival
The connotations of Jump
is the feeling of listening to
music at a festival and
having the urge to jump
and dance to the
Music.
This will be a yearly
festival. It will be in the
same location each year
and last for three days.
Slogan: “BE FREE”
The connotations behind this is
that people who attend can
have a feeling of freedom and
escapism.
This advert is going to be put into multiple
magazines. Most of these are going to be
paper based magazines such as Mixmag
and DJ times. However, they will also
feature in online magazines.
The connotations of purple are power
and luxury which I want to relate to my
festival as being powerful in creating a
social status which should encourage my
audience to buy tickets. Purple also
connotes independence and mystery. As
my audience is young I want to promote
independence as they are at the age
where they can be independent. Also,
mystery links to the unknown of what
their summer is going to bring them.
Blue connotes masculinity and as
this is a large portion of my
audience which I want to attract
to the festival.
Yellow connotes sunshine,
happiness and energy. This is what
I want my audience to see my
festival as.

Magazine Advert Hand Drawn Draft
This is the header which is the
festivals name. It takes up
almost half of the page so
that it attracts the audiences
attention to read it. This
should be the first thing they
read so that it boost brand
knowledge. The colour is also
purple so it has a nice
distinctive contrast between
the text.
This is where all of the artists
names will go. They will be in
different fonts which
represent the type of artist
they are. This is the most
important part of the
magazine advert as this will
convince people the most to
go.
This visualizes the date of
the event which is important
for people who want to go.
This is why it is in-between
the header and the artist
names. So when people look
closer they may read this.
This is the festivals website where people can
buy tickets. It fits nicely at the bottom and this
is also where the telephone number is.
The background is going
to be a sunset which
heavily connotes the
summer theme of the
festival.
This is someone jumping.
This connotes to the
festival header. They are a
shadow as the audience
can imagine themselves as
the person.
This is a puff
promotion so that the
audience can clearly
see the price of tickets

Hand drawn Magazine advert
Conclusion
I have made a hand drawn draft so that I can
visualize what I am going to make and when I
am making it. This will speed up my work flow as
I would have already drawn out and decided the
template. There shouldn’t be a lot which
changes with maybe the positioning changing of
some of the text. However, this is a basis of what
the final product will look like in Photoshop.

Artists Person’s
shadow
Graphic Layout – Magazine Layout
Jump Masthead
“Festival”The
Sponsor
The date and location
Puff
Promotion
More artists
Website and Phone Number
The have decided to
use most of the
magazine advert space
to be filled with artists
names as this can
create star appeal as
most people will
probably go to the
festival to see certain
artists perform. I have
taken this idea from my
mood board where
advert of inspiration
has just focuses on
covering the whole
page in artists names
as people can search
for the people they like
and it will visualise the
vast amount of people
which are performing.
The smaller
artists are at the
bottom as to not
distract the
attention away
from the bigger
artists. There is
also more room if
they are a
smaller size so I
can fit more in.
These artists will
appeal to people
who like smaller
and more
unknown artists.

Analysis of Print Advertisement
Inspiration
Truck Festival is sponsored by ‘DIY’
There are two ‘Puff’ promotions,
one is for a Free tickets for under
12s and the other showing the price
for normal tickets.
This is there website where users
can preorder tickets.
Colour Scheme:
The connotations of the monster in the
background could be for individuals to
release their inner monster and to stop
hiding their inner feelings. In my
magazine I am going to repeat this
shadow in the background but as a real
person.
This is probably aimed towards adults
as the colours are plain and simple.
Also the font isn’t flashy. The price is
also aimed at adults as its £69 and
under 12s go free.
Blue connotes being masculine so this
poster may be more aimed towards men
and the festival may be more male
orientated.
The yellow may connote the summer
and happiness which is what they want
people to think of when they think
about their festival.
White is considered to be a summer
colour so the use of it connotes the
feelings of the summer holidays which is
usually happiness and this festival takes
part in July.
Black also connotes fashion and trends
which could be linked to this festival
being popular.
http://www.infoplease.com/spot/colors1.html

Print-Based Advertisement Poster

Mood Board Conclusion
I have chosen this photo as it shows the crowd at a festival. I like
this photo as it is mostly younger people in the crowd. This is
similar to the type of audience my festival is aiming for. It also
shows the festival at dusk which is going into will probably go
into the night.

