The document discusses how the author's music magazine product uses and develops conventions of real music magazines. It describes several key conventions the product follows, including using a masthead with a distinctive font to create a strong brand identity, including "lures" like advertisements to attract readers, avoiding covering band members' faces with text, and placing cover lines above images in a prominent color. The contents page, double-page spread, and other elements also follow conventions for layout, branding and design found in magazines like Rolling Stone and Classic Rock. The author learned to effectively use design software like Photoshop and Publisher to construct the magazine product.

1. By Max Schofield

2. In what ways does your media product use, develop or challenge forms
and conventions or real media products: Front Cover
My Music Magazine follows many of the different
codes and conventions that you find on any other
music magazines being sold in the world today.
The main First convention is the mast head which I
used, the masthead is used to create yours brands
identity and it has to be able to stand out so it will
catch peoples eyes when it is on the shelves, due to
the fact that the mast is one of the most important
features on a music magazine when I was creating it
I didn‟t want it to be to difficulty and over complicate
it, the font which I choose to create my mast head in
is the „Royal Acidbath‟ font this is because it had on
old style to it also it was easy to read and it stood out
because you could have to colours the back ground
colour of the text and the text colour itself, it is similar
to the main research magazines I used which are the
Rolling Stones Magazine and the Magazine Classic
Rock, these two both have simple mastheads that
both stand out and catch the eye of the reader, my
mast head is in a white text colour with a blue
background text colour on the main picture
background this is makes it stand out because the
picture has been photo shopped to black and white
so it makes the text on the page stand out more. The rest of music magazine my main image as
the background has been edited to black and
white and this is also used in different
magazines such as Rolling stones and Classic
Rock to give it a more old effect, to do this I
sued Photoshop were the tool was in image-
adjustment-black and white.
I also used another convention called Lure this is
where something is used to attract the reader‟s
attention and tries to persuade them to buy your
product, the one which I have used on my media
product is „Beatles poster inside!‟ this is displayed at
the bottom left of the page and it is blue text to stand
out and catch the reader‟s attention.
I have also followed another convention when
creating my music Magazine and this is where all
the text is not covering any of the band members
faces I have followed this through research on the
majority of music magazines no text is on the main
characters faces this is so the reader can have a
clear look at the main image to do this I used
Adobe Photoshop to create the text and adjust the
size and placement so it did not cover the face of
the band members. Another convention which I
followed is the cover lines which have used on my
front cover are placed on top of the image in a
stand out colour this is because then it makes it
easier to read and see for the readers, the text has
also been placed in an organised form so it is not
spaced all over the magazine.

3. In what ways does your media product use, develop or challenge forms and
conventions or real media products: Contents Page
My Contents page didn‟t have
any changes to the theme of
the magazine a kept the main
house style colours
(Blue, white and red) these
are used on my front cover as
well the reason is used blue
and white because this
relates to the main band „The
What‟ who‟s logo is blue and
white so the colour scheme
relates to the main article I
also use red because this
stands out and catches the
attention of the reader.
The mast head of the contents page is the font (Royal
Acidbath) as the front cover I have done this to show the
strong brand identity in the magazine
The page numbers and
headings on the contents
page give this page a sense
of organization and it helps
the reader navigate
themselves through the
magazine if there is a
particular article they want to
read at the bottom of the
contents page
I have incorporated the magazine‟s website
so the reader can visits the website and then
it if they like the website then they might tell
friends and family then this spread the
brands name round viral marketing.

4. In what ways does your media product use, develop or
challenge forms and conventions or real media products: Double
Page Spread
My double page spread I have
included a folio which is in the
bottom left corner and I had
seen this on the Rolling
Stones magazine, the mast
head for this page is still the
same text (Royal Acid bath)
this is to keep the brand
identity and also again I have
kept to the to the same font
this article has the same
similar layout to the classic
rock double page spread with
the main image on the right
hand side in the top right hand
corner with the text on the left
and underneath the picture.
I had also used different
quotes and made them
bigger than the text so it
catches the readers eye
and gets them more
involved with the articles.
I have also split my article into
columns I have done this because it
looks like more of an interview and it
gives the choice to the reader to which
one they want to read, to keep up with
the old generation theme to my
magazine I had also edited the picture
to be black and white.
I have also used a drop
capital which indicates the
starting of the article these
are also used in the classic
rock magazines and the
rolling stones ones as well.
My article is a question and
answer all of the questions are
in bold and red this is because
it will catch the eye of the
reader and the answers are in
black this is so it is clear to the
reader.

