This document analyzes the purposes and benefits of music videos for the band HIM and their target audience. It discusses how music videos promote the band, extend their income through additional outlets and merchandise, create synergy opportunities, and how producers use strategies to benefit the label and artist. Specifically, it notes how the band was promoted through Bam Margera using their music and logo, their social media profiles, merchandise sales on their website, streaming on Spotify, and re-releasing albums. Producers' strategies included coordinating designs, world tours, interviews, and filming techniques in videos to attract more fans and ticket/merchandise sales.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Sadie Bailey https://www.youtube.com/watch?v=-SQGJ0rfIEk- HIM- Right Here In My Arms
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional The band HIM have a variety of record labels
such as Razor&Tie in the US , Double Cross
(Cooking Vinyl) for the UK label, and Universal
and The end.
The way the band was promoted was because
of their band logo which many people liked and
then found out about the band. American
skateboarder Bam Margera discovered the
band in 2000 when he was in Finland and then
used their music and logo in his videos and also
had a number of tattoos of the logo getting his
fans interested in the band and music and
using the logo on his skateboards and other
merchandise of his and this lead the band to
getting signed in America .
The band have a social media profiles for their
band to let the fans know information about
the band. The profiles they have are an official
Facebook Page, a Youtube Account, and a
Myspace Account.
The bands facebook page: https://www.facebook.com/theheartagram
The bands Youtube account: https://www.youtube.com/user/HIMVEVO
The bands myspace account: https://myspace.com/him
The bands official page for merchandise& tour dates:
http://www.heartagram.com/

2. Music Video Purposes Analysis
Extension of income The band get extra income from their website
where they are selling all different merchandise
for the band. Their new music is played on
different rock radio stations and this builds an
audience for the band, making them gain more
fans this also helps them get more money.
They have their own social media sites and they
promote themselves by telling people when
their next album is out, and where they can buy
it, and also the different offers they have on
merchandise which helps them get more money
and promote themselves by getting their fans to
buy their merchandise and wear the bands
name and logo so then they can gain more fans
and get more money.
The band makes a large amount of money
yearly making $327, 273 every year. As of 2014
after their release of the album Tears on Tape,
the made $225,000, but made $2,454,546
including band merch and tour tickets sold that
year. The band has 1, 902, 193 likes on their
facebook page where they add photos of the
band performing and of them recording and
videos , also updates, offers on the band merch
and tour dates.
Link to interview with lead singer and bass player on rock show bbc 1:
https://www.youtube.com/watch?v=WxtJVK0ir7A

3. Music Video Purposes Analysis
Extension of outlets The extension of outlets for the band, one of
them is the offers they have on the cd’s on their
merchandise website where they are re-
releasing all there old albums with the different
demos on and doing deals for a certain amount
of time where the fans can buy them .
The band have their music on Spotify so the
fans can listen to the music whenever they
want, and the different live videos of them
perfoming live making the audience want to go
see them live themselves. The band put videos
of them performing or interviews they are
doing on their facebook page or youtube
accounts so the fans can watch them , and this
gives the fans a better connection with the
band.
The label uses the band by releasing different
types of merchandise with the band logo on
which is the heartagram, and re-releasing their
old albums with bonus tracks etc to get more
money because of how popular their old
albums were and try to make more money out
of their re-releases, and also by the music
videos that they make for the band when they
know how many fans will want to watch it like
the music video for tears on tape had 1,461,737
views, which most of the fans watched and
liked the song making them want to buy their
new album or see them live, giving the band
more income.

4. Music Video Purposes Analysis
Synergy The synergy of the band is that the band get
more fans and more money making them more
well known in different countries by appearing
in different magazines, selling merchandise,
touring etc. This not only helps the band and
the fans but also everyone involved , such as
the magazines which the band is featured in
because the fans see the pictures of the band
and buy the magazine, and other people who
are fans of the magazine discover the band,
making everyone gain something .
Producers strategies The producers strategies for making the band,
build a bigger audience by designing the
different designs on the merchandise , such as
having the same designs on the clothes as the
album cover and them bringing those designs
into the music videos, organising a world tour
soon after the release and promotional
interviews and photoshoots for magazines.
Some of the producers strategies that have
been most successful with the band gaining
more fans and attracting their attention are the
amount of videos they release of the band
performing and using different camera
techniques in the videos such as close ups of
the band members mostly the guitarist’s and
lead singer, and using long shots of the band
performing which makes the fans enjoy the

5. Music Video Purposes Analysis
music and seeing the band perform and
wanting to go to live performances of the
bands, making them make more money
because more tickets are sold.