Luz Xiomary Del Valle is exploring her personal brand as she studies digital marketing at Full Sail University. She has a background in forensic psychology and served 10 years in the US Navy. Her goals are to get an entry-level marketing job, lead a successful local fine art marketing campaign, and eventually establish her own marketing company helping artists and small businesses. She is networking in digital marketing events and developing her technical and soft skills to position herself competitively in the industry.

1. PERSONAL BRAND EXPLORATION
Luz Xiomary Del Vall
e
Project & Portfolio I: Week
1
March 6, 2021

2. Born and raised in Puerto Rico where she
earned a Bachelor degree in Forensic
Psychology from University of Puerto Rico.
Shortly after, started working at a Juvenile
Correction center where after 1 year became
Senior Counselor. After 3 years she decided to
serve in the Armed Forces and joined the US
Navy. Served for over 10 years until she couldn’t
continue due to an injury . In this new chapter of
her life Luz Xiomary is studying Digital Marketing
at Full Sail University and is ready for her new
adventure.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Business Development Manager
• Advertising and Promotions
Coordinato
r
• Internet Marketing Specialis
t
Caregiver Archetype- making sure
that the clients needs are taken care
off to help them achieve their next
steps of success in their business.
Digital Marketing for Small Businesses
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: median age
37-40, educated woma
n
• PSYCHOGRAPHICS:
technology user, artistic, care
for the environment, liberal
• IDEAL AUDIENCE MEMBERS:
Gilca O’Ferral, Artist/Entrepreanur,
Gilca O’Ferral Ar
t
• Adalys Perez, Artist/Entrpreanur,
Lyz Creation
s
• Laura Mercado, Writer/ Radio
Announcer/ Entrepreneur
Artist Entrepreneurs and Small Local Businesses
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• An entry-level marketing position at Etsy
.
‣ Connect with 5 of Etsy’s Marketing Department
members via LinkedIn by January, 2022 .
Mid Term: (2027
)
• Lead a successful local
fi
ne art marketing campaign
.
‣ Increase sales for 10 local
fi
ne art artists and 5
other artists on a National Level by December
2027
.
Long Term: (2032
)
• Establish a Marketing Company to help artist and
small businesses to increase their sales
.
‣ Complete 4 demo-reels of different media
artists marketing campaign. Have 3 permanent
contracts by December, 2032.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Adobe Creative Suite 85%
CSS 30%
Bilingual 98%
Public Speaking 70%
SOFT
HARD
CRM 10%
SEO 10%
Active Learning 68%
Social Perceptiviness 72%
SOFT
HARD

7. I will help artist entrepreneurs to make
their businesses more pro
fi
table by providing
them with the right sales tools for their type
of business .
PROMISE

8. CREDENTIALS
Work Experience
:
• 10 years of service in the U.S. Nav
y
• 3 years of Counseling experience in a
juvenile correction center (PRATS)
Education:
• Forensic Psychology, B.A., University of
Puerto Rico (2005)
• Digital Marketing , B.S., Full Sail University (Exp. 2022)
Awards:
• 3 Navy & Marine Corp Achievement
Medals, U.S. Navy
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Brandon Faleide
Industry Experience
:
• No experience
Education
:
• Current Student in Digital Marketing, B.S., Full Sail
University
Leadership Experience
:
• U.S. Navy, multiple leadership role
s
Skills and Pro
fi
ciencies
:
• Communication - 0 endorsements
• Military Training - 0 endorsements
• Military Leadership - 0 endorsements
Luz Xiomary Del Valle
Overall Online Presence
:
• 1 connection , banner image not customized, military
picture headshot, the pro
fi
le is not very detailed, 0
published articles, not active in other social media, his
LinkedIn URL is not customize
d
• Grade: Average 70 out of 100
HEADSHOT
Industry Experience
:
• 2 years as Marketing Consultant in
Footbrige Media
Education
:
• Current Student in Digital Marketing, B.S., Full Sail
Universit
y
• Forensic Psychology B.A., University of Puerto Rico
Leadership Experience
:
• U.S. Navy multiple leadership role
s
• 2 years of Senior Counselor experience
Skills and Pro
fi
ciencies
:
• Social Media an Marketing- 0 endorsements
• Military Leadership - 0 endorsements
• Bilingual - 0 endorsements
Overall Online Presence
:
• 7 connections, banner image customized, professional
headshot, the pro
fi
le is detailed, several published
articles, active on other social media, LinkedIn URL
customize
d
• Grade: Superior, 85 out of 100

