1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional A lot of promotion comes from selling songs
and albums, because when it comes to buying
the music it is spread worldwide and people
start to notice the music and become interested
in the band/ artist. Music is widely promoted
when there is an official music video added to
YouTube, a lot of artist and bands have become
big in the music industry by becoming popular
on YouTube.
Evidence for this can be found on the music video YouTube video, fans or
people who are interested in the artist can view the music video and leave there
opinion in the comment section.
https://www.youtube.com/watch?v=t9pU9FPz-dk
The link will take you to the official music video where you can see people
promoting the video in a multiple of different ways. It tells you the amount of
people who has viewed the video and liked or even disliked depending how
they thought of the song. By liking the video it will then be added to the liked
section of that persons YouTube channel where that persons subscribers can
see that way promoting the video. Also sometimes the artists leave links or tell
you where to buy there albums and merchandise in the description. In the
comment section a hundreds of people also share the music they like to Google
plus where there friends can then view the shared video that way promoting it.
Extension of income Extension of income is where the artist
promotes their music not just by selling albums
and merchandise etc… But by touring to
different countries and playing live in front of
thousands of people, they could also be a part
of a festival where there could be up to 50
thousand people watching. This is a good way
of promoting the band/ artist because people
who already are unknown of the band could
then be introduce at a festival and could then
For example of extension of income its quite simple, you can just go on the
artist/ band website where it tells you all the tour dates, festivals there visiting
and the dates they are visiting or playing. You can buy the tickets on the main
website or
different
sites e.g.
ticket
master
have a lot
of tickets

2. Music Video Purposes Analysis
become interested. which they sell on their website.
Extension of outlets Extension of outlets is where the band or artist
is played on air. For example the certain song
could be played on a specific radio station and
could be heard all around promoting that song.
Also if the band has just released a new song
with a music video to go with that song then TV
stations could play it showing every one of their
new release.
As an example people interview the band or artist and can talk about their
music on the news or a music channel. This will be promoting the band and
there latest or upcoming music. Also the band/ artist playing live on the air of a
radio station or morning shows is common and a really good way to promote
band or artists music.
Synergy Synergies are basically merchandise and items
which get sold to promote the artist/band,
merchandise are sold everywhere you can buy
them on a multiple of different websites. Also
at gigs and festivals they will have multiples of
different merchandise to sell with the band or
artists name on it. This benefits the band in a
multiple of different ways because a fraction of
the merchandise sold a profit will go to the
band and by selling the merchandise promotes
the band/ artist and many ways.
An example of synergies can be websites with different types of items they sell
or maybe even the band/ artist wearing the merchandise to promote
themselves and the merchandise. Also a lot of merchandise gets sold at live
gigs or festivals which is a really common way to
promote the band or artists music, also putting
the artist album cover on t shirts or any other
clothing type will show off to the public.
Producers strategies Producer’s strategies to promote the band or
artist can be used as designing the logo for their
upcoming album cover. Also the producers sort
out the adverts e.g. TV ads and billboards
showing off the new album which then people
see and go to listen to the music promoting the
band or artist.
Evidence to show the producers strategies to promote can be found on the
band/ artist website, or seeing the album cover logo on
other websites. Also it can be found in the band’s music
videos showing that the producer organised the shooting of
that video which can be found on YouTube.

3. Music Video Purposes Analysis
Chase and Status – Alive ft. Jacob banks