Exploring Your Personal Brand

1. PERSONAL BRAND EXPLORATION
Shantell Brooks
Project & Portfolio I: Week 1
February 4, 2022

2. I'm born and raised in New Jersey and I love to
travel and learn new things. In my teenage years I'd
worked my way up in the fast food industry to
become a manager; this is where my passion for
marketing began. I started using social media as a
way to engage with local customers. The results
were amazing and I eventually taught myself how to
market other business and from there; my marketing
agency was born. I love the digital marketing field
because it is is dynamic and it allows me to explore
new things on a daily basis.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Search Marketing Strategist
• Marketing Manager
• Market Research Analyst and Marketing
Specialist
• Social Media Manager
• SEO Strategist
• Digital Marketing Specialist
THE EXPLORER - I love to explore and create
new or better ways to market. There is always
constant change in marketing and I'm able to
adapt to rapid change.
[Digital Marketing Manager] for [Digital Marketing]

4. TARGET AUDIENCE
Jen Corsilli
Outreach Plan:
• Prepare an introduction
• Write blogs about Live Nation events
• I will be reaching out via LinkedIn
• I will follow up within a week
[Director Of Marketing &
Programming] at [Live
Nation]
Christian Castro
Outreach Plan:
• Prepare a case study of artists I've worked with.
• Tagging Roc Nation and their popular artists in social
media posts. (mentions, hashtags, etc)
• I will reach out via LinkedIn and submit a resume.
• I will follow up within a week
[Head of Influencer
Marketing] at [Roc Nation]
China Ifediora
Outreach Plan:
• Preparing a case study
• Join mutual groups and write blogs about how to help
artists grow on social media to post in those groups.
• I'll be reaching out via LinkedIn and email.
• I will follow up within a week
[Digital Marketing Specialist]
at [Columbia Records]
Music & Entertainment Industry

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Rebranding my marketing agency
‣ I will rebrand my agency by creating a new logo and brand
colors and redefining the mission of the agency. My first
milestone is to bring in 25% more profit; after I've rebranded. I
would to complete this process by December 31, 2022.
Mid Term: (2025)
• I want to open another marketing agency which will be niche specific
(fashion).
‣ I will study the fashion market and conduct case studies to
test methods. I would like to be able to launch by September
of 2025. Before I launch officially, I'd like to start with at least
3 clients in the fashion industry.
Long Term: (2030)
• I would like to own a marketing firm which caters specifically to
corporate companies.
‣ I will build my brand and my team to be efficient in all
markets. I would like to be a "one stop shop" for everything a
company would need in order to grow consistently. I would
like to start with 1 corporate client. I plan to accomplish this
by December 31, 2030.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
SEO Novice / Adept / Expert
Microsoft Excel/Google Sheets Novice / Adept / Expert
PPC Advertising Novice / Adept / Expert
Adobe
SOFT
HARD
Novice / Adept / Expert
Data Analysis/SEMRush Novice / Adept / Expert
Email Marketing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help brands do grow by building their online
presence by creating content that will
increase their validity across social media
platforms.
PROMISE

8. CREDENTIALS
Work Experience:
• DYMG ENT. , IDSIA, Lead Marketer
• DREAM LLC, Head of Marketing
Education:
• Digital Marketing, A.S., Full Sail University (2022)
Awards:
• Course Directors Award for Storytelling
for Marketing

9. COMPETITION
Christina Rossner
Industry Experience:
• Marketing Intern at UMG
• Marketing Assistant at Live Nation
• Regional Marketing Coodinator at Live
Nation
Education:
• Drexel University B.S Music Industry
Leadership Experience:
Marketing Coordinator
Skills and Proficiencies:
• Marketing - 1 endorsement
• Music Industry - 2 endorsements
• Social Media - 3 endorsements
Shantell Brooks
Overall Online Presence:
• 439 Connections — Live nation brand banner—
professional headshot—profile details skills, work and
education history — no published articles—no social
media accounts listed– LinkedIn URL is custom.
• Grade: Average, 70 out of 100
Industry Experience:
• Head of Marketing at DREAM LLC
• Marketing Manager at DYMG ENT
Education:
• Full Sail University
Leadership Experience:
• Marketing Manager
• Head of Marketing
Skills and Proficiencies:
• Social media - 0 endorsements
• Marketing - 0 endorsements
• SEO - 0 endorsements
Overall Online Presence:
• 109 Connections? — LinkedIn curated banner—
headshot is not professional — Profile details skills,
work history and education history — no published
articles—active on other social media —, LinkedIn URL
is custom.
• Grade: Poor, 40 out of 100