Mind Map Festival Poster
Ideas
Colour Scheme:
The target audience for this poster is going to be for
students. This will be in the age range of 18-25. As this is the
student range which is interested in going to festivals and
other social status improving events in the summer.
Name: JUMP Festival
The connotations of Jump is the
feeling of listening to music at a
festival and having the urge to
jump and dance to the
Music.
This Poster is going to distributed around
the local area where the festival is going
to be. It is also going to be put around
universities and town centers. This way
more young people are able to see them.
This will be a yearly
festival. It will be in the
same location and last
for three days.
Green connotes nature which is
related to summer being fields.
This will portray in my advert
the feeling of summer.
Blue connotes masculinity as
this is most common gender
which will attend my festival I
want to make sure that I can
attract them to buy tickets.
Yellow connotes sunshine and
happiness which I want to make
my festival look like.
Red connotes passion and desire
which is what I want my
audience to feel about my
advert.

Festival Poster Hand Drawn Draft
The Palm trees connote the
summer feeling so that the
audience associate my
festival with summer.
The dates can be
clearly see so that
the audience
knows the dates of
the festival.
The header for this is big
and also contrasts will with
the background it shows
catch the eyes of the
audience boosting brand
identity. It is also flowing
which links to the music
genre.
This is the slogan of
the festival which
should show to the
audience what the
festival aims to
provide.
The background is very
colourful and connotes
multiple feelings of
summer. It also looks like a
fancy cocktail which are
only seen on holiday and
usually in the summer
This is a puff promotion
to show the audience
how much the festival
will cost which will
decided mostly if they
can go or not.
This is the shadow of the crowd which
connotes that they are raising their
hands to the music and that they are
also in the dark meaning the festival is
going on into the night.
The festivals website is at
the bottom where people
can buy tickets to the
festival.

Hand Drawn draft Poster Conclusion
This hand drawn draft will act as a guide when I
am making the Photoshop version. The Header
should be the main center of attention and then
the price should. The hands in the air are just
going to be shadows thus not being attention
seeking. There is minimal other text of pictures
so it doesn't’t divert the attention away from
the header and important information.

Graphic Layout - Poster
Jump Masthead
“Festival”
Slogan
Puff
Promotion
Website
Picture of Hands as a
crowd
I have taken the idea
of having the header
and slogan being the
biggest part of the
advert from one of
my posters of
inspiration as there is
only one thing to
focus on and some
one looking at this
cannot be distracted
by anything else as
there is nothing else
to look at.
The website is at
the bottom of the
page as is doesn’t
distract from
anything and if
someone is
interested in the
festival they can see
this information
without it taking
away from the
attention of the rest
of the poster.

Analysis Print Advertisement of
Inspiration
Colour Scheme:
This a picture to
connote summer and
the holiday time as they
are palm trees.
The hands connotes
the atmosphere of the
crowd and it being a
popular festival where
people are very
engaged in it due to
their hands being
raised.
The target audience for
this poster is probably
aimed towards a
younger audience as the
colours are very bright
and interactive which
would catch their eye.
Also, the connotations
of summer appeals to
younger people more as
they have no work to do
and look for activities to
do with their friends.
This is there slogan. ‘Live
Music, Dance and Drink’.
This also appeals more to
younger people.

House Styles
• One house style which is going to be repeated (Steven Neale 1980) is the
header style for ‘JUMP festival’. This will keep the same font and colour, so
that it is recognizable. I am close keeping the Purple outline and shadow
effects to it.
• The colour purple connotes luxury and sophistication which people who
see the advert may think that this festival is fancy which could encourage
them go compared to muddy Edinburgh fields. It also a feminine colour
which could interest more women in going to my concert as they may be
put off by there being too may males going. Also, purple connotes
romance which could make the audience think of having a stereotypical
summer romance which could be started at my festival.
• I am using the colour yellow a lot as I want to connotations of that (for
example summer and happiness) to be related to my festival. That it is
why it appears a lot.
• I also have shadows in both of my adverts which is a more discrete house
styles as it connotes that the person viewing it could be that person in the
advert.
http://www.infoplease.com/spot/colors1.html

