1. House Style:
The house style of thismusic
magazine iswhite/black/yellow.
White isa plaincolourwhichgoes
witha lotof coloursenablingthe
editortomatch it witha lotof
colours.Blackhas beenchosenasit
has connotationswithmysteryand
it resemblesanightclubastheyare
predominatelydark.Yellowhas
connotationswithenergywhich
relatestothe dance genre as
everyone dances.
Imagery:
The main image of thiscontentspage
isthat of a womandancingin a club.
Thishas beenchosenasthe type of
audience thatmixmagwill attractwill
be club goersor “ravers”.Another
image onthe magazine isof the band
Hot Chip;thishas beenusedasthey
are a part of the mainarticle and are
an upcomingbandinthe dance scene.
The colour of the girl’sbikini matches
the house style of the contentspage.
Target Audience andNeed:
The target audience forthis
magazine would18-30 yearolds
whoare festival goersandinto
dance music.Thisis apparentas the
womaninthe mainimage isdancing
at a club.Theyalsotargetpeople
whowant to know new bandsas
theyhave an article forHot Chip.By
usingDeadmau5theyhave sought
to attract his fansas well asthey
have includedaCD. Mixmaghave
chosento include thisasfanswould
wanta free CDof a well-known
artist.
GuttenbergDesignPrinciple:
The head of the girl in the image is
placedinthe primaryoptical area,
withthe readinggravitydragging
the reader’seyesdowntothe track
listingof Deadmau5’album.The
contentspage title iscentredinthe
strongfallow areaand the CD in the
weakfallow area.
DesignBalance:
Thiscontentspage isn’tbalancedas
there isno symmetry.The picture of
the girl dancingtakesup mostof the
page;thisis an example of rule of
thirds.Thismainimage isthe focal
pointof the magazine asthe girls
headisin the primaryoptical area
and herbodythe readerwill see the
restof the picture as itruns along
the readinggravity.Rule of thirdsis
adoptedsothe contentscan be
fittedon.The girl takesup the most
of the page as the audience would
clubgoers.
