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1) The simple straight forward closed question, was a
key element to my questionnaire because age is one
of the main categories, along with gender, that
allows producers to categorise their audiences to
create a magazine that specifically targets their
target audience. As you can see the majority were
sixteen years old at 53% (17 applicants), with equal
amounts of applicants seventeen and eighteen
(16%- 10 applicants) and the youngest age of
fifteen (3%- 1 applicant), with the older ages of
nineteen (3%- 1 applicant) and over twenties
creating the minority (9%- 3 applicants). Therefore,
the target audience of my magazine is going to be
16-18 year olds as they had the biggest influence on
my survey

Survey Analysis
AGE
15

16

17

18

19

20+

9% 3%
3%
16%
53%
16%

2) Luckily by chance I got equal
amounts of male and females who
filled in my survey. This will reduce the
bias of gender on each of my questions
and mean I will get a clear idea of how
gender effects music choices and
whether I should aim my magazine at
males or females or both.

3) This question was so I could see what my applicants
where currently reading or what genre of magazine they
liked. I din’t specify this question just to the genre music
because I knew many of my applicants don’t read them
and therefore my question would become pointless as I’d
find out something I already knew. My resulted show that
the majority- ten people said they do not read any
magazines. This suggests to me that there is no magazine
currently on the market that interests them enough to
want to read it. Therefore, a gap in the market possibly
for my magazine. Interestingly, six of those ten were
sixteen and this supports my decision to create a
magazine that is different aimed at 16-18 year old as
there’s potential to create a magazine they’re attracted to.
The females liked gossip and fashion magazine so if I was
to aim it at afemale audience I could include fashionable
artists and have features of celebrity musician’s gossip.
Focussing on music magazines, five applicants read NME,
proving it to be the most popular music magazine, with
Kerrang being read by two applicants. With the exception
of two applicants being female, males were the ones who
said they read these music magazines. This brings up the
question of do I aim my magazine at a male audience
because I know it exists or go for something new and aim
it at females hoping to fill a gap in the market?

What magazines/ music magazines do you
currently read?
Series 1
12
10
8
6
4
2
0
4) I
how
how
mag
exp
to l
mu
trad
com
and
aud
you
adv
med
sha
mag
targ
5) This question was key for me to get an idea of
what genres my target audience listen to and
WHAT BANDS/ MUSIC GENRES DO YOU
therefore what genre my music magazine should
LISTEN TO?
be so it appeals to them. Pop/chart music came
out on top which I expected as teenagers are
Pop/Chart Rock Indie Rap House
Alternative Dubstep
stereotypically the age group to listen to popular
chart music. A quarter of applicants said they
listened to rock music and these were mostly male
7%
5%
but with some females also listening and both
5%
genders saying the listened2% pop/chart music.
to
5%
46%
The niche genres of Indie, Rap, House, Alternative
5%
and dubstep also proved to be sparsely supported.
7% said they do not have any25% preference so
music
there is potential to persuade them to prefer the
genre featured in my magazine. In conclusion, this
conveys that my magazine will have to follow the
genre of pop/chart music with strong elements of
rock.

What interests you most in a music magazine?
N/A
Colours+Images
Gossip
Info-Careers+Festivals
New releases+artists
Interviews
0

2

4

6

What interests you most in a music magazine?

8

10

Any
"NAME A FEW OF YOUR FAVOURITE ARTISTS AND BANDS"
U2

U2, 1
Skrillex, 1
Netsky , 1
One Republic , 1
Jack Johnson, 1
The Vaccines, 1
Bruno Mars, 1
Bastille, 1
Wretch 32, 1
Example, 1
Demi Lavoto , 1
Jessie J, 1
The Vamps, 1
Jason Mraz, 1
My Chemical Romance, 1
Two Door Cinema Club , 1
Ben Howard, 1
Taylor Swift, 1
One Direction , 1
Scouting For Girls, 1
Connor Maynard, 1
2Pac, 1
Imagine Dragons, 1
Smiths Jam Clash, 1
Adelle, 1
Gabrrielle Aplin , 1
Rudimental, 1
Nicki Minaj, 1
Nickle Back , 1
Kings Of Leon, 1
ACDC , 1
Lana Del Ray, 1
Nina Nesbit, 1
Little Mix, 2
Mcfly, 2
Katy Perry , 2
Macklemore, 2

Netsky
Jack Johnson
Bruno Mars
Wretch 32
Demi Lavoto
The Vamps
My Chemical Romance
Ben Howard
One Direction
Connor Maynard
Imagine Dragons
Adelle
Rudimental
Nickle Back
ACDC
Nina Nesbit
Mcfly
Macklemore

Artic Monkeys, 3
Green day , 3

Green day
Fall Out Boy

Eminem, 4

Fall Out Boy , 2
Rizzle Kicks, 2
Michael Buble, 2
Rihanna, 2

Michael Buble
Beyonce
0

0.5

1

1.5

2

2.5

Beyonce, 4
3

3.5

4

4.5

7) This is a detailed bar chart of which artists the applicants liked. Beyonce and Eminem proved to be equally
as popular with four applicants each saying they liked them. Artic Moneys and Green day also came up a few
times, along with Fall Out Boy conveying that applicants favoured the soft rock genre with an element of pop
because of the popularity of Rihanna, Rizzle Kicks, Katy Perry, Mcfly and Little Mix. This again supports my
idea of creating a magazine with the genre of soft rock and pop.

8)This question is similar to question six but it
emphasises the need to include interviews and
festival information, shown through exciting
images. It also indicated to me that my
audience does not want artist features or my
magazine to be devoted to a particular artist
because that would eliminate a huge majority
of potential buyers
9) This was a direct question, so I could
establish how much to sell my magazine
for. Teenagers do not stereotypically do
not have a lot of money because of their
student status so £2 seems a realistic
price and this was the most popular in
this question.

