Music videos provide several benefits for artists, record labels, and audiences. For artists and labels, music videos primarily serve a promotional purpose by exposing more potential fans to an artist's music and brand. This can lead to increased music sales and concert ticket sales. Music videos are often shared widely on platforms like YouTube, allowing for organic promotion. Record labels and producers also employ strategic promotion through ads, merchandising, and other synergy opportunities to further benefit both the artist and label financially. Research shows that music videos which gain more views, likes and engaged comments on platforms like YouTube and SoundCloud indicate greater promotional success in building an artist's audience and awareness.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Most promotion for band and artists comes
from they’re albums and songs which get sold in
stores and online music e.g. ITunes. Also being
featured in a festival will be a big jump of
promotion as maybe people have never heard
of the band/ artist could then see them at the
festival and could then just click and become
very interested in their music. Also putting the
music with an entertaining music video on
YouTube will promote the band/ artist a lot
because most people search up bands or artists
on YouTube and if the song becomes a hit it will
be spread.
Evidence to show promotion can be found on YouTube videos by looking at the
views, likes and the comment section to see what opinions people think about
that specific music.
https://www.youtube.com/watch?v=oABEGc8Dus0
The link shown above will take you straight to the music video for this analysis.
Also on websites like sound cloud it shows you the people who have shared the
music, liked it and again commented on it with they’re personal opinion.
Extension of income Extension of income is where the Artist/ band
promote their music not just by releasing a new
album song on YouTube or to download
websites but by touring and selling tickets for
gigs and festivals which they will be playing at.
This promotes a lot more because you will find
people who aren’t into that specific type of
music and by listening live and getting a full on
experience might grab their attention and later
become interested in the music.
For example of extension of income you could visit an upcoming festival which
the band or artist is playing at and buy tickets to get and see them. The picture
shows the main band/ artists main
website and shows the places and
dates the band are playing at and
a link to where you can buy the
tickets to go see them. You could
also find festival line-ups which
have that artist or band playing at
And tickets which you can buy to
visit that festival and to see them live there. Also websites like ticket master will
have tickets on to sell which will promote the band/ artist.

2. Music Video Purposes Analysis
Extension of outlets Extension of outlets is where the band or artist
could be playing live on TV or a certain radio
station, also radio stations tend to play the new
music of specific band or artists which then
could be aired and heard by everybody. Also
radio stations hold competitions to win tickets
to go see the certain band or artist which
interest a lot of people thus promoting the
band or artist.
For example people on TV music channels get bands/ artist and interview them
live and talk about their most recent and upcoming music or albums., this is
good for the band or artist because if people who are a fan of that genre of
music will then know about the music and will be willing to buy the album
promoting the band. Also news stations or morning TV shows get band and
artists to play live on air which then promotes the band/ artist as well as the TV
show they are playing on.
Synergy Synergies are basically items which relate to the
band or artist which get sold and promote
them, this promotes the band and artist
because the merchandise sold a fraction of the
profit will go to the band which the items are
promoting. The merchandise can be sold
everywhere mostly on websites e.g.,
Grindstore.com or the upcoming festival or gig
the band/ artist is playing at also shirts etc… can
be found in local shops and stores which they
would have had to order and buy coming from
the band/ artist which will be making the band
money and promoting to the public.
An example of a synergy could be found on websites such as store websites or
even their main website. Also maybe on music videos, playing live and even at
Gigs and festivals they
could be wearing a shirt
with their album cover
which could be seen on TV
and people who then like
there music will then know
who they are because they
are promoting themselves
by wearing the
merchandise.
Producers strategies Producer’s strategies to promote the band or
artist can be used as designing the logo for their
upcoming album cover. Also the producers sort
out the adverts e.g. TV ads and billboards
showing off the new album which then people
see and go to listen to the music promoting the
band or artist.
Evidence to show the producers strategies to promote can be found on the
band/ artist website, or seeing the album cover logo on
other websites. Also it can be found in the band’s music
videos showing that the producer organised the shooting
of that video which can be found on YouTube.

3. Music Video Purposes Analysis
Rudimental- feel the love Ft John Newman