Sports Marketing and Media

1. PERSONAL BRAND EXPLORATION
LUCAS NIEVES
Project & Portfolio I: Week 1
FEBUARY 5TH, 2022

2. My name is Lucas Nieves, I am 19 years old,
and I am majoring in Sports Marketing & Media
at Full Sail University. My family comes from
Puerto Rico, but I was born in Newark New
Jersey. Ever since I was young, I’ve always had
a passion for filming, editing and the sport of
baseball. I am a self-taught video & photo editor,
and I have done work for other people's social
media pages, including an entire website
redesign for my Fathers Landscape Architect
Business.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• General & Operations
• Agents and Business Managers
of Artists, Performers, and
Athletes
BRAND ARCHETYPE – With my
Hero brand archetype I work
differently from others because I am
honest and brave when it comes to
bringing forth my opinion or new
ideas.
Marketing for Sports Industry
Picture Relevant
to Your Industry
Goes Here

4. EMPLOYERS
TARGET AUDIENCE
MELISSA BELL
Outreach Plan:
• Gather my past work together to showcase to Melissa if
need be
• When speaking and meeting with Melissa I will have a
strong and confident attitude that exemplifies my
passion for marketing
• I will follow up with Melissa in a timely manner touching
back on what we spoke about previously
PROFILE
PICTURE
Global Chief Marketing Officer
at 2K
Renana Barkan Spiegel
Outreach Plan:
• Prepare myself by working on my LinkedIn profile to
have a stronger reach to more people
• Explain how passionate I am about growing the sport of
Baseball globally
• I will follow up with Renana immediately about this
position
PROFILE
PICTURE
Marketing VP at Fortress US
Lori Burgess
Outreach Plan:
• Gather my editorial work because that’s what this
position is seeking
• Present my editorial work to Lori and Beasley Esports
and show any further experience in video editing
• The timeframe in which ill be following up with Lori will
be immediately after interview/meeting
PROFILE
PICTURE
Content Marketing Expert at
Beasley ESPORTS

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Specific goal you want to achieve in short term.
‣ A specific short term goal of mine after
graduation is to have some sort of entry level
or further marketing job, specifically working
for/with the MLB
Mid Term: (2028-2033)
• Specific goal you want to achieve in mid term.
‣ A specific mid term goal of mine is to have
already started my own business where I can
use my current job to expand and grow off it,
specifically a Natural Christian Fitness &
Supplement company
Long Term: (2038-2043)
• Specific goal you want to achieve in long term.
‣ A specific long-term goal of mine is to have a
successful running business along with a well-
paying job, specifically working with an MLB
team, and hopefully winning a World Series

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Photography
SOFT
HARD
Novice / Adept / Expert
Videography Novice / Adept / Expert
Motivation Novice / Adept / Expert
Leadership Novice / Adept / Expert
Graphic Design (Photoshop & More)
SOFT
HARD
Novice / Adept / Expert
Video Editing (Final Cut & iMovie) Novice / Adept / Expert
Communication Novice / Adept / Expert
Flexibility & Adaptability Novice / Adept / Expert

7. I, Lucas Nieves promise to keep all my work
truthful, organic, & to always continue
staying motivated
PROMISE

8. CREDENTIALS
Work Experience:
• Website/ Company Rebrand for B&G
Outdoor Rooms
• Graphic Design work for multiple smaller
YouTube personality
Education:
• Sports Marketing & Media, Full Sail University (Exp. 2023)
Volunteer Work
• Created multiple free Logos and design
ideas for multiple companies
• Volunteer Christmas work for Fanwood
Fire Department
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
SAMARA ZAPATA
Industry Experience:
• Worked as graphic design in eight
different companies, now works for
NBC Universal as the Marketing
Project Manager
Education:
• Full Sail University (2019-2020)
• UniBrasil Centro
• SENAI CETIQT
Leadership Experience:
• Creative Manager Allacriativa Estúdio Gráfico (2012-
2013)
• Creative Project Manager Promova Promoções e
Eventos (2013-2015)
• Marketing project manager NBC Universal (Present)
Skills and Proficiencies:
• Brand Development- 5 endorsements
• Art Direction- 5 endorsements
• Creative Strategy- 4 endorsements
LUCAS NIEVES
Overall Online Presence:
• 319 Connections, Yes, banner image is customized,
Professional headshot, decently detailed, no published
articles, they are active on social media, their LinkedIn
URL is customized
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Freelance work for multiple different
companies doing GFX, VFX, &
Photography
Education:
• Full Sail University (Expected graduation 2023)
Leadership Experience:
• Taught multiple people basics of Photoshop
• Taught multiple people basics of Final Cut and iMovie
Skills and Proficiencies:
• Graphic Design- 0 endorsements
• Video Editing- 0 endorsements
• Photography - 0 endorsements
Overall Online Presence:
• LinkedIn not finished
• Grade: Poor 50 out of 100

