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PERSONAL BRAND EXPLORATION
Ishmael King
Project & Portfolio I: Week 1
10/23/2023
With extensive experience in direct customer
relations, I bring a unique blend of practicality
and empathy to discussions. I specialize in
getting to the root of the needs of the consumer
and
fi
nding the best way to deliver upon it. I do
everything in my power to deliver the best
experience possible to the consumer. In the rare
occasion that I cannot provide exactly what they
are looking for, I know the steps to take to get
there. In my history, I’ve been lauded and
praised for my attention to detail and
understanding in consumer relations.
IDENTITY
PROFESSION
Potential Job Titles:
• Social Media Manager
• Content Creator
• Marketing Supervisor
BRAND ARCHETYPE - My brand
archetype being The Entertainer, my
approach is to draw the client/
potential customer in with a laid
back approach with a sense of
humor to make them feel
comfortable engaging with me
Digital Marketing for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Marie Velazquez
Outreach Plan:
• The major task to complete is to
fi
nish or at least be
within the last few months of earning my degree.
• I will reach out via email.
• After the initial contact is made I would follow up within
two weeks.
PROFILE
PICTURE
Human Resources Manager at Warner Bros
[1]
Robbie Salapuddin
Outreach Plan:
• Aside from
fi
nishing my degree, I would be sure to have
a notable LinkedIn page and social media presence
• I would reach out via LinkedIn or a social media
channel
• I would follow up within one week.
PROFILE
PICTURE
Social Media Manager at Disney
[2]
Brandon Nichols Outreach Plan:
• Finishing my degree
• I would reach out via social media channels or LinkedIn
• To follow up, I would reach out within two weeks.
PROFILE
PICTURE
Vice President of Digital Marketing at
Paramount Pictures [3]
GOALS
Short Term: (Immediately After Graduation, 2025)
• Graduate with honors, present myself strongly to potential employers,
interview for position with WWE
‣ Continue volunteering for WWE throughout remaining duration of
classes, expand networking opportunities, maintain exceptional
GPA through graduation, research additional companies for post-
graduation employment in case WWE doesn’t work out.
Mid Term: (2028)
• Enhance personal brand through practical real-world experience
‣ Gain experience through work for various entertainment company
yes, whether it be WWE or otherwise. Grow personal brand by
networking, building up LinkedIn pro
fi
le, etc. Become an invaluable
asset to companies, let my work speak for itself rather than having
to sell myself to potential employers.
Long Term: (2035)
• Become my own personal brand
‣ Use skills learned throughout employments to build myself as my
own brand. Work *with* entertainment companies rather than *for*
them by providing invaluable customer relations and strong social
media presence.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Content Editing and Synchronization
SOFT
HARD
Novice / Adept / Expert
Social Media Engagement Novice / Adept / Expert
Client Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Media management experience
SOFT
HARD
Novice / Adept / Expert
Keynote, Powerpoint, and Excel
pro
fi
ciencies
Novice / Adept / Expert
Team Leadership Novice / Adept / Expert
Presentation Novice / Adept / Expert

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King_Ishmael_DMBS_PB1

  • 1. PERSONAL BRAND EXPLORATION Ishmael King Project & Portfolio I: Week 1 10/23/2023
  • 2. With extensive experience in direct customer relations, I bring a unique blend of practicality and empathy to discussions. I specialize in getting to the root of the needs of the consumer and fi nding the best way to deliver upon it. I do everything in my power to deliver the best experience possible to the consumer. In the rare occasion that I cannot provide exactly what they are looking for, I know the steps to take to get there. In my history, I’ve been lauded and praised for my attention to detail and understanding in consumer relations. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Social Media Manager • Content Creator • Marketing Supervisor BRAND ARCHETYPE - My brand archetype being The Entertainer, my approach is to draw the client/ potential customer in with a laid back approach with a sense of humor to make them feel comfortable engaging with me Digital Marketing for Entertainment Industry Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Marie Velazquez Outreach Plan: • The major task to complete is to fi nish or at least be within the last few months of earning my degree. • I will reach out via email. • After the initial contact is made I would follow up within two weeks. PROFILE PICTURE Human Resources Manager at Warner Bros [1] Robbie Salapuddin Outreach Plan: • Aside from fi nishing my degree, I would be sure to have a notable LinkedIn page and social media presence • I would reach out via LinkedIn or a social media channel • I would follow up within one week. PROFILE PICTURE Social Media Manager at Disney [2] Brandon Nichols Outreach Plan: • Finishing my degree • I would reach out via social media channels or LinkedIn • To follow up, I would reach out within two weeks. PROFILE PICTURE Vice President of Digital Marketing at Paramount Pictures [3]
