Front cover analysis of Mixmag magazines

1. Target Audience andgenre
The target audiencefor this magazine would
15-25 or people who would regularly attend
festivals as area lotof advertisements for
festivals and the genre of music wouldn’t
appeal to adults.The genre of music would be
dance and clubbingmusic (as itsays itatthe
top).
Main Image
The main image is of DJ Heidi Van Den Amstel.
She is usingdirectaddress and is wearinga
leather jacketwhich could suggesta rebellious
tone. Her physicality suggests sheis aboutto go
work (metaphorically) as itlooks likesheis
pullingon the jacket.The red lipstick contrast
with the white and the black and fits with the
house style.
Model credit
The model credit for thisarticle forms part of the
title, the model credit mayrefer to Heidis music or
could be tie inwiththe metaphor that clubs are like
jungles. The red font again acquiesces withthe
house style andcontrasts withthe white which it
contrasts with.
Lead Article
The lead articleis of the artistHeidi,the
font is in bold white letters that fit in
with the artist’s hair.The font is straight
and connotes with tidiness and sleek,it
also exhibits themagazine as beingvery
modern because of the colours ability
to combine with a lot of colours.
Colours/Typefaces/House style
The house style of thus magazine is red and white. These two
colours combineto create quite a modern and neat looking
issuewhich will appeal to the target audiences tastes. The
white especially produces a polished look and feel to the
magazine
Masthead
Mixmags mastheadruns right acrossthe top ofthe magazine
in a banner-like fashion. As the title hasthe biggest font size
on screen it wouldbe the first thing the audience notices. This
is supported bythe fact the ‘Mi’ of the title starts inthe
primaryoptical area. The mastheadis insans serif. The colour
of the mastheadalsofits inwiththe house style of the
magazine.
The GutenbergDesignPrinciple
Primary Optical Area: The title starts here so by exhibitingthe
startof the title here it notifies the audience immediately who
has published this magazine.
Terminal Area: A cover lineis placed here that introduces the
other articles in themagazine to try and capture more
customers
Strong Fallow Area: The titleis also exhibited here and the aim
is also to advertisewho publish the magazines
Weak Fallow Area: The editor has used this position to place
barcodeas this would be the lastplacethe customer would
examine.
Coverlines
The coverlines showcased here advertisethe other articles and dj’s in
the magazine as the audiencecan see the coverline“plus”,this is done
to attractmore of a wider audience. The titles of the coverlines follow
te house styleof the front cover with the titles in red and the
information in white, this is doneto fit in with Heidi’s costume.
Banners/Flashes/badges
Mixmag contains a banner that runs vertically acrossthetop of the
magazine which aims to self-promote the magazineas they coin
themselves “the world’s biggest dance music and clubbingmagazine”.
By doing this they aimto bringin more sales.