Leah Ellis proposes creating a children's book of nursery rhymes for her graphic design project. She has experience with print projects, magazines, and drawing tablets from previous work. The concept is for a colorful, attention-grabbing book featuring a consistent main character. Leah will research typography, children's book design, and color theory. She will experiment with typography, color schemes, drawing techniques, and character design. Evaluation will include weekly reflections and a final evaluation to assess her work and opportunities for improvement.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Leah Ellis
Project proposal title and date:
Leah’s Little Lot of Rhymes
23/1/19
Main area of activity:
Graphic Design is my main area seems as I would like to create a book for children.
Rationale:
I have made quite a few print projects over the last 2 years. I have done different magazines and
such that have been teaching me about all the conventions around these areas. I have also done
my FMP last year which included a drawing tablet so I feel that I have had adequate practice with
that area. I will be working on typography a bit more, which I haven’t looked at too closely before
but I feel that will be some of my experiments. I will be taking inspiration from my past magazines
work as that had me work my text around the images and making sure that the images used were
appropriate. I also will be looking at how I did doodles around the magazine that I produced in my
AS media class to fill in some little spaces with relevant imagery that does not distract the reader
so much from the content.
Project Concept:
The concept for my project is for a children’s book of nursery rhymes, which will be very colourful
and bold to keep attention and keep them interested to read through the entire book. I plan on
using primary colours as my main base to keep it bright throughout, although when I do more
research into colours I may end up changing it to be more towards how my main character
dresses, which may end up being a light pink/purple theme for a magical fairy. I would like to make
it so that there is one main character is consistent through all the stories. I would like to conduct
more research into typography to be more educated on how I should present the wording so that it
is more attention grabbing and still relatively easy for the young children to understand. I would
also like to look into similar books and see what worked well or not in their work so that I can take
inspiration from them.
How will the project be evaluated and reviewed:
I will be conducting ongoing evaluation throughout my production through a production reflection to
be filled out weekly, giving me time to evaluate and change anything that I am not completely
happy with as I go along instead of having to wait to the end to discover that IU may not like a few
of the things that I am doing. Alongside this process I am also planning to complete one big
evaluation at the end of all my work, referencing the ongoing evaluation likely, of what I feel once
the project is completed so that I can look back at everything on a whole as well.

2. Proposal
2
Bibliography:
1. Leah Ellis.(2019) TargetAudience ResearchSurvey(conductedon 27/1/19)
2. WilliamCave.(2019) Target Audience Interviews(conductedon 27/1/19)
3. Karen,K.(.). Home. Available:http://karenkavett.com/blog/.
4. Anon.(.). RISDadmission requirements. Available:
https://www.collegesimply.com/colleges/rhode-island/rhode-island-school-of-
design/admission/.
5. Liguori,P.(.). Peej. Available:https://kickthepj.tumblr.com/.
6. Liguori,P.(.). Home. Available:https://kickthepjshop.com/.
7. Jeffers,O(2011). Stuck.New York:HarperCollinsChildren'sBooks.0-32.
8. Jeffers,O(2013). The Day The CrayonsQuit.New York:HarperCollinsChildren's
Books.0-39.
9. Anon. (.). Bonnie Zacherle. Available:
https://en.wikipedia.org/wiki/Bonnie_Zacherle.
10. Anon. (22nd July 2018). Gen 1 Ponies. Available:
http://mylittlewiki.org/wiki/G1_Ponies.
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
 Research some initial inspirations
 Develop my idea and put it into words
2 Pre-production  Research- Questionnaires to possible audience
 Research – Into similar children’s books
3 Pre-production  Research- Typographists
 Research – Colour theory
4 Pre-production  Experiments with typography in different
situations
 Experiment with colour schemes
5 Pre-production  Experiments with my drawing techniques – scan
or digital.
 Experiment with character design
6 Pre-production  Pre-Production and planning
 Plan the character
 Plan the layouts
7 Pre-production  Pre-Production and planning
 Plan out the wording – create a copy
8 Production  Production and reflections
 Reflect on the research and planning and create
a base
9 Production  Develop the base and add wording
10 Production  Try to add the characters interactions
11 Production  Draft peer feedback
 Receive peer feedback and try to change it a
little.
12 Production  Improve from feedback and complete more
pages
13 Production  Finish the final pages
14 Production  Do last minute improvements and print it off

3. Proposal
3
15 Evaluation  Evaluation of what I have done
 Send out feedback forms
16 Evaluation  Evaluation of the feedback received from others
17 Evaluation  Presentation of my work to others to get
feedback for evaluation
18 Moderation  Let them grade my work and see what needs
improvements
19 Show Preparation  Prepare for the wording and presentation I will
give my product
20 Show  Show my product to others and receive their
feedback.