Front coversThe three magazines i was annotating were ‘Top Of The Pops’, ‘DJ’ and ‘Kerrang’. These three magazines are appealing to verydifferent target audiences. Kerrang uses the technique of onomatopoeia in the title of ‘Kerrang’ the lettering appears to besmashed up, as if it cannot contain the music; the sound ‘Kerrang’ is meant to be produced when strumming a guitar. We knowfrom the front cover of this magazine, that it is appealing to an older audience as everyone on the front cover is middle aged andalso, the very eye catching picture of a musician on the front cover is holding his a guitar in a way that is presented to be anextension of his manhood. We can see this from the position of the guitar and the way he is holding it therefore we can assumethat the magazine’s target audience is for people of an older generation and those who are into heavy metal. Also, the musician isvery scruffy, untidy and wearing black suggesting mystery. All this relates to the heavy metal music genre. There is a large titlewith a swear word used but starred (*) out again suggesting heavy metal is very intense and this magazine is for an older agegroup.Top of the Pops is appealing to a completely different target audience. From the front cover we can pick out things that suggestsit is designed for females in their teen years. We know this because the main colour used on the front cover is pink, and theimages on the front cover are young actors/artists and mainly people who are popular with the younger girls. The topics coveredin the magazine are easy for teenage girls to relate to and be interested in. However there is a topic of pregnancy on the frontpage which is a bit inappropriate for the age of the target audience. There is slang used on the front page, again making the agegroup of the target audience clear. Also the lettering of the title is girls with the swirls. The main picture is of a girl in a wellcovered up dress and in a very happy and appropriate pose. This is another suggestion of a younger target audience and also ofthe female kind because she is not being used as a sex symbol to get people interested.The magazine ‘DJ’ uses a striking colour scheme that catches the eye and the colours are very unisex of baby blue, red andwhite. However, there is a large picture of a women in a see through dress in certain places, this suggest a more male orientedtarget audience and it seems that she is being the sex symbol to get men interested and to pick up the magazine. Unlike theother two magazines, this one has no other images bar the large picture of the female. The topics on the magazine are veryunisex and equal to want women and men would want to read. the magazine offers a free bee for the audience. The topics ofplastic surgery suggests a target audience of people around 20-35. Slang is used on the front cover and the word ‘heroine’ isused in big lettering this is another major suggestion that the target audience is more likely to be in their 20s or 30s.All the magazines have an issue number, price and date. All have titles and sub titles and images however they all havedifferent ways off conveying who their target audience is and all three have different target audiences.
Contents pageKerrang’s contents page is in keeping with the colour scheme on the front page. Its in a more formal format but still verysimple and easy to read and understand. At the bottom, there is a comment from the editor of the magazine with apersonal message saying thank you and he has signed it using a hand written font. This gives it the more personal touch.There is a chance to subscribe online so its promoting its online website. This magazine would be for someone who wasvery interested in their music and has an interest to know the details of artists. They offer a free poster to the readers sogives them a freebie. The pages contents are split up with bold text boxes to categorise the subjects in the magazines andalso images used to show what’s on the certain pages.Top of the pops contents page is very simple and in keeping with a girly pink theme. Slang used in the main title. Adverts forclothing items and make up large images of them confirming the target audience of being young females teenagers. Thepages contents are also split up into categories like the Kerrang magazine but this magazine has highlighted the morepopular and interesting pages for them to see. Also there is a large image of a male in the corner interesting the girls. Thetopics of ‘we love shopping’ and ‘ we love boys’ arent very y relevant to music but again confirm s who the target audienceis. Also there is a very easy to read annotated picture of the magazine with arrows and numbers saying which page thetopics are on easy for any age to understand.The contents page for the DJ magazine is not in keeping with the colour scheme very much. Its split up from left to right indifferent ways of presenting a contents page. From coloured texts boxes breaking up the information, to the informationbeing put in different boxes depending on which topic it belonged in to imagery used to say what is on each page. The is apicture at the bottom of a high tech piece of equipment suggesting a more mature but not old age group and it is used afew times on the page so an informal tone.
Double Paged SpreadThe Kerrangs double paged spread is pact with information and plenty of detail for the reader to read. This suggests thereaders of the magazines are very interested in their heavy metal music a more mature age and are dedicated to themagazine . Theyve used drops tags/caps to break up the amount of text used in the article. All of the images used on thepage is off middle aged men, so its appealing to the people generally interested in their music as theres no femalesdrawing people into reading the article/magazine and also suggests that the people who read this magazine are defiantlyinto their music and are interested. The facial expressions of the people on these pages have very serious expressionssuggesting that the article is serious and also that the people who read it will be serious about their music. Theres a redinformation bar used on the left hand side of the article and the colours keep with the colour scheme.Top of the pops double paged spread backs up with the idea that the target audience are young teenagers. We know thisbecause the information is very little, and it is a simple answer and questions format which is simple and easy to readthrough. They promote jls’s website and slang is used at the top in the subtitle again suggesting a younger target audience.They have big circles with quotes from members of the group which are not music related but humorous for people to read.This article is more of a joke and to make people laugh rather than the Kerrangs article where it was serious about theirmusic. The large image of JLS behind bars links in with the title used. The colours used are in keeping with the colourscheme.The double paged spread in the DJ magazine is very different than the other two. Its an article about art in music, anddesigns and other ways to be involved in music. This is a very artistic page where it shows different types of art anddifferent ways of being involved in music and different ways of expressing your self. This backs up the idea of the targetaudience being in their 20s-30s looking for a way to express themselves in an artistic way. This magazine would appeal topeople who are very artistic. The text is quite a lot of information so would be for people who was interested in this topic.Its very bright and colourful and very informative. Different fonts used and it seems to suggest a way of different peoplecoming together and creating something great.
