This is a project that I completed on behalf of my Project and Portfolio I Class. Full Sail University - Personal Brand Exploration - Jentri Casaberry

1. PERSONAL BRAND EXPLORATION
Jentri Casaberry
Project & Portfolio I: Week 3
December 15, 2019

2. The only son out of all sisters, Jentri Casaberry grew
up in Chicago, Illinois, which drove him to work
harder and provide for a more secure future for
himself. He has spent years traveling the country,
looking for his purpose in life. After having a career in
everything from; sales, human resources, retail
management, and training & coaching, Jentri
enrolled in the Digital Marketing program at Full
Sail University where he’s focused on helping artist
create their digital footprint online.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Manager of Artist and Performers
•Artist Manager
•Talent Manager
Royalty Brand Archetype - creating a
successful community where artist can
build their brand, and create their own
digital footprint. To create a space
where there are no limits to what can do
done.
Digital Marketing for Professional Music Artist

4. • DEMOGRAPHICS: 93% Female,
31-38 years old, Predominately White,
Married, College Educated, Located
throughout Colorado.
• PSYCHOGRAPHICS: Enjoys
spending time learning about what is
new in the marketing world. Also
enjoys shopping online for Micheal
Kors products.
• IDEAL AUDIENCE
MEMBERS: Laura Smith, Vice
President for Marketing and
Communications, Leah Schlein,
Marketing Manager, Jennifer Nulsen,
Head Media Engineer.
Record Labels & Hiring Managers Music Festive and School
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Build the foundation for my artist marketing company.
‣Execute foundation of marketing company, which
includes, a written business plan and a registered
LLC by May 2022.
Mid Term: (2027)
•Expand the marketing company into more areas of the
United States.
‣Expand the company’s online presence and brand
to cover the most of the United States by August 15,
2027.
Long Term: (2040)
•To be worldwide name.
‣Over the course of 2 decades, I would have ut the
required time and, been in the industry to become a
well-known household name by August 1, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Electronic Mail Software 87%
Search Engine Optimization 65%
Active Listening 74%
Critical Thinking 82%
SOFTHARD
Adobe Systems Adobe Photoshop 43%
Accounting Software 10%
Public Speaking 54%
Speech Recognition 41%
SOFTHARD

7. I help aspirating artist, actors, and musicians
build their digital footprint online, by creating
and increase their social presence.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years and retail management
• 3 years of human resources
• 2 years as conflict resolution manager
Education:
• Chicago State University, B.S. (2013)
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
• Spirit of Community Award
• Commitment to Community Award

9. COMPETITION
Jaleesa Robinson
Industry Experience:
• MLT Texas Oncology
Education:
• Current student enrolled in Digital, B.S. at Full Sail
University
Leadership Experience:
• United States Navy Medical Laboratory Technician
• United States Navy Laboratory Technologist
Skills and Proficiencies:
• Team Work - 2 endorsements
• Training - 1 endorsements
• Inventory Management - 1 endorsements
Jentri Casaberry
Overall Online Presence:
• Less than 125 connections, banner image not yet customized,
no updated information, lack of details throughout profile, no
articles published, inactive on social media.
• Grade: Poor, 37 out of 100
Industry Experience:
• 5 years of retail management and customer
service experience.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Sales management, and Human Resource Management
Skills and Proficiencies:
• Sales Management - 11 endorsements
• Store Management - 9 endorsements
• Customer Satisfaction - 10 endorsements
Overall Online Presence:
• 500+ connections, no banner image, professional headshot,
summaries throughout profile with one content pieces, no
articles published, sporadically active on personal social
media accounts, URL customized as jentri-casaberry
• Grade: Average, 52 out of 100