5. How does your media product represent particular social
groups?
My magazine is aimed at an older audience and
people interested in the classic rock genre. So
my product will represent the type of audience I
will relate and want to read my magazine. For
my main article on the double page spread I
created a band similar to one of the most famous
classic rock bands in history „The Who‟ and the
band I created is called The What so I captured
them in black and white so it gave a old
generation feel. I did this by dressing my models
in old clothes that would have been wore in the
time of The Who and the Beatles e.g. Jeans
shirt, t shirt bomber coats long hair. An because
of this theme it gives the audience a laid back
theme and this is show in the type of music I
have decided to include in my magazine. My
magazine represents the teenagers to younger
adults it shows the male characters as laid back
cool characters and it almost shows a higher
class representation. My product clearly shows
that the chosen genre of the magazine is Classic
Rock and this is proven with the use of
mentioning bands such as The Beatles and the
Kinks and dressing the band in older style
clothes.

6. What kind of media institution might distribute your media product
and why.
TeamRock is an international publisher they own one of the
most famous music magazines „Classic Rock‟. I would
choose this company this is because they own one of the
best music magazines and one of the best from the genre I
have chosen, they are very clever when it comes to
advertising and the content they include in the magazine
gets seen by a worldwide audience, this would help in the
aid of my publications because it is extra publicity it would
boost market sales and the popularity and it would changes
JUKEBOX into a brand and expand from just a music
magazine.

7. Who would be the audience for your media product?
The target audience which my music magazine is going to
aimed at is the older teenagers to younger adults of 15-21
years old; it will be aimed at both genders both male and
female, however it will be more focused towards the male
audience this is because I believe the colour scheme and
the style of the magazine favours towards the male
side. The genre which my music magazine is going to be
about is Classic Rock so it will look at different bands such
as: Beatles, The Who, The Jam and the Kinks etc. The
price of my magazine is 4.99 this is because of the content
inside and would attract the middle class and maybe the
higher because of the middle income. The name of my
music magazine is going to be called Jukebox the reason
for this is because it links in with my genre of classic rock
old type of music and it is also related to music to get this
name a created a mind map with name in the middle and
branched different ideas of it.

8. How did you attract and address your audience.
The front cover of my music
magazine is the main aspect
of my magazine because it is
the first thing the reader will
see so it needs to be able to
attract my audience. The
different kind of techniques
which I used to attract my
reader one of them is I used
the main image as the
background and edited it to be
black and white this then
makes it stand out because
the text will bounce of the
black and white background
and then this will make the
text stand out and then catch
the reader‟s
attention and tries to make them buy
it.
The puff which is also used relates to one of the bands on the front
cover and it is aimed at the fans of this genre (Classic Rock). In
the contents page I attracted the audience by making sure they get
enough information because this is important that they get learn
about the article and understand it, the way I did this is by making
it have bold captions and it had a contrasting colour scheme and in
the main image I included the contents mast head and this was the
same font as the front cover.
The mention of popular and famous
bands such as the Kinks and the
Beatles this will grab the attention of
the reader and they might want to find
out more because of the bands
mentioned. The language which is
used on the front cover is punchy and
imaginative and became of the red
and blue font colour it is striking and
eye catching.

9. What have you learnt about technologies from the
process of constructing this product?
The majority of my project (Music Magazine) was all produced with the use of a computer so I had to use
different pieces of software to produce this product the different pieces of software that I used was, Microsoft
Word, Microsoft Publisher and Adobe Photoshop CS5, these were all used in the creation of my media
product.
Microsoft Publisher
A little overview of Publisher this is a piece of soft ware this is in the higher ends of Microsoft office and this
application is an easy to use and is not as expensive as other Microsoft programmes and it focuses on small
business market which the firms do not have professional design software which is available for marketing
materials and other documents. Although it has a relatively small share on the market because this is
dominated by Adobe and others, Publisher has been less liked among the high end print shops compared to
desktop publishing applications. Microsoft Publisher was the main software tool which was used during the
creation of my media project, this software was used because it was the most accessible tool and easy tool to
use for the task we had been given. The reason why this was the most useful tool was because on the
software it sell it creates the layout of the pages as a magazine so it will have one single sheet then a double
for the double page spread then another single for the contents page.