How they effectively portray the
campaign message
My fonts, colours and layout for my print-based advertisement are
able to effectively portray my campaign message which is having a fun
time with your friends un the summer.
The fonts are very similar to styles which can be seen in other summer
festivals. They are very bold which connotes something big and
interesting is going to happen (for example the unknown of the
summer holidays and new experiences)
The colours which I have used are very bright and light colours (Yellow,
purple, Blue, Green and Red) which all have connotations to a summer
feeling. These colours are able to show that this festival has a heavily
presence in being involved in summer. The colours also focus on what
the sun/sunsets look like as well as a typical festival field.
The layout of the adverts convey the campaign message very well as
there is sometimes lots of space conveying the freedom of a long
summer and the other advert is also busy connoting that summer is
fully of social activities.

Photo Shoot plan conclusion
The reason for the photo shoot plan was to have
an idea of what my method was of taking all of
the photos for the magazine. It was all planned
so it wouldn’t waste time and that I was able to
get the images I needed the first time without
having to do another photo shoot. The plan also
highlights all the requirements which needed to
be met for the pictures to be taken.

Fonts Styles
I have chosen a range of fonts which I think are suitable for the magazine advert and
poster.
For the magazine advert I used Poplar Std as this font is very bold and takes up a lot
space on the advert. This makes it more eye catching and will draw peoples attention
which will then mean they learn what the festival is called.
I have also used this for the other fonts on the poster but in a different size and not as
bold. I wanted to keep the style of the page.
I also considered using the font Funk Machine as this is similar to Poplar Std as it is
very thick and bold however, I didn’t chose it as the spacing between each letter was
too close together and it was too thick as I though it could make some of the text hard
to read as a result.
I considered the Rockin record font as this again is a thick and bold font which will
attract more people to look at it. However, I didn’t think this font was appropriate
enough as the edges were too rounded and made it look too immature for the
audience which I was aiming for.

Draft Logo design
This is the logo which I have created for the
magazine advert. As this music festival is sponsored
from Mixmag music magazine I used the same font
style as them. The font is bold and colour. It is a
very dominate feature on the advert. I made the
outline of the letters big to draw more attention to
it.

Test Photography Conclusion
I reason why I did test photography was too see
if the images which I took were going to be ones
which I was going to use in the final advert. If I
thought they were appropriate then I would
have change the idea and photoshoot plan as
different images had to be taken. This would
also waste less time if I decided to change my
idea after the photoshoot had been taken.

Proof reading and Sub editing
I have proof read through my magazine adverts my
self to make sure that there are no spelling or
grammar errors which may have been made while
making them. This ensures that the adverts have a
high quality and that it would look unprofessional if
there were mistakes.
I have also stated in my production plan that there
will be a stage where I am going to proof read. By
planning this I will make sure that it is not
forgotten.

Production Plan for the Poster, advert and
Audio-visual advert
Week beginning the 1st June 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
I am going to
have a meeting
where I am
going to decide
all of the dates
for future
briefings.
I am going to
make layouts
and designs
plans with an
hired art
designer. I am
also going to
have to make a
story board for
what the audio-
visual advert is
going to look
like.
I am going to
design a logo and
I am also going to
decide a colour
scheme with an
designer and
editor. This will
also need to be
decided for the
audio-visual
advert.
I am going to make
some graphic layouts to
see if it looks nice and
appropriate with the
colour scheme. I am
going to listen to the
music and look at the
chosen colour scheme
for the audio-visual
advert and see if they
go well together with
the colour scheme well
representing the music
genre.
I am going to
have a
meeting with
all of my staff
to get their
opinion and
see what
needs to be
changed or
the poster
and audio-
visual advert
Completed by: Completed by: Completed by: Completed by: Completed
by:
Completed
by:
Completed
by:
Date 1st June Date 2nd June Date 3rd June Date 4th June Date 5th June Date 6th June Date 7th
June

Week beginning the 8th June 2016
From the
changes made
from the
meeting on
Friday they
need to be put
into place
The new layout
and designs will
have to be
completed
today. The
audio-visual
advert will also
need to have
the colour
scheme
finalised
The final layout
needs to be
approved with the
colour scheme
and design. The
video will need to
be approved by
the editor before
anything else can
be changed.
I need to have a
photographer.
Today there will
be a meeting
with them
about what is
going to
happen in the
photoshoot.
The model
which I am
going to use for
the magazine
adverts needs
to be contacted
and told all of
the information
about the
photoshoot.
Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:
Date 8th June Date 9th June Date 10th June Date 11th June Date 12th June Date 13th June Date 14th June