10. COMPETITION
Andrew Gertler
Industry Experience:
• ~ 10 years in managing music artist, and 11
years in the music industry.
Education:
• Film, Marketing, B.A.
University of Vermont
Noteworthy Experience:
• AG Records Founder - Manager to artist like Shawn
Mendes and Rockie Fresh.
• VIP Manager - Warner Music Group - Managed artist and
clients VIP packages and improves fan experience.
Skills and Proficiencies:
• Music- 9 endorsements
• Marketing - 4 endorsements
• Film - 3 endorsements
Jentri Casaberry
Overall Online Presence:
• 354 connections, banner image not yet customized, polished
headshot, detailed profile summaries, one recommendations,
no notable volunteer work, URL customized, no premium
membership
• Grade: Good, 40 out of 100
Industry Experience:
• 5 years of retail management and customer
service experience.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Sales management, and Human Resource Management
Skills and Proficiencies:
• Sales Management - 11 endorsements
• Store Management - 9 endorsements
• Customer Satisfaction - 10 endorsements
Overall Online Presence:
• 500+ connections, no banner image, professional headshot,
summaries throughout profile with one content pieces, no
articles published, sporadically active on personal social
media accounts, URL customized as jentri-casaberry
• Grade: Average, 52 out of 100

11. BRAND POSITION
Working with each and every client personally to
ensure they have a strong online presence. I am not
finished when I am tired, I am finished when the
job is done.
JENTRI “I AM NOT DONE” CASABERRY
Jentri earned the nickname “I am
not done” in Retail Sales as he
often said, “I am not done”
constantly until the job was 100%
complete.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Founders Night at Headquarters
‣ December 16, 2019 | Kissimmee, FL
• Young Professional Network & Social
‣ December 17, 2019 | Orlando, FL
• Daytona Internet Marketing
‣ December 17, 2019 | Daytona, FL
Digital Marketing
• Primary Content: est. weekly podcast, to show other internet
marketers or digital marketers how to get into the industry. Also,
start a weekly blog.
• Primary Tools: Facebook, Instagram and Youtube. Use my social
media platforms to promote my brand podcast and my channels
online.
• Website: Full Sail digital portfolio site to showcase school work; use
instagram and facebook to promote my podcast online.

13. PROFESSIONAL
DEVELOPMENT
Mentor
Seeking studio owners, or artist manager with at
least 15 years of artist management, Jan. 2023
Formal Education
• Complete Digital Marketing, B.S. by expected graduation
date in 2022
Technical Skills
• Completed Adobe Creative Cloud seminar to understand
how to use cloud programs, Aug. 2019
• SEO Foundations - Lynda.com, Nov 2019
• Internet Marketing Certificate, Jan 2018
Soft Skills
• How to write an effective Resume - Lynda.com, Mar. 2019
• How to write an effective cover letter- Lynda.com, Mar. 2019
• Join local Toastmasters Club and regularly attend monthly
events, starting Jan. 2013
• Impromptu Speaking/Orlando - Impromptu Studio Orlando
Dec. 2017

14. Jentri Casaberry
You know how hard it is for new artist to set up their
brand’s identity online. Without the proper tools and
resources, it is almost impossible to know where to start. Well, what I do is I
provide that artist with a universal platform in which they are able to speak with
their potential audience. I am also able to provide a safe space where artist can
collaborate with other artist to find new opportunities.
“

15. REFERENCES
Andrew Gertler (2019) Retrieved from https://
www.linkedin.com/in/andrew-gertler-72aabb19/
Jaleesa Robinson (2019) Retrieved from https://
www.linkedin.com/in/jaleesa-robinson-05bb81103/
LinkedIn Aspen Music Festival and School (2019)
Retrieved from https://www.linkedin.com/company/
aspen-music-festival-and-school/people/?
facetCurrentFunction=15
ONETOnLine.org. (2019). 13-1011.00 - Agents and
Business Managers of Artists, Performers, and Athletes.
Retrieved December 14, 2019, fhttps://
www.onetonline.org/link/summary/13-1011.00
Meet up | Daytona Internet Marketing (2019) Retrieved
from https://www.meetup.com/Daytona-Beach-Internet-
Marketing/events/bjjpqyzqbwb/
Meet up | Founders Night at Headquarters (2019)
Retrieved https://www.meetup.com/
YoungProfessionalsOrlando/events/266514940/
Putnam, K. (2019) Brand Archetypes. Retrieved from
https://www.kayeputnam.com/brandality-archetype-
royalty/