Upload for Week 4

1. PERSONAL BRAND EXPLORATION
Ishmael King
Project & Portfolio I: Week 1
10/23/2023

2. With extensive experience in direct customer
relations, I bring a unique blend of practicality
and empathy to discussions. I specialize in
getting to the root of the needs of the consumer
and
fi
nding the best way to deliver upon it. I do
everything in my power to deliver the best
experience possible to the consumer. In the rare
occasion that I cannot provide exactly what they
are looking for, I know the steps to take to get
there. In my history, I’ve been lauded and
praised for my attention to detail and
understanding in consumer relations.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social Media Manager
• Content Creator
• Marketing Supervisor
BRAND ARCHETYPE - My brand
archetype being The Entertainer, my
approach is to draw the client/
potential customer in with a laid
back approach with a sense of
humor to make them feel
comfortable engaging with me
Digital Marketing for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Marie Velazquez
Outreach Plan:
• The major task to complete is to
fi
nish or at least be
within the last few months of earning my degree.
• I will reach out via email.
• After the initial contact is made I would follow up within
two weeks.
PROFILE
PICTURE
Human Resources Manager at Warner Bros
[1]
Robbie Salapuddin
Outreach Plan:
• Aside from
fi
nishing my degree, I would be sure to have
a notable LinkedIn page and social media presence
• I would reach out via LinkedIn or a social media
channel
• I would follow up within one week.
PROFILE
PICTURE
Social Media Manager at Disney
[2]
Brandon Nichols Outreach Plan:
• Finishing my degree
• I would reach out via social media channels or LinkedIn
• To follow up, I would reach out within two weeks.
PROFILE
PICTURE
Vice President of Digital Marketing at
Paramount Pictures [3]

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Graduate with honors, present myself strongly to potential employers,
interview for position with WWE
‣ Continue volunteering for WWE throughout remaining duration of
classes, expand networking opportunities, maintain exceptional
GPA through graduation, research additional companies for post-
graduation employment in case WWE doesn’t work out.
Mid Term: (2028)
• Enhance personal brand through practical real-world experience
‣ Gain experience through work for various entertainment company
yes, whether it be WWE or otherwise. Grow personal brand by
networking, building up LinkedIn pro
fi
le, etc. Become an invaluable
asset to companies, let my work speak for itself rather than having
to sell myself to potential employers.
Long Term: (2035)
• Become my own personal brand
‣ Use skills learned throughout employments to build myself as my
own brand. Work *with* entertainment companies rather than *for*
them by providing invaluable customer relations and strong social
media presence.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Content Editing and Synchronization
SOFT
HARD
Novice / Adept / Expert
Social Media Engagement Novice / Adept / Expert
Client Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Media management experience
SOFT
HARD
Novice / Adept / Expert
Keynote, Powerpoint, and Excel
pro
fi
ciencies
Novice / Adept / Expert
Team Leadership Novice / Adept / Expert
Presentation Novice / Adept / Expert

7. I help organizations do better customer
relations by getting to the root of their needs
and
fi
nding the best solution.
PROMISE

8. CREDENTIALS
Work Experience:
• Universal Orlando Resort, Guest
Services Team Member
• Walt Disney World Resort, College
Program Internship
Education:
• Hospitality and Tourism, Associate of
Arts, College of Staten Island (2016)
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• WWE Performance Center Volunteer
Orlando, FL. August 2023-Present

9. COMPETITION
Maria Londono[4]
Industry Experience:
• Marketing Coordinator
Education:
• University of Central Florida
Leadership Experience:
• Digital Marketing Coordinator May 2023-Prersent
Skills and Pro
fi
ciencies:
• Bilingual Spanish - 3 endorsements
• Microsoft Excel - 2 endorsements
• Customer Service- 1 endorsement
YOUR NAME
Overall Online Presence:
• 500+ connections, stock banner image, no headshot,
grgraduation photo, minimal detailed pro
fi
le, no bio, no
published articles, no linked social media, URL not
customized
• Grade: Average, 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Server, Delaware North
Education:
• N/A
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• No connections, no banner image, headshot is a sel
fi
e,
no published articles, no linked social media, URL not
customized
• Grade: Poor, 10 out of 100

10. COMPETITION
Cherie S [5]
Noteworthy Experience:
• Production Specialist, Gemline
Ishmael King
HEADSHOT HEADSHOT
Industry Experience:
• 10+ years, graphic design
Education:
• Full Sail University
Skills and Pro
fi
ciencies:
• Graphic Design - 3 endorsements
• JavaScript - 1 endorsement
• Illustrator - 4 endorsements
Overall Online Presence:
• 55 connections, custom banner image, professional
headshot, fully detailed pro
fi
le, no published articles,
no linked social media, customized URL
• Grade: Above average, 80 out of 100
Industry Experience:
• Server, Delaware North
Education:
• N/A
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• No connections, no banner image, headshot is a sel
fi
e,
no published articles, no linked social media, URL not
customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For entertainment industries who are having
trouble reaching their target audience, I provide
exceptional customer relation and consumer
marketing skills because I’ve spent extensive time
working in the customer service
fi
eld and am
acutely aware of how to
fi
nd the needs of a given
consumer.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit [6]
‣ 2024 | Atlanta, Georgia
• Digital Business Summit
‣ 2024 | Orlando, Florida
• DigiMarCon
‣ 2024 | Miami, Florida
Digital Marketing
• Primary Content: The content I strive to create is content that
engages with and entertains the target audience, while also
informing them of the suggested product and enticing them to
engage with said product. Primary Tools: I would primarily
use Twitter and Facebook, as well as TikTok for visual content,
to reach the widest audiences
• Website: Moving forward I will build my linkedIn pro
fi
le to
include examples of my work, endorsements from those I’ve
worked with, and details of how my work would bene
fi
t the
organization, along with constantly updating with new content.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has completed their time at
Full Sail University and were able to transfer the
practical skills learned into gainful employment after
graduation.
Formal Education
• B.S, Digital marketing, 08/2025.
Technical Skills
• Experience with Word, Excel, and Powerpoint - Full Sail
degree program, 08 2025
• Build stronger online presence - Full Sail degree
program, 08/2025
Soft Skills
• Experience leading a team - WWE Volunteer program,
2023
• Hands on experience in
fi
eld- WWE Volunteer Program,
2023

14. Ishmael King
You know how companies are struggling to keep
up with constant social media changes and reaching
their audience? Well, what I do is modernize and update a company’s social
media presence to get them seen by the widest amount of their target
audience. In fact, just last week one of my clients’ Twitter account
impressions grew by 47% after my work with them.
“

15. REFERENCES
[1] Velazquez, Marie LinkedIn Pro
fi
le,
LinkedIn
https://www.linkedin.com/in/marie-
velasquez-43763b1a/
[2] Salapudin, Robbie LinkedIn
Pro
fi
le, LinkedIn https://
www.linkedin.com/in/robbie-
salapuddin-15206810/
[3] Nichols, Brandon LinkedIn Pro
fi
le,
LinkedIn
https://www.linkedin.com/in/brandon-
nichols-4266634/
[4] Londono, Maria LinkedIN Pro
fi
le,
LinkedIn
https://www.linkedin.com/in/maria-
londono1/
[5] S, Cherie LinkedIN Pro
fi
le,
LinkedIn
https://www.linkedin.com/in/
cheriesmith/
[6] DigitalSummit Expo, Upcoming
Events
https://www.digitalsummit.com/