10. Adobe Photoshop CS5
Adobe Photoshop CS5
A little overview of Adobe Photoshop CS5 this is a graphics editing programmes and
was developed and published by Adobe Systems. I used Photo shop in the creation of
editing my photos I had taken in my photo-shoot I had organised and also used it to edit:
Mt Front cover, Contents Page, Double Page Spread, In prior to using photo shop in our
media lessons we had lessons teaching us the basics of photo shops and the main tools
to be used I had not used photo shop before so it was a new type of software to me but
due to learning about it I learnt how to use different aspects of it such as:
Move Tool
The move tool allows me to move aspects of my pictures which have been
selected, and with the use of this tool I can select layers and objects this toll will move
them when clicked on and dragged.
Type Layers
Any of the text which you on my project is put on with the use of the type layers tool this
tool is were text is entered and placed on the layer of your choice.
Magic Wand Tool
This tool was the most used tool in my use of Photo shop this toll when sele3cted will
select the block of color this is based on where you click it and if you want to remove the
selected space you simply click delete.
Clone Stamp Tool
This is another tool and it is very similar to the healing brush tool. This tool does not
blend like the healing brush. It copy‟s another section of the picture you have previously
selected.

11. Blogger
Blogger is the main type of technology which was used
throughout my entire coursework in media I would use
this software to make posts to show my work, would
also use it to show my research and when it is all
completed there is a tool called labels which allows the
user to edit the post it to different sections so it makes
the blog more organised and this allows people to click
on the label and underneath will be the work in that
section listed below.

12. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
The use of the preliminary product allowed me to get the use of Photoshop and learn how to use
the different tools in Photoshop and see how far I can go editing a picture and also editing text. It
gave me a idea of what my pages would look like with the use of Photoshop, it made me realise
that when it came to layering in Photoshop because if you wanted something on top of each other
so it requires tampering with the layers till they become correct, and I had to follow the normal
conventions of a music magazine and use the software to my advantage, with the use of the
preliminary task I get me the chance to use columns and the control this effect. I learnt about how
the use of white space has to be used I used a white background on my contents page and double
page spread this is used because the colour of the text I used stands out better and I learnt this
with the help from my preliminary text. This gave my magazine unique style and its own qualities.
In the making of my magazine (Jukebox) I had gained confidence and knowledge in creating it and
this is because I had gathered this knowledge when creating my preliminary task and trying to
make it the best it can be, an because of this it gave me an idea of my abilities‟ to show my taste
of what a music magazine should look like.
Inspiration for different
techniques used for
music magazine

13. Progression form Preliminary task to Music Magazine
1. With the use of creating my preminalry task it gave me some ideas for when it came to creating my Music Magazine I was able to give my
priminlary task to a target audince for which my music magazine is going to be aimed at (15-21) and they gave the suggestion that when it came
to creating my logo for the magazine keep it in the same place top left hand corner but make the title more creative and so it is able to stand out
and cath theattetion of the possible buyers eye.
2. When I was being given suggestions by the group one of them was to move the barcode to the bottom of the page becaseu it was unsual to
see thae barcode in the top right hand corner.
3. Another suggestion given to me was to keep the same colour for the text RED becaseu they thought it was an eye catching colour and it
would grap the attention of the reader.
4. They thought the use of the motto was a good idea but the placement of it needed to be changed they thought instead of the motto being at
the bottom of the page it should be moved near the top underneath the title so it stands out and it will be one of the first things seen by the reader
and they suggested again that it should be in the colour RED.
5. The final sugestion they gave to me was to use the same technique as using a main image as the backgorund for the front cover but to relate
back to the motto “Bringing back to bthe old Generation.” I should edit the picture in Photo-shop and make the piture black and white to give it the
old genberation feel to the magazine but also it makes the rest of the text on the page stand out better and eye catching.