project and portfolio 1 keynote

1. PERSONAL BRAND EXPLORATION
Ruben Soares
Project & Portfolio I: Week 3
June 24, 2019

2. Identity
The youngest of three siblings, Ruben Soares
spent majority of his lifetime in Orlando, FL. He
has been a sport fanatic for majority of his life,
and plans on working with a professional athlete,
or team as their marketing advisor. After trial and
error at another institution, Ruben realized that
enrolling at Full Sail University was a better
choice where he is studying Sports Marketing &
Media. Where is he focused on developing his
social media skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Research Coordinator
• Social Media Coordinator
• Marketing Research Coordinator
Hero Archetype -
Is someone that is determined,
ethical, and disciplined.
Marketing Research Analyst and Marketing Specialist

4. • DEMOGRAPHICS:
Predominantly white race. 48%
male, 52% female. Median Age
33.
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time playing with kids outside,
adheres to conservative lifestyles
and opinions, regularly attends
church service.
• IDEAL AUDIENCE MEMBERS:
Pedro Franklin de Araujo Sr. VP of
Marketing and Brand
Marketing Director for Orlando City Soccer
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level job at a Universities soccer team.
‣ Connect with employees at the University of
Central Florida.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at expanding attendance for a collegiate game.
Long Term: (2040)
• Work as a sport agent
• Produce and control all their digital media content.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Operating System Software 87%
Adobe Creative Suite 85%
Active Listening 70%
Public Speaking 60%
SOFTHARD
Analytical or scientific software 10%
Data base reporting software 10%
Professional Writing 40%
Learning Strategies 60%
SOFTHARD

7. PROMISE
At the intersection of entertainment and sports, I use my
passion for social media to help market businesses and
individuals on a visual representation on what makes
them different.

8. CREDENTIALS
Work Experience:
• Video Content for Lobitos Bar & Grill,
Orlando City Soccer, Miguel Cruz
(Professional Boxer) as well as several
other small pieces.
Education:
• Sports Marketing & Media, B.S., Full
Sail University (Exp. 2020)

9. COMPETITION
Industry Experience:
• Pro Bowl Experience brand
ambassador
• Rollins College
• Football camp coach
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Rome free Academy
Skills and Proficiencies:
• Customer Service
• Passionate About Work
• Hard Working
Ruben Soares
Overall Online Presence:
• 500+ connections , banner customized, lack of details
throughout profile, no articles published, Grade: poor,
20 out of 100.
Industry Experience:
• Does not include work experience on
profile ; still in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Video Content for several businesses and athletes.
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 20+ connections, banner page not customized, no
articles published, partially active on social media
accounts, URL not customized.
• Grade: Average, 50 out of 100
Nick Korrigan

10. COMPETITION
Industry Experience:
• Sales Trainee
• Marketing Associate
• Tourism Marketing Intern
Education:
• University of Central Florida with a hospitality
management degree
Leadership Experience:
• Group sales Account Executive
Skills and Proficiencies:
• Customer Service
• Strategic Planning
• Facilities Operations
Ruben Soares
Overall Online Presence:
• 500+ connections , banner customized, lack of details
throughout profile, no articles published, Grade: poor,
20 out of 100.
Industry Experience:
• Does not include work experience on
profile ; still in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Video Content for several businesses and athletes.
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 20+ connections, banner page not customized, no
articles published, partially active on social media
accounts, URL not customized.
• Grade: Average, 50 out of 100
Raven Laurence

11. BRAND POSITION
Sharing images that make you want to attend
the experience.
RUBEN SOARES

12. NETWORKING &
MARKETING
Industry Events & Organizations
• House Party hosted by Exploria Stadium
‣ June 15, 2019 | Orlando, FL
• 5th Annual Orlando City Pub Crawl
‣ March 1, 2019 | Orlando, FL
• Purple Pride 5k
‣ February 23, 2019 | Orlando, FL
Digital Marketing
• Primary Content: Video for businesses and athletes on my
instagram page.
• Primary Tools: Twitter and Instagram - promoting several
videos on these social media sites.
• Website: My Full Sail digital portfolio site to showcase school
work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A huge mentor for me is a friend of mine called Miguel
Cruz. He is a professional boxer and gave me an
insight on the professional field that really stuck with
me.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Adobe Creative Suite
• Excel
• Customer relationship management CRM software
Soft Skills
• Judgement and decision making
• Complex Problem Solving
• Time Management
• Social Perceptiveness

14. Ruben Soares
You know how some companies don’t have
strong social media accounts. Well what I do is
show the company in a different light, that makes it
appealing to the eye. My goal is to have as many people see it through
social media, and have the company talked about as well as having people
come in. In fact, with just one video I did for one of my clients, he had
almost double the amount of people come the next week.
“

15. REFERENCES
• First competitor- https://www.linkedin.com/in/nick-korrigan/
• Onet online- https://www.onetonline.org/link/summary/
13-1161.00#menu
• Events I will attend https://www.facebook.com/pg/
OrlandoCitySC/events/
• Raven Laurenceau https://www.linkedin.com/in/
ravenlaurenceau/