10. COMPETITION
Faizah Karimi
Noteworthy Experience:
• Recruiter for NBA, CS Energy Recruiter
Lucas Nieves
HEADSHOT HEADSHOT
Industry Experience:
• Corporate Recruiter CS Energy
(2021-2021)
• NBA Recruiter (2021-Present)
Education:
• California State University (2008-2011)
Skills and Proficiencies:
• Social Media- 104 endorsements
• Public Relations- 87 endorsements
• Press Releases- 81 endorsements
Overall Online Presence:
• 500+ connections, No custom banner image,
professionalism of headshot, profile is very detailed with
skills, info, and past work experience, no published
articles, She is active on social media, LinkedIn URL is
customized
• Grade: Superior, 90 out of 100
Industry Experience:
• Freelance work for multiple different
companies doing GFX, VFX, &
Photography
Education:
• Full Sail University (Expected graduation 2023)
Leadership Experience:
• Taught multiple people basics of Photoshop
• Taught multiple people basics of Final Cut and iMovie
Skills and Proficiencies:
• Graphic Design- 0 endorsements
• Video Editing- 0 endorsements
• Photography - 0 endorsements
Overall Online Presence:
• LinkedIn not finished
• Grade: Poor 50 out of 100

11. BRAND POSITION
For employers and individuals who are looking for high quality work
and advertising for their company, I provide the best web design,
logo design, photo editing, and everything else you need to stand
out from your competitors because I am aware of new trends and
very capable of following them so that your company can be at the
forefront over competitors.
“LUCAS NIEVES”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Bootcamp: Financial Advisors
• February 24th 2022, Winter Park FL
• Icon Speaker Mastery Program Orlando FL
• September 28th 2022, Orlando FL
• 2022 ANA Content Marketing Conference
• April 26th 2022, Ritz Carlton, Orlando FL
Digital Marketing
• Primary Content: The type of content that I will be producing on a
regular basis is fitness & nutrition as well as sharing my Christian
faith, due to my entire image being curated around those two
things. Some type of content that would differentiate me and goes
along with my brand archetype is sharing my Christian Faith
because in the hero archetype you are very outspoken and
believe strongly in the things that resonate with you.
• Primary Tools: Some social networks that I will use to expand my
online presence is YouTube, as well as the other main social
medias, along with articulating my LinkedIn page as much as
possible
• Website: I would use my digital portfolio sight as I move along by
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I would seek is someone who
has very similar interests and a similar education,
someone who is willing to help me grow my personal
brand, and someone that I can work with so that we can
both grow our online presence
Formal Education
• Full Sail University, 2023
Technical Skills
• Know how to use Adobe Premier Pro- Adobe Premier
Pro, May 2023
• Learn how to advertise products through social media-
Jan 2023
• Successfully growing LinkedIn and YouTube- LinkedIn,
YouTube, December 2023
Soft Skills
• Become an expert at communication, Jan 2023
• Become an expert at negotiating, May 2023

14. Lucas Nieves
You know how most companies have out of date websites, logos,
advertising & lack a strong following on social media? Well, what I do is
revamp companies' online presence with graphic design, photography,
videography and advertising. In fact, I worked on a Landscape Architecture
company website that grossed nearly one million dollars following the
revamp.
Picture of You
Goes Here

15. REFERENCES
11-1021.00 - general and operations managers. O*NET
OnLine. (n.d.). Retrieved February 5, 2022, from
https://www.onetonline.org/link/summary/11-1021.00
Onetonline.org. 2022. 11-2021.00 - Marketing Managers.
[online] Available at:
<https://www.onetonline.org/link/summary/11-2021.00>
[Accessed 5 February 2022].
13-1011.00 - Agents and business managers of artists,
performers, and athletes. (n.d.). O*NET
OnLine. https://www.onetonline.org/link/summary/13-1011.00
12 examples of positioning statements & how to craft your
own. HubSpot Blog | Marketing, Sales, Agency, and Customer
Success Content. https://blog.hubspot.com/sales/positioning-
statement
(n.d.). LinkedIn. https://www.linkedin.com/in/faizahkarimi/
(n.d.). LinkedIn. https://www.linkedin.com/in/sazapata/
(n.d.). LinkedIn. https://www.linkedin.com/in/wesleycarrier/
Brand archetypes: The hero | Astute communications. (2020,
May 5). astute. https://astute.co/brand-archetypes-the-hero/
Fitness & nutrition coaching degree. (2020, December 22).
WellSpring School of Allied
Health. https://wellspring.edu/fitness-nutrition-degree/
Fitness and nutrition. (2020, October 6). TONE AT HOME
FITNESS. https://toneathomefitness.com/fitness-and-nutrition/
What are soft skills? (2021, May 7). Recruiting Resources:
How to Recruit and Hire
Better. https://resources.workable.com/hr-terms/what-are-soft-
skills