The model and
photographer
will take the
pictures at the
location which
has already
been decided
(by the editor).
The music will
need to be
recorded for
the audio-visual
advert
The photoshoot
template needs
to be
completed and
presented for
the approval for
the meeting.
The template
for the audio-
visual advert
will also need
to be finished.
I will have to
select the best
photos from the
photoshoot which
are going to be
use in the
magazine advert. I
will need approval
from the editor
for the picture
which I have
chosen. Timings
for the audio-
visual advert need
to be decided by
today.
The photos will
be edited and
placed onto a
template of the
magazine
advert. This will
be done on
Photoshop.
Testing needs
to be done to
see if the
timings
between the
text and music
flow nicely.
The edited
picture will
need to be
approved again.
Continue to
add the text to
the audio-visual
advert.
Date 15th June Date 16th June Date 17th June Date 18th June Date 19th June Date 20th June Date 21th June

There needs to
be a budget
summary for all
of the printing
costs today. The
footage will
need to be
finalised.
When the
advert is
created it there
will be a plan
where it is
advertised, this
is the same for
the audio-visual
advert as it
needs to be
decided where
it will be
shown.
The advert needs
to be proof read
The budget plan
will determine
how many times
it can be used in
other magazines.
The video will
need to be proof
watched and read
before being
published.
The final advert
will need to be
approved by
the editor and
then the
magazine which
it is going to be
put in will be
chosen. The
videos will be
ready to be
released on
social media
sites.
All of the
advert will be
launched today.
Date 22th June Date 23th June Date 24th June Date 25th June Date 26th June Date 27th June Date 28st June

Conclusion to Production Plan
The reason why I have made a production plan is so that I can clearly
see what I need to do on a day to day basis to be able to complete and
make my adverts and this highlights how I am sticking to a deadline.
By planning this I am able to create a deadline where I know what date
I am going to be finished by. Also, this plan will allow me to visualize
every stage which needs to be done and I can see if there is anything
missing. Overall, it makes me a lot more organized by planning and
arranging what is going to happen, thus making the creation of the
adverts very efficient.
The have chosen for all of the adverts to be released on the same day
as this makes it easier to know when they are going to be released. If
they were all on different day it would be harder to keep track when
they were going to be released. Also with all of these adverts being
released at the same time I think it will be more effective as with
multiple ways in which it can reach people they will be exposed to it
more as they are 3 adverts being released rather than 1 at a time
which people could forget about or more easily ignore.

Launch Slide
I am going to launch my advertisement on the
26th June. This is because it is the day after the
official start of summer and is the perfect time
to release an advert which is orientated around
having the best summer experience. People will
be less concerned about work and school due to
the improved weather and holidays coming
closer. People will also be think about what they
want to do in the summer and they consider
going to a festival. The summer also gives them
more time to socialize.

Safe Working Practices
I use Adobe Photoshop CS5.1 to make my poster and
magazine advert. I used this because it has all the tools and
features which I need to use to edit my poster and magazine
advert to make it look professional and of very high quality.
Some of the tools which I used were the crop, gradient, shape,
text, adding my own images, quick selection tool and rubber.
The gradient was used to make one of my backgrounds where
the colours changed from yellow to red and green. The
colours were able to fade nicely between each other which
can only be done on Photoshop. When using colours I used
the Swatch's which I could save in so that I would use exactly
the same colour each time.

Step by Step on how to make my
magazine advert
1) Firstly I added a picture which I took of the
sun set. I used the crop tool to select the part
which I wanted. I then sized it and placed it as
my background.

2) I then imported another picture which I took of
my model jumping. I edited this using the quick
selection tool to get rid of the background. I then
used the rubber tool to get rid of the sharp edges
and the mask tool to automatically get rid of some
of the sharp edges and edit the hair better. Then I
edited the image to make it all black and added a
drop shadow to add depth to the image.

3) I then added the header. I used the same font
style, colour and effects as the Jump magazine
and the magazine poster. I used the text tool. I
also used the ruler tool to align them to make
sure that they were in the middle of the advert. I
added a drop shadow to jump to add more
depth and I made the festival stoke pink.