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Survey Analysis

  • 1. 1) The simple straight forward closed question, was a key element to my questionnaire because age is one of the main categories, along with gender, that allows producers to categorise their audiences to create a magazine that specifically targets their target audience. As you can see the majority were sixteen years old at 53% (17 applicants), with equal amounts of applicants seventeen and eighteen (16%- 10 applicants) and the youngest age of fifteen (3%- 1 applicant), with the older ages of nineteen (3%- 1 applicant) and over twenties creating the minority (9%- 3 applicants). Therefore, the target audience of my magazine is going to be 16-18 year olds as they had the biggest influence on my survey Survey Analysis AGE 15 16 17 18 19 20+ 9% 3% 3% 16% 53% 16% 2) Luckily by chance I got equal amounts of male and females who filled in my survey. This will reduce the bias of gender on each of my questions and mean I will get a clear idea of how gender effects music choices and whether I should aim my magazine at males or females or both. 3) This question was so I could see what my applicants where currently reading or what genre of magazine they liked. I din’t specify this question just to the genre music because I knew many of my applicants don’t read them and therefore my question would become pointless as I’d find out something I already knew. My resulted show that the majority- ten people said they do not read any magazines. This suggests to me that there is no magazine currently on the market that interests them enough to want to read it. Therefore, a gap in the market possibly for my magazine. Interestingly, six of those ten were sixteen and this supports my decision to create a magazine that is different aimed at 16-18 year old as there’s potential to create a magazine they’re attracted to. The females liked gossip and fashion magazine so if I was to aim it at afemale audience I could include fashionable artists and have features of celebrity musician’s gossip. Focussing on music magazines, five applicants read NME, proving it to be the most popular music magazine, with Kerrang being read by two applicants. With the exception of two applicants being female, males were the ones who said they read these music magazines. This brings up the question of do I aim my magazine at a male audience because I know it exists or go for something new and aim it at females hoping to fill a gap in the market? What magazines/ music magazines do you currently read? Series 1 12 10 8 6 4 2 0
  • 2. 4) I how how mag exp to l mu trad com and aud you adv med sha mag targ 5) This question was key for me to get an idea of what genres my target audience listen to and WHAT BANDS/ MUSIC GENRES DO YOU therefore what genre my music magazine should LISTEN TO? be so it appeals to them. Pop/chart music came out on top which I expected as teenagers are Pop/Chart Rock Indie Rap House Alternative Dubstep stereotypically the age group to listen to popular chart music. A quarter of applicants said they listened to rock music and these were mostly male 7% 5% but with some females also listening and both 5% genders saying the listened2% pop/chart music. to 5% 46% The niche genres of Indie, Rap, House, Alternative 5% and dubstep also proved to be sparsely supported. 7% said they do not have any25% preference so music there is potential to persuade them to prefer the genre featured in my magazine. In conclusion, this conveys that my magazine will have to follow the genre of pop/chart music with strong elements of rock. What interests you most in a music magazine? N/A Colours+Images Gossip Info-Careers+Festivals New releases+artists Interviews 0 2 4 6 What interests you most in a music magazine? 8 10 Any
  • 3. "NAME A FEW OF YOUR FAVOURITE ARTISTS AND BANDS" U2 U2, 1 Skrillex, 1 Netsky , 1 One Republic , 1 Jack Johnson, 1 The Vaccines, 1 Bruno Mars, 1 Bastille, 1 Wretch 32, 1 Example, 1 Demi Lavoto , 1 Jessie J, 1 The Vamps, 1 Jason Mraz, 1 My Chemical Romance, 1 Two Door Cinema Club , 1 Ben Howard, 1 Taylor Swift, 1 One Direction , 1 Scouting For Girls, 1 Connor Maynard, 1 2Pac, 1 Imagine Dragons, 1 Smiths Jam Clash, 1 Adelle, 1 Gabrrielle Aplin , 1 Rudimental, 1 Nicki Minaj, 1 Nickle Back , 1 Kings Of Leon, 1 ACDC , 1 Lana Del Ray, 1 Nina Nesbit, 1 Little Mix, 2 Mcfly, 2 Katy Perry , 2 Macklemore, 2 Netsky Jack Johnson Bruno Mars Wretch 32 Demi Lavoto The Vamps My Chemical Romance Ben Howard One Direction Connor Maynard Imagine Dragons Adelle Rudimental Nickle Back ACDC Nina Nesbit Mcfly Macklemore Artic Monkeys, 3 Green day , 3 Green day Fall Out Boy Eminem, 4 Fall Out Boy , 2 Rizzle Kicks, 2 Michael Buble, 2 Rihanna, 2 Michael Buble Beyonce 0 0.5 1 1.5 2 2.5 Beyonce, 4 3 3.5 4 4.5 7) This is a detailed bar chart of which artists the applicants liked. Beyonce and Eminem proved to be equally as popular with four applicants each saying they liked them. Artic Moneys and Green day also came up a few times, along with Fall Out Boy conveying that applicants favoured the soft rock genre with an element of pop because of the popularity of Rihanna, Rizzle Kicks, Katy Perry, Mcfly and Little Mix. This again supports my idea of creating a magazine with the genre of soft rock and pop. 8)This question is similar to question six but it emphasises the need to include interviews and festival information, shown through exciting images. It also indicated to me that my audience does not want artist features or my magazine to be devoted to a particular artist because that would eliminate a huge majority of potential buyers
  • 4. 9) This was a direct question, so I could establish how much to sell my magazine for. Teenagers do not stereotypically do not have a lot of money because of their student status so £2 seems a realistic price and this was the most popular in this question.