This is my personal brand stuff for FSU

1. PERSONAL BRAND EXPLORATION
Michael A Davis
Project & Portfolio I: Week 1
August 6, 2023

2. I was working for a company in management at
the time I met a friend named Jimi Edwards. He
dressed a bit differently but soon I learned he
was an awesome singer and could become a
great public figure who believed in Christianity.
Our common interest was law enforcement. I
was a prior Class 2 Law Enforcement officer and
Jimi wanted to help Law Enforcement Officers
across the US. Well for him to achieve this
dream he needed to connect to people around
the world. I did research and learned how to use
the TikTok algorithm. I helped him gain close to
2000 to 3000 followers and showed him what I
learned. I realized I had a gift in the Digital
marketing industry by helping him, but little did
I know it was also helping me.
IDENTITY
Picture of You
Goes Here

3. PROFESSIO
N
Potential Job Titles:
•Search Marketing Strategists
•Market Research Analysts
•Web Developer
BRAND ARCHETYPE – I like to
connect to my clients and
support them. As a down to
earth guy who wants to see them
succeed!
SEO Specialist for Digital Marketing
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Laura Johns
Outreach Plan:
• Prepare some statistics before initial contact.
• I would use LinkedIn as it is a platform she uses,
and I could connect easily with her.
• I would contact them on a Monday at 8 AM and if I
don’t hear anything back by Thursday, I would
follow up with her that day at 3 PM.
CEO at The Business Growers
Julia Gordy
Outreach Plan:
• Prepare my portfolio and make sure its up to date
before initial contact.
• I would use LinkedIn as it is the platform she uses.
• I would contact them on a Tuesday 9 AM and
follow up on Friday 1 PM.
Chief Operating Officer at
AdOutreach
Jake Seidler
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• I would be using LinkedIn as it is the platform he
uses frequently.
• I would contact him on a Wednesday around 10
AM and then follow up on Monday 2 PM.
Vice President at The Social
Standard

5. GOALS
Short Term: (Immediately After Graduation, 2025)
•Finding a company to start in as a Digital
Marketing Specialist near me or remote.
‣ I will grow my brand awareness online by
consistently publishing brand content on
my LinkedIn Profile.
Mid Term: (2030)
•Reach a Management Position within that
company in Digital Marketing.
‣ I will earn this position by growing the
company’s personal brand using
research and SEO.
Long Term: (2045)
•Retire from the company as a Digital Marketing
Manager.
‣ I will grow this by growing the company's
portfolio using Social Media, marketing
research and SEO of the company's social
media.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Web Design Novice / Adept / Expert
Time Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Microsoft PowerPoint
SOFT
HARD
Novice / Adept / Expert
Marketing Research Novice / Adept /
Expert
Integrity Novice / Adept /
Expert
Hard Working Novice / Adept /
Expert

7. I use my social media knowledge to help
the marketing professionals in the Game
franchises to engage with their fans in
ways that express the company's brand
and builds lasting, profitable
relationships.
PROMISE

8. CREDENTIALS
Work Experience:
•Prior Class 2 LEO
•State Guard
•Assistant Manager
•Medical Transportation Supervisor
Education:
•Certification in Game Design, Full
Sail University
•Digital Marketing, B.S., Full Sail University (Exp. 2025)
Awards:
•I received certifications in Military
Emergency Management Specialists
•I received certifications in Tactical
Combat Casualty Care (TCCC)
•I received certifications in Community
Emergency Response Team (CERT)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
April Walker
Noteworthy Experience:
• None that I could find outside of education
Michael A Davis
Industry Experience:
• Full Sail University
Education:
• Digital Marketing B.S, Full Sail University
Skills and Proficiencies:
• Doesn’t label any skills.
Overall Online Presence:
• How many connections? 0, banner image
customized? No, professionalism of headshot?
Yes, how detailed is the profile? Not very detailed,
published articles? No, active on other social
media? Not that I can find, is their LinkedIn URL
customized? Couldn’t find their LinkedIn
• Grade: Poor, Average, or Superior? Poor, 25 out of
100
Industry Experience:
• Indie Streamer
Education:
• Digital Marketing B.S, Full Sail University
Leadership Experience:
• Department of Corrections
• State Guard
• Assistant Manager
• Medical Transportation Supervisor
Skills and Proficiencies:
• Advertising - 0 endorsements
• SEO - 0 endorsements
• Web Design - 0 endorsements
Overall Online Presence:
• How many connections? None, banner image
customized? No, professionalism of headshot? No,
how detailed is the profile? Not very detailed,
published articles? No, active on other social
media? No, is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? Poor, 30 out of
100

