Results of my Questionnaire

1. OwenHaynes - Market Research
Introduction:
I askedtenparticipantstotake part in my questionnaire aspartof my marketresearchso I can
establishwhomytargetaudience isandwhatkindof contenttheywantout of a magazine.The
inputprovidedtome will influence myfinal designsoIcan maximise consumerinterest.The
researchisprimary,as I conducteditmyself andgave outthe formsfirst-hand.
Q1. What is yourage?
The categoriesforthisquestionwere:
 0 to 13
 14 to 24
 25 to 34
 35 to 44
 45 to 54
I have not expressedthe resultsforthisquestioninachart as all participantschose the 14 to 24
yearsoldcategory.Thismeansmy targetaudience will be withinthisage category. Thisage range is
on the cuttingedge of the latesttrends.Asa resultof this,my magazine shouldfeaturethe very
latestmusical artistsandhave strongtiesto social networkingtostayupto date andrelevant.
Q2. What is yourgender?
The majorityof the people inmysurveywere female. ThismeansIshouldfocusonmakingmy
magazine more appealingtothe female genderwhilst notexcludingthe male minority.
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8
Q2 What is your gender?
Male
Female

2. OwenHaynes - Market Research
Q3. How much time do you spend listening to music every week?
The resultsof thisquestionshowthatthe majorityof mytarget audience have anavidinterestin
music,reaffirmingthe popularityof the mediumandthatI shouldfocussolelyonmusicandavoid
celebritygossiporagonyauntcontentas seeninsome magazines.
Q4. How much money do you spend on musicper month?
I shouldtake intoaccountthe resultsof thissurvey asif people are spendinglotsof moneyonmusic
thentheywill have aninterestinthe magazine buttheywill nothave as muchmoneyto spendon
buyingmymagazine,soI shouldmake itcheap.
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Q3 How much time do you
spend listening to music every
week?
0-30 minutes
31 minutes-1 hour
61 minutes-1 hour
181 minutes-6 hours
62
2 0
Q4 How much money do you spend on
music per month?
£0-£5 £6-£10 £11-£20 £21+

3. OwenHaynes - Market Research
Q5. What genresof music do you listen to? (Pick3)
I have collatedlotof data here,andestablishedthatthe topthree genrescurrentlytrendingamong
my targetaudience are:Rock(and itsrelevantsubgenressuchaspunk,metal,etc.),Popmusicand
Indie/Alternative music. Asa result,mymagazine content shouldrevolve aroundthese threegenres.
Q6. Do you read magazines?(If notpleasesay why)
The data has shown here showsthatonlyhalf of mytarget audience readmagazines. Thismeans
that my magazine shouldhave aunique sellingpointtoencourage the partof my targetaudience
that wouldnotnormallybuymagazineswithoutalienatingmyoriginal targetaudience.
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5
4
0
7
1
1
0
21
2
1
2
1
1
1
2
0
1
Q5 What genres of music do
you listen to? (Pick 3)
Pop
Rock
RnB
Metal
Indie/Alternative
Jazz
Blues
Electronic
Dance
Dubstep
Rap
Hip-Hop
Classical
Country
Folk
Parody
Reggae
Asian Pop
Soul(other)
55
Q6 Do you read magazines?
Yes
No

4. OwenHaynes - Market Research
Q7. Would you prefera physicalcopy of a magazineoran onlinecopy?
The majorityof my target audience prefertoowna physical copyof my magazine,soI shall provide
incentivesfortargetaudiencetobuya magazine online andownadigital copy.
Q8. What do you thinkis themost importantfeatureof a magazinecover?
The resultsof this question showthatthe masthead,mainimage andmainarticle are the most
importantfeaturesof amagazine soI shouldfocuson these featuresbutalsoconsiderthe
importance of colouras one personfeltthatit wasrelevant.
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Q7 Would you prefera physical
copy of a magazine or an online
copy?
Physical Copy
Online Copy
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3
3
1 0
Q8 What do you think is the most
important feature of a magazine
cover?
Masthead
Main Image
Main Article
Colours
Other

5. OwenHaynes - Market Research
Q9. What would you like as a competition prize?
An overwhelmingmajorityof participantsinthisquestionnaire wantedabackstage passas a prize so
I shall make thismy competition prize andincentive tobuyadigital copyof the magazine as
previouslymentioned.
Q10. Who would you like to read aboutin a music magazine?(The followingare the exactresponses)
 The 1975
 The 1975, Oasis
 Bandsthat I like
 BenHoward, Ed Sheeran
 Nickelback
 (noanswer)
 Hozier
 Wearetheincrowd
 Female singersin90’s
 Bandslike GreenDay,The Killers,ColdplayandLinkinPark
The responses to this question show that my target audience want to see a wide range of
musical artistsinterviewedinmymagazine,soIshall choose onlythe mostup to date bands and
singers as mentioned in the first question.
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Q9 What would you like as a competition prize?
Backstage Pass Chance for your band to be a support act
£2500 worth of musical instruments A holiday abroad
High end sound system and headphones Other