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PersonalBrandCanvasdremathis.pptx

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Deandre15

This is my personal brand exploration keynote.

1 of 15
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PERSONAL BRAND EXPLORATION
Deandre Mathis
Project & Portfolio I: Week 1
July 5, 2022
I started my career in the US Army. I spent my
years here making mistakes. These mistakes
made me learn how to be a great leader. I want
to pass this along to those just starting out in the
entertainment industry. I want people to learn
from my mistakes before they make them.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Talent Manager
• Community Manager
• Model/Talent Recruiter
Hero Archetype - My archetype is
Hero. It says I am generally self-
confident and motivational. These
mixed with my ability to be analytical
make for a great combination for
management amongst people.
Management for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
Managers in Talent, Modeling, and Entertainment
TARGET AUDIENCE
Kailey Micheal R.
Outreach Plan:
• I will make a social media account and really start
planning for my business.
• I will use social media to contact him.
• I will contact him before then end of my time at Full Sail.
PROFILE
PICTURE
Social Media Manager
Michelle
Outreach Plan:
• I will prepare to ask to possibly intern under her.
• I will email and contact Michelle through her company’s
social media
• I will contact her towards the end of my time at Full Sail.
Talent Manager at Slate
Models
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [TITLE] at [COMPANY]
GOALS
Short Term: (Upon Graduation, 2023)
• Have a physical business location. Have an online
presence for my business started.
Mid Term: (2029)
• I want to have a decently known business in the area.
I also want to start a non-profit or a free mixer that
allows people to meet on a regular basis
Long Term: (2035)
• I want to have a well known business in the Orlando
area. I also want to have a connection with Full Sail’s
business programs for students to intern under me
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Analyzing Data
SOFT
HARD
Novice / Adept / Expert
Organization Novice / Adept / Expert
Networking Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Using Spreadsheets Effectively
SOFT
HARD
Novice / Adept / Expert
Making Effective Powerpoints Novice / Adept / Expert
Professional communication Novice / Adept / Expert
Webpage communication Novice / Adept / Expert

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PersonalBrandCanvasdremathis.pptx

  • 1. PERSONAL BRAND EXPLORATION Deandre Mathis Project & Portfolio I: Week 1 July 5, 2022
  • 2. I started my career in the US Army. I spent my years here making mistakes. These mistakes made me learn how to be a great leader. I want to pass this along to those just starting out in the entertainment industry. I want people to learn from my mistakes before they make them. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Talent Manager • Community Manager • Model/Talent Recruiter Hero Archetype - My archetype is Hero. It says I am generally self- confident and motivational. These mixed with my ability to be analytical make for a great combination for management amongst people. Management for Entertainment Industry Picture Relevant to Your Industry Goes Here
  • 4. Managers in Talent, Modeling, and Entertainment TARGET AUDIENCE Kailey Micheal R. Outreach Plan: • I will make a social media account and really start planning for my business. • I will use social media to contact him. • I will contact him before then end of my time at Full Sail. PROFILE PICTURE Social Media Manager Michelle Outreach Plan: • I will prepare to ask to possibly intern under her. • I will email and contact Michelle through her company’s social media • I will contact her towards the end of my time at Full Sail. Talent Manager at Slate Models FIRST LAST NAME Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE [TITLE] at [COMPANY]
  • 5. GOALS Short Term: (Upon Graduation, 2023) • Have a physical business location. Have an online presence for my business started. Mid Term: (2029) • I want to have a decently known business in the area. I also want to start a non-profit or a free mixer that allows people to meet on a regular basis Long Term: (2035) • I want to have a well known business in the Orlando area. I also want to have a connection with Full Sail’s business programs for students to intern under me
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Analyzing Data SOFT HARD Novice / Adept / Expert Organization Novice / Adept / Expert Networking Novice / Adept / Expert Public Speaking Novice / Adept / Expert Using Spreadsheets Effectively SOFT HARD Novice / Adept / Expert Making Effective Powerpoints Novice / Adept / Expert Professional communication Novice / Adept / Expert Webpage communication Novice / Adept / Expert
  • 7. I help novice business people connect with others by giving them the best opportunity and space to connect with each other. PROMISE
  • 8. CREDENTIALS Work Experience: • 92f US Army • Photography Education: • High School Diploma Pike County High School • Music Business, B.S., Full Sail University (2023) Leadership Roles: • Host at Networking events Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Deandre Mathis Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Full Sail Entertainment Business B.S. (2023) Leadership Experience: • Host of various networking events • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here Deandre Mathis HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Full Sail Entertainment Business B.S. (2023) Leadership Experience: • Host of various networking events • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 11. BRAND POSITION For those working alone in the entertainment industry, I provide a casual space for you to meet and talk because it is hard to meet others in professional environments. “CARELESSGENERATION”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Event ‣ Date | Location • Event ‣ Date | Location • Full Sail Talent Show ‣ September 2022 | Full Sail University Digital Marketing • I will continue and get better at posting my personal content and my professional content • Primary Tools: I will use TikTok and Instagram for my content. I will have post consistently about my professional business. • Website: I will watch and analyze myself and my marketing to understand what works and grows and what I lack. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want to find a mentor who sees the things I have to offer and who can give me a better sense of direction with my goals. Formal Education • Full Sail (2023) Technical Skills • Learn more about different programs, like PowerPoint and Excel • Learn more about how effective managers operate Soft Skills • Posting consistently on social media, both professional and a business one • Better communication through emails and the internet
  • 14. Deandre Mathis You know how many people try to do everything themselves? Well, I have an organization where you can be the best at what you do and find people to help you do the rest. I offer a connection hub for talents to meet and make magic through their projects. Picture of You Goes Here

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.