The document summarizes the results of a market research survey about music preferences and magazine reading habits. The key findings are: - Rock, alternative rock, and indie are the most popular music genres based on survey responses. - The intended music magazine will focus on rock/indie styles given their popularity, but may include some heavier rock bands. - Most music is consumed online, so the magazine will include digital content like download codes. - iPhones/iPods are the most popular way to listen to music, so an online/mobile version of the magazine will be made available. - Print and online versions of the magazine should be offered to increase sales given preferences for both

1. Market Research
The most popular music genre out of the people who
answered my questionnairewas rock,altrock and indie
with rap and grime being the leastpopular.Pop and
Heavy Metal can be perceived as popular with 4 and 3
votes. Folk,Dubstep and EDM got 1 vote which is more
than Rap and Grime who didn’t register with a vote.
The other genres were voted for by only a person was
Post Hardcoreand Nu Metal. For my music magazineI
will go with a rock/indiestylebecauseof their
popularity,I may also includea small amountof
heavier rock bands due to the vastamount of genres
people like.
60% of the people Iinterviewed
were female;thismayaffectmy
resultsasI wouldbe acquiring
primarilyfemaleopinionsonmusic
and musicmagazines.40% of my
intervieweesweremale,Imaystill
geta male opiniononsome
questionsbutoverall the answers
will be the female’spreferences.
90% of my intervieweeswere15-20;
thiswill give me ayoungeropinion
on musicand musicmagazinesbut
more importantlyitwill give me a
more modernopiniononmusicso
hopefully thattranscendsintomy
final magazine makingitmore
appealingtoall ages.

2. From my resultsI am now aware
that mostmusicis consumedonline,
but some people still prefertobuy
both(one personselectedboth),I
can incorporate these resultsinto
my magazinesbynotincludinga
discon the front coverbut instead
include somethingthat canbe
downloadede.gacode foran album
or an interview.
52% of my intervieweeslistentotheirmusicon
theiriPhone/iPods,21% of people listentotheir
musicon vinyl orCD, and thismeansthere isa
surge inpopularityforvinyl again.21% of
people alsostreamtheirmusic,streamingis
gettingincreasingly popularasitis free.6%of
people use otheroptionstolistentomusic.Due
to overhalf of myintervieweesusingtheir
phonesasmusicdevicesIwill lookto make my
magazine availableonthem, thisisanexample
of technological convergence.
These resultsinformme that30% of
people enjoylisteningtomusic0-2
hoursa dayand another30% of
people enjoylisteningtoit3-4 hours
a day. 40% of people listento music
5+ hoursa day;thismeansthat
musicisgettingincreasinglypopular
and that couldmeana lotof people
wouldwantto readup on their
favorite artists.
To in a day

3. From myresultsI can interpretthatI
shoulddobothprint andonline copiesof
my magazine toincrease sales.70% of
people chose the optiontoowna print
copy of a magazine as theylike tohave
somethingphysical intheirhandsbutthe
online magazine marketisgrowing
increasinglypopularandaneasyway to
distribute copiestoreaders.
These setof resultstell me that
mostpeople donotread many
magazinesastheycan read the
individualarticlesforfree insteadof
payingforthe whole magazine,
there appearsto still be anaudience
for musicmagazinesas10% of
people read 3-4 a month.
NME andKerrangare the most
popularmusicmagazineswith4
voteseachand takingup more than
50% of the votes.The genresof
these magazinesare
indie/rock/heavymetal andclassic
rock. If these genresare the most
popularthenI will lookto
incorporate themintomymusic
magazine.

4. Thisis a splitdecisionwith50%
goingfor yesand50% goingfor no.
From these resultsIhave decided
that the house style shouldbe a
crucial aspect of my magazine asit
needstolookpresentablesopeople
will buyit.
100% of people docare aboutthe
coverartist somy coverartist needs
to be someone whoisupto date
and inthe charts but alsobelongsto
the specificgenre thatisthe subject
of mymusicmagazine