Survey about Music Magazines

1. In orderto create a successful magazineIdecidedto create asurvey using‘SurveyMonkey’ asa primaryresearch
methodtoask a range of people aboutmusicandtheirchoice of magazine witha seriesof differentquestions.I
managedgatherinformationfrom6people usingasocial networkingsite –Facebook.Igatheredthisinformationto
worktowardsmy musicmagazine.
I sentmy surveyto6 people- 67% are female and
33% are male.I believethatthe type of music
chosenbymalesand femaleswill be biased–
femaleswill choose popanddance andmaleswill
chose rock/alternativerock/heavymetal.
I includedarange of agesto getwiderrange of
answersfroma range of target audiences(16-26and
27-37). A large proportion(90%) were from16-26 and
only10% being27-37.
Thiswill give me anideaof what targetaudience to
aimmy magazine at.Giventhe informationrecorded,
16-26 where mostprominentfromthissurvey,
therefore I’ll be takingthisintoaccountwithmy
magazine.
100% of the people askedlistentomusic.This
couldsuggestthatmusic magazinesare a popular
wayof advertisingmusicastheyspecialise inthat
specificarea(otherthanusingweb2.0).
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2. I listedarange of genres forthe people Ihave
askedso thatthe choice isn’tlimited andreaches
all audiences.The responsesIgotwhere varied
but offered goodfeedback.Ifoundthatthe most
popularchoice of musicwas pophaving33.33%.
The other choiceswere Rock,RnB,Dance and
AlternativeRockall having16.67% of the people
asked.ThissuggeststhatPopis the mostpopular
music, consideringitisamainstreamgenre. Due
to the fact that there isa biggerpopulationof
femalesinthissurvey,Ibelievethe females
favoured popmore thanothergenressuch as
rock, whichI statedwithinsource 1. When
creatingmy magazine I’ll be takingthisinto
account whenIcome to choosingthe genre.
WiththisquestionIfoundthat66.67% of the
people askedlistenedtomusicfor2:01- 4 hours
and only33.33% listenedtomusicfor0-2 hours.
I believethatcross-mediaconvergence,suchas
a smart phone, hasallowedpeople tostream
musicon multi-mediawebsites,suchas
YouTube and Spotify,onweb2.0. I am goingto
take thisintoaccount whencreatingmy
magazine asI couldbase thisinformationon
one of mycover lines- e.g.STREAMMUSIC FREE
FROMOUR WEBSITE…
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3. Why don’tyouread magazines?
Because I can getthe individual articleonline
Too expensive
Notinterested
I can get anyinforegardingmyfavourite band
singerfromnetor TV.
By askingthisquestionIfoundthat33.33% read
musicmagazinesand66.67% of the people
askeddon’treadmusicmagazines.Thiswas
expectedassome peoplemayfeel thatbyusing
web2.0 itis more efficient,cheaperandquicker
than buyingamusicmagazine instore.However,
web2.0 allowsaccesstomagazinesonline,soin
orderto findout whythe people askeddon’t
readmusic magazinesIaskedthema different
question(source 7)
For the people whoreadmusicmagazines
I askedthemwhatbrand of music
magazine theyreadto see what’sthe
mostpopular. I discoveredthat33.33%
readNME, KERRANGand RollingStones.
Thistellsme that the more hard core
musicsuch as Rock/Alternative Rockand
metal isfavouredoverthe other
suggestions.However,33.33% alsowent
for NME whichisa magazine thatcovers
all typesof music,indicatingthatsome
people preferanall-roundmagazine more
than a specificgenre of magazine.
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Due to the fact thatsome people don’treadmusic
magazinesIaskedthemwhy.The answersI
receivedwere expectedandunderstandable- 1
personansweredthattheywere “tooexpensive”
but twoothers saidthat they“can get the
individualarticle online”/”Icangetanyinfo
regardingmyfavourite band/singerfromthe netor
TV.” Thisseemstobe the mostpopularoption
fromthissurveyand generally seemstobe
favouredbymostpeople. The reasonbeingthat
web2.0 providesaneasyaccessto musicand is
where mostadvertisementsforbands/singersare
focused.Thismeansthatwhencreatingmymusic
magazine Ineedto provide arange of information
abouta singer/bandinordertocompete against
web2.0

4. I thenwentonto ask the questionof howmany
theyreadin a month.From the results100% of
the people askedread0-2 magazinesina
month,suggestingthatmagazinesare still a
popularsource of gatheringinformationrather
than usingweb2.0.
For thisquestion40% answeredartists,20%
answeredfreebies,20% answeredinterviewsand
another20% answeredevents.Thishasprovided
me withextremelyhelpfulinformationastowhat
to include inmymagazine,suchaspicking
carefullywhattype of artistto include andmaking
sure I add coverlinesforeventsandinterviews,
makingthemthe top priorityforthe magazine.
For example,forthe artistIwouldmake his/her
or the band’s name the maincoverline beingin
the middle of the frontcover.For the interviews
and eventIwouldmake sure that they are placed
inthe primaryoptical area,terminal areaor
strongfallow area.
I feltasthoughthis wasan importantquestionto
ask as itcouldinfluence the designandfocusof my
magazine.I discoveredthat83.33% of the people
saidthat photographywasthe mainfeature that
attracts themto a magazine.However,16.67%
chose colour.I am goingto take the answers on
board byfocusingona powerful imagethatwill
catch an audience’sattention, butalsomakingsure
to follow acolourtheme inorderfor itto look
professional. However,usingtoomuchcolourcan
be overwhelmingandcouldempowerthe
photographyand alsothe main focusof the
magazine e.g.the artist.
I am goingto take thisinformationintoaccountbyusingitto helpme withmy MusicMagazine.It has shownme
that the photographyandcolourscheme of a magazine are importantasit iswhat attracts an audience,andalsoto
focuson a populargenre as there isa mainstreamaudience,orfocuson a magazine thatcoversall genres.Forthe
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