Personal Branding Keynote Presentation

Zoom Your Personal Brand Pam Moore CEO / Founder Marketing Nutz Social Zoom Factor Social Zoom Factor #GetRealChat #SocialZoomFactor @PamMktgNut

Download Personal Branding Zoom Kit: http://www.themarketingnutz.com/personalbrandzoom 10 Reasons You Need Personal Brand http://www.socialzoomfactor.com/personalbrand

Pam Moore CEO /Founder http://www.pamslinkedin.com @PamMktgNut Marke&ng Nutz Founders Josh Moore CCO /Founder http://linkedin.com/in/joshroinut @JoshROINut

“Experience helping brands of all size bridge complex gap to social success.” why Marke&ng Nutz? Founders have 30+ years combined experience in B2B & B2C digital marketing, corporate brand, startups & platforms. “PHD in acronyms not required. We help you fit social business in a nut shell so you can focus on what you do best, your business!” “CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 10 Social Media Women Influencers!

Marke&ng Nutz

Embrace the JOURNEY!

news no longer breaks! It tweets!

YOU are the media

People don’t just buy things, they join things

These brands diﬀeren-ate based on their brand. They use simplicity, value, trust, emo-on and human connec-on.

But they are brands, not people, right?

Digital and social body language. Your ac&ons speak louder than your words

My Brand is… •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!

Got Personal Branding Strategy?

YOU are your brand

People don’t buy what you do, but WHY you do it!

It’s in our DNA to find people with the same beliefs.

Embrace OPCs Other people’s community & content

Personal branding goals •  Thought leadership •  Establish brand •  Grow and enhance brand •  Support employer brand •  Enhance career •  Future employment opportunities •  Ignite OPCs

Who are YOU? •  Who are you? •  What do you stand for? •  What value do you offer? •  Who do you offer value for? •  What is your differentiator? •  What do you need to learn? •  What are your strengths? •  What are your weaknesses? •  What’s your OPCs?

Stop the excuses •  You are not too busy •  You don’t have to be a: – Writer – Programmer – Brand or social guru – Rock star

Tell Your Story •  It’s not only about you •  Engage others •  Share your journey •  Be patient

•  WHO are you talking to? •  WHAT do they need? •  WHEN will they engage with you? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they care? Why should you invest?

Maslow’s hierarchy of needs Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-esteem, confidence, achievement, respect of others, respect by others Friendship, family, sexual intimacy Security of body, employment, resources, morality, family, health, property Breathing, food, water, sleep, homostasis, excretion physiological safety belonging esteem self-actualization

Hierarchy of social community inspira&on self- actualization esteem belonging safety physiological achieve connect inspire

Where to start 1.  Plan: Goals + Objectives 2.  Vision/ Mission 3.  Persona 4.  Name (consistent, easy to remember) 5.  Social Profiles 6.  Domain 7.  Message House (bio, description, vision) 8.  Technology (hosting, measure etc.) 9.  Content Strategy

You must… •  Pick a name (consistent, easy & memorable) •  Build your persona (create once, use many) •  Secure top networks – Facebook – LinkedIn – Twitter – Google+ – YouTube – Instagram – Tumblr – Flickr – Domain

Blog •  Home base •  Stays with you always •  Tell stories •  Thought leadership •  Integrated platform for social presence •  Ignite OPCs via syndication & guest blogging

LinkedIn •  More than job seeking / recruiting •  Build your brand •  Build your network •  Establish community •  Publish content •  Grow blog readership •  Thought leadership •  Achieve business goals •  OPC baby!

Facebook most active -70% engage on site daily -45% several times a day Instagram – 49% Twitter 36% Pinterest 17% LinkedIn 13% Facebook is home base for many people

Facebook •  Build your brand •  Storytelling •  Build your network •  Establish community •  Embrace evangelists •  Share content •  Grow blog readership •  Thought leadership •  OPC

Twitter •  Ignite your network •  Find relevant content •  Become a curation machine •  Leverage & setup tribes •  Thought leadership •  Blog readership •  Use tools to grow following (Manage Flitter)

Instagram •  Tell stories •  Humanize your brand •  Connect dots with corporate / employer •  Connect with other humans •  Integrate with other networks

Video Live Streaming & Mobile Broadcasting •  Periscope •  Meerkat •  Ustream •  Behind the scenes •  Exclusive content •  Q&A •  Up close and persona •  Broadcast events, launches, news

Blogging: Tell your story •  Medium •  Tumblr •  Wordpress self hosted •  Hosting: Hostgator •  Themes: StudioPress, ThemeForest •  KISS

Communities Create Markets Opportunity Harvest Free member Paid member Loyal evangelist Community Zone Customer Zone $$

Meaningful Journey •  Don’t focus on follower counts… focus on heart counts •  Look at metrics that help you understand if people are believing you and if they believe the same. •  Leadership is a choice, not a rank. •  Leaders go first so they can protect those who join their journey.

The RIGHT people will ﬁnd you if you are authen&c in what you believe.

Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut Blog: www.pammarketingnut.com Agency: www.themarketingnutz.com Podcast: www.socialzoomfactor.com