10. COMPETITION
Ricardo Jackson
Noteworthy Experience
:
• Management Experience
Luz Xiomary Del Valle
HEADSHOT
Industry Experience
:
• 2 years Business Management
Education
:
• Master Degree, Full Sail University
Skills and Pro
fi
ciencies
:
• Public Speaking - 58 endorsements
• Power Point - 48 endorsements
• Team Work - 14 endorsements
Overall Online Presence
:
• 500+ connections, banner image is not customized,
professional headshot, detailed pro
fi
le, published
several articles, is not active on other social media, is
their LinkedIn URL is not customized
.
• Grade: Average, 70 out of 100
Industry Experience
:
• 2 years as Marketing Consultant in
Footbrige Media
Education
:
• Current Student in Digital Marketing, B.S., Full Sail
Universit
y
• Forensic Psychology B.A., University of Puerto Rico
Leadership Experience
:
• U.S. Navy multiple leadership role
s
• 2 years of Senior Counselor experience
Skills and Pro
fi
ciencies
:
• Social Media an Marketing- 0 endorsements
• Military Leadership - 0 endorsements
• Bilingual - 0 endorsements
Overall Online Presence
:
• 7 connections, banner image customized, professional
headshot, the pro
fi
le is detailed, several published
articles, active on other social media, LinkedIn URL
customize
d
• Grade: Superior, 85 out of 100

11. BRAND POSITION
For all those artists that own their small business who
have a hard time selling their artwork, I provide a
reliable marketing approach that can guide your
business on the right direction until your brand
resonates.
On her military career Luz Xiomary mentored over 15 sailors who were
promoted to the next pay grade under her guidance.
“THE MENTOR”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• The ON24 Experience (Marketing Profs
)
‣ April 28, 2021, online even
t
• Webinar tactics for a Post-Pandemic World (AMA
)
‣ May 12, 2021, online even
t
• Survive and thrive in business! Digital Marketing in the
Pandemic Er
a
‣ April 14, 2021, online event
Digital Marketing
• Primary Content: Short Tik-Tok videos offering artist
marketing related tips to improve their sales
.
• Primary Tools: Facebook, TikTok and Instagram to solidify
my brand and Linked in to connect with other professionals
.
• Website: I will utilize my Full Sail portfolio to show my style of
working in the marketing
fi
eld

13. PROFESSIONAL DEVELOPMENT
Mentor
• A senior marketer with more of 10 years of experience
and that appreciates
fi
ne Art. I need to have a mentor
by January 2022.
Formal Education
• Digital Marketing, B.S. Full Sail University (EX 2022)
.
• Forensic Psychology, B.A. University of Puerto Rico
(2005).
Technical Skills
• Complete Hubspot CRM - Linked In, June 2021
• SEO Training Course - HubSpot, August 202
1
• Selling Art to the public- Linked In, October 2021
Soft Skills
• Learn more about Phothoshop - Adobe Education,
November 202
1
• Fine Art appreciation course, Linked in, May 202
1

14. Luz Xiomary Del Valle
Did you know that many great artists won’t have
their artwork recognized until they pass away?
Well, what I do is help others to be recognized and respected by others and
get to their next level. In fact, in my 10 years of service in the U.S. Navy I
helped over 15 sailors achieve their next rank.
“

15. REFERENCES
(n.d.). Retrieved April 8, 2021, from https://pixabay.com/photos/
student-typing-keyboard-text-849826
/
Brandon Faleide. (2021, April 10). Retrieved from https://
www.linkedin.com/in/brandon-faleide-36a93b1a7/
CRM software online Training Courses: Linkedin learning,
formerly Lynda.com. (n.d.). Retrieved April 13, 2021, from
https://www.linkedin.com/learning/topics/crm-software?
u=50813145
Learn adobe photoshop on skillshare. (n.d.). Retrieved April 11,
2021, from https://join.skillshare.com/digital-illustration/?
category=Adobe+Photoshop&coupon=2WFREEGOOGL
EG&utm_source=Google&utm_medium=paidsearch&utm
_campaign=Croud_Search_Google_US_BOF_Non-
Brand_Graphic-
Design&utm_term=adobe+photoshop+course&matchtype
=e&gclid=Cj0KCQjwgtWDBhDZARIsADEKwgOYLpjqWs
wtegUi9eqoLbj3vAbo04vE_DmO_08YMcOMuHyFz3ylAb
caAhjqEALw_wcB
Hcaptcha solve page. (n.d.). Retrieved April 8, 2021, from
https://www.indeed.com/jobs?
q=digital%2Bmarketing&l=Pensacola%2C%2BFL&start=
1
0
StartUpStockPhotos. (n.d.). Retrieved March 7, 2021, from
https://pixabay.com/photos/student-typing-keyboard-text-
woman-849822/
Sabanoglu, T. (2020, December 01). Key U.S. Etsy seller
DEMOGRAPHICS 2016. Retrieved March 9, 2021, from
https://www.statista.com/statistics/447960/us-etsy-seller-
demographics/
Survive and thrive in business! digital marketing in the
Pandemic ERA (S4), Wed, Apr 14, 2021, 6:00 PM. (n.d.).
Retrieved April 13, 2021, from https://www.meetup.com/
Greater-Toronto-travel-and-social-club/events/27745118
4
Webinar tactics for A POST-PANDEMIC WORLD. (2021, March
25). Retrieved April 12, 2021, from https://www.ama.org/
events/webinar/webinar-tactics-for-a-post-pandemic-
worl
d