Front cover analysis of mixma magazine

1. Target Audience and genre
The target audience for this magazine would
15-25 or people who would regularly attend
festivals as are a lot of advertisements for
festivals and the genre of music wouldn’t
appeal to adults. The genre of music would be
dance and clubbing music (as it says it at the
top).
Main Image
The main image is of DJ Heidi Van Den Amstel.
She is using direct address and is wearing a
leather jacket which could suggest a rebellious
tone. Her physicality suggests she is about to go
work (metaphorically) as it looks like she is
pulling on the jacket. The red lipstick contrast
with the white and the black and fits with the
house style.
Model credit
The model credit for this article forms part of the
ti tle, the model credit may refer to Heidis music or
could be tie in with the metaphor that clubs are like
jungles. The red font again acquiesces with the
hous e style and contrasts with the white which it
contrasts with.
Lead Article
The lead article is of the artist Heidi, the
font is in bold white letters that fit in
with the artist’s hair. The font is straight
and connotes with tidiness and sleek, it
also exhibits the magazine as being very
modern because of the colours ability
to combine with a lot of colours.
Masthead
Mixmags masthead runs right across the top of the magazine
in a banner-like fashion. As the title has the biggest font size
on s creen it would be the first thing the audience notices. This
i s s upported by the fact the ‘Mi ’ of the title starts in the
primary optical area. The masthead is in sans s erif. The colour
of the masthead also fi ts in with the house style of the
magazine.
The Gutenberg Design Principle
Primary Optical Area: The title starts here so by exhibiting the
start of the title here it notifies the audience immediately who
has published this magazine.
Terminal Area: A cover line is placed here that introduces the
other articles in the magazine to try and capture more
customers
Strong Fallow Area: The title is also exhibited here and the aim
is also to advertise who publish the magazines
Weak Fallow Area: The editor has used this position to place
barcode as this would be the last place the customer would
examine.
Colours/Typefaces/House style
The house style of thus magazine is red and white. These two
colours combine to create quite a modern and neat looking
issue which will appeal to the target audiences tastes . The
white especially produces a polished look and feel to the
magazine
Coverlines
The coverlines showcased here advertise the other articles and dj’s in
the magazine as the audience can see the coverline “plus”, this is done
to attract more of a wider audience. The titles of the coverlines follow
te house style of the front cover with the titles in red and the
information in white, this is done to fit in with Heidi’s costume.
Banners/Flashes/badges
Mixmag contains a banner that runs vertically across the top of the
magazine which aims to self-promote the magazine as they coin
themselves “the world’s biggest dance music and clubbing magazine”.
By doing this they aim to bring in more sales.