my personal brand

1. Personal Brand Exploration
Sidney Climer
Project & Portfolio 1: Week 1
March 6th, 2022

2. What makes me, me. Some of my
core values is making sure everyone
around me if feeling comfortable ,
welcomed, and encouraged. My
principals are honor, integrity and
selfless . Some of my personal
attribute are willingness to learn,
Confidence, and Adaptability.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Search Marketing Strategist
Digital Forensics Analysts
Market Research Analysts
BRAND ARCHETYPE - My goal
is to make everyone feel
comfortable in my workplace and
to encourage everyone that walks
through the doors. The Strategy
for the brand is being accessible
and hard working
Marketing Strategist for Facebook

4. Hiring Managers
TARGET AUDIENCE
Miranda Kalinowski
PROFILE
PICTURE
Global head of Recruitment Meta
Hannah Zacharia
Outreach Plan:
• Acquire which form of communication they prefer.
• After doing research on what form of communication
they prefer, Collect my thoughts and contact them. • I
will follow up back in a week.
PROFILE
PICTURE
Recruiting Lead at Meta
Varsha Lapsia
Outreach Plan:
• Acquire which form of communication they
prefer.
• After doing research on what form of
communication
they prefer, Collect my thoughts and contact
them. • I will follow up back in a week.
PROFILE
PICTURE Talent Acquisition leader at Meta
Outreach Plan:
• Acquire which form of communication they prefer.
• After doing research on what form of communication
they prefer, Collect my thoughts and contact them. •
I will follow up back in a week.

5. GOALS
Short Term: (Immediately After Graduation, 2023
‣ After graduation, I plan of researching more
Jobs and applying to jobs that relate to my
career goals for 2 months
Mid Term: (2024)
‣ I plan on having a career in my related career
that is with Meta and get more experience with
Marketing
Long Term: (2026)
• I plan on having my own digital marketing
business
that will fulfill my career plans by 2026

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Computer troubleshooting Novice / Adept / Expert
Communications Novice / Adept / Expert
Leadership Novice / Adept / Expert
Social Perceptiveness
SOFT
HARD
Novice / Adept / Expert
System Analysis Novice / Adept / Expert
Coordination Novice / Adept / Expert
Negotiation Novice / Adept / Expert

7. I help Meta do Market
Research Analysts by
Researching the required
information that is needed for
the specific project.
PROMISE

8. CREDENTIALS
Work Experience:
Cox automotive, Marketed how to reduce
Teams and combine them all on one team and
work fluidly.
Education:
• Completed a course with the United
States Coast Guard for Engineering
• Digital Marketing B.S., Full Sail University (2023)
Awards:
• The FCCLA Scholarship Award
• The National Society of Collegiate
Scholars

9. COMPETITION
Tessa Lewis
Industry Experience:
• Operation Manager
Education:
• Full Sail University - Digital Marketing- Bachelors
• Columibia College Chicago - Photography - 2015
Leadership Experience:
• Operations Manager at ZMF Headphones.
Skills and Proficiencies:
• Product Photography
• Photojournalism
• Portrait Photography
Sidney Climer
Overall Online Presence:
• 72 Connections, Banner image is customized,
professionalism of headshot, Not detailed, no
published articles, active on her photojournalism
page, Not customized. Average 70/100
Industry Experience:
• Seeking employment
Education:
• High School diploma
• Bachelors Degree - Digital Marketing- Full Sail
University 2021 - current
Leadership Experience:
• No Leadership experience
Skills and Proficiencies:
• Communication
• Microsoft 365
• Mac OS
Overall Online Presence:
• 2 connections, Banner not customized,
Professional of headshot, Not Detailed, No
published articles, Active on Facebook, No
customized URL. Poor 30/100

10. COMPETITION
Jurena H.
Noteworthy Experience:
• Media Marketing for Social Media Channels
Sidney Climer
Industry Experience:
• Marketing Director - New Era
Consulting
• Accountant - Van Peursem CPA
Education:
• University of South Dakota - Bachelors Degree
Skills and Proficiencies:
• Digital Marketing
• Social Media Marketing
• Marketing Strategy
Overall Online Presence:
• 500+ Connections,Banner Customized ,Great
Headshot, Extremely Detailed profile?, Published
Articles, Active on company website, URL
customized
• Superior 100/100
Industry Experience:
• Seeking Employment
Education:
• High School Diploma
• Bachelors degree- Digital Marketing
Leadership Experience:
• No Leadership experience
Skills and Proficiencies:
• Communication
• Microsoft 365
• Mac OS
Overall Online Presence:
• 2 connections, Banner not customized,
Professional of headshot, Not Detailed, No
published articles, Active on Facebook, No
customized URL. Poor 30/100

11. BRAND POSITION
For Hiring Managers who are looking for
dedicated employee I make sure all my task
are complete and I do not output unfinished
projects because I created a project that lets
know members of Facebook the newest
features that will be released.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
LAUNCH & LEARN SMALL BUSINESS WORKSHOP ‣ April 30th in
Dallas TX
• Networking for Female Entrepreneurs ‣ March 23rd. Online event
• Empowered Speed Networking
‣ April 13th. Online Event
Digital Marketing
• Primary Content: The type of content that I
would publish is building a website to help
local charities market their donations.
• Primary Tools: Twitter, Facebook, Instagram
and LinkedIn. I will provide content everyday
on those forms.
• Website: By posting the things that I have
been doing and what everyone could do.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor that is fluid in the marketing strategies.
Formal Education
• High School Diploma
• Bachelors for Digital Marketing at Full Sail University
Technical Skills
• B2B Social Media efforts using Linked-in and
Twitter Research ways marketers use twitter and
LinkedIn.
Soft Skills
• Ability to work in a team and work independently -
Focus on teamwork activity.

14. Sidney Climer
You know how some updates for Facebook are Hidden? Well,
What I do is make sure people know about the updates. In fact, my
team was in charge of the latest commercial letting people know of
the new features

15. REFERENCES
Empowered speed networking. Eventbrite. (n.d.). Retrieved
March 6, 2022, from
https://www.eventbrite.com/e/empowered-speed-
networking-tickets-199209710607?aff=ebdssbonlinesearch
Networking for female entrepreneurs. Eventbrite. (n.d.).
Retrieved March 6, 2022, from
https://www.eventbrite.com/e/networking-for-female-
entrepreneurs-tickets-149483997661
Launch & Learn Small Business Workshop. Eventbrite.
(n.d.). Retrieved March 6, 2022, from
https://www.eventbrite.com/e/launch-learn-small-business-
workshop-tickets-228469738137? aff=ebdssbonlinesearch
Varsha lapsia - recruiting lead - meta | linkedin. (n.d.).
Retrieved March 7, 2022, from
https://www.linkedin.com/in/varshalapsia
Hannah Zacharia - recruiting lead - facebook | linkedin.
(n.d.). Retrieved March 7, 2022, from
https://www.linkedin.com/in/hannah-zacharia-3782a417
https://www.linkedin.com/in/miranda-k-
bb1a0223/?trk=public_profile_browsemap. (n.d.).