Personal Brand Exploration - 8/25/19

1. PERSONAL BRAND EXPLORATION
Logan Cox
Project & Portfolio I: Week 3
August 25, 2019

2. Logan Cox was born and raised in Richmond,
Virginia. An only child, he entertained himself
with social media related hobbies. These
hobbies quickly turned into Logan’s main
passion. In early 2018, Logan established his
first social media marketing agency entitled,
SocialFly. Logan is hoping to work with large
businesses such as Apple, Adidas, or Under
Armour. He is aiming to grow their online reach
using the information and tools he obtains at Full
Sail University.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Account Manager
• Social Media Manager
• Advertising Manager
The Girl/Guy Next Door
Archetype - Logan strives to help
as many people as possible, and
see everyone grow as a whole.
Digital Marketing for Small Businesses and Individuals

4. • DEMOGRAPHICS: 70% Male,
30-50 years old, Predominately
White, Any Marital Status, College
Educated, Located in the United
States.
• PSYCHOGRAPHICS: Values
the power of the internet and
social media, Enjoys making
online connections and
establishing new relationships.
• IDEAL AUDIENCE MEMBERS:
Philip Schiller, Marketing Manager
(Apple), Claudia Lange, Senior
Director Media Relations (Adidas),
Paul Fipps, Chief Digital Officer
(Under Armour)
Small Business Owners & Individuals Looking to Grow Their Online Reach
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Begin lower-level marketing job.
‣ Reach out to and become associated with 20
co-workers in different areas of the company.
Mid Term: (2025)
• Execute a social media advertising campaign
focused on the companies next big product.
‣ Increase initial sales percentages for each new
product release.
Long Term: (2040)
• Commit full-time to growing SocialFly.
‣ Establish divisions and roles and land 5 new
marketing clients before December 31, 2019.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 80%
Adobe Creative Suite 90%
Time Management 85%
Public Speaking 80%
SOFTHARD
Microsoft Office 100%
Final Cut Pro X 100%
Critical Thinking 65%
Social Perceptiveness 80%
SOFTHARD

7. I help grow corporate level companies by
establishing and marketing their brand’s
vision through social media.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years in social media marketing for
various brands and individuals.
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2020)
Certifications:
• Microsoft Office
• Final Cut Pro X

9. COMPETITION
Robert Davis
Industry Experience:
• Does not include work experience on
profile
• In school at Full Sail University.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Lead Role in many Acting Productions
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Acting - 8 endorsements
• Video - 6 endorsements
• Film - 6 endorsements
Logan Cox
Overall Online Presence:
• Over 200 connections, banner image not yet
customized, professional headshot, many details
throughout profile, one article published, active on
social media, URL not yet customized
• Grade: Above Average, 75 out of 100
Industry Experience:
• 2 years in social media marketing for
various brands and individuals.
• In school at Full Sail University
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• CEO of own Social Media Marketing Agency (SocialFly)
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Leadership - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Under 200 connections, banner image customized,
professional headshot, some details throughout profile,
no articles published, extremely active on personal
social media accounts, URL customized
• Grade: Average, 60 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Logan Cox
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 years in social media marketing for
various brands and individuals.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• CEO of own Social Media Marketing Agency (SocialFly)
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Leadership - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Under 200 connections, banner image customized,
professional headshot, some details throughout profile,
no articles published, extremely active on personal
social media accounts, URL customized
• Grade: Average, 60 out of 100

11. BRAND POSITION
Emotionally connecting brands and
customers through the utilization of social
media outlets.
LOGAN COX
Logan strives to create
valuable relationships with
consumers in order to further
brand’s vision.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Content Marketing World 2019
‣ Sept 3 - 6 | Cleveland, OH
• Advertising Week
‣ Sept 23 - 26 | New York, NY
• SMX West
‣ Feb 19 - 21 | San Jose, CA
Digital Marketing
• Primary Content: Large social media advertising campaign,
focusing on video content for a new product release.
• Primary Tools: Facebook and Instagram advertising -
promote new product using 30 sec. promo videos, and short
10 second carousel-style videos; LinkedIn - connect with other
people in the digital marketing industry, varying in experience
and skills.
• Website: Use the portfolio created through Full Sail to
showcase my strengths and past work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level digital marketing pro with at
least 10 yrs of experience in corporate level
marketing; cooperative person motivational mindset,
Jan. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• Marketing Foundations: Targeting; Lynda.com Dec.
2019
• SEO Foundations - Lynda.com, Jan 2020
• Advanced Product Marketing - Lynda.com, March
2020
Soft Skills
• Write and Read Business Emails - Lynda.com, Sept.
2019
• Public Speaking Foundations - Lynda.com, Nov.
2019
• Pitching Your Ideas Strategically - Lynda.com Oct.
2019

14. Logan Cox
You know how it’s hard to feel emotionally
connected to corporate level brands because
they’re so large? Well, I help grow corporate level
companies by establishing and marketing their brand’s vision through social
media. In fact, after creating my own social media marketing agency, I
produced multiple digital marketing campaigns for my clientele. Every
campaign was astoundingly effective, and generated over double the
average traffic to my clients’ websites.
“

15. REFERENCES
Davis, J. M. (2019). John Major Davis LinkedIn
Profile. Retrieved August 25, 2019, from
https://www.linkedin.com/in/john-major-
davis-a55a1768/
Kalkbrenner,T. (2019).Tracie Kalkbrenner
LinkedIn Profile. Retrieved April 14, 2019, from
https://www.linkedin.com/in/tracie-
kalkbrenner-5113503/
Summary report FOR: 11-2021.00 - marketing
managers. (2018). Retrieved August 26,
2019, from https://www.onetonline.org/
link/summary/11-2021.00
Media contact. (2019). Retrieved August 26,
2019, from https://www.adidas-group.com/
en/media/media-contact/
Under armour about ua. (2019). Retrieved
August 26, 2019, from https://
about.underarmour.com/brand/our-team