2. My name is Lynn Robinson, I am normally referred to
as “Rob”. I grew up in Detroit in the 1980’s. I have
always had a passion for sports while growing up in
the Motor City with storied franchises which included
the Detroit Pistons, Tigers, Red wings and the Lions.
Although time has passed, my desire to capture and
share sports moments has not. I have captured
photos from sporting events (military and civilian)
both domestically as well as internationally with
much success. My desire is to be the number one
Sportscaster first in a small market, then nationally,
from behind the camera.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Sports Photographer
• Sports Camera Operator
• Sideline Reporter
HERO BRAND ARCHETYPE -
Although I have strength, skill, and mental
fortitude, I am always seeking to get better. I will
continue to inspire others to always work harder
to improve their lives.
Sportscasting Cameraman for Professional Teams
Picture Relevant
to Your Industry
Goes Here
4. Hiring Directors and Recruiters
TARGET AUDIENCE
Lavell Monger
Outreach Plan:
• I have met and secured Mr. Monger’s
business card.
• I will send a text message to Mr. Monger’s
email.
• I will call Mr. Monger next month prior to
graduation for an appointment.
PROFILE
PICTURE Director of Business Development
at RTW Photography
Jessica Strain
Outreach Plan:
• I have requested her contact on LinkedIn.
• I will fill out an application with this company..
• I will follow-up with my application after one week
via email.
PROFILE
PICTURE
Recruiter at CADY
Mark Einhaus
Outreach Plan:
• I have requested to connect with Mr. Einhaus.
• I will use Mr. Einhaus email information to contact
him. .
• I will follow-up a week later after I think my email
has been reviewed.
PROFILE
PICTURE
Director of Photography at Media
Hero
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• A specific goal you want to achieve in the short term.
‣ I want to increase my skills in photography by
takings three LinkedIn courses by the end of July
2023. Additionally, take on two small jobs during
that same time period, paid or volunteering to
develop a customer base.
Mid Term: (2025)
• A specific goal you want to achieve in mid-term.
‣ I will increase my customer base by 10 percent from
FY 2024. Additionally, I will grow my revenue by five
percent while maintaining customer satisfaction at
my 80 Percent target.
Long Term: (2027)
• A specific goal you want to achieve in the long term.
‣ I will have a thriving business with revenues that
have exceeded 50% growth from 2025. I will be
known throughout the Sports Casting community as
someone who gets the job done, measured by
exceeding growth and satisfaction targets.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Creativity
SOFT
HARD
Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Time Management Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Lighting
SOFT
HARD
Novice / Adept / Expert
Exposure Novice / Adept / Expert
Networking Novice / Adept / Expert
Teamwork Novice / Adept / Expert
7. I help clients preserve their
precious memories by capturing
and providing high-quality and
creative photography at their
price point.
PROMISE
8. CREDENTIALS
Work Experience:
• General Motors- Statistical Engineer
• Daimler Chrysler- Matl Hndlg Engineer
• U.S. Army- NCOIC Officer Accessions
Education:
• Accessions Career Counselor CRS,
U.S. Army
• Economics M.S., University of Detroit Mercy 1992
• Sportscasting Certificate, Full Sail University (2023)
Awards:
• Meritorious Service Metal (5)
• Army Commendation Metal (5)
• Army Achievement Metal (3)
• Army Good Conduct Metal (6)
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Mandy Billings
Industry Experience:
• We Crush Events, Southeastern
U.S.
Education:
• University of Central Florida B.S. 2015
Leadership Experience:
• Event Manager
• Becoming an impactful leader- LinkedIn
Skills and Proficiencies:
• Photographer - Expert
• Videography - Expert
• Adobe Premier Pro - Expert
Lynn Robinson
Overall Online Presence:
• Over 500 connection, banner image is customized,
has a professionalism of headshot, profile is very
detailed, she has published articles, is active on IG,
FaceBook her LinkedIn URL is customized.
• Grade: Superior?, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Florida A&M University B.S. (1986)
• University of Detroit Mercy M.S (1992)
• Full Sail University Certificate (2023)
Leadership Experience:
• Non Comission Officer In Charge (NCOIC)
• Senior Operations NCO
Skills and Proficiencies:
• Photographer -Novice
• Videography - Novice
• Adobe Premier Pro- Novice
Overall Online Presence:
• How many connections 23, banner image not
customized, professionalism of headshot is
apparent, profile is not detailed, no published
articles, active on FaceBook, LinkedIn URL is not
customized.
• Grade: Poor, 30 out of 100
10. COMPETITION
Daniel Miller
Leadership Experience:
U.S. Army, multiple leadership roles
Lynn Robinson
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Currently, a student at Full Sail University earning
a bachelor of Science in Sportscasting.
Skills and Proficiencies:
• Video creation and editing - Adept
• Communication Skills - Adept
• Content Creation - Adept
Overall Online Presence:
• Active on social media platforms (Instagram,
Facebook, etc.) with multiple connections on all
accounts
• No LinkedIn account
• Grade: Poor, 0 out of 100
Industry Experience:
• None
Education:
• MS Economics University of Detroit
Mercy 1992
Leadership Experience:
• Regional Manager, responsible for 500 Soldiers
• Battalion Security Officer U.S. Army
Skills and Proficiencies:
• Video creation and editing – Novice
• Communication Skills - Adept
• Content Creation - Novice
Overall Online Presence:
• Over two thousand total connections.
• Professional headshot.
• Profile not detailed.
• Active on social media.
• Grade: Average, 30 out of 100
11. BRAND POSITION
For [Media Communication and private citizens]
who [need to document an event via photography
or videography], I provide [BATTLE FOCUSED
LEADERSHIP, WITH THE RELIABILITY OF A
“ZERO’D M1 RIFLE] because [I HAVE STUDIED
AND TRAINED AT DAN PATRICK SCHOOL OF
BROADCASTING.]
“LROB”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• SYNC Portrait Photography Conference and Trade Show
‣ Feb 22-25 2024 Orlando Florida
• WPPI March 3-7 2024 Los Vegas, NV
• MNLP Symposium 30 OCT 2023 Tucson, AZ
Digital Marketing
• Primary Content: I will create and publish online events
that would include the Special Olympics because it
focuses on achievement, perseverance, and achievement.
(Overcoming obstacles) This would coincide with my
brand archetype of HERO.
• Primary Tools: Facebook and IG would be used to
promote my content, both in still photography and video.
I will publish weekly.
• Website: I will cover special sports events, as well as
those related to first responders and other heroes.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to seek an Entrepreneur type mentor. I will
seek them out after graduation (July 2023)
Formal Education
• Full Sail University Certificate in Sportscasting
(2023).
Technical Skills
• Still Photography - Full Sail University, March 2023
• Video Production – Full Sail University, March 2023
Soft Skills
• Script Writing –using Rundown Creator Full Sail
University January 2023 to current
14. Lynn Robinson
You know [Don’t have the equipment or skills to document your social
event?] Well, what I do is [come to your location and provide that
service to you]. In fact, [I have all the needed equipment plus the skills
to save you time and money].
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
