This is a project I completed in my Project and Portfolio I Class, June 2021

1. PERSONAL BRAND EXPLORATION
Madison Hongell
Project & Portfolio I: Week 1
June 5, 2021

2. My name is Madison Hongell, I’m a Digital
Marketing major and an artist. I aspire to work
for National Geographic and spread positivity
and happiness throughout the community with
my photographs. I also hope to help many
businesses
fi
nd their voice and brand in the
marketing world. That has and always will be my
greatest passion.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Market Research Analysts
• Search Marketing Strategists
BRAND ARCHETYPE - Having a
caregiver brand archetype allows
me to focus on my clients needs
more than my own. I am committed
to something once I decide to start
it.
[Research Analyst] for [Marketing Industry]

4. • DEMOGRAPHICS: Men between
the ages of 35-44, mainly in the
United States.
• PSYCHOGRAPHICS: Non-
techies, sports, business, power
at the
fi
ngertips
• IDEAL AUDIENCE MEMBERS:
• Michael Mendoza, Hiring Manager
at Apple in Boston
• Shirley Garrett, Executive Recruiter
for Apple in the Miami Area
• Eugene Walden, Senior
Engineering Manager for Apple
[CATEGORY of PEOPLE at [APPLE]
TARGET AUDIENCE

5. GOALS
Short Term: (Create a portfolio, 2023)
• Have projects from internships and independent
projects to show my talent.
‣ 50% of my portfolio will include independent
projects I found on my own in the last two
years
Mid Term: (Get a job, 2024)
• Secure a solid job that will help me further my
marketing skills.
‣ 100% of the work I deliver will be well-thought
out and show my skills.
Long Term: (Have my own
fi
rm, 2040)
• Creating and shaping a business around my interests
and craft.
‣ 75% of my funding will come from investors
that are interested in what I do.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Software 85%
Microsoft Programs 80%
Organization 90%
Communication 75%
SOFT
HARD
Analytical Software 30%
Photo Imaging Software 85%
Complex Problem Solving 95%
Active Listening 100%
SOFT
HARD

7. I help companies do personal branding by
creating good marketing strategies for their
speci
fi
c needs.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Target Sales Team, 2020-2021
• Freelance Photographer, 2018-Present
Education:
• Digital Marketing, B.S., Full Sail University (March 2023)
Awards:
• 3rd Place, Photography; Wilson College
Art Exhibit
• Best of show, Photography; UMLA

9. COMPETITION
Chelsea Gilmore
Industry Experience:
• Management Experience, business
operations
Education:
• Bachelor of Science, Digital Marketing, Valedictorian,
2019-2021
Leadership Experience:
• Ecommerce Marketing Manager
Skills and Pro
fi
ciencies:
• Customer Service- 2 endorsements
• Digital Marketing - 1 endorsements
• Customer Engagement - 1 endorsements
Madison Hongell
Overall Online Presence:
• 156 connections, banner image customized, no
professionalism of headshot, very detailed pro
fi
le, no
published articles, active on other social media, their
LinkedIn URL isn’t customized.
• Superior, 95 out of 100
Industry Experience:
• None
Education:
• Full Sail University, Bachelor of Science- BS, Digital
Marketing, 2020-2023
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• None
Overall Online Presence:
• 13 connections, banner image not customized,
professionalism of headshot, poorly detailed pro
fi
le, no
published articles, active on other social media,
LinkedIn URL not customized
• Grade: Average, 60 out of 100

10. COMPETITION
James Robert
Noteworthy Experience:
• Graphic Designer, IT Graphic Studio
• Chief Executive O
ffi
cer, SMM Stores
Madison Hongell
Industry Experience:
• Social Media Marketing Expert, SEO,
Digital Marketer
Education:
• National American University, Business and Personal/
Financial Services Marketing Operations Bachelor’s
Degree
Skills and Pro
fi
ciencies:
• Marketing - 4 Endorsements
• Social Media - 4 Endorsements
• Digital Marketing - 4 Endorsements
• Branding - 2 Endorsements
• Media Marketing - 1 Endorsement
Overall Online Presence:
• 500+ connections, banner image customized,
professionalism of headshot, very detailed pro
fi
le, no
published articles, active on other social media, their
LinkedIn URL is customized
• Grade: Superior, 98 out of 100
Industry Experience:
• None
Education:
• Full Sail University, Bachelor of Science- BS, Digital
Marketing, 2020-2023
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• None
Overall Online Presence:
• 13 connections, banner image not customized,
professionalism of headshot, poorly detailed pro
fi
le, no
published articles, active on other social media,
LinkedIn URL not customized
• Grade: Average, 60 out of 100