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Graduate with honors, present myself strongly to potential employers, interview for position with WWE ‣ Continue volunteering for WWE throughout remaining duration of classes, expand networking opportunities, maintain exceptional GPA through graduation, research additional companies for post- graduation employment in case WWE doesn’t work out. Mid Term: (2028) • Enhance personal brand through practical real-world experience ‣ Gain experience through work for various entertainment company yes, whether it be WWE or otherwise. Grow personal brand by networking, building up LinkedIn pro fi le, etc. Become an invaluable asset to companies, let my work speak for itself rather than having to sell myself to potential employers. Long Term: (2035) • Become my own personal brand ‣ Use skills learned throughout employments to build myself as my own brand. Work *with* entertainment companies rather than *for* them by providing invaluable customer relations and strong social media presence.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Content Editing and Synchronization SOFT HARD Novice / Adept / Expert Social Media Engagement Novice / Adept / Expert Client Communication Novice / Adept / Expert Problem Solving Novice / Adept / Expert Media management experience SOFT HARD Novice / Adept / Expert Keynote, Powerpoint, and Excel pro fi ciencies Novice / Adept / Expert Team Leadership Novice / Adept / Expert Presentation Novice / Adept / Expert
  • 7. I help organizations do better customer relations by getting to the root of their needs and fi nding the best solution. PROMISE
  • 8. CREDENTIALS Work Experience: • Universal Orlando Resort, Guest Services Team Member • Walt Disney World Resort, College Program Internship Education: • Hospitality and Tourism, Associate of Arts, College of Staten Island (2016) • Digital Marketing, B.S., Full Sail University (Exp. 2025) Volunteer Work: • WWE Performance Center Volunteer Orlando, FL. August 2023-Present
  • 9. COMPETITION Maria Londono[4] Industry Experience: • Marketing Coordinator Education: • University of Central Florida Leadership Experience: • Digital Marketing Coordinator May 2023-Prersent Skills and Pro fi ciencies: • Bilingual Spanish - 3 endorsements • Microsoft Excel - 2 endorsements • Customer Service- 1 endorsement YOUR NAME Overall Online Presence: • 500+ connections, stock banner image, no headshot, grgraduation photo, minimal detailed pro fi le, no bio, no published articles, no linked social media, URL not customized • Grade: Average, 65 out of 100 HEADSHOT HEADSHOT Industry Experience: • Server, Delaware North Education: • N/A Leadership Experience: • N/A Skills and Pro fi ciencies: • N/A Overall Online Presence: • No connections, no banner image, headshot is a sel fi e, no published articles, no linked social media, URL not customized • Grade: Poor, 10 out of 100
  • 10. COMPETITION Cherie S [5] Noteworthy Experience: • Production Specialist, Gemline Ishmael King HEADSHOT HEADSHOT Industry Experience: • 10+ years, graphic design Education: • Full Sail University Skills and Pro fi ciencies: • Graphic Design - 3 endorsements • JavaScript - 1 endorsement • Illustrator - 4 endorsements Overall Online Presence: • 55 connections, custom banner image, professional headshot, fully detailed pro fi le, no published articles, no linked social media, customized URL • Grade: Above average, 80 out of 100 Industry Experience: • Server, Delaware North Education: • N/A Leadership Experience: • N/A Skills and Pro fi ciencies: • N/A Overall Online Presence: • No connections, no banner image, headshot is a sel fi e, no published articles, no linked social media, URL not customized • Grade: Poor, 10 out of 100
  • 11. BRAND POSITION For entertainment industries who are having trouble reaching their target audience, I provide exceptional customer relation and consumer marketing skills because I’ve spent extensive time working in the customer service fi eld and am acutely aware of how to fi nd the needs of a given consumer.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Digital Summit [6] ‣ 2024 | Atlanta, Georgia • Digital Business Summit ‣ 2024 | Orlando, Florida • DigiMarCon ‣ 2024 | Miami, Florida Digital Marketing • Primary Content: The content I strive to create is content that engages with and entertains the target audience, while also informing them of the suggested product and enticing them to engage with said product. Primary Tools: I would primarily use Twitter and Facebook, as well as TikTok for visual content, to reach the widest audiences • Website: Moving forward I will build my linkedIn pro fi le to include examples of my work, endorsements from those I’ve worked with, and details of how my work would bene fi t the organization, along with constantly updating with new content. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor who has completed their time at Full Sail University and were able to transfer the practical skills learned into gainful employment after graduation. Formal Education • B.S, Digital marketing, 08/2025. Technical Skills • Experience with Word, Excel, and Powerpoint - Full Sail degree program, 08 2025 • Build stronger online presence - Full Sail degree program, 08/2025 Soft Skills • Experience leading a team - WWE Volunteer program, 2023 • Hands on experience in fi eld- WWE Volunteer Program, 2023
  • 14. Ishmael King You know how companies are struggling to keep up with constant social media changes and reaching their audience? Well, what I do is modernize and update a company’s social media presence to get them seen by the widest amount of their target audience. In fact, just last week one of my clients’ Twitter account impressions grew by 47% after my work with them. “
  • 15. REFERENCES [1] Velazquez, Marie LinkedIn Pro fi le, LinkedIn https://www.linkedin.com/in/marie- velasquez-43763b1a/ [2] Salapudin, Robbie LinkedIn Pro fi le, LinkedIn https:// www.linkedin.com/in/robbie- salapuddin-15206810/ [3] Nichols, Brandon LinkedIn Pro fi le, LinkedIn https://www.linkedin.com/in/brandon- nichols-4266634/ [4] Londono, Maria LinkedIN Pro fi le, LinkedIn https://www.linkedin.com/in/maria- londono1/ [5] S, Cherie LinkedIN Pro fi le, LinkedIn https://www.linkedin.com/in/ cheriesmith/ [6] DigitalSummit Expo, Upcoming Events https://www.digitalsummit.com/