4) I then added a sub-title that stated that this
was the first Jump festival. I used the rounded
rectangle tool to back the background. I then
changed the colour to blue and the opacity was
lowered. The text was then added inside of it.
This is a light blue as there is a good contrast
between the colour so it is clear.
5) I then added the who was sponsoring the
festival using the text tool and I also added the
price in a puff promotion format within a circle
using the shape tool.

6) I then added when and where the festival was
going to be located. I used the text tool and made
the font bold and used a thick stroke around the
words so that it stood out. I then started to add the
artists names below this. Each each artist they had
the same font but they all had different effects to
them which the size, height, width and spacing all
being different. This was used as part of the font
style tool effects.

7) I then made a line between the main and popular
artists at the top and below the line and ‘+’ I added
the less known artists. This was made with the line
tool. These are smaller as more can be added as
due to them not being very well known they
shouldn’t take up too much space on the magazine
advert. They had the same font but their font styles
are all the same.

8) Then I added the website and telephone
information at the bottom. This was in a blue
box made using the shape tool and the text was
a light blue.

Step by Step on how I made my Poster
1) First, I had to make the the background. I used
the gradient tool. I selected the gradient tool. Then
then want to select a the colour within the
gradient tool for the background. I dragged the
gradient tool and the background was made.

2) I then wanted to make a banner where the dates
for the festival would be seen. I used the rounded
rectangle tool to make a rectangle at the top of the
page and I used the ruler tool to make sure that it
was in the middle of the page. I then went onto the
layer styles to change the look of the rectangle. I
changed the Bevel/Emboss contour and gradient
overlay which is were I changed the colour and the
angle of the gradient used on the rectangle. I then
put text into the rectangle.

3) I then made the Header (JUMP FESTIVAL) using
the text tool. I used the same font style, colour and
effects from the Jump magazine for the poster.
What I changed to make the header look like it is
jumping is the characters of the font which was
moving the base line on each letter.
I also added an enjoy text. I used the text tool as
well for this. I then changed the font to Trattatello
and then held down the command button to rotate
it.

4) I then added the slogan (!BE FREE!) to the poster. The used
the text tool to add this using the font Poplar Std.
5) I then added the hands to the crowd. I imported my
own images to Photoshop. I then used the quick
selection tool to select the background around the image
to delete. I then did this for the other pictures of the
hands which I wanted to use. For all of these I changed
the opacity to different levels. Those further back were a
lower opacity to add depth. The ones closer have a high
opacity. I then duplicated the images and moved them.

6) I then added the logo to the top of the poster
by importing it as I made it separately. I made it
by making lots of squares aligned to each other
and changed the colour so that it faded.
7) I then added the festivals url at the bottom of
the page using the text tool. I had to add a circle
in the background so that it stood out more. I
used the shape tool for this.

Equipment
I used a DSLR 1200D canon camera to take the all of the
pictures (£257). I also used an IPhone 4s (£193) to take
some test photos to make sure the setting as it was
quicker to do this on the phone while setting up the
camera. I also used a tripod (£9.03) for the camera to
reduce the amount of movement of the camera which
reduces the amount of blurred pictures as well as it is
easier to get the same positioning of the photos.
https://www.amazon.co.uk/Canon-1200D-Digital-Camera-3-5-5-
6/dp/B00IE3UR08
https://www.amazon.co.uk/Apple-16GB-iPhone-Free-
Smartphone/dp/B0062ZFSCM/ref=sr_1_7?s=electronics&ie=UTF8&qid=1466
584538&sr=1-7&keywords=iphone+4s
https://www.amazon.co.uk/Konig-Traveller-Camera-Camcorder-
Tripod/dp/B0017PEBZW/ref=sr_1_9?s=electronics&ie=UTF8&qid=146
6584700&sr=1-9&keywords=tripod