11. BRAND POSITION
For [small or large businesses] who [need help
forming their brand], I provide [SERVICES THAT
ALLOW THEM TO CREATE AN ONLINE PRESENCE
AND REACH A LARGER AUDIENCE] because [I
UNDERSTAND THE BENEFITS AND FEATURES OF
SOCIAL MEDIA BEING OF A YOUNGER
GENERATION.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Oscars
‣ October 2022 | LA
• Wedding for Jim and Carla Danner
‣ July 2023 | Maryland
• Apple iPhone Launch
‣ February 2024 | Texas
Digital Marketing
• Primary Content: The type of content I’ll create will relate to
my interests and the personal brand I want to appear as.
• Primary Tools: I’ll use platforms such as Instagram and Vimeo
to show videos and photos of my work.
• Website: I’ll continue to post my content online so people can
see how I’m progressing.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor with strong-oriented goals and a
hard-working personality that matches mine. March
2024
Formal Education
• Bachelor of Science Digital Marketing Degree, Adobe
Certi
fi
cation 2022, Microsoft Certi
fi
cation 2024
Technical Skills
• Training in Adobe Programs - Adobe, August 2021
• Website coding and programming - Google, April 2023
• Data Collection - Gold Research Inc. , September 2025
Soft Skills
• Communications training - Target, November 2021
• Leadership Training - Apple, December 2022
• Building big ideas workshop - Harvard, June 2025

14. Madison Hongell
You know how it’s hard to magically increase
revenue? Well, what I do is
fi
nd speci
fi
c marketing
techniques to
fi
t a companies target market to increase visibility and income
for the company. In fact, Apple’s sales were down by 23% until I created a
promo for a free iPhone when you buy one.
“

15. REFERENCES
(n.d.). https://www.marketingbrainfodder.com/
fi
les/2014/12/Marketing-Black-
Board.jpg.
A Complete Guide To Key Performance Indicators (KPIs). Indeed Career Guide.
(n.d.). https://www.indeed.com/career-advice/career-development/key-
performance-
indicators#:~:text=How%20to%20create%20KPIs%201%20Determine%2
0your%20end,you%E2%80%99ll%20measure%20each%20KPI.
%20...%20More%20items...%20.
Alphabetical Listing of Industries. OpenSecrets.org. (n.d.). https://
www.opensecrets.org/industries/alphalist.php.
Apple Leadership - Tim Cook. Apple. (n.d.). https://www.apple.com/leadership/
tim-cook/.
Apple Leadership. Apple. (n.d.). https://www.apple.com/leadership/.
Gaille, B. (2019, November 22). 18 Key Apple Target Market Demographics.
BrandonGaille.com. https://brandongaille.com/18-apple-target-market-
demographics/
#:~:text=The%20Trends%20of%20Apple%E2%80%99s%20Target%20Ma
rket%20Demographics%201,in%20the%20next%206%20months.
%20More%20items...%20.
Glassdoor. (n.d.). https://www.glassdoor.com/index.htm.
Log In or Sign Up. LinkedIn. (n.d.). https://www.linkedin.com/.
Microsoft. (n.d.). Bing. https://www.bing.com/images/search?
view=detailV2&ccid=30zLrqVD&id=049959C5A93C4B088C65CBFDB43
EB0CE1ECF028C&thid=OIP.30zLrqVDY79e3grDzQKQbwHaHR&mediaurl
=https%3A%2F%2Fcdn.business2community.com%2Fwp-
content%2Fuploads%2F2016%2F01%2Fbrand-
marketing.jpg-900x883.jpg&cdnurl=https%3A%2F%2Fth.bing.com%2Fth
%2Fid%2FRdf4ccbaea54363bf5ede0ac3cd02906f%3Frik%3DjALPHs6w
PrT9yw%26pid%3DImgRaw&exph=883&expw=900&q=marketing&simid
=608029200121100918&ck=6C753AA8C734567848BC70616F848431
&selectedIndex=7&FORM=IRPRST&ajaxhist=0&ajaxserp=0.