10. COMPETITION
Jared Williams
Industry Experience:
• Campfire Glow
• Comcast
Education:
• International Academy of Design
• IDEO
Leadership Experience:
• AI Coach/Guide
• Design Lead
Skills and Proficiencies:
• Graphic Design - 55 endorsements
• Advertising- 46 endorsements
• Web Design - 49 endorsements
Michael A Davis
Overall Online Presence:
• How many connections? 500+, banner image
customized? Yes, professionalism of headshot?
Yes, how detailed is the profile? Very Detailed,
published articles? Yes, active on other social
media? Not that I could find, is their LinkedIn URL
customized? Yes
• Grade: Poor, Average, or Superior? Superior, 96
out of 100
Industry Experience:
• Indie Streamer
Education:
• Digital Marketing B.S, Full Sail University
Leadership Experience:
• Department of Corrections
• State Guard
• Assistant Manager
• Medical Transportation Supervisor
Skills and Proficiencies:
• Advertising - 0 endorsements
• SEO - 0 endorsements
• Web Design - 0 endorsements
Overall Online Presence:
• How many connections? None, banner image
customized? No, professionalism of headshot? No,
how detailed is the profile? Not very detailed,
published articles? No, active on other social
media? No, is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? Poor, 30 out of
100

11. BRAND POSITION
At the intersection of streaming and gaming,
I use my social media knowledge to help the
marketing professionals in the Game
franchises to engage with their consumers in
ways that express the company's brand and
builds lasting, profitable relationships.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon
‣ January 1, 2026 | Texas
• Marketing Workshop
‣ June 5, 2024 | United States
• TwitchCon
‣ Oct 20, 2024 | Las Vegas
Digital Marketing
• Primary Content: I would be able to create gaming
content. Such as rating games with reviews of the game.
• Primary Tools: I would use Twitter, Facebook, LinkedIn
and a Blog website. Release some new content every day
in text and with images. Every couple of days I would
use a video with text. I would use an Online Guide styled
format.
• Website: I will use SEO to keep as high up on Google as I
can. As well utilizing Social Media to spread the word of
the blog.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• One that has tremendous knowledge on the
marketing industry. I would like someone who is
close to retiring, they have a great lifestyle where
they travel and such. August 2025.
Formal Education
• Certification in Game Design, Full Sail University,
July 2021
• Digital Marketing B.S, Full Sail University, June
2025
Technical Skills
• Microsoft Word- Full Sail University, July 2020
• Microsoft Excel- Full Sail University, February
2020
• Microsoft PowerPoint- Full Sail University, June
2023
• Marketing Research- Full Sail University, July 2023
• Web Design- Full Sail University, July 2023
• SEO- Full Sail University, January 2023
Soft Skills
• Hard Working- SCDC, July 2017
• Time Management- Hardee’s, July 2020
• Communication- Independent Streamer, January
2023
• Integrity- Independent Streamer, January 2023

14. Michael A Davis
You know how sometimes it is hard-to-get viewers and consumers
to your site? Well, I use SEO and keyword optimization to get people
to your site. In fact, I did something for Jimi Edwards on his TikTok
and got him around 3,000 new followers. It saved him a lot of time,
money and effort.

15. REFERENCES
Dick, A. (2022, June 1). The content formats you should
know. Merkle. https://www.merkle.com/dach/en/topics-
trends/insights/digital-marketing/key-content-formats-
digital-marketing
Escoto, T. J. (2017, August 11). 3 trends that will shape
the future of digital marketing. Tech.co.
https://tech.co/news/3-trends-will-shape-future-
digital-marketing-2015-09
Gordy, J. (n.d.). Julia Gordy | LinkedIn.
https://www.linkedin.com/in/juliagordy
Hall, S. H. (2020, August 31). 15 content formats proven
to boost audience engagement (+ examples).
OptinMonster. https://optinmonster.com/types-of-
content-formats/
Johns, L. (n.d.). Laura Johns - founder + CEO - the
business growers | linkedin.
https://www.linkedin.com/in/laurapickardjohns
Lawler, B. (2022, September 5). What part does a website
play in your Digital Marketing? |. DSM | Digital School of
Marketing.
https://digitalschoolofmarketing.co.za/blog/what-part-
does-a-website-play-in-your-digital-marketing/
Paruch, Z. (2023, May 3). 12 types of content marketing
to leverage for success in 2023. Semrush Blog.
https://www.semrush.com/blog/types-of-content-
marketing/
Patel, N. (n.d.). Neil Patel | Linkedin.
https://www.linkedin.com/in/neilkpatel
Patel, N. (n.d.-b). Neil Patel - author biography.
Entrepreneur.
https://www.entrepreneur.com/author/neil-patel
Patel, N. (n.d.-c). Twitter.
https://twitter.com/neilpatel?lang=en
Seidler, J. (n.d.). Jake Seidler - Vice president - the social
standard | linkedin. https://www.linkedin.com/in/jake-
seidler-ab010236
Williams, J. (2023, August 3). Jared Williams on linkedin:
AI-generated and human-crafted. can you guess which is
which? option A)...: 20 comments. Jared Williams on
LinkedIn: AI-generated and human-crafted. Can you
guess which is which? Option A)... | 20 comments.
https://www.linkedin.com/posts/jareddwilliams_ai-
generated-and-human-crafted-can-you-activity-
7092881778440368129-lTYu