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Social Media and Your Personal Brand - Margaret Donnelly

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Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?

Published in: Social Media, Career
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Social Media and Your Personal Brand - Margaret Donnelly

  1. #TechWomen@mwdonnelly @AlignRevenue @NHHTC SOCIAL MEDIA & YOUR PERSONAL BRAND Margaret Donnelly Co-Founder & CMO, AlignRevenue Inc. HOW TO EFFECTIVELY USE SOCIAL MEDIA TO DEVELOP YOUR PROFESSIONAL PRESENCE @mwdonnelly @AlignRevenue www.slideshare.net/mwdonnelly
  2. #TechWomen@mwdonnelly @AlignRevenue @NHHTC A LITTLE BACKGROUND •  Online social networker since the early 90’s •  Principal at JitterJam – Social Media Marketing / CRM platform (sold in 2011 to Meltwater Group)
  3. #TechWomen@mwdonnelly @AlignRevenue @NHHTC You USED TOhave SOME CONTROL of the information that most people could obtain about you YOUBEFORE THE INTERNET & SOCIAL MEDIA
  4. #TechWomen@mwdonnelly @AlignRevenue @NHHTC NOW most everything you post, discuss, publicize, say, like, comment on, review is DISCOVERABLE(also everything referencing you). And it will live forever (in Internet time). YOUAFTER THE INTERNET & SOCIAL MEDIA
  5. #TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO STEP THREE STEP ONE STEP FOUR DISCOVER GATHER SOME FACTS
  6. #TechWomen@mwdonnelly @AlignRevenue @NHHTC This is how most people will INIITIALLY perceive you. Compare your profile to others similar to you. This will also give you a LIST of social profiles you should actively monitor and manage. (TIP: Turn on private browsing) GOOGLE YOURSELF & OTHERS
  7. #TechWomen@mwdonnelly @AlignRevenue @NHHTC http://pipl.com Extra credit. This one might scare you a little bit. PIPL YOURSELF
  8. #TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO STEP THREE STEP ONE STEP FOUR STRATEGIZE DISCOVER DEVELOP YOUR PLAN
  9. #TechWomen@mwdonnelly @AlignRevenue @NHHTC Define HOW you want people to view you professionally and assess where you are today. Define how you want to use each of these networks and MAKE A LISTof the actions you want to take to get there. DEFINE YOUR END POINT AND MAP YOUR ROUTE START END
  10. #TechWomen@mwdonnelly @AlignRevenue @NHHTC MARKETING STRATEGIST HITECH ENTREPRENEUR B2B SALES PROFESSIONAL PROFILE DEFINE YOUR (SOCIAL) SELF Define where you want to “live” online and what those social networks/channels help you accomplish in developing your public/professional profile. HOBBIES INTERESTS ACTIVITIES FAMILY/FRIENDS PERSONAL PROFILE
  11. #TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO STEP THREE STEP ONE STEP FOUR BUILD DISCOVER GET YOUR PROFILE IN LINE WITH YOUR PURPOSE & VISION STRATEGIZE
  12. #TechWomen@mwdonnelly @AlignRevenue @NHHTC LINKEDIN IS YOUR FIRST STOP Hubspot Marketing Blog: How To Use LinkedIn: The Ultimate List of LinkedIn Tips h t t p : / / b l o g . h u b s p o t . c o m / b l o g / t a b i d / 6 3 0 7 / b i d / 2 3 4 5 4 / T h e - U l t i m a t e - C h e a t - S h e e t - f o r - M a s t e r i n g - L i n k e d I n . a s p x Google “LinkedIn profile best practices 2015”
  13. #TechWomen@mwdonnelly @AlignRevenue @NHHTC LINKEDIN PROFILE ESSENTIALS NO BLANK PROFILE PHOTOS ✓ H t t p : / / t a l e n t . L i n k e d i n . C o m / b l o g / i n d e x . P h p / 2 0 1 4 / 1 2 / 5 - t i p s - f o r - p i c k i n g - t h e - r i g h t - l i n k e d i n - p r o fi l e - p i c t u r e SUMMARY = EXTENDED ELEVATOR PITCH Hint: You can add media MOST sections MAKE YOUR HEADLINE = YOUR POSITIONING EXPERIENCE = RESULTS-ORIENTED RESUME Hint: Ask former colleagues for endorsements
  14. #TechWomen@mwdonnelly @AlignRevenue @NHHTC LET LINKEDIN HELP YOU LinkedIn will prompt you to add information to your profile.
  15. #TechWomen@mwdonnelly @AlignRevenue @NHHTC POLISH OTHER SOCIAL PROFILES Now that you have your core LinkedIn profile complete, go polish your other social profiles.
  16. #TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO STEP THREE STEP ONE STEP FOUR ENGAGE DISCOVER GET ACTIVE, GROW CONNECTIONS, GET RESULTS STRATEGIZE BUILD
  17. #TechWomen@mwdonnelly @AlignRevenue @NHHTC CONTENT CONNECTION CONVERSATION THE 3 C’S
  18. #TechWomen@mwdonnelly @AlignRevenue @NHHTC HOW TO MAKE LINKEDIN CONNECTIONS 1. MAKE THE APPROACH PERSONAL ✓
  19. #TechWomen@mwdonnelly @AlignRevenue @NHHTC HOW TO MAKE LINKEDIN CONNECTIONS 2. MAKE THE APPROACH RELEVANT/OF VALUE ✓“It was great meeting you at ______________! I really enjoyed the conversation about _____________. If I can do anything to help you in the future, please let me know. Until then, please feel free to connect with me on LinkedIn.” “It has been a long time since we worked together at ___________ . Glad to see that you’re doing well at _______________ . Would love to connect with you and keep in touch! Please feel free to connect with me…” ✓ “I saw your recent blog post on __________ and I wanted to reach out and introduce myself. We share a mutual connection, ___________________, and I I’d love to share a resource with you that could potentially address the issues you mentioned in your post…” ✓
  20. #TechWomen@mwdonnelly @AlignRevenue @NHHTC CONTENT CONNECTION CONVERSATION DRIVING THE 3 C’S FOLLOW / FOLLOW BACK FORMAL REQUEST FRIEND SHARE (RELEVANT, TIMELY) PUBLISH (THOUGHT LEADERSHIP) COMMENT SHARE OFFER
  21. #TechWomen@mwdonnelly @AlignRevenue @NHHTC STEP TWO STEP THREE STEP ONE STEP FOUR KEY TAKE-AWAYS DISCOVER 1.  YOUR PROFILE BLENDS PROFESSIONAL & PERSONAL PERSONAS 2.  RESEARCH & DEVELOP A STRATEGY FOR YOUR TARGET PROFESSIONAL PROFILE 3.  BUILD YOUR PROFESSIONAL PROFILES ON YOUR CHOSEN SOCIAL NETWORKS 4.  CONNECT, PUBLISH/SHARE RELEVANT CONTENT & ENGAGE IN CONVERSATIONS W/YOUR TARGET AUDIENCE(S) STRATEGIZE BUILD ENGAGE
  22. #TechWomen@mwdonnelly @AlignRevenue @NHHTC QUESTIONS?

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