Budget, summary, resources and Personnel
• The magazine advertising rates to have my magazine advert placed into a music magazine as a
whole page spread in colour will cost around £2,940+£2,940 (£5880). The magazine which it will go
into are Mixmag and Dj times.
• I will need to have staff to help campaign to create the advert and poster. A professional
photographer will cost roughly £200 per hour during the photo shoot which will be 2 hours long.
(£400)
• A content editor will cost around £50 per hour (£50 * 10 = £500) (£500 * 4 = £20,000) they will
help quality check the products and be telling the graphic designers what they need to be making.
• A graphic designer will cost around £25 per hour ( £25 * 10 = £250) (£250 * 4 = £10,000). They will
build the actual adverts in Photoshop with the editor tells them to make.
• There were no writers needed due to there being very little written content on the advertisement.
• All of the equipment which I am going to be using are my own so it won’t cost anything to buy or
use. This includes the computer and software such as Photoshop.
• The office space will cost around £1000 per month. This will cost £12,000 for a year. This will be for
1-4 people. (£1000)
• Overall, this will cost in total £37,280
http://www.quirks.com/advertise/print/adrates.aspx
http://petapixel.com/2016/02/26/much-photographers-charge-2016/
http://work.chron.com/much-graphic-designer-make-year-3629.html
http://jae-fiction.com/writing-tips/editing/what-does-editing-cost/
https://hubblehq.com/office-space/2574/bow-exchange-business-park/3997?officeId=3997

Cost of producing the poster
• For the posters I want to print them in full A4
size and in colour which should cost me
around £35 for 100 copies. This is a large
amount of poster and is cheap. This is also
including the fee for delivery.
http://www.alocalprinter.co.uk/a4-and-a3-posters

Risk Assessment Conclusion
The reason why I have done a risk assessment so
that I can avoid having anything going wrong
which could cause the photo shoot to stop and
having to be rescheduled for another day. There
could also be damage done to people or
equipment which must be avoided. This
assessment makes it easier to avoid and
highlights potential risks thus by acknowledging
them it is less likely they will occur.

Location Reece Conclusion
The reason why I have done a location Reece is
that is to make sure that I have planned for
everything which is going to happened a
location Reece will help as it will show me
clearly if I am missing out anything which I am
need to add in.
I can also send this off to other people who are
part of the photoshoot to help them what is
going on and this will help with organising them
to do what I need them to do.

Location Reece – Potential hazards
and risks
A potential hazards for the photographer is that that when taking pictures of the sunset on the Epsom
Downs this is near a road which could be dangerous and a night this is not seen as being a safe place on
your own. To over come this my photographer will wait until the roads near aren’t very busy and also be
accompanied by one or two people for safety reasons. It is also very sunny for the photographer who is
looking at the sun might get eye strain. So a pair of sun glasses will be needed and he will be told that
he can take breaks if his eyes hurt.
The person in the pictures may be have a potential risk as due to them jumping off something the will
need something to jump onto or to avoid jumping they can just pose as if they were jumping.
Due to taking all of the pictures outside there can be a risk of their being bad weather which would ruin
all of the pictures and they would have to be taken on a different day. To help prevent this I will check
the weather forecast to make sure it is a sunny day and there is little chance of rain. Also, if it does start
to rain there will be potential slipping hazards. To help prevent this I will advise people to wear
appropriate footwear which has enough grip to stop themselves from falling over. I will also take an
umbrella as if it does rain then I can protect the camera gear from getting wet and potentially breaking.
Some of the main people which are part of helping with the photoshoot apart from the photographer
and model may be ill or absent which could stop the photoshoot from happening. To reduce this risk I
will have replacement people who can be called to do the job of the person which is ill or absent.
I have also given the model a release form where the model will be aware of what they are doing and of
any risks which they are putting themselves in. This include what they will be doing on the day of the
photoshoot and how they are legally protected as they will know what the images are going to be used
for so cannot sue or try and stop the images from being used as they have given their consent for the
pictures of them to be used.

LO3 Conclusion
In this learning objective I have made my two
adverts from beginning in the pre-production stages
where I was planning and making ideas of what I
wanted to make to the end where I made the final
version on Photoshop for a Magazine advert and
Poster.
The pre-production process included the mood
board, mind maps, hand drawn drafts, house styles,
Photoshoot plan, Fonts Styles, logo, production
plan, safe working practices, equipment, budget
summary, risk assessment and location Reece.

Unit 15 - LO3

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (20)

Similar to Unit 15 - LO3

Similar to Unit 15 - LO3 (20)

More from Morgan Pearson

More from Morgan Pearson (13)

Recently uploaded

Recently uploaded (20)

Unit 15 - LO3