Questionnaire5) If you said no why don’t you? 11) What is your post code? 12) How old are you? 0-18 19-25 26-36 37+
Target AudienceThe target audience of my music magazine will be people who are very open to differenttypes of genres of music. People who buy at least one magazine a month and peoplewho see music as an important factor of their lives.Interview 1I buy probably at least one music magazine a month. Things i look for is decentheadlines and articles on things i want to know about, the top celebrities and alsointeresting pictures. Laura Jackson 20Interview 2The main things I look for when buying music magazine is the genres of music it covers.If it just covers one type of genre I tend to stay away from it because i like a range ofdifferent music, Also the titles and subtitles , if they dont seem good or interesting Inever buy the magazine. Elliot Francis 19Interview 3I do enjoy music however I dont buy music magazines as they dont tend to interest me,I feel like most of things inside the magazine arent relevant and probably arent true arejust made up. Id be more likely to buy a music magazine if it was real music people inthere not just celebrities. Jessica Hogan 18
Questionnaires Results Do you buy music magazines ? How many music magazines do you buy a month? 20 18 20 17 number of people 15 number of people 15 12 11 10 Series1 10 Series1 5 1 0 0 5 0 0 0 one to two three to five to six seven + yes no four yes/no magazines per month From this research it shows most people don’t buy Quite a lot of people don’t buy any however 11 people buy at music magazines. least one. What is the average you spend on a magazine? Do you listin to music? 20 17 28 30number of people number of people 15 25 10 20 10 Series1 15 Series1 5 2 10 0 0 5 2 0 0 0-£1 £1.01-£2 £2.01-£3 £3.01-34 £4.01 + yes no amount of money yes/noMost people who bought the magazines paid no more A lot of people listen to music.than a pound. Some paid between £1-£2 and some £2+
Questionnaires ResultsIf you said no why don’t you ? No comments were made. What type of music do you listin to ? The small amount of people who didn’t listen to music couldn’t state a reason why they don’t. pop How much money on average do you earn a year? 2 hip-hop 26 25 rap 10 number of people 8 8 8 indie 7 6 Series1 rock 4 2 2 28 2 rnb 0 28 grime £0-£4,999 £5000-£8,999 £9000- £20,000+ 10 £20,000 8 10 dance money other Average People earn either £0-4,999 or Theres a wide range of music listened to by people but most £9,999-£20,000 people enjoy all different types of genres. What adverts do you like to see? Do you go music concerts? 25 21 3, 10% number of people 20 1, 3% music/tickets/gigs 15 perfume 9 Series1 5, 17% 10 make-up 5 18, 63% clothing 0 2, 7% other yes no yes/no Quite a lot of people don’t go to music concerts . Majority of people would like to see adverts about the music gigs going on to make-up and perfume and clothing adds.
Questionnaire Results What type of music do you like to read about or see What attracts you when buying a magazine? pictures of? number of people pop 25 20 0, 0% 20 hip-hop 20, 17% 10, 9% 15 rap Series1 10 7 20, 17% indie 5 2 1 11, 9% rock 0 10, 9% rnb front cover images freebies the headings 27, 23% 10, 9% grime and titles dance Things that attact you 8, 7% otherAgain a wide range of different genres of music and most It is clear the front cover has to be appealing and the imagespeople would be happy to see them all in a music as it is seen high with the public for reasons to buy themagazine. magazine. Whats your postcode? How old are you ? 12 20 18 number of people 10 10 9 number of people 15 8 9 6 5 5 Series1 10 Series1 4 4 5 2 1 0 0 0 B27 B10 B9 B44 B68 0-18 19-25 26-36 37+ Postcodes Age I found theres a variety of areas people will be The majority of people i asked were aged 19-25 seeing my music magazine.
AnalysisFrom my research of 30 people doing my questionnaire i found out quite a lot ofpeople dont buy a music magazine but they do listen to music. The people who didbuy the magazines were buying them of the prices between £1-£4. I will make mymagazine £3 so it fits in with the average that the people pay for them. Most peoplesaid that the titles and images on the front cover of the magazines are the mainreasons why they buy the magazine therefore i need to bare this in mind when imake my magazine as it will be the main reason why people would buy my name.The majority of people enjoy and would want to see all different types of genres inthe magazine so i will have to make sure i cover the different genres. The advertsthat attract most people are adverts of music concerts/gigs, seeing how these arethe most popular adverts i will make sure they are inside my magazine. Because alot of people dont buy music magazines i will try make mien very eye catching andcontaining things people generally want to read about and see pictures off.Hopefully by doing this it will attract people into picking my magazine and maybeeven get them into buying music magazines. The people who dont buy musicmagazines didnt give me any feed back into why they dont, so that didnt help mewhen making my magazine. The majority of people i asked were aged 19-25 so iwill be aiming my magazine to these age group.
This was the originalLasso Tool Fireworks picture with nothing done to it.