10. COMPETITION
Nancy Brumfield
Noteworthy Experience:
• No Noteworthy experience
Shantell Brooks
Industry Experience:
• No industry experience
Education:
• Full Sail University
Skills and Proficiencies:
• Presentation Design- 0 endorsements
• Presentations - 0 endorsements
Overall Online Presence:
• 31 connections — custom banner — has a professional
headsho — profile deals work and education history —
no published articles— no other social medias listed —
LinkedIn url is custom.
• Grade: Poor, 20 out of 100
Industry Experience:
• Head of Marketing at DREAM LLC
• Marketing Manager at DYMG ENT
Education:
• Full Sail University
Leadership Experience:
• Marketing Manager
• Head of Marketing
Skills and Proficiencies:
• Social media - 0 endorsements
• Marketing - 0 endorsements
• SEO - 0 endorsements
Overall Online Presence:
• 109 Connections? — LinkedIn curated banner—
headshot is not professional — Profile details skills,
work history and education history — nopublished
articles—active on other social media —, LinkedIn URL
is custom.
• Grade: Poor, 40 out of 100

11. BRAND POSITION
For Business owners who struggle with marketing their brand, I provide FULL SERVICE ,
DYNAMIC DIGITAL MARKETING because BUSINESSES CAN NOT SUCCEED
WITHOUT SUCCESSFUL MARKETING STRATEGIES THAT IMPROVE OVER TIME. I
EXPLORE AND FIND NEW WAYS TO BUILD YOUR BUSINESS. MOST AGENCIES CAN
ONLY PROVIDE 1 OR 2 SERVICES AND THEY REQUEST THEIR CLIENTS TO
OUTSOURCE FOR OTHER MARKETING SERVICES. I CAN PROVIDE ALL OF YOUR
MARKETING NEEDS UNDER ONE ROOF.
“THE EXPLORER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ 2022 | NEW JERSEY
• Data & Marketing Association
‣ 2022 | NEW JERSEY
• Network After Work NYC
‣ FEB. 22, 2022 | NYC
Digital Marketing
• Primary Content: I will write blogs giving marketing tips and I
will also inspire other marketers online to try new methods.
• Primary Tools: I will use Twitter, Tumblr and Pinterest to post
my blogs. I will use paid advertising to promote the blogs on
social media.
• Website: My portfolio website will help me become more
accessible online. I will provide contact information, a resume,
case studies and blog content to help me rank in my industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out mentorship from some of the thought
leaders of marketing. They should already have a
degree and must have successful campaigns with
multiple brands. June 30, 2022
Formal Education
• Full Sail University, A.S Digital Marketing
Technical Skills
• Graphic Design - Adobe, Dec. 31, 2022
• CRM Software - Hubspot, Dec. 31, 2022
• Analytical Software - Google , Dec. 31, 2022
Soft Skills
• Microsoft Excel -LinkedIn Learning, Dec. 31,2022
• PPC Advertising- LinkedIn Learning Dec. 31, 2022
• SEO - Full Sail University, Sept. 30, 2022

14. Shantell Brooks
Did you know most business fail due to not having proper marketing? Well,
what I do is provide a full service marketing solution and tools for business
who lack strategic marketing . In fact, I have worked with several brands
who are now successful. DYMG ENT has grown over 70,000 followers in a
year through my methods.

15. REFERENCES
LinkedIn -
Nancy Brumfield: https://www.linkedin.com/in/nancy-brumfield/
Jen Corsilli:
https://www.linkedin.com/in/ACoAAAPnINoBm3ZKDh62f6jZGo
B2Bkuh1HxWeoM/
Christian Castro: https://www.linkedin.com/in/christian-castro-
7b1bb587/
Sonja Valenta: https://www.linkedin.com/in/sonjavalenta/
Christina Rossner: https://www.linkedin.com/in/christina-
rossner/
Shantell Brooks: https://www.linkedin.com/in/shantell-brooks/
O-NET Online - Digital Marketing
Social Media Strategists:
https://www.onetonline.org/link/summary/13-1161.01
Marketing Managers:
https://www.onetonline.org/link/summary/11-2021.00
Market Research Analysts & Marketing Specialists:
https://www.onetonline.org/link/summary/13-1161.00
Networking
American Marketing Association: https://www.ama.org/
Data & Marketing Association:
https://www.digitalmarketingcommunity.com/company/data-
marketing-association-dma/
Network After Work NYC: https://g.co/kgs/tuvLjy