#TechWomen@mwdonnelly @AlignRevenue @NHHTC SOCIAL MEDIA
& YOUR PERSONAL BRAND Margaret Donnelly Co-Founder & CMO, AlignRevenue Inc. HOW TO EFFECTIVELY USE SOCIAL MEDIA TO DEVELOP YOUR PROFESSIONAL PRESENCE @mwdonnelly @AlignRevenue www.slideshare.net/mwdonnelly

#TechWomen@mwdonnelly @AlignRevenue @NHHTC A LITTLE
BACKGROUND • Online social networker since the early 90’s • Principal at JitterJam – Social Media Marketing / CRM platform (sold in 2011 to Meltwater Group)

#TechWomen@mwdonnelly @AlignRevenue @NHHTC You USED
TOhave SOME CONTROL of the information that most people could obtain about you YOUBEFORE THE INTERNET & SOCIAL MEDIA

#TechWomen@mwdonnelly @AlignRevenue @NHHTC NOW most
everything you post, discuss, publicize, say, like, comment on, review is DISCOVERABLE(also everything referencing you). And it will live forever (in Internet time). YOUAFTER THE INTERNET & SOCIAL MEDIA

#TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO
STEP THREE STEP ONE STEP FOUR DISCOVER GATHER SOME FACTS

#TechWomen@mwdonnelly @AlignRevenue @NHHTC This is
how most people will INIITIALLY perceive you. Compare your profile to others similar to you. This will also give you a LIST of social profiles you should actively monitor and manage. (TIP: Turn on private browsing) GOOGLE YOURSELF & OTHERS

#TechWomen@mwdonnelly @AlignRevenue @NHHTC http://pipl.com Extra
credit. This one might scare you a little bit. PIPL YOURSELF

#TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO
STEP THREE STEP ONE STEP FOUR STRATEGIZE DISCOVER DEVELOP YOUR PLAN

#TechWomen@mwdonnelly @AlignRevenue @NHHTC Define HOW
you want people to view you professionally and assess where you are today. Define how you want to use each of these networks and MAKE A LISTof the actions you want to take to get there. DEFINE YOUR END POINT AND MAP YOUR ROUTE START END

#TechWomen@mwdonnelly @AlignRevenue @NHHTC MARKETING STRATEGIST
HITECH ENTREPRENEUR B2B SALES PROFESSIONAL PROFILE DEFINE YOUR (SOCIAL) SELF Define where you want to “live” online and what those social networks/channels help you accomplish in developing your public/professional profile. HOBBIES INTERESTS ACTIVITIES FAMILY/FRIENDS PERSONAL PROFILE

#TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO
STEP THREE STEP ONE STEP FOUR BUILD DISCOVER GET YOUR PROFILE IN LINE WITH YOUR PURPOSE & VISION STRATEGIZE

#TechWomen@mwdonnelly @AlignRevenue @NHHTC LINKEDIN IS
YOUR FIRST STOP Hubspot Marketing Blog: How To Use LinkedIn: The Ultimate List of LinkedIn Tips h t t p : / / b l o g . h u b s p o t . c o m / b l o g / t a b i d / 6 3 0 7 / b i d / 2 3 4 5 4 / T h e - U l t i m a t e - C h e a t - S h e e t - f o r - M a s t e r i n g - L i n k e d I n . a s p x Google “LinkedIn profile best practices 2015”

#TechWomen@mwdonnelly @AlignRevenue @NHHTC LINKEDIN PROFILE
ESSENTIALS NO BLANK PROFILE PHOTOS ✓ H t t p : / / t a l e n t . L i n k e d i n . C o m / b l o g / i n d e x . P h p / 2 0 1 4 / 1 2 / 5 - t i p s - f o r - p i c k i n g - t h e - r i g h t - l i n k e d i n - p r o fi l e - p i c t u r e SUMMARY = EXTENDED ELEVATOR PITCH Hint: You can add media MOST sections MAKE YOUR HEADLINE = YOUR POSITIONING EXPERIENCE = RESULTS-ORIENTED RESUME Hint: Ask former colleagues for endorsements

#TechWomen@mwdonnelly @AlignRevenue @NHHTC LET LINKEDIN
HELP YOU LinkedIn will prompt you to add information to your profile.

#TechWomen@mwdonnelly @AlignRevenue @NHHTC POLISH OTHER
SOCIAL PROFILES Now that you have your core LinkedIn profile complete, go polish your other social profiles.

#TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO
STEP THREE STEP ONE STEP FOUR ENGAGE DISCOVER GET ACTIVE, GROW CONNECTIONS, GET RESULTS STRATEGIZE BUILD

#TechWomen@mwdonnelly @AlignRevenue @NHHTC CONTENT CONNECTION
CONVERSATION THE 3 C’S

#TechWomen@mwdonnelly @AlignRevenue @NHHTC HOW TO
MAKE LINKEDIN CONNECTIONS 1. MAKE THE APPROACH PERSONAL ✓

#TechWomen@mwdonnelly @AlignRevenue @NHHTC HOW TO
MAKE LINKEDIN CONNECTIONS 2. MAKE THE APPROACH RELEVANT/OF VALUE ✓“It was great meeting you at ______________! I really enjoyed the conversation about _____________. If I can do anything to help you in the future, please let me know. Until then, please feel free to connect with me on LinkedIn.” “It has been a long time since we worked together at ___________ . Glad to see that you’re doing well at _______________ . Would love to connect with you and keep in touch! Please feel free to connect with me…” ✓ “I saw your recent blog post on __________ and I wanted to reach out and introduce myself. We share a mutual connection, ___________________, and I I’d love to share a resource with you that could potentially address the issues you mentioned in your post…” ✓

#TechWomen@mwdonnelly @AlignRevenue @NHHTC CONTENT CONNECTION
CONVERSATION DRIVING THE 3 C’S FOLLOW / FOLLOW BACK FORMAL REQUEST FRIEND SHARE (RELEVANT, TIMELY) PUBLISH (THOUGHT LEADERSHIP) COMMENT SHARE OFFER

#TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO
STEP THREE STEP ONE STEP FOUR KEY TAKE-AWAYS DISCOVER 1. YOUR PROFILE BLENDS PROFESSIONAL & PERSONAL PERSONAS 2. RESEARCH & DEVELOP A STRATEGY FOR YOUR TARGET PROFESSIONAL PROFILE 3. BUILD YOUR PROFESSIONAL PROFILES ON YOUR CHOSEN SOCIAL NETWORKS 4. CONNECT, PUBLISH/SHARE RELEVANT CONTENT & ENGAGE IN CONVERSATIONS W/YOUR TARGET AUDIENCE(S) STRATEGIZE BUILD ENGAGE

#TechWomen@mwdonnelly @AlignRevenue @NHHTC
QUESTIONS?