The document summarizes the results of an exit poll conducted after a screening of the film Insurgent. According to the poll:
- 80% of respondents were male and 20% were female, showing the film appealed more to males.
- 30% found out about the film from online trailers and TV ads, while most learned about it on the internet or through public advertisements.
- 60% said they would purchase the film on DVD when released, while 40% said they would not or maybe would.
- A large amount of respondents said they would recommend the film to close family or friends.
This questionnaire was constructed to allow me to gain a better understanding of the demographics of my target audience. I was able to identify the audiences expectations for thriller films and psychological thriller films through the use of qualitative and quantitative data responses which will influence the way that my media product will be constructed because I am aware of my target audiences needs.
This questionnaire was constructed to allow me to gain a better understanding of the demographics of my target audience. I was able to identify the audiences expectations for thriller films and psychological thriller films through the use of qualitative and quantitative data responses which will influence the way that my media product will be constructed because I am aware of my target audiences needs.
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
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Insurgent exit poll analysis
1. Insurgent Exit poll Analysis:
I createdan exitpoll forthe people whowatchedthe filmInsurgentsotheycan fill inthe questions
and I can gainfeedbackfromwhattheythoughtaboutthe film. The exitpoll containedquestions
aboutthe audience who like toview thisgenreof film, questionslike whatgender?Andwhat
interestedyoumostaboutthisfilm.Ihave arrangedthe resultsintopie chartsshownbelow.
From thisresultitshowsthata largerpercentage of the people Iinterviewedwhowatchedthisfilm
inthe cinemawhere more malesthanfemales,80% malesand20% females.Thisgoestoshow that
the filmadvertisingappealedtomalesmore thanitdidfemales.
What gender are you?
Male
Female
2. Accordingto thisquestionalargerpercentof the people whoviewedthe filmfoundthe filmfrom
online andTV trailers. 30% foundoutaboutinsurgentfromadvertisementse.g.onthe side of busses
and billboardsetc…thisshowsthatthe trailerappealstomostpeople throughthe internetandin
public.
For thisquestionIaskedif people wouldpurchase thisfilmonDVDwhenitisreleased,the feedback
came back that60% of the people wouldbuythe filmandDVDand the rest of the 40% claimedthey
wouldn’tormightdo.
How did you find out about this film?
Trailer
Advert
Family/friend
Other
Would you purchase film on DVD?
Yes
No
Maybe
3. I askedforthisquestionif the audience wouldrecommendthe filmtoaclose familyorfriendalarge
amountof the audience saidthattheywould.
Belowisthe exitpoll questionnaire Iusedtogathermyresults:
Insurgent Exit Poll:
What gender are you?
Male ⃝ Female ⃝
Have you seen the trailer for this film?
Yes ⃝ No ⃝
How did you find out about this film?
Trailer ⃝
Advert(poster, billboard, on the side of public transport) ⃝
Family/ Friend? ⃝
Other ⃝
Would you recommend this film to a friend
or family
Yes
No
Maybe
4. What did you find most interesting about the trailer?
On the scale of 1-10 whatwould you rate this film?
1 2 3 4 5 6 7 8 9 10
Would you purchasethis film on DVD?
Yes ⃝ No ⃝ Maybe ⃝
Would you recommend this film to your family or friends?
Yes ⃝ No ⃝ Maybe ⃝