Terry Creamer Project & Portfolio I Terry dives deep into his personal brand.

1. PERSONAL BRAND EXPLORATION
Terry Creamer
Project & Portfolio I: Week 3
February 19, 2020
Type to enter a caption.

2. Terry Creamer was raised in a small
town on the west coast of Florida called
Hudson. Terry has always been
captivated by quality storytelling across
all forms of media. Over the past 10
years, Terry studied vastly different
majors including Robotic Engineering,
Art, and Computer Science.
Understanding different industries
gives him a competitive edge as an
entrepreneur in the entertainment
industry.
IDENTITY

3. Potential Job Titles:
• Marketing Manager
• Business Intelligence Analyst
• Business Continuity Planner
Hero Archetype -
Building expert strategies that further the growth of
entertainment business professionals by actionable goals.
Expanding company exposure and building a strong
reputation as an ally among industry professionals and help
my company overcome challenges and improve the world.
PROFESSIONALISM
Business Management within Entertainment Business

4. DEMOGRAPHICS: 70% Male, 32-42 years old,
15% Black, 60% White, 15% Hispanic, Married,
College Educated, Central Florida (Orlando,
Winter Park, Altamonte Springs, etc).
PSYCHOGRAPHICS: Enjoys attending
conventions and local MeetUps for self
improvement, spends free time watching
YouTube videos, liberal minded, and enjoys
giving back to the community.
IDEAL AUDIENCE MEMBERS:
Devan Renea, Creative Development Coordinator
at Warner Bros. Entertainment, Jackie Otero,
Music Business Consultant at Jackie O Media,
Jason Dundas, Media Production Director at
Dundas Media
Central Florida Tech and Entertainment Professionals
TARGET AUDIENCE

5. GOALS
Short Term: (2021)
• Land an entry-level marketing position at Warner
Bros Entertainment.
‣ Connect with, and send a follow-up email to,
25 WBE team members on LinkedIn by
December 31, 2020.
Mid Term: (2025)
• Cultivate enough industry experience to confidently
run my own entertainment business with success.
‣ Expand year-after-year WBE event attendance
by 31% nationwide by December 31, 2025.
Long Term: (2040)
• Using the knowledge and experience gained, I’ll start
a media production group The Terry Creamer
Company, that helps aspiring brands get featured
across multimedia.
• Save a total of $120,000, complete 7 demo
reels, and secure 3 business partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite
60%
Time Management 70%
Public Speaking 60%
SOFTHARD
CRM Software 5%
WordPress CMS 20%
Professional Writing 40%
Active Learning. 20%
SOFTHARD

7. I help Central Florida Entertainment enthusiasts
bridge the gap between the entertainment industry
and the tech industry by featuring gifted
entertainers, and talented programmers in a
professional magazine across central Florida.
PROMISE

8. CREDENTIALS
Work Experience:
• “Setting Up Your Small Business as a
Legal Entity” LinkedIn Learning
• Walmart Associate
Education:
• Computer Science, A.S., Florida Career College (2017)
• Entertainment Business, B.S., Full Sail University (Exp. 2021)

9. COMPETITION
Terry Creamer
Industry Experience:
• No industry experience
• Currently enrolled at Full Sail
University
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• Mission Trip in Cancun Mexico building a church
Skills and Proficiencies:
• Leadership - 2 endorsements
• Social Media - 1 endorsement
• Project Management - 1 endorsement
Fullie Salen
Overall Online Presence:
• 25 connections, banner image not yet customized,
amateur headshot, lack of details throughout
profile, no articles published, moderately active on
Instagram and Twitter, customized URL
• Grade: Poor, 25 out of 100
Industry Experience:
• 2 year social media marketing for
cattle feed retail store
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience,
1 year as a marketing manager at
PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions
company for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly
6 years; could be distracting attention from PBR
work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet
customized, polished headshot, detailed profile
summaries, two recommendations, notable
volunteer work, URL not yet customized, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for
cattle feed retail store
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Ability to overcome adversity and to
inspire strength in friends, family, and
clients.
TERRY CREAMER

12. Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Writing content that favors the underdog story.
• Primary Tools: LinkedIn, Medium, Instagram and personal
website; LinkedIn - network with central Florida industry
pros and publish monthly articles highlighting some
original blog content
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase entertainment business
knowledge and link out to Medium articles regarding tech.
NETWORKING AND
MARKETING

13. PROFESSIONAL DEVELOPMENT
Mentor
Seeking someone who has turned their passion into a
profitable business. Looking for someone who
understands the art of business and has managed to
lead their team for over 20 years.
Formal Education
Entertainment Business, B.S. by expected graduation
date in 2021
Technical Skills
Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Feb 2021
WordPress 5 Essential Training - Lynda.com, May
2021
Soft Skills
Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2021
Business Writing Principles - Lynda.com, Oct. 2021
Complete all trainings to improve active learning

14. Terry Creamer
You know how some businesses get stuck in an early developmental stage?
Well what I do is help business owners define realistic, measurable goals
that will allow them to start making money with their business. In fact, I’ve
studied at several colleges over the past decade cultivating different
actionable skills that can help your business succeed.

15. • Marketing Manager
• https://www.onetonline.org/link/summary/11-2021.00
• Business Intelligence Analyst
• https://www.onetonline.org/link/summary/15-1199.08
• Business Continuity Planner
• https://www.onetonline.org/link/summary/13-1199.04

16. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved
April 14, 2019, from https://www.linkedin.com/in/patrick-
brush-a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn
Profile. Retrieved April 14, 2019, from
https://www.linkedin.com/in/tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10
- Search Marketing Strategists. Retrieved April 14, 2019,
from https://www.onetonline.org/link/summary/15-1199.10
PBR. (2019). PBR Company Page on Glassdoor. Retrieved
April 14, 2019, from
https://www.glassdoor.com/Overview/Working-at-PBR-
EI_IE22119.11,14.htm
PBR Career Site. (2019). Public Relations Manager - Job
Description. Retrieved April 14, 2019, from
https://www.teamworkonline.com/other-sports-
jobs/pbrnow/professional-bull-riders/communications-
community-relations/public-relations-manager-1955827
PBR Career Site. (2019). Social Media Coordinator - Job
Description. Retrieved April 14, 2019, from
https://www.teamworkonline.com/other-sports-
jobs/pbrnow/professional-bull-riders/marketing/social-
media-coordinator-1955728
Professional Bull Riders, LLC. (2019). Professional Bull
Riders, LLC Company Page on LinkedIn. Retrieved April
14, 2019, from
https://www.linkedin.com/company/professional-bull-
riders-inc./
RodeoCommittees.org. (2019). 2019 Global Rodeo
Conference. Retrieved April 14, 2019, from
https://www.rodeocommittees.org/events/2019/2019-
global-rodeo-conference
SilverSpursRodeo.com. (2019). Event Schedule. Retrieved
April 14, 2019, from
https://www.silverspursrodeo